EDWARD H. CARY MS ON ROAD TO RECOVERY WITH TURNAROUND PLAN 8
AUGUST 2016 I Vol. 12, No. 8 I prestonhollowpeople.com I phollowpeople I 214-739-2244
Breaking the Bank Over a Broken Limb LOCAL EMERGENCY ROOMS: CONVENIENCE AT A COST
DINING The pie is the limit at Norma’s new location on Park Lane 18
By Joshua Baethge
Preston Rd
A B O V E : Preston Hollow
Warchol said. “It was something we ended up buying over the counter.” Warchol was under the impression he was visiting an urgent care facility, where costs are typically much lower. “A situation like that where there was no testing involved probably would have cost around $100 here,” said Mickey Seidenstein, Director of Marketing and Communications at
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Royal Ln
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URGENT CARE
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Lovers Ln
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➊ Advanced ER - Galleria Area ➋ Preston Hollow ER ➌ Medical City ER ➍ Advance ER - Park Cities ➎ Highland Park ER
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Mockingbird Ln Preston Rd
Emergency Room opened in 2014 as a companion to Highland Park Emergency Room. It is among at least 10 ER and urgent care facilities within a five-mile radius that have opened in the last five years.
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While critics have complained that freestanding emergency rooms are overpriced and even deceptive, staff boast they provide high-quality and convenient services. But at what cost? The Texas Association of Freestanding Emergency Rooms states that ERs have to charge more than non-emergency clinics in order to cover costs associated with stateof-the-art medical equipment, as well as the costs of having ERtrained physicians available 24/7. State law requires ERs to clearly note they are an emergency facility. However, the Better Business Bureau reports numerous complaints from families who claim they were unaware of the distinction until receiving the bill. Allen Warchol, a Dallas native who now lives in Los Angeles, was in town for the holidays last year when his daughter developed a rash around 11 p.m. Erring on the side of caution, he and his wife went to a nearby facility so a doctor could take a look. They had no idea the small building they were in was actually considered a full-service emergency room. “We basically paid $1,200 for them to tell us to take a Benadryl,”
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