2025 MediaKit
Align Yourself With A Winning Brand
People Newspapers’ Awards
Park Cities People and Preston Hollow People received 15 awards in the 2024 National Newspaper Association Better Newspaper Contest. The newspapers earned three first-place awards, two second places, five third places, and five honorable mentions.
“Enjoyable read. Good stories and photos. Nice mix of stories to be of interest to a wide variety of readers,”
-NNA Judges
1st
1st Place for
to
“I Really
Want
Believe in Peace” by Maria Lawson and Rachel Snyder
Park Cities People Football Preview
Dear advertiser,
We are pleased that you are considering People Newspapers as part of your marketing plan. We are proud and very grateful for the 40 plus years of partnership with our advertisers. We want to help you grow your business through advertising in our well respected, thoroughly read community newspapers and digital products. You are aligning yourself with a trusted brand. We have high expectations of excellence for our products and customer service, we care deeply about our team, our advertising partners, and our communities.
I’m confident our marketing specialist team, with an average of 35 years’ marketing and market experience, will be an asset to your business.
All the Best,
Pat Martin Publisher
Reach The Most Affluent
and influential communities in Dallas
People Newspapers is an award-winning, trusted, and community-driven media platform that provides a targeted, intimate marketing environment for you to advertise your business. Park Cities People and Preston Hollow People’s must-read monthly editions are a staple for residents and have been named “the Best Community Newspapers in Texas”. Digital content through peoplenewspapers.com, e-newsletters, and social media channels present opportunities for your brand to stay top-of-mind between issues. And our trusted sales and marketing team, who know this community inside and out, is at your disposal to help you create a cost-effective marketing plan to grow your business.
100% Saturation
69,398 Readership More than 45,000 Total Print Distribution Every Month 69.1% of Readers Frequently Purchase Products or Services From Ads in People Newspapers
Digital Overview
Leverage People Newspapers’ strong digital presence and engage with a highly-desired market. Partner with us on sponsored content through web or social media posts on any of our platforms including Facebook, X,and Instagram. Put your company in the spotlight through digital ads on our frequently-visited website, or ads in any of our four popular e-newsletters that go to inboxes throughout the week. All of these options enable you to capture the attention of the most influential, affluent consumers in Dallas.
55.3%
Average Open Rate
10,188 Combined Total Subscribers
79,491 Average Total Page Views 89,410 Digital Reach
Park Cities People Eat, Play, Give
Preston Hollow People Sports Spotlight
The Audience
Park Cities & Preston Hollow
Park Cities and Preston Hollow residents pride themselves on their tight-knit communities, united by their support for their prestigious schools and their small-town feels in a big city. These neighborhoods are home to the city’s most prominent and active citizens, who patronize local businesses, contribute to charitable causes, and soak up the relevant coverage in Park Cities People and Preston Hollow People. This is an audience you need to be in front of, and our competitive rates and offerings make that possible.
Combining print and digital advertising creates greater engagement with both the Park Cities and Preston Hollow audiences.
-MARKETING DRIVE
Park Cities & Preston Hollow Income
PARK CITIES
4TH OF JULY PARADE: 20 UNDER FORTY: SNIDER PLAZA TREE LIGHTING
To celebrate the local up-and-coming entrepreneurs and philanthropists featured in our annual 20 Under Forty special section, People Newspapers honors each year’s recipients at an awards reception. This event offers many sponsorship opportunities, providing a spotlight on your company and getthing your brand in front of the most influential decision-makers in our markets.
Often called the best day of the year, the Park Cities 4th of July Parade is attended by almost everyone in the community, and People Newspapers is an active participant. With our presence along the parade route and our booth in Centennial Park, we draw thousands of eyes every year, and you can too! We offer various sponsorship opportunities for advertisers, so you can make a lasting impression on this sought-after audience.
Contact us for additional information/pricing.
The annual tree lighting in Snider Plaza is a highly anticipated holiday event. There are multiple sponsorship opportunities for advertisers including giveaways and children’s activities at the People Newspapers’ booth. Having a presence at this annual event allows sponsors to garner the attention of all attendees.
Where We Go
Distribution Area
PEOPLE NEWSPAPERS
Total Circulation: 45,300*
Total Circulation: 24,000*
Zip Codes Served: 75209, 75220, 75225, 75229, 75230
POINTS OF INTEREST
Preston
Total Circulation: 21,300*
Zip
75209, 75225
2025 Editorial Calendar
Every issue includes local business, news, sports, community, schools, and living sections.
People to Know : Experts in Their Field - every issue
Special Sections: Real Estate Quarterly
Special Sections: Remarkable Women, Camps & Summer Programs, Senior Living
Special Sections: Camps & Summer Programs
Special Sections: 20 Under Forty, Real Estate Quarterly - 2nd Homes, Camps & Summer Programs
Special Sections: Camps & Summer Programs, Senior Living
Special Sections: 4th of July Coloring Book, Graduation
Special Sections: Real Estate Quarterly, 4th of July Recap
Special Sections: Football Previews, Giving People, (10 Best Dressed, Cattle Baron’s), Schools
Special Sections: Schools, Senior Living
Special Sections: Real Estate Quarterly, Schools, Partners Card
Special
COLUMN SIZES
1 column - 1.85”
2 column - 3.88”
2.5 column - 4.9”
3 column - 5.92”
5 column - 10”
STANDARD ART CHARGES
SPECIAL SECTION TAB SIZES
6-12”: $25
13-24”: $40
25-35”: $60
36-70”: $75 ADS BUILT
6-24”: $15
25-35”: $40
36-70”: $75 ADS IN SHELL
ADDITIONAL CHARGES:
- Built ads that require more than 15 minutes in changes.
- Camera-ready ads that require more than 15 minutes in adjustments.
- Ads with more than 2 proofs provided.
*Shell ads include:
- Ads that have a shell in which photos, addresses, etc need to be changed (i.e. real estate).
ACCEPTANCE GUIDELINES
All advertisements are accepted and published by the Publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof.
In consideration of its acceptance by the Publisher, the agency and/or advertiser will indemnify and save the Publisher from harm and against any loss or expense resulting from claims or suits based upon the contents or subject matter of those advertisements including, without limitation, claims or suits for libel, violation of right of privacy, plagiarism and copyright infringement. Publisher has the right to reject any advertising.
MECHANICAL REQUIREMENTS
• All images must be high-quality, 300 dpi, and CMYK format (no RGB or Pantone). Images should be .eps, .tif, or high resolution .pdf files.
• Our printer SNAP specifications: max density 220; line screen 100; DPI no lower than 180 up to 300.
• When using black, make sure that it is 100% black and not a mixed black. For example, a mixed black would have C=10%, M=20%, Y=20%, K=90% when it should be C=0%, M=0%, Y=0%, K=100%.
• Use at least a .5-point rule for thin lines. Avoid using font sizes below 8pt.
• When using reverse type, avoid type smaller than 10pt. Avoid using “thin” or “light” versions of a font; use “medium” or “regular.”
• All text must be sent with fonts outlined. Make sure your overprint is turned off.
• Do not use word processing programs, such as Microsoft Word or Publisher to create ads.
• Ensure the ad is the correct dimensions. Please see sample ad page. Proofread for typographical or grammatical errors.
• Send all camera-ready ads as high resolution .pdf files. Include supporting fonts and images used in the ad. Camera-ready ads can be sent via email or Dropbox.
MONTHLY NEWSPAPER DEADLINES
Park Cities People and Preston Hollow People are published monthly.
Space Reservation:
Generally the first Monday of the month by 5 pm, for next month’s issue with some exceptions due to holidays.
Materials Deadline:
Following Thursday by 5pm.
Camera Ready Ads:
Tuesday the following week (generally the second Tuesday of the month).
All ads must be approved Wednesday by 5 pm, one week after the materials deadline.
These are firm deadlines, and late charges will be applied for materials that arrive past deadline.
BILLING
Payment is made in advance until advertiser’s credit is approved. Once approved, all account balances are due in full within 30 days of invoice date. Past due accounts are subject to collection proceedings. Any discrepancies or problems with advertisements and/or billing must be dealt with within 15 days from publication date.
DEFAULT ON PAYMENT
We reserve the right to cancel a contract at any time upon default by the advertiser or agency in payment of invoices; all charges becoming immediately due and payable.
