Quality drives sweet success

Mrs Tilly’s explains the popularity of its confectionery

significantly in recent years in order to continue to ensure that every product leaving our site is worthy of carrying the Mrs Tilly’s brand.

How important are your products to consumers?

What’s your offer?

We are famous for producing some of Scotland’s best loved confectionery, particularly Tablet, Fudge and Macaroon in formats ranging from impulse bars to all year round 150g boxes as well as larger gift box formats for seasonal and festive events. In 2018, we also launched the worlds first Tablet Popcorn, which has been very successful and takes our brand to a wider and younger audience.

What sets your brand apart?

Quality has always been at the heart of everything we do at Mrs Tilly’s and while ingredient sourcing plays a key part in that, the quality and consistency of our processing methods is of equal importance. Operationally, we have also invested

Being Scotland’s favourite confectionery brand is something we are very proud of, and we know from category insight data and consumer research that people love traditional confectionery products and use them for many different occasions, whether treating themselves or sharing with friends and family. It’s also notable that when consumers find the cost of living challenging, they do still like to treat themselves with known and trusted brands and will often opt for sharing favourite treats at home rather than incur the rising cost of eating out.

How important is the Scottish convenience channel to you?

We have long-established relationships with the channel. Our impulse bar range is a “must have” local alternative to mainstream confectionery brands and we always work hard with our partners to ensure we promote strong consumer offers throughout the year and we will always support local sourcing initiatives that really focus on showcasing the best of Scotland’s larder.