THE GOOD COMPANY: Sustainability in Hospitality, Tourism and Wine An Examination of Cases Exemplifying Positive Change through Best Practices Power Point by Heather Gordy, M.S. Founder and CEO of Healing Water Journeys
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Discussion Summary
What is a Good Company? A definition The three pillars- people, planet, profit Caring for the Planet and the Community Case 1: Benziger Winery Case 2: The Evergreen Lodge Case 3: Altruvistas Research on Benefits of Community Based
Tourism
Conclusion: The Importance of Supporting
and Growing Good Companies in Hospitality, Tourism, and Wine
Questions
“We don’t inherit the earth from our ancestors; we borrow it from our children” -David Brower, founder of the Sierra Club
Tourism and Wine Overview After the historic milestone of one billion people traveling
the world in a single year in 2012 – international tourism continued its momentum with a 5% growth in 2013 (UNTWO Annual Report, 2013).
Two trends that continue to increase are air travel and
travel to emerging economies (UNWTO, 2013).
There are more than one million wine makers in the world.
The value of wine production was nearly $200 billion in 2013 (The Good Company, 2015).
In California alone, in 2012 more than 20 million tourists
visited wineries, spending $2.1 billion on wine and related activities (The Good Company, 2015).
A Definition of a Good Company Ethical Innovative Environmental
Policies
A Social Mission Fair Treatment of
Employees
Transparency Triple Bottom Line=
People, Planet, Profit
Photo courtesy of: www.news.co.cr
The Holistic Approach:
It is not an Endpoint but a Direction Environmental Measures
Social Mission
Reduce Carbon Footprint
Invest in Solar and Wind Energy Conserve Water Use; Install Grey
Water Systems
Reduce, Reuse, Recycle Protect Biodiversity Encourage Natural Ecosystems Educate and Build Awareness Promote Stewardship
Involve Shareholders not just Stakeholders
Promote Social Equity
Respect Socio-cultural Authenticity of
local community
Provide stable, equal opportunity employment
Promote Education, training
Health and sanitation
Fair- Trade
The Evergreen Lodge
Yosemite National Park California Environmental Initiatives 100% onsite water reuse- gray
water, waste water, salt pool
1oo% native trees planted Solar- rooftop, pool/hot tub Guest room water & energy
conservation
Self-managed recycling programs Focus on environmental education
programs
Social Mission Founding B Corp Member Local Sourcing Farm to Table partnerships Staff housed onsite Financed new lodge (Rush Creek)
with 100% socially minded capital Youth Internship Program
- Young adult ages 18-24 - From vocational, special
education & foster programs - In need and in transition - Partnership with
Juma Ventures
Seth
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“Our commitment to our youth program stems from two central beliefs: Supportive employment can help young people
build momentum in their lives and realize their fullest potential
The outdoors in general, and places like Yosemite
in particular, should be accessible to everyone.”
Benzinger Winery
Sonoma County, California 1st Certified Biodynamic
Vineyard in Sonoma
“Water Steward of the
Year” 2010
Built wetlands Donates $ and work to Jack
London State Park
Year Round Employees Green Teams
Altruvistas:
A Socially Responsible Tour Operator Facilitates people-to-people ties Ethical Experiential Education Socially Responsible tourism Benefit the local economies Improves health, education and
employment
ECPAT signatory
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Ecotourism and Socially Responsible Tourism
Research is reflecting the growing understanding that, in order to have a successful ecotourism model, local communities must be involved in the experience (Lima & d’Hateserre, 2011; Jamal & Stronza, 2009; Bascomb & Taylor, 2008; Bookbinder, Dinerstein, Rijal, Cauley, & Rajouria, 1998).
2013 Study: examined change in tourist attitudes and behaviours as a result of participating in a socially responsible tour to the Ecuadorian Amazon with Amazon Watch designed by Altruvistas. Tour inspired: awareness, and advocacy (Gordy, Latkova, Wilson, Everette, 2014) Photo of Jose Gualinga; president of the Sarayaku community in the Ecuadorian Amazon
Conclusion
Good Tourism, Hospitality and Wine Companies profit through:
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• Environmental policies • A Social Mission: contribute to development
of local communities
Enhance and preserve
authentic cultures and traditions
Photo courtesy of Heather Gordy: Children of Sarayaku
ure