Canadian Charolais Association

CANADIAN CHAROLAIS ASSOCIATION

2320, 41st Avenue NE, Calgary, AB T2E 6W8 403.250.9242 F 403.291.9324 www.charolais.com @canCharolais www.facebook.com/cdncharolais PROVINCIAL REPRESENTATIVES:

ALBERTA President: STEPHEN CHOLAK, Lamont Secretary: Deb Cholak, Lamont SASKATCHEWAN President: JORDAN MOORE, Redvers Secretary: Saskatchewan Livestock Asso., Regina MANITOBA President: MICHAEL HUNTER, Roblin Secretary: Rae Trimble, Portage la Prairie ONTARIO President: JOSH TAYLOR, Dunsford Secretary: Doris Aitken, Mount Forest QUEBEC President: MARK FROST, Kingsey Falls Secretary: Chantal Raymond, Sainte-Eulalie MARITIMES President: BRETT FRANCIS, Crapaud, PEI Secretary: Nancy Milton, Nine Mile Creek, PEI STAFF:

General Manager: CRAIG SCOTT Registry: LOIS CHIVILO Registry/Member Services: HAYLEA JONES French Membership: Bernard Dore 514-910-4935 • bernarddore@videotron.ca EXECUTIVE:

PRESIDENT: KASEY PHILLIPS Box 420, Waskatenau, AB T0A 3P0 780.358.2360 C 780.656.6400 kphillips@mcsnet.ca 1st VICE-PRESIDENT: SHAWN AIREY Box 639, Rivers, MB R0K 1X0 204.328.7704 C 204.724.8823 htacharolais@hotmail.com 2nd VICE-PRES: RYAN NESBITT 17100 Cedardale Rd, Nestleton, ONL0B 1L0 905.242.2046 ryan@cedardalefarms.ca PAST PRESIDENT: MIKE ELDER Box 216, Coronach, SK S0H 0Z0 306.267.5655 C 306.267.7730 mjelder@sasktel.net DIRECTORS:

DARWIN ROSSO 78 325 4th Ave SW, Moose Jaw, SK S6H 5V2 306.693.2384 rosso.c@sasktel.net ROGER MALONEY 2420 Jermyn Line RR 1, Indian River, ON K0L 2B0 705.295.6439 C 705.761.7316 malrog64@hotmail.com MATHIEU PALERME 814 Pink Rd., Gatineau, QC J9J 3N3 819.682.2723 C 819.213.3143 matpalerme@yahoo.ca JEFF CAVERS Box 237, La Riviere, MB R0G 1A0 204.242.3467 C 204-242-4448 c2charolais@inethome.ca LORNE LAKUSTA Box 37, Andrew, AB T0B 0C0 780.365.2079 C 780.719.0264 spruceviewcharolais@gmail.com ROD McLEOD 293113 Twnshp Rd 263, Rocky View County, AB T4A 0N5 403.540.7986 rodmcl@telus.net FROM THE CANADIAN CHAROLAIS ASSOCIATION Why WE Do What We Do

The purebred beef associations, along with their members, are tasked with the genetic improvement in the beef industry. The stakeholders on the purebred side spend millions of dollars on genetic research to help advance the beef industry. We can have all the very best tools but if they are not utilized, they do us no good.

Retail giants such as Costco are demanding that as an industry we improve. Costco is working to improve prime grading from 1% to 5% within four years. Some of the tools they will be using are: -Pre-harvest identification of cattle via genotyping. -Implementation of new management and feeding protocol. -Ultrasound verification of grade.

We, as beef supply chain producers, need to be very aware of what retailers want and do everything in our power to produce it. We have a lot of tools in our toolbox, let’s use them. The advancement of genomic information available, the accuracy of EPDs, plus ultrasound data are some of the most important tools we have. A lot of this information can be difficult to understand, but most purebred producers have an understanding and can and want to answer your questions and concerns.

These tools are important for the seedstock producer, but equally, if not more valuable, for the commercial breeders. At the end of the day, we are working together for better beef.

Through the CBBC (Canadian Beef Breeds Council), the breed Associations are working together and need to continue to do so. One of the projects that is being developed is the CBIN (Canadian Beef Innovation Network) project.

CBIN is a platform for genetic innovation and technology adoption, leveraging data science to advance outcome-based decision-making tools, to further enhance sustainable beef production in Canada. CBIN will facilitate research, development, and utilization of innovative genetic improvement technologies, for the benefit of all segments of the Canadian beef supply chain from primary production through to consumer.

The goal of CBIN is to ensure directed and optimal genetic improvement of the Canadian beef herd. This will include providing genetic evaluation and performance prediction data points for outcomebased breeding decisions, lead innovative genetic research and technology transfer programs, and enhance data capture and management systems to assist with implementation of processes that will accurately and consistently yield animals specifically designed for targeted retail programs and/ or specific performance parameters valued by stakeholders within the beef value chain.

The beef industry is somewhat under attack by various environmental, health and social groups. We, as producers, know that we are doing a great job of being stewards of the land and environment, but we might not be doing a good job of telling our story. One of the keynote speakers at the Canadian Beef Industry Conference was Professor Timothy Caulfield, an unrivalled communicator who debunks myths and assumptions about innovations in heath care. Part of Professor Caulfield’s message was that we live in a would of fear and misconceptions, today’s society is more likely to believe a celebrity’s endorsement rather than a

Craig Scott

CFC 83F ICON 138H CFC 83F REIGN 103H

HVA High Tide 83F x Circle Cee Legend 307A 94 lb BW • 785 lb 205 DW • -3.4 BW 61 WW 119 YW 26M

Top 3% for WW & 2% for YW HVA High Tide 83F x Elder’s Raptor 43Y 105 lb BW • 759 lb 205 DW • .8 BW 60 WW 113 YW

7th Annual Bull Sale

37 Two-Year Olds * 18 Yearlings

CFC 83F CAPTAIN 80J

HVA High Tide 83F x CFC Pound Maker 52Z 92 lb BW • 731 lb 205 DW • -.9 BW EPD 61 WW 119 YW 24 M 54 TM Homozygous Polled • Red Factor • Top 3% for WW and 2% for YW

CFC 176F HEAVY HITTER 4J

HVA Big Dog 176F x Winn Mans Swagger 952Y 96 lb BW • 775 lb 205 DW • Top 1% for WW, 2% for YW & 10% for carcass and marbling

Your Partners in the Cattle Industry

SATURDAY • 1:00 PM Mark & Trish Lohues • George & Angela Lohues Box 1094, Coaldale, AB T1M 1M9 • Mark 403-634-2989

MARCH 26TH, 2022 lohuesmark@gmail.com • Herdsman: Christopher Lohues 403-795-1343 www.coyoteflatscharolais.com AT THE FARM • COALDALE, AB Coyote Flats Charolais @FlatsCoyote coyote_flats_charolais

Sale Manager: Helge By 306-536-4261 Jon Wright 306-807-8424 charolaisbanner@gmail.com