3.1 PHILLIP LIM BRAND BOOK
3.1 PHILLIP LIM BRAND BOOK
2005
A SIMPLE IDEA
“When we first started, I didn’t have much means, but I had a lot of desire. And that was the philosophy, beautiful clothing made to the best of our means, that was very accessible for myself, my colleagues, my friends, who were all in the same place. It was this idea of young professionals in the process of going somewhere.” —Phillip Lim
3.1 PHILLIP LIM BRAND BOOK
ACCESSIBLE
DESIRE
3.1 PHILLIP LIM BRAND BOOK
2006
INSTANT APPEAL
3.1 PHILLIP LIM BRAND BOOK
YOUTHFUL
ELEGANCE
3.1 PHILLIP LIM BRAND BOOK
CRITICAL
COMMERCIAL
3.1 PHILLIP LIM BRAND BOOK
2007
A NEW POSITION
3.1 PHILLIP LIM BRAND BOOK
DESIGNER
CONTEMPORARY
BALENCIAGA GIVENCHY STELLA MCCARTNEY DRIES VAN NOTEN DIANE VON FURSTENBERG PROENZA SCHOULER
CATHERINE MALANDRINO THEORY REBECCA TAYLOR TROVATA VENA CAVA
3.1 PHILLIP LIM BRAND BOOK
DESIGNER
CONTEMPORARY
BALENCIAGA GIVENCHY STELLA MCCARTNEY DRIES VAN NOTEN DIANE VON FURSTENBERG PROENZA SCHOULER KENZO TIBI
CATHERINE MALANDRINO THEORY REBECCA TAYLOR TROVATA VENA CAVA
3.1 PHILLIP LIM BRAND BOOK
DESIGNER
“Lim occupies a strange orbit in the fashion universe as the contemporary designer who garners attention equal to his higher-priced counterparts.” — Style.com
CONTEMPORARY
3.1 PHILLIP LIM BRAND BOOK
DESIGNER
CONTEMPORARY
“Lim hit the scene in a big way in 2005, turning the contemporary mark on its head with his special brand of quirky cool.” — Vogue
3.1 PHILLIP LIM BRAND BOOK
2009
GLOBAL APPEAL
3.1 PHILLIP LIM BRAND BOOK
RECESSION
EXPANSION
3.1 PHILLIP LIM BRAND BOOK
RECESSION
EXPANSION
500 ACCOUNTS
3.1 PHILLIP LIM BRAND BOOK
RECESSION
EXPANSION
500 ACCOUNTS 50 COUNTRIES WORLDWIDE
3.1 PHILLIP LIM BRAND BOOK
RECESSION
EXPANSION
500 ACCOUNTS 50 COUNTRIES WORLDWIDE SIX FLAGSHIP STORES
3.1 PHILLIP LIM BRAND BOOK
2011
EVOLUTION
3.1 PHILLIP LIM BRAND BOOK
LUXURY
PRAGMATIC
“The label helped change the customers perception of the word luxury.” — Time
“The duo are leading the way in changing the perception of manufacturing in China.” — Monocle
3.1 PHILLIP LIM BRAND BOOK
LUXURY
PRAGMATIC
3.1 PHILLIP LIM BRAND BOOK
2013
HAVING CHALLENGED BOTH CONTEMPORARY AND LUXURY MARKETS, 3.1 PHILLIP LIM HAS EMERGED AS A MODERN LUXURY BRAND
3.1 PHILLIP LIM BRAND BOOK
“Phillip Lim could be the ultimate designer of the times. Adored by the fashion elite for it’s understated chic, priced just below it’s competitors” —Fortune
3.1 PHILLIP LIM BRAND BOOK
OLD LUXURY
MODERN LUXURY
IS ABOUT A PRICE TAG AND A LOGO
IS PERSONAL, EXPERIENCE, YOUR RELATIONSHIP WITH THE BRAND AND THE EMOTIONAL VALUE
IS ABSOLUTE
IT IS OPPOSING IDEAS
IS STAID
DYNAMIC; ABLE TO ADAPT TO THE MODERN ENVIRONMENT AND CHALLENGE CONVENTIONS