Park Cities People | Preston Hollow People
2022 MEDIA KIT
PeopleNewspapers REACH THE MOST AFFLUENT
& INFLUENTIAL COMMUNITIES IN DALLAS People Newspapers is an award-winning, trusted, and community-driven media platform that provides a targeted, intimate marketing environment for you to advertise your business. Park Cities People and Preston Hollow People’s must-read monthly editions are a staple for residents and have been labeled “the best community newspapers in Texas”. Digital content through peoplenewspapers.com, e-newsletters, and social media channels present opportunities for your brand to stay top-of-mind between issues. And our trusted sales and marketing team, who know this community inside and out, is at your disposal to help you create a cost-effective marketing plan to grow your business.
You’re in good company. When you advertise in People Newspapers, you’re aligning your business with the best.
MORE THAN
45,000*
TOTAL PRINT DISTRIBUTION
112,500 READERSHIP
100%
SATURATION
71.2%
OF READERS FREQUENTLY PURCHASE PRODUCTS OR SERVICES FROM ADS IN PEOPLE NEWSPAPERS
* TOTAL CIRCULATION COMBINED FROM 38,600 IN-HOME DELIVERY AND 6,400 SINGLE COPY DISTRIBUTION
PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com
PeopleNewspapers DIGITAL OVERVIEW
ONLINE, NEWSLETTERS & SOCIAL MEDIA Leverage People Newspaper’s digital presence and meet highly desired followers. Partner with us with sponsored content through web or social media posts for interactions with our social audience. Your post or story will be boosted for increased exposure. Contact us for additional information/pricing, advertising@peoplenewspapers.com or 214.739.2244.
WEB: www.peoplenewspapers.com
Average total page views: 107,229* Digital reach: 136,710 *Up by more than 30% year over year
NEWSLETTERS: Park Cities, Preston Hollow, Fun People, People@ Home, Park Cities Plaid Report and Giving People
Combined total subscribers: 15,432 Average open rate: 29.3%* *Industry average open rate: 22.15%
SOCIAL MEDIA: Facebook, Instagram and Twitter
Facebook followers: 11,718 Instagram followers: 3,409 Twitter followers: 10,078
SOURCE: PEOPLENEWSPAPERS.COM MONTHLY AVERAGE, JULY 2020-JULY 2021
PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com
PeopleNewspapers THE AUDIENCE
PARK CITIES PEOPLE Park Cities residents pride themselves on their tightknit community, united by their support for the excellent schools of Highland Park ISD and the small-town feel in a big city. They patronize local businesses, contribute mightily to charitable causes, and soak up the relevant and topical coverage in Park Cities People. This is an audience you need to be in front of, and our competitive rates and offerings make that possible. Park Cities Peopleand Preston HollowPeople are community newspapers. Community. Neighbors. Schools. Local governments seeking citizen involvement. Traditions. Readers. Thousands of residents, new and old, read their community paper to see when the street repairs will be done, is the municipal pool closed even when it’s hot, oh my look at those photos - sorry we missed that. Homes. With photos both of desirable properties for sale and of the agents who will help you with more information. We’ve been advertising in our community papers for over 20 years . There’s not a better way to reach sellers and buyers in the most cherished zipcodes in our state. Both papers offer fresh views of life in your neighborhood. In today’s data-driven world, media such as these are unifying. And effective. - Pierce Allman
$1,410,647*
AVERAGE HOME VALUE FOR PARK CITIES
$280,908*
AVERAGE HOUSEHOLD INCOME
56% FEMALE
45%
BETWEEN AGES 35-54
64%
HOUSEHOLDS WITH CHILDREN
* SOURCES: 2020 CIRCULATION VERIFICATION COUNCIL AUDIT, CENSUS BUSINESS BUILDER (CBB.CENSUS.GOV)
PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com
PeopleNewspapers THE AUDIENCE
PRESTON HOLLOW PEOPLE
Boasting everything from North Dallas’ best shopping and stately homes on large lots, to the city’s most prestigious private schools, Preston Hollow, Bluffview, Devonshire, and Greenway Parks are home to many of the city’s most prominent and active citizens. These exceptional neighborhoods demonstrate the commitment of their residents to support vibrant schools, churches, businesses, and civic groups. The changing face of the area’s homes underscores its continuously renewing vitality.
$931,300*
AVERAGE HOME VALUE FOR PRESTON HOLLOW
$211,281*
AVERAGE HOUSEHOLD INCOME OF PRESTON HOLLOW RESIDENT
56% FEMALE
We advertise in print and online with People Newspapers because we see and feel results every time an ad for Interabang Books appears. What’s more, we benefit in the long run when the neighborhood shoppers who support us see that the bookstore supports the local papers they love and rely on. The message to help our community thrive through the “Shop Local” movement is one we both practice and preach!
45%
BETWEEN AGES 35-54
64%
HOUSEHOLDS WITH CHILDREN
- Kyle Hall, Interabang Books * SOURCES: 2020 CIRCULATION VERIFICATION COUNCIL AUDIT, CENSUS BUSINESS BUILDER (CBB.CENSUS.GOV)
PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com
PeopleNewspapers 2022 EDITORIAL CALENDAR
Every issue includes local business, news, sports, community, schools, and living sections.
SPECIAL SECTIONS AD RESERVATION DATE
AD CREATIVES DEADLINE
CAMERA READY DEADLINE
EXPECTED IN-HOME DATES
JAN
FEB
SPECIAL SECTION: Real Estate Quarterly (Landscaping/ Great Local Landscapes)
JAN
JAN
JAN
11
24-28
MAR
SPECIAL SECTION: Camps & Summer Programs
JAN
FEB
FEB
8
FEB
21-25
FEB
MAR
MAR
20 Under 40: FEB 24*
MAR 1
8
MAR
MAR 4
21-25
APR
APR
APR
12
APR
25-29
SPECIAL SECTION: Camps & Summer Programs, Outdoor Living/Activities
MAY
MAY
MAY
MAY
JUL
MAY
JUN
JUN
Coloring Books: MAY 23*
AUG
SPECIAL SECTIONS: Back to School, Real Estate Quarterly (My Favorite Space)
SEP
APR
SPECIAL SECTIONS: Camps & Summer Programs 20 Under 40*
MAY
SPECIAL SECTIONS: Real Estate Quarterly - (including People to Know and Builders), Camps & Summer Programs, Spring Society
JUN
SPECIAL SECTIONS: 4th of July Coloring Books*
SPECIAL SECTIONS: Schools, Ten Best Dressed, Football Previews*
3
31
28 4
2
31
6
3
3 7
5
23-27 JUN
MAY 26
7
MAY 31
20-24
JUL
JUL
JUL
12
JUL
25-29
AUG
AUG
AUG
Football: JUL 18*
JUL 21
9
AUG
JUL 26
24-30 SEP
5 1
2
10
7
4
OCT
SPECIAL SECTIONS: Schools, Cattle Baron’s
AUG
SEP
SEP
6
19-23
NOV
SPECIAL SECTIONS: Schools, Real Estate Quarterly (KitchenHoliday Cooking), People to Know, Fall Society, Partners Card, Art, Antiques & Interiors
OCT
OCT
OCT
11
OCT
24-28
OCT
NOV
NOV
NOV
Coloring Book: OCT 24*
OCT 27
NOV 1
NOV
DEC
DEC
DEC JAN ‘23
SPECIAL SECTIONS: Schools, Crystal Charity Ball, Holiday Coloring Book, Art, Antiques & Interiors SPECIAL SECTIONS: Schools, STEAM*
29 3
People to Know: SEP 21*
31
28
1
6
3 1
8
6
21-25 DEC
19-23
PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com
PeopleNewspapers WHERE WE GO DISTRIBUTION MAP
D
DIS TRIBU TION A RE A PRESTON HOLLOW PEOPLE Total Circulation: 24,000*
*saturation mailed delivery: 17,000 single copy: 4,100
ROYAL LN.
PRESTON HOLLOW
POINT S OF INTERES T 1 2
8
Preston Forest Village Preston Forest Shopping Center
7
Preston Royal Village
NorthPark Center
7
Inwood Village/The Pavilion
8
Preston Center
9
Snider Plaza
10
Highland Park Village
11
The Shops of Highland Park
12
Turtle Creek Village
13
West Village
35E INW OOD RD
6
E. AV
The Villages of Preston Hollow
ON M M LE
5
. VD BL
Preston Hollow Village
ES IN H
Preston Oaks Shopping Center Preston Royal Southwest Center
4
GREENWAY PARKS
RY AR H
3
4
WALNUT HILL LN.
NORTHWEST HWY
5
Preston Forest Square Market
ST EM MO NS FR WY .
75
3
D
BLUFFVIEW/ DEVONSHIRE
The Galleria
2
6
UNIVERSITY PARK
LOVERS LN.
P
4 9
MOCKINGBIRD LN.
10 HIGHLAND PARK
ABRAMS RD.
NORTHAVEN RD.
GRE ENV ILL E AV E.
FOREST LN.
75205, 75209, 75225
COIT RD.
635
Zip Codes Served:
LBJ FREEWAY
SKILLMAN ST.
Total Circulation: 21,100*
INWOOD RD
PARK CITIES PEOPLE
1
SPRING VALLEY RD.
HILLCREST RD.
MARSH LN.
*saturation mailed delivery: 22,000 single copy: 2,000
MIDWAY LN.
75209, 75220, 75225, 75229, 75230
PRESTON RD.
Zip Codes Served:
11 12 13 TURTLE CREEK
30
Plaza at Preston Center DOWNTOWN DALLAS
N
PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com
PeopleNewspapers ADVERTISING SIZING GUIDE
COLUMN SIZES
STANDARD ADVERTISING SIZES 10” x 14” (5 col. x 14") 70 col. ”
10” x 9.33” (5 col. x 9.33") 46.66 col. ”
10” x 7” (5 col. x 7”) 35 col. ”
1 column - 1.85” 2 column - 3.88” 2.5 column - 4.9” 3 column - 5.92” 5 column - 10”
FULL PAGE
2/3 PAGE
1/2 PAGE HORIZ.
ADS BUILT 6-12”: $25
10” x 4.5” (5 col. x 4.5”) 22.5 col. ”
4.9” x 14” (2.5 col. x 14”) 35 col. ”
STANDARD ART CHARGES
4.9” x 7” (2.5 col. x 7”) 17.5 col. ”
13-24”: $40 25-35”: $60 36-70”: $75 ADS IN SHELL 6-24”: $15
1/2 PAGE VERT.
1/3 PAGE HORIZ.
5.92” x 5.83” (3 col. x 5.83”) 17.5 col. ”
25-35”: $40
1/4 PAGE VERT.
36-70”: $75
ADDITIONAL CHARGES:
1.85” x 5.83” (1 col. x 5.83”) 5.66 col. ”
3.88” x 5.83” (2 col. x 5.83”) 11.66 col. ”
- Built ads that require more than 15 minutes in changes. - Camera-ready ads that require more than 15 minutes in adjustments. - Ads with more than 2 proofs provided.
4.9” x 3.4” (2.5 col. x 3.4”) 8.5 col.”
1/4 PAGE HORIZ.
1/6 PAGE
1/8 PAGE
1/12 PAGE VERT.
3.88” x 2.83” (2 col. x 2.83”) 5.66 col. ”
*Shell ads include: - Ads that have a shell in which photos, addresses, etc need to be changed (i.e. real estate).
1/12 PAGE HORIZ.
SPECIAL SECTION TAB SIZES
FULL PAGE 10” x 10”
1/2 PAGE VERT. 4.9” x 10”
1/2 PAGE HORIZ. 10” x 5”
1/4 PAGE 4.9” x 5”
PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com
PeopleNewspapers ADVERTISING SPECIFICATIONS
ACCEPTANCE GUIDELINES
MONTHLY NEWSPAPER DEADLINES
All advertisements are accepted and published by the Publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof.
Park Cities People and Preston Hollow People are published monthly.
In consideration of its acceptance by the Publisher, the agency and/or advertiser will indemnify and save the Publisher from harm and against any loss or expense resulting from claims or suits based upon the contents or subject matter of those advertisements including, without limitation, claims or suits for libel, violation of right of privacy, plagiarism and copyright infringement. Publisher has the right to reject any advertising.
MECHANICAL REQUIREMENTS • All images must be high-quality, 300 dpi, and CMYK format (no RGB or Pantone). Images should be .eps, .tif, or high resolution .pdf files. • Our printer SNAP specifications: max density 220; line screen 100; DPI no lower than 180 up to 300.
Space Reservation: Generally the first Monday of the month by 5 pm, for next month’s issue with some exceptions due to holidays.
Materials Deadline: Following Thursday by 5pm.
Camera Ready Ads: Tuesday the following week (generally the second Tuesday of the month).
All ads must be approved Wednesday by 5 pm, one week after the materials deadline. These are firm deadlines, and late charges will be applied for materials that arrive past deadline.
BILLING
• When using black, make sure that it is 100% black and not a mixed black. For example, a mixed black would have C=10%, M=20%, Y=20%, K=90% when it should be C=0%, M=0%, Y=0%, K=100%.
Payment is made in advance until advertiser’s credit is approved. Once approved, all account balances are due in full within 30 days of invoice date. Past due accounts are subject to collection proceedings. Any discrepancies or problems with advertisements and/or billing must be dealt with within 15 days from publication date.
• Use at least a .5-point rule for thin lines. Avoid using font sizes below 8pt.
DEFAULT ON PAYMENT
• When using reverse type, avoid type smaller than 10pt. Avoid using “thin” or “light” versions of a font; use “medium” or “regular.”
We reserve the right to cancel a contract at any time upon default by the advertiser or agency in payment of invoices; all charges becoming immediately due and payable.
• All text must be sent with fonts outlined. Make sure your overprint is turned off. • Do not use word processing programs, such as Microsoft Word or Publisher to create ads. • Ensure the ad is the correct dimensions. Please see sample ad page. Proofread for typographical or grammatical errors. • Send all camera-ready ads as high resolution .pdf files. Include supporting fonts and images used in the ad. Cameraready ads can be sent via email or Dropbox. PEOPLE NEWSPAPERS 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com