Peachland
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December 17, 2010 Peachland, BC Volume 06 | Number 50
w o N l l a C
250-767-7771
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Peachland transit riders can expect better service
Light up the night
By Cindy Fortin
Check out Peachland’s Christmas Light displays - Page 7 Photo Cindy Fortin
No more standing in the cold for lengthy periods of time waiting with uncertainty for the next transit bus to roll in. Peachland transit riders who depend on the buses to get to work, school, appointments or shopping should be in for an easier ride. According to Michelle Orfield, senior urban transportation planner at B.C. Transit, “Corridors are going to be serviced every 15 minutes, 15 hours a day, seven days a week.� But don’t get excited yet. This is only part of the B.C. Transit Master Plan -- a plan that will be 25 years in the making. While bettering customer service and improving transit sustainability are two major components of that plan, increasing ridership is their primary objective. Currently, ridership sits at three per cent of the population. Transit hopes to see that number climb to seven per cent over the next quarter century. “Three to seven per cent doesn’t seem like something you would throw a party about, but in order to get seven per cent it requires a quadrupling of ridership,� said Orfield. “Right now we are at 4.3 million riders, so the plan is to get us at 16 million per year in 25 years. The new measures are going to be really key to achieving that.� There are currently three types of transit service within the region: The RapidBus line along Hwy 97, which connects downtown Westbank
through West Kelowna, to Kelowna and up to UBCOkanagan; Blue line frequent transit, which runs all day, every day, and loosely includes Peachland; and Regional Express, which makes fast, direct connection from the major centres, such as West Kelowna to Kelowna to Lake Country. Those who ride local transit know that Peachland only receives sketchy, schedule-lax service, and buses are often empty. The Peachland route is ranked as a poor Division 5 threshold, with less than 10 per cent ridership and low boarding per service hour. As a short-term goal to combat this, B.C. Transit plans to focus more on the routes of greater usage. “We are looking at focusing the primary route during peak travel periods. Instead of taking service hours you already have and spreading it around 18 hours a day, what we are looking at is doing a 15 to 30 minutes headway route during peak hours. Then maybe looking for something else for midday and night service,� said Orfield. When bus schedules don’t mesh with a rider’s plan, there are alternatives. Dial-A-Ride is a service open to anyone. You can book your trip the day before and the bus will come and pick you up and drop you off. Local communities set the fares. Handydart is similar to Diala-Ride but is geared toward people with disabilities. Van continued page 3 see Transit Service
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