Media Kit 2012 509.868.2168 | info@pdimag.com
ABOUT US PDI Publishing, LLC. is the first and only truly global publishing firm that is dedicated to both world pole sport and fitness and the aerial arts. At PDI Publications, we love what we do and continue to build our reputation and evolve around the world. PDI Publishing produces two publications - Pole Dance International (PDI) magazine and Aerial Arts International (AAI) magazine. PDI is the only pole fitness media source formally endorsed by the industry and contracts with key players and associations within the community to adhere to specific industry standards in safety, terminology, promotion of quality equipment, events, resources, and appropriate education for our readers. Aerial Arts International, or AAI, magazine, is the only media resource available worldwide for aerial arts, fitness and performance in the vast ‘cirque’ community. PDI’s skilled and talented staff of writers, editors, photographers, administrators, and promoters work hard to ensure that both of our magazines offer our readers wellresearched, quality articles, news, and media coverage. Unlike other magazines that are merely websites with articles and attachments, we feature the easiest accessible and modern magazine formats available in print, online and mobile app versions. PDI Publishing’s magazines are the only pole dance and aerial arts publications that feature the entire magazine online and as mobile app. Our publications are accessible virtually anywhere and accommodate each of our reader’s individual needs. We are dedicated to rewarding our magazine subscribers and include exclusive subscription-only downloads, coupons, contests and savings in every issue and format. Created and launched in April 2009 during the World Pole Sport & Fitness Championships in Jamaica, Pole Dance International (PDI) magazine is considered a leader and advocate of the art, sport and professionalism of pole dancing. PDI magazine works to reach the masses and encourages the highest level of standardization to support what pole professionals and athletes do as a community.
sport and fitness industry. Our Global Fitness Team consists of some of the most elite pole performers, instructors and top-notch international competitors, including both men and woman. This unique team is an asset to our enterprise. In addition, Pole Dance International magazine is an innovator in the pole community and helps develop industry standards at every level. PDI Industry Progression is PDI’s unique program that helps new pole fitness business owners. Our Industry Progression Program features: • Training • Certification • Accreditation of skills • Business and Marketing Techniques and Tips • Promoting pole fitness to the mainstream PDI Magazine is considered the exclusive authority on all things relating to pole dance, sport and fitness: • PDI is truly global and includes everyone in every part of the world, so the content applies to the majority, not just a select few. • PDI consists of the most well researched stories, articles and features due to its global staff of professional athletes who actually work, compete, teach and remain active in the industry. • PDI presents the highest quality design, content and images complete with extensive coverage of events, politics and pertinent articles for its readers. • PDI magazine is the ONLY pole fitness publication that is endorsed by the Pole Fitness Association, as well as numerous other pole associations and professionals, since it is an educated publication based upon the universal standards of the industry. • PDI consists of comprehensive, classy, informative and interesting publications for everyone to enjoy and celebrates the beauty of pole in every form around the world. PDI and AAI magazines keeps growing and continue to gain interest and support from readers all over the globe.
PDI magazine is endorsed by pole athletes and industry professionals across the world. We are considered the exclusive authority on all things relating to the pole dance,
509.868.2168 | info@pdimag.com
Media Kit 2012
We invite passionate readers worldwide to enjoy what both PDI and AAI magazines have to offer!
ADVERTISING We give our advertisers greater VISIBILITY, longer PROMOTIONAL TIME and better QUALITY in the top pole fitness industry Publication for less cost.
Ads for the Price of One
Full Page $1200 We offer DOUBLE Exposure for a DISCOUNT when you advertise in both of our publications. Receive our introductory rate special when you advertising in our publications - Get an ad in both Pole Dance International magazine and Aerial Arts International magazine for the price of only one advertisement. That’s like getting a free ad every time you advertise with us.
Half Page $650 Third Page $425 Buyer’s Guide Ads
$150
PDI is bi-monthly, which not only benefits the
PDI features the lowest ad rates in the highest
environment and improves quality, but also
rated publication in the pole industry. PDI wants
benefits our advertisers and supporters. All of
to help share your business and passion while
our Ads run for two full months at one low price,
educating the world about the thing what we all
which is significantly less expensive than any other
love – pole dance!
similar publication in the industry! Your business will reach thousands more readers in more than 50 countries when you advertise with PDI!
509.868.2168 | info@pdimag.com
Media Kit 2012
ADVERTISING INFO:
AD
SPECIFICATIONS & SIZES
full page spread
17” x 11” trim 17.25” x 11.25” bleed
full page
8.5” x 11” trim 8.75” x 11.25” bleed
1/2 page horizontal
1/2 page vertical
8” x 5.125” no bleed
3.875” x 10.5” no bleed
ACCEPTABLE FORMATS Mac/PC platform applications, Hi-Res PDF at 100%, 300 dpi as a Photoshop document or Illustrator eps WE DO NOT ACCEPT MS PUBLISHER, MS WORD, FREEHAND, or QUARKXPRESS FORMATS.
2.5” x 10.5” no bleed
1/3 page horizontal
8” x 3.3” no bleed
For all Illustrator eps files, please include: 1. Document file collected for output 2. Fonts (screen and printer) 3. Images at 100%, 300 dpi Please make sure that all images supplied are not RGB or LZW compressed. Images must be at least 300 dpi. Images must be CMYK. B&W images must be specified; grayscale, bitmapped, or 4/c B&W. No spot PMS colors can be printed without further expense and advance notification about which PMS color will be printed is needed. Otherwise, please provide all files in CMYK.
509.868.2168 | info@pdimag.com
Media Kit 2012
1/3 page vertical
SCHEDULE PDI
The Balance Issue (May/June) Obtain balance between one’s passion for pole and life’s many other callings. Includes articles about balancing motherhood, family, personal health, work and friendships; offers insight on keeping balance in business ventures and includes advice for studio owners on creating the ultimate pole dance space for students. Special Report: Pole Dance Olympic Dreams in London The Freedom Issue (July/Aug) Experience the things about pole dance that make each of us feel absolutely free. Celebrate many of the world’s Independence Day holidays, while examining relationships between personal freedom, the community, as well as the insight and inspiration from the pole industry. Includes free advice on natural beauty; the latest pole moves; dealing with daily stresses; finding the best pole gear deals; and lots of coupons, gift certificates and reader freebies.
The Change Issue (Sept/Oct) Breakdown of the last decade of pole fitness featuring an investigative view of the politics and people who helped push the industry into a new realm. Includes articles about the evolution of pole equipment; various certification programs; the role of community in the growth of pole as a sport; and the preview for the Annual “Best Of” Issue with information on how to nominate and vote for your favorites in hundreds of categories. The “Best Of” Issue (Nov/Dec) PDI’s annual, exclusive “Best Of” issue takes an indepth look at the very best aspects of the industry from the previous year, including hundreds of categories such as: Best Studio, Best Equipment, Best Clothing, Best Event, Best Performer, Best Story, Best Website and Best Pole Advocate! The “Best Of” issue is a global favorite and is the most popular and anticipated issue. The Resolution Issue (Jan/Feb ‘13) Get a glance of the upcoming New Year in the global pole industry! Includes articles about setting realistic goals; starting a business; conquering fears; and building a more positive self. Special insert: The 2013 Pole Event Guide (calendar of the year’s events, competitions and expos).
509.868.2168 | info@pdimag.com
Media Kit 2012
The Power Issue (Mar/Apr) Discover the power from the inside in order to be strong and healthy on the outside. Includes training tips from the industry’s best athletes, professional insight, reliable medical advice from our staff RN and inspiring stories to keep our readers motivated.
READERS Pole Dance International Magazine’s circulation began in the USA, though it features various, different countries and locations to ensure global coverage, appeal and diversity.
18% of PDI readers are in Europe and over 60% of European readers are located in the UK. Germany, Russia and the Netherlands are quickly gaining PDI readers as well.
PDI’s current subscription demographics are divided into 7 continental regions: North America, South America, Europe, Asia, Africa, Oceania and the Middle East.
The Oceanic Region makes up 13% of PDI Readers and includes mainly Australia (74%) closely followed by New Zealand.
North America accounts for 42% of PDI readers, with about 68% of those within the US.
11% of PDI readers are located in South America. 8% of PDI readers are located in the Asian region.
PDI’s total circulation consists of over 20,000 readers in more than 50 countries.
42%
The African region comprises 5% of PDI readers.
18%
N. America
Europe
13% Oceanic Region
11% South America
8% Asia
5% Africa
509.868.2168 | info@pdimag.com
3%
Middle East
Media Kit 2012
The Middle Eastern region of PDI readers totals 3%.
READERS Most PDI readers are women (about 78%) with the most popular age brackets as the following: Under 18 5%
21% 25-32 14% 33-39 26% 40-46 14% 47-55 5% 56-64 8% 65+ 5% 18-24
Over 50% of male PDI readers fit into the age brackets of 25-45. PDI attracts predominately female readers who participate in pole fitness, as well as compete in competitions and/or own a pole fitness studio. Approximately 90% are those who actually participate in the pole fitness industry directly through business and use of pole products for exercise or sale.
Media Kit 2012
Over 65% of readers are pole fitness business owners of some kind, as well as pole equipment and accessories manufacturers, fitness clothing and shoes, and other resources pertinent to those who participate in pole fitness. About 10% of PDI’s clientele may not actually participate in pole as exercise but are fans of the pole dancing fitness industry.
509.868.2168 | info@pdimag.com
Media Kit 2012
509.868.2168 info@pdimag.com 65 West Cottage Avenue Sandy UT 84070