People Newspapers 2024 Media Kit

A DAY AT THE DMA

PERSONS OF THE YEAR The newspaper honors Distinguished SMU Alumnae Thear Suzuki, a champion for inclusion and innovation. Readers select Scots head football coach Randy Allen. PAGE 10

REMARKABLE WOMEN: LEARN MORE ABOUT 14 TRAILBLAZERS SECTION B

“THE BEST COMMUNITY NEWSPAPER IN TEXAS”

MARCH 2023 VOLUME 43 NO. 3

PARKCITIESPEOPLE.COM I

AMERICAN FAMILY Columnist Kersten Rettig introduces us to an immigrant entrepreneur whose business helps make family meals a priority. PAGE 33

Vickery Meadow Summer Reading Academy, founded by Preston Hollow Presbyterian Church, takes students on an artsy field trip thanks to Dallas Pi Beta Phi alumnae. PAGE 24 COURTESY SMU

ADITYA SHIVASWAMY

COMMUNITY Dallas man pens loving book about ‘Bronco’-big dog

10

GIVING PEOPLE Nonprofits make Giving Day appeals

Section B

LIVING

Contents

St. Vincent de Paul Pharmacy passes milestone

News .............................................. 2

28

Real Estate ................................... 16

Obituary ........................................ 33

Schools ......................................... 22

Classifieds .................................... 35

Community ................................... 10

Sports .......................................... 27

Giving People ..................... Section B

Business ....................................... 14

Living ............................................. 28

Football Preview ................. Section C

Crime .............................................. 4

NEWS

SCHOOLS

OBITUARIES

Bush: U.S. must lead on Ukraine

Beloved teacher turns 90

Mary Frances Burleson and Pierce Allman

6

25

32

Contents News .............................................. 2

Sports .......................................... 22

Wedding ........................................ 30

Crime .............................................. 4

Schools ......................................... 25

Obituaries...................................... 32

Community ................................... 10

Living ............................................. 29

Classifieds .................................... 35

Business ....................................... 14

Society ......................................... 30

STEAM ............................... Section B FROM LEFT: CJ, Jonathan, and Josephine Giesen.

Real Estate .................................... 16

COURTESY PHOTO

NEWS

CAMPS

OBITUARIES

Contents

Vandelay CEO faces legal woes

Good reasons to go into the woods

Richard Marcus remembered

News .............................................. 2

2

REAL ESTATE QUARTERLY: CASITAS ADD SPECIAL-USE SPACE 26

“THE BEST COMMUNITY NEWSPAPER IN TEXAS”

AUGUST 2023 VOLUME 43 NO. 8

32

37

Real Estate ................................... 18

Wedding ........................................ 34

Crime .............................................. 4

Schools ......................................... 26

Obituaries...................................... 37

Community ................................... 12

Camps .......................................... 30

Classifieds .................................... 39

Sports .......................................... 14

Living ............................................. 33

Remarkable Women ........... Section B

Business ....................................... 18

Society ......................................... 33

SECTION B: GET TO KNOW THESE 20 UNDER 40 DIFFERENCE MAKERS

APRIL 2023 VOLUME 19 NO. 4

PARKCITIESPEOPLE.COM I

COACHING COACHES

PRESTONHOLLOWPEOPLE.COM I

“THE BEST COMMUNITY NEWSPAPER IN TEXAS”

TRIPLE CHAMPS

Lonnie Jordan leaves the sidelines to lead Highland Park ISD athletics. PAGE 14

Dallas private schools dominate girls soccer with Covenant, Hockaday, and Ursuline claiming championships. PAGE 10 CHRIS MCGATHEY

COMMUNITY

SCHOOLS

JULY FOURTH

Contents

Town’s pool makes keeping cool a tradition

Hea writes letters, music in Nashville

Rotary marks two decades of parades

News .............................................. 2

12

18

29

Schools ......................................... 16

CHRIS MCGATHEY

Living ............................................. 37

Crime .............................................. 4

Business ....................................... 19

Society ......................................... 40

Community ................................... 12

Real Estate Quarterly ..................... 20

Obituary ........................................ 41

Sports .......................................... 14

Fourth of July Recap ..................... 29

Classifieds .................................... 42

REAL ESTATE QUARTERLY: PROS TOUT SUSTAINABLE HOME OPTIONS 20

MAY 2023 VOLUME 19 NO. 5

“THE BEST COMMUNITY NEWSPAPER IN TEXAS”

LIVING

Contents

Kersten Rettig: Remembering summer flavors

‘Mall rat’ focused on art now

News .............................................. 2

Real Estate .................................... 24

Wedding ........................................ 36

Crime .............................................. 4

Schools ......................................... 26

Classifieds .................................... 39

PERSONS OF THE YEAR The newspaper honors cantor Vicky Glikin, a champion of justice at home and abroad.

Readers select book-writing Salvaggio sisters. PAGE 10

FEBRUARY 2023 VOLUME 19 NO. 2

2

CAMPS

In John Marc Myers’ memory, program helps ill children

36

LIVING

Christ Child Society marks 110th anniversary

40

Sports .......................................... 10

Camps .......................................... 28

20 Under 40 ...................... Section B

Community ................................... 12

Living ............................................. 32

Family Night Six Flags .............. Insert

Business ....................................... 16

Society ......................................... 32

Famed performer Olga Pavlova of the Bolshoi Ballet, Imperial Russian Ballet, and Moscow Classical Ballet continues her art by teaching dancers such as Chloe Colter (pictured) at the Dallas Conservatory.

PAGE 10

Contents News .............................................. 2

Real Estate Quarterly..................... 20

Living............................................. 40

Crime .............................................. 4

Sports .......................................... 32

Society ......................................... 40

Community ................................... 12

Schools ......................................... 34

Classifieds .................................... 47

Business ....................................... 16

Camps .......................................... 36

PRESTONHOLLOWPEOPLE.COM I

“THE BEST COMMUNITY NEWSPAPER IN TEXAS”

TEXAS TRAINED BALLERINAS

COURTESY SOCORRO

Human trafficking battle bolstered by watchful public

32

REAL ESTATE QUARTERLY: HIGH-RISE RESIDENTS ENJOY CONVENIENCES 22

Food columnist Kersten Rettig dives into the journey of Dallas friends Josh Irving and Pablo Antinori to launch Socorro. PAGE 16

NEWS

28

PRESTONHOLLOWPEOPLE.COM I

TEQUILA TASTERS

PRESTONHOLLOWPEOPLE.COM I

“THE BEST COMMUNITY NEWSPAPER IN TEXAS”

CAMPS

Dallas: Ignore panhandlers, text instead

2

STEAM: WHY DO WE STUDY MATHEMATICS AND SCIENCE? – SECTION B

JANUARY 2023 VOLUME 19 NO. 1

NEWS

COURTESY TEMPLE EMANU-EL

RHI LEE

NEWS

SCHOOLS

OBITUARIES

Contents

Texas’ first Black dentist remembered

Shropshire tackles track restrictions

Mary Frances Burleson and Pierce Allman

News .............................................. 2

Real Estate ................................... 16

Society ......................................... 28

Crime .............................................. 4

Sports .......................................... 22

Obituaries...................................... 32

Community ................................... 10

Schools ......................................... 24

Classifieds .................................... 35

Business ....................................... 14

Living ............................................. 27

2

24

32

STEAM ............................... Section B

NEWS

City eyes short-term rental ban

8

SENIOR LIVING ‘Jesuit Boys’ reunite weekly

19

OBITUARIES Margaret ‘Bette’ Perot remembered

44

Contents News .............................................. 2

Senior Living ................................. 18

Living ............................................. 41

Crime .............................................. 4

Real Estate Quarterly ..................... 22

Society ......................................... 41

Community ................................... 10

Schools ......................................... 36

Obituaries...................................... 44

Business ....................................... 14

Sports .......................................... 40

Classifieds .................................... 47

REAL ESTATE QUARTERLY: CASITAS ADD SPECIAL-USE SPACE 22

Park Cities People | Preston Hollow People

2024 MEDIA KIT “The best community newspapers in Dallas”

AUGUST 2023 VOLUME 19 NO. 8

“THE BEST COMMUNITY NEWSPAPER IN TEXAS”

PRESTONHOLLOWPEOPLE.COM I

ALCUIN ADVENTURES School’s emphasis on travel takes students to destinations near and far. PAGE 26 Raiyah Panchbhaya rides on the Rio Grande.

COURTESY ALCUIN SCHOOL

REACH THE MOST AFFLUENT INFLUENTIAL COMMUNITIES IN DALLAS

People Newspapers is an award-winning, trusted, and community-driven media platform that provides a targeted, intimate marketing environment for you to advertise your business. Park Cities People and Preston Hollow People’s must-read monthly editions are a staple for residents and have been named “the best community newspapers in Texas”. Digital content through peoplenewspapers.com, e-newsletters, and social media channels present opportunities for your brand to stay top-of-mind between issues. And our trusted sales and marketing team, who know this community inside and out, is at your disposal to help you create a cost-effective marketing plan to grow your business.

100%

61,398

SATURATION

READERSHIP

MORE THAN

67.4% OF READERS FREQUENTLY PURCHASE PRODUCTS OR SERVICES FROM ADS IN PEOPLE NEWSPAPERS

45,000* TOTAL PRINT DISTRIBUTION EVERY MONTH

You’re in good company when you advertise in People Newspapers, aligning your business with the best. * TOTAL CIRCULATION COMBINED FROM 38,600 IN-HOME DELIVERY AND 6,400 SINGLE COPY DISTRIBUTION

SOURCE: 2023 CIRCULATION VERIFICATION COUNCIL AUDIT

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PeopleNewspapers

750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

DIGITAL OVERVIEW ONLINE, E-NEWSLETTERS & SOCIAL MEDIA

Leverage People Newspapers’ strong digital presence and engage with a highly-desired market.

Partner with us on sponsored content through web or social media posts on any of our platforms including Instagram, Twitter, Facebook, and TikTok. Put your company in the spotlight through digital ads on our frequently-visited website, or ads in any of our four popular e-newsletters that go to inboxes throughout the week. All of these options enable you to capture the attention of the most influential, affluent consumers in Dallas.

WEB:

NEWSLETTERS:

www.peoplenewspapers.com

Park Cities, Preston Hollow, Eat | Play | Give, and Sports Spotlight

55.3%*

9,387

87,407

123,747

AVERAGE OPEN

COMBINED TOTAL

AVERAGE TOTAL PAGE

DIGITAL REACH

RATE

SUBSCRIBERS

VIEWS

* INDUSTRY AVERAGE OPEN RATE 22.15% | SOURCE: 2023 CIRCULATION VERIFICATION COUNCIL AUDIT

FACEBOOK

X

INSTAGRAM

7,201 FOLLOWERS

7,348 FOLLOWERS

3,640 FOLLOWERS PeopleNewspapers

750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

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THE AUDIENCE PARK CITIES & PRESTON HOLLOW Park Cities and Preston Hollow residents pride themselves on their tight-knit communities, united by their support for their prestigious schools and their small-town feels in a big city. These neighborhoods are home to the city’s most prominent and active citizens, who patronize local businesses, contribute to charitable causes, and soak up the relevant coverage in Park Cities People and Preston Hollow People. This is an audience you need to be in front of, and our competitive rates and offerings make that possible.

Combining print and digital advertising creates greater engagement with both the Park Cities People and Preston Hollow People audiences.

- MARKETING DRIVE

04

PeopleNewspapers 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

THE AUDIENCE PARK CITIES & PRESTON HOLLOW INCOME

* SOURCES: 2023 CIRCULATION VERIFICATION COUNCIL AUDIT, CENSUS BUSINESS BUILDER (CBB.CENSUS.GOV).

Are you ready to buy?

According to the Circulation Verification Council audit, 81% of our audience will make Dining & Entertainment purchases’ in 2024.

PeopleNewspapers 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

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EVENTS IN OUR COMMUNITIES

PARK CITIES 4TH OF JULY PARADE: Often called the best day of the year, the Park Cities 4th of July Parade is attended by almost everyone in the community, and People Newspapers is an active participant. With our presence along the parade route and our booth in Goar Park, we draw thousands of eyes every year, and you can too! We offer various sponsorship opportunities for advertisers, so you can make a lasting impression on this sought-after audience.

20 UNDER FORTY: To celebrate the local up-and-coming entrepreneurs and philanthropists featured in our annual 20 Under Forty special section, People Newspapers honors each year’s recipients at an awards reception. There are many opportunities for sponsorships in every aspect of this event. Shine a spotlight on your company and get your brand in front of the most influential decisionmakers in our markets.

SNIDER PLAZA TREE LIGHTING: The annual tree lighting in Snider Plaza is a highly anticipated holiday event.

There are multiple sponsorship opportunities for advertisers including giveaways and children’s activities at the People Newspapers’ booth. Having a presence at this annual event allows sponsors to garner the attention of all attendees.

Contact us for additional information/pricing.

PeopleNewspapers 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

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2024 EDITORIAL CALENDAR Every issue includes local business, news, sports, community, schools, and living sections.

People to Know Profile oppurtunites - every issue AD RESERVATION DATE

AD CREATIVES DEADLINE

CAMERA READY DEADLINE

EXPECTED IN-HOME DATES

JAN

FEB

SPECIAL SECTIONS: Real Estate Quarterly-Organizing Spaces, Senior Living

JAN

JAN

JAN

MAR

SPECIAL SECTIONS: Camps & Summer Programs, Remarkable Women

JAN

FEB

FEB

6

19-23

SPECIAL SECTIONS: Camps & Summer Programs

MAR

MAR

MAR

MAR

MAY

APR

APR

APR

20 Under 40: MAR 21

29

APR

4

SPECIAL SECTIONS: Real Estate Quarterly-Outdoor Spaces, 20 under 40, Camps & Summer Programs

SEP

SPECIAL SECTIONS: Schools, Ten Best Dressed, Cattle Baron’s, Giving People*, Football Previews*

OCT

SPECIAL SECTIONS: Schools, Senior Living

NOV

SPECIAL SECTIONS: Real Estate Quarterly-Second Homes, Schools, Partners Card, Art, Antiques & Interiors

DEC

SPECIAL SECTIONS: Schools, Crystal Charity Ball

SPECIAL SECTIONS: Schools with an emphasis on STEAM*

Senior Living

PeopleNewspapers

APR

MAY

MAY

14

MAY

27-31

JUN

JUN

JUN MAY 29

24-28

Coloring Books: MAY 20

MAY 23

11

JUN

JUL

JUL

JUL MAY 29

22-26

4th July Recap: MAY 17

MAY 23

9

JUL

AUG

AUG

AUG

Football & Giving People: JUL 15

JUL 18

13

AUG

JUL 23

26-30

SEP

SEP

SEP

10

SEP

23-27

SEP

OCT

OCT

8

OCT

21-25

NOV

NOV

NOV

12

NOV

25-29

NOV

DEC

DEC

DEC

STEAM: NOV 18

NOV 21

NOV 26

3 1

5

3

JAN ‘25

25-29

MAY

SPECIAL SECTIONS: 4th of July Coloring Books*, Senior Living

30 4

25

750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

4

12

FEB

APR 1

JUL

SPECIAL SECTIONS: Back to School, Real Estate Quarterly-Luxury Moving

7

22-26

MAR 26

6

AUG

1

9

22-26

SPECIAL SECTIONS: Camps & Summer Programs

1

5

9

JUN

08

2

9

6

3

8 5

3 7

2

6

18-23

WHERE WE GO PEOPLE NEWSPAPERS Total Circulation: 45,300*

PRESTON HOLLOW PEOPLE Total Circulation: 24,000*

DIS TRIBU TION A RE A

Zip Codes Served:

75209, 75220, 75225, 75229, 75230 *saturation mailed delivery: 22,000 single copy: 2,000

PARK CITIES PEOPLE

Total Circulation: 21,300* Zip Codes Served: 75205, 75209, 75225

*saturation mailed delivery: 16,600 single copy: 4,700

POINT S OF INTERES T 1

The Galleria

2

Preston Forest Square Market

3

Preston Royal Village

4

Preston Hollow Village

5

The Villages of Preston Hollow

6

NorthPark Center

7

Inwood Village/The Pavilion

8

Preston Center

9

Snider Plaza

10

Highland Park Village

11

The Shops of Highland Park

12

Turtle Creek Village

13

West Village

Preston Forest Village Preston Forest Shopping Center

Preston Oaks Shopping Center Preston Royal Southwest Center

Plaza at Preston Center

PeopleNewspapers 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

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ADVERTISING SIZE GUIDE

10” x 9.33” (5 col. x 9.33") 46.66 col. ”

10” x 14” (5 col. x 14") 70 col. ”

FULL PAGE FULL PAGE

10” x 7” (5 col. x 7”) 35 col. ”

2/3 PAGE 2/3 PAGE

10” x 4.5” (5 col. x 4.5”) 22.5 col. ”

1/2 PAGE HORIZ. 1/2 PAGE HORIZ.

5.92” x 5.83” (3 col. x 5.83”) 17.5 col. ”

4.9” x 7” (2.5 col. x 7”) 17.5 col. ”

4.9” x 14” (2.5 col. x 14”) 35 col. ”

1/2 PAGE VERT.

1.85” x 5.83” (1 col. x 5.83”) 5.66 col. ”

3.88” x 5.83” (2 col. x 5.83”) 11.66 col. ”

4.9” x 3.4” (2.5 col. x 3.4”) 8.5 col.”

1/3 PAGE HORIZ.

1/4 PAGE HORIZ.

1/4 PAGE VERT.

1/6 PAGE

1/8 PAGE

1/12 PAGE VERT.

3.88” x 2.83” (2 col. x 2.83”) 5.66 col. ”

1/12 PAGE HORIZ.

SPECIAL SECTION TAB SIZES

FULL PAGE 10” x 10”

1/2 PAGE VERT. 4.9” x 10”

1/2 PAGE HORIZ. 10” x 5”

1/4 PAGE 4.9” x 5”

COLUMN SIZES

STANDARD ART CHARGES

ADDITIONAL CHARGES:

1 column - 1.85”

ADS BUILT 6-12”: $25

ADS IN SHELL 6-24”: $15

- Built ads that require more than 15 minutes in changes.

13-24”: $40

25-35”: $40

25-35”: $60

36-70”: $75

2 column - 3.88” 2.5 column - 4.9” 3 column - 5.92” 5 column - 10”

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PeopleNewspapers

36-70”: $75

750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

- Camera-ready ads that require more than 15 minutes in adjustments.

- Ads with more than 2 proofs provided. *Shell ads include: - Ads that have a shell in which photos, addresses, etc need to be changed (i.e. real estate).

ADVERTISING SPECIFICATIONS

ACCEPTANCE GUIDELINES

MONTHLY NEWSPAPER DEADLINES

All advertisements are accepted and published by the Park Cities People and Preston Hollow People are Publisher upon the representation that the agency and/ published monthly. or advertiser is authorized to publish the entire contents Space Reservation: and subject matter thereof.

Generally the first Monday of the month by 5 pm, for next month’s issue with some exceptions due to holidays.

In consideration of its acceptance by the Publisher, the agency and/or advertiser will indemnify and save the Materials Deadline: Publisher from harm and against any loss or expense Following Thursday by 5pm. resulting from claims or suits based upon the contents or subject matter of those advertisements including, Camera Ready Ads: without limitation, claims or suits for libel, violation of Tuesday the following week (generally the second Tuesday of the month). right of privacy, plagiarism and copyright infringement.

Publisher has the right to reject any advertising.

All ads must be approved Wednesday by 5 pm, one week after the materials deadline.

MECHANICAL REQUIREMENTS

• All images must be high-quality, 300 dpi, and CMYK These are firm deadlines, and late charges will be format (no RGB or Pantone). Images should be .eps, .tif, or applied for materials that arrive past deadline. high resolution .pdf files.

• Our printer SNAP specifications: max density 220; line BILLING screen 100; DPI no lower than 180 up to 300.

Payment is made in advance until advertiser’s credit is approved. Once approved, all account balances are due in full • When using black, make sure that it is 100% black and within 30 days of invoice date. Past due accounts are subject not a mixed black. For example, a mixed black would have to collection proceedings. Any discrepancies or problems C=10%, M=20%, Y=20%, K=90% when it should be with advertisements and/or billing must be dealt with within C=0%, M=0%, Y=0%, K=100%.

15 days from publication date.

• Use at least a .5-point rule for thin lines. Avoid using font sizes below 8pt.

DEFAULT ON PAYMENT

We reserve the right to cancel a contract at any time upon • When using reverse type, avoid type smaller than default by the advertiser or agency in payment of invoices; all charges becoming immediately due and payable.

10pt. Avoid using “thin” or “light” versions of a font; use “medium” or “regular.”

• All text must be sent with fonts outlined. Make sure your overprint is turned off.

• Do not use word processing programs, such as Microsoft Word or Publisher to create ads.

• Ensure the ad is the correct dimensions. Please see sample ad page. Proofread for typographical or grammatical errors.

• Send all camera-ready ads as high resolution .pdf files. Include supporting fonts and images used in the ad.

Camera-ready ads can be sent via email or Dropbox.

PeopleNewspapers 750 N. St. Paul St., Suite 2100, Dallas, TX 75201 | Ph: 214.739.2244 | advertising@peoplenewspapers.com

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