SLTN Awards 2017 Entry Brochure

SLTN awards 2017

Entry Brochure SLTNAwards.indd 1

22/03/2017 09:24

SLTN awards 2017

welcome

THE 2017 SLTN Awards has officially launched – and the annual search for Scotland’s best venues, operators and staff promises to be as exciting and keenly anticipated as ever.

Together with our valued commercial partners, we’re seeking entries across more than 20 awards categories, highlighting the rich diversity Scotland’s hospitality sector is known for.

Our judges will spend the summer visiting and assessing licensed businesses across the country as we home in on the best of the best for 2017.

But before then we need you to tell us why you, your businesses, a member of your staff, or someone you know or work with should be in the running.

If you’ve got what it takes to be an SLTN Award winner, you’ll find all the details you need to enter in this brochure. Entry forms for each category are available at sltn.co.uk Entries will be shortlisted and judged over the summer, with the winners announced at the 22nd annual SLTN Awards at Glasgow’s Hilton Hotel on Thursday November 2, 2017.

Good luck!

Gillian McKenzie Editor, SLTN

Enter online:

sltn.co.uk

Entries or nominations must be received by

Friday May 19, 2017 2 SLTNAwards.indd 2

16/03/2017 14:18

contents

SLTN awards 2017

unsung hero....................................................................................................................................................4 best outdoor area......................................................................................................................................... 5 whisky bar of the year...............................................................................................................................6 social responsibility award ..................................................................................................................... 7 entrepreneur of the year...........................................................................................................................8 restaurant of the year.................................................................................................................................9 mixologist of the year............................................................................................................................... 10 concept venue of the year.......................................................................................................................11 sports bar of the year................................................................................................................................12 craft beer award...........................................................................................................................................13 late night bar of the year......................................................................................................................... 14 industry achievement award..................................................................................................................15 gin bar of the year...................................................................................................................................... 16 independent multiple operator of the year...................................................................................... 17 beer quality award..................................................................................................................................... 18 bartender of the year................................................................................................................................ 19 craft spirits enthusiast............................................................................................................................. 20 best soft drinks offer..................................................................................................................................21 cocktail bar of the year........................................................................................................................... 22 nightclub of the year.................................................................................................................................23 rum bar of the year.................................................................................................................................... 24 entry details..................................................................................................................................................27

3 SLTNAwards.indd 3

16/03/2017 15:36

SLTN awards 2017

unsung hero

Are you or do you know someone who has gone the extra mile in Scotland’s licensed trade? Perhaps you, or they, are a member of bar staff who goes above and beyond the call of duty in their day-to-day job. Maybe it’s someone who works tirelessly to raise money for charity. Or perhaps the SLTN Unsung Hero is someone only too willing to lend a hand to a local in need.

The judges will look for someone who: n Has gone the extra mile either through their commitment to work or charity in the past year. n Goes above and beyond what is expected of them to help others. n Uses their position in a licensed trade business to raise money and/or awareness of a charity or local group.

Supported by

Formed in 1960, Hugh Stirling Ltd specialise in refurbishment, fit out and shopfitting. We have an enviable reputation within the licensed leisure sector for fast track delivery of bespoke refurbishment solutions.

We are delighted to sponsor the Unsung Hero award for 2017. Good luck to all the entrants - we look forward to congratulating the winner in November.

For more information call 0141 420 1666 or visit: www.hughstirling.co.uk

4 SLTNAwards.indd 4

16/03/2017 15:36

best outdoor area

SLTN awards 2017

Does your bar, restaurant or hotel deliver a quality al fresco experience? If so, Magners and SLTN want to hear from you. The SLTN Best Outdoor Area award will go to a venue with an outdoor space which has made a real impact on the business.

Judges will consider: n DESIGN AND FUNCTION The outdoor area should demonstrate good use of space, be clean, tidy and well-maintained, and able to comfortably accommodate al fresco drinkers and diners as well as smokers.

n INNOVATION Smart use of the al fresco area for marketing and promotion through, for example, branded parasols or outdoor TV screens.

n SUCCESS The outdoor space should have made a real impact on the business.

Magners Irish Cider is pleased to announce its support of this year’s Best Outdoor Area award. Magners was born in Clonmel in Ireland in 1935 and is now Scotland’s favourite bottled apple cider. With 17 varieties of sweet, sharp and bitter apples in every pint, using fresh juice for a more natural taste, it’s as refreshing today as it was when William Magner first conceived it over 80 years ago. As a truly authentic Irish cider, Magners is the perfect partner to celebrate the unique and exciting spaces that the best outdoor area category has to offer.

Supported by

5 SLTNAwards.indd 5

16/03/2017 15:36

SLTN awards 2017

whisky bar of the year

SLTN is delighted to embark on the search for Scotland’s Whisky Bar of the Year, in partnership with Glenfiddich.

Scotch whisky is enjoying unprecedented success around the world but the Scottish on-trade remains a vital route to market for the country’s national drink.

The Whisky Bar of the Year will demonstrate: n A balanced range of malts, blends and other Scotch and international whiskies that meets a broad spectrum of budgets and tastes. n A strong commitment to staff training, with particular emphasis on developing whisky knowledge. n The successful promotion of malt in marketing campaigns and activities like whisky and food matching dinners, educational tastings and promotional ‘flights’. n The use of whisky in the development of the bar’s reputation, interior design (including space devoted to whisky in outlet) and overall food and drink offer. n Successful and innovative promotion of whisky to encourage ideas outside the traditional.

Supported by

6 SLTNAwards.indd 6

In the summer of 1886, with the help of his seven sons and two daughters, William set out to fulfil a lifelong ambition. Together they began building his distillery by hand, stone by stone. After a single year of work it was ready and William named it Glenfiddich, Gaelic for Valley of the Deer.

William’s passion, determination and pioneering spirit continues to guide us. Glenfiddich is one of the few single malt distilleries to remain entirely family owned and is now the World’s Most Awarded Single Malt Scotch Whisky, a true reflection of our founder’s integrity and innovative spirit, passed down through the generations. www.glenfiddich.com

16/03/2017 15:36

social responsibility award

SLTN awards 2017

The winner of the Social Responsibility Award will demonstrate best practice in alcohol retailing and will have systems in place to ensure that every part of the operation is run in a socially responsible fashion and that every member of staff understands the outlet’s policies and practice.

Judges will look for: n Awareness of and adherence to all requirements under licensing and other laws. n Awareness of national and local policies and guidelines from drinks industry organisations, local licensing and other authorities. n A robust system to prevent underage drinks purchase and clear communication of the policy. n Responsible display, pricing and promotion of alcohol. n A clear system for dealing with difficulties that can arise in licensed premises. n A monitoring system for incidents and resolutions. n Good use, where appropriate, of security technology. n Original activities that really drive the social responsibility agenda – what sets you apart from your competitors? n Training programmes that ensure staff are aware of their responsibilities and use best practice. n Good relationships with local police and bodies like licensing forums. n Involvement in local initiatives like Pubwatch and Best Bar None.

Diageo Great Britain is the sales and marketing company of Diageo Plc in England, Scotland and Wales. As one of the world’s leading consumer goods companies, Diageo operates in more than 180 countries, with a strong array of brands and an ambitious growth strategy.

Diageo GB is committed to responsible drinking and actively works with third parties both nationally, such as the DrinkAware Trust and the Portman Group, and in local initiatives to equip consumers with the information they need to make sensible choices about alcohol.

SLTNAwards.indd 7

Supported by

7 16/03/2017 15:36

SLTN awards 2017

entrepreneur of the year

SLTN and Chivas Regal have joined forces to search for the licensed trade’s most inspiring and successful entrepreneur.

Judges will consider: n CONSUMER INSIGHT The Entrepreneur of the Year will have identified a genuine gap in the market and turned it into commercial reality. That project will have offered a new experience for consumers in its area and be communicated to them through imaginative marketing methods. n RISK-TAKING The winner’s approach to risk will represent a balance between intelligent and grounded commercial insight and a willingness to take bold steps to realise goals. Judges will also look for evidence of the ability to remain focused and resilient in the face of difficulties. n DECISION-MAKING Our successful entrepreneur will demonstrate sound decision-making qualities, even under intense pressure. A clear leader, he or she will be a good communicator who is able to inspire others and delegate effectively. n DEVELOPMENT The Entrepreneur of the Year will have excellent project management skills, with the flexibility to re-shape a project if and when circumstances dictate.

He or she will also be able to react decisively and creatively to unforeseen challenges as a project develops.

Supported by

Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for style, substance and exclusivity.

A truly global brand, Chivas Regal today sells in more than 150 countries across the globe. Brotherhood, generosity, entrepreneurship and integrity are at the heart of Chivas Regal.

8 SLTNAwards.indd 8

16/03/2017 15:36

restaurant of the year

SLTN awards 2017

Sponsored by Strathmore Scottish spring water, the SLTN Restaurant of the Year award will go to the venue that demonstrates the highest quality of food and service together with an excellent range of perfectly served soft drinks to offer consumer choice.

THE RESTAURANT OF THE YEAR CATEGORY IS SPLIT INTO TWO DIVISIONS.

TWO AWARDS

n In the fine dining division we’re looking for restaurants where typically a three course dinner (without drinks) from the a la carte menu would cost £40 or more.

3 course dinner (without drinks) from the a la carte menu would cost £40 or more.

n In the casual dining division we’re looking at those where a three course dinner (without drinks) would cost less than £40.

3 course dinner (without drinks) would cost less than £40.

Fine Dining

Casual Dining

In each division the judges will look for: n QUALITY Absolute commitment to the preparation of high quality food. n SERVICE Consistently high standards of service, reflecting investment in staff training. n DRINKS A comprehensive and relevant drinks range, including an appropriate selection of soft drinks, with attention to detail in how they are served to befit a premium occasion. n ATMOSPHERE Flair, character, ambience – call it what you will – a good restaurant has it.

Strathmore pure Scottish spring water has been drawn from deep beneath the beautiful Vale of Strathmore close to historic Glamis Castle since 1880.

Supported by

When customers visit visit on-trade or on-premise outlets, they are looking for premium brands they know and trust and the brand’s premium glass presentation highlights its heritage and authenticity as a major Scottish water brand.

Strathmore has been the best selling water brand in the on-trade for over ten years, supported by its ‘DO MORE with Strathmore’ campaign which includes a number of high profile sporting events sponsorships.

SLTNAwards.indd 9

9 16/03/2017 15:36

SLTN awards 2017

mixologist of the year

Sponsored by Absolut vodka and Barnomadics, the SLTN Mixologist of the Year award will recognise the bartender who displays the best overall knowledge of the premium spirits category and demonstrates innovation and creativity when making cocktails.

Judges will look for: n An extensive knowledge of spirits categories, the premium brands within them and current drinks trends. n The correct use of glassware, premium mixers, fresh fruit, garnishes and ice. n Knowledge of the cocktails sector, its heritage, development and place in today’s bars. n Good mixology skills, an innovative approach to developing new cocktails and signature drinks,

and a willingness to work with new products. n Evidence of pushing the boundaries in mixology. n Confidence and style when making and presenting cocktails.

Supported by

10 SLTNAwards.indd 10

What started out as a simple idea in 1879 has turned into one of the most recognised brands and iconic products in the world. The idea to craft an extra-clear, premium vodka grew to become what we now know as Absolut vodka; to this date we strive to celebrate creative expressions in art, design music and cocktails. Barnomadics creates beautiful drinks and bars for some of the country’s most desirable brands, bars and events in the UK. Providing stunning mobile bars for hire, modern equipment, elegant glassware, pro bartenders, mixologists, cocktail waitresses, cocktail design and training solutions.

16/03/2017 15:36

concept venue of the year

SLTN awards 2017

This award recognises venues that offer consumers a bespoke and engaging experience around a particular concept. Whether it’s centred around a specific product – maybe you offer an extensive range of gins – or an overarching theme, the winning venue will demonstrate a commitment to a concept that goes above and beyond the standard offering.

Judges will look for: n A bespoke and tailored product range (including food and/or drinks) that offers the consumer quality, choice and a point of difference from other outlets. n An atmosphere and environment that is aligned with the concept, whether that’s an integral part of the experience or suitably understated. n Branding, promotions and marketing that reinforce the concept at all stages of the customer experience, including in-outlet POS, digital and social media activity. n Knowledge and enthusiasm from management and staff to generate continued excitement around and interest in the concept.

As one of the UK’s leading soft drinks manufacturers, Britvic is dedicated to producing quality brands such as J2O, Pepsi MAX, 7UP and Lipton Ice Tea for the leisure channel, as well as driving innovation for customers with newer brands such as Purdey’s and Teisseire syrups. Boasting a strong track record of delivering successful innovation and quality with every product, the company offers outlets a comprehensive portfolio of soft drinks to meet every occasion.

Supported by

11 SLTNAwards.indd 11

16/03/2017 15:36

SLTN awards 2017

sports bar of the year

SLTN has joined forces with Sky to look for Scotland’s best all-round sports bar. The judges are looking to find those on-trade outlets where events are used as a way of maximising business.

Judges will assess: n How live televised sports are used to drive footfall and build an outlet’s reputation as a sports viewing destination. n Evidence of commercial success gained through promoting live sport. n The promotion of live sport through marketing activity, including social media platforms. n Food and drink offers tailored to the sports shown. n The overall sports viewing experience, including screen and audio quality.

Supported by

12 SLTNAwards.indd 12

Sky continues to offer licensed premises an unrivalled line-up of live sport with nearly 65,000 hours of sport across our channels. With seven dedicated Sky Sports channels, two British Eurosport channels, two dedicated horse racing channels and more, there are endless opportunities to help drive your business with Sky. Sky Sports remains the home of football, including SPFL, Scotland’s World Cup 2018 Qualifiers, Premier League, Sky Bet Football League, and La Liga. In addition to football, Sky Sports shows golf’s major championships, European Rugby, the PRO12 and TOP 14, international and domestic cricket, NFL and darts.

16/03/2017 15:36

craft beer award

SLTN awards 2017

Craft beer has taken the trade by storm in recent years and is one of the most dynamic and fastestgrowing segments of the beer category.

The judges will look for an outlet that demonstates excellence in craft beer, both in terms of its product range and the level of knowledge displayed by its staff.

Judges will seek: n A strong variety of craft beer brands and styles on draught and in the fridge. n A thorough understanding of the craft beer category, and the benefits it can bring to an outlet’s beer range and sales. n Staff that are knowledgeable about the beers they sell, and are able to make recommendations to customers. n The ability to deliver the perfect serve for craft beers. n Evidence that the outlet has made an effort to tailor its craft beer range to its clientele.

Keith Brewery Ltd. is a craft brewery based in the town of Keith in the heart of the whisky distilling region of Speyside. Instead of whisky though the team spends all its time, effort and passion producing a delicious range of hand-crafted beers and ales. From lager and coffee stout to a hop filled IPA and barley wine, all of their products have four things in common: the best hops and Scottish malts that money can buy, water sourced from the private borehole in the brewery and no chemicals. With further expansion of the premises, Keith Brewery Ltd. now has an in-house one-stop-shop of production, kegging, bottling and labelling, with a brewing capacity of 16,000 litres at any one time.

For more information, please visit www.keithbrewery.co.uk or phone 01542 488006

SLTNAwards.indd 13

Supported by

Keith Brewery

Ltd.

13 16/03/2017 15:36

SLTN awards 2017

late night bar of the year

Atmosphere is key to a late night bar. The SLTN Late Night Bar of the Year award will go to an outlet that successfully combines a late night ambience with top quality drinks and excellent customer service.

The SLTN Late Night Bar of the Year will demonstrate business innovation, drinks retail and customer service excellence, and an impactful marketing strategy.

The judges will consider: n AMBIENCE AND ATMOSPHERE A stylish bar design which conveys a late night vibe. n DRINKS AND SERVICE A range of quality drinks appropriate to the late night bar’s clientele served by knowledgeable staff. n INNOVATION Key innovations made to the offer and their impact. n MARKETING AND PROMOTION Evidence of successful activity undertaken to communicate with the late night bar’s clientele.

Supported by

14 SLTNAwards.indd 14

Distell International is the result of the merger between Distell Europe and Burn Stewart Distillers in 2016 and a proud part of South Africa’s leading drinks producer Distell.

From the head office in London and distribution hub just outside of Glasgow, Distell International offers a cross category award-winning portfolio from wine to cider to spirits. A knowledgeable and passionate sales force, based throughout the UK, delivers our portfolio of unique brands rich in history and heritage allowing us to put our customers first. As a trusted partner to the trade Distell International is delighted to support the SLTN Awards 2017 - Late Night Bar of the Year.

16/03/2017 15:36

industry achievement award

SLTN awards 2017

The SLTN Industry Achievement Award 2017, presented in association with Maxxium, will recognise an individual member of the trade who has made a very special contribution.

The most important influences on Scotland’s licensed trade are the people who play their part in it - as owners and entrepreneurs, managers and educators, activists and innovators. Each year we recognise a very special member of the trade.

The judges will look for someone who has made a very special contribution to the Scottish trade.

That may be a lifetime spent at the forefront of the industry or in the drinks retailing service of a single community.

It may recognise a major contribution: to the training of young entrants to the industry; to the development of trade bodies; to the promotion and presentation of a local area or of Scotland in general; to the development of an important trade sector, like entertainment, cuisine or visitor attractions; to the significant improvement of standards in the industry; to the enhancement of the image of the trade.

This is a category in which we expect a high number of nominations. You may propose anyone in the industry who has, in your opinion, made a significant difference - over a full career or over a shorter time.

If you know of someone who has made a major contribution to the development of the industry in Scotland, please play your part in ensuring they receive the recognition they deserve.

Maxxium is one of the country’s most dynamic and innovative spirits companies, passionate about creating quality mixed drinks and cocktails.

Operating from a head office in Scotland, our success is down to the fact that we’re a community of talented individuals building brands to be proud of.

That’s why we’re delighted to acknowledge others whose inspirational blend of innovation and passion have made a special contribution to the Scottish licensed trade.

Supported by

15 SLTNAwards.indd 15

16/03/2017 15:36

SLTN awards 2017

gin bar of the year

Gin has been one of the biggest success stories in recent years – and the category shows no signs of slowing down. There are more gins – including Scottish gins – on the market, more bars stocking a broader range, and more consumers drinking the spirit than ever before.

The SLTN Gin Bar of the Year will demonstrate the following: n A broad range of gins covering different styles and countries of origin that meets different budgets and tastes. n A strong range of tonics and mixers and an innovative range of serves. n The use of glassware and garnishes to enhance the taste and presentation of its ginbased drinks. n Well-trained knowledgeable staff with a passion for gin. n The successful promotion of gin in marketing material and activities like gin tastings and sampling ‘flights’. n The use of gin in the development of the bar’s reputation.

Supported by

With a history dating back to 1783, Schweppes is a much loved brand which is instantly recognisable to consumers, and is a good choice for operators looking to make the most of the growing popularity of mixers. It is in fact 225 years since Swiss watchmaker and ‘creator of bubbles’ Jacob Schweppe arrived in London with his Schweppes drink, having pioneered carbonated drinks when he invented an industrial process to capture bubbles in liquid. Schweppes has just the right amount of sweetness, bitterness and acidity which come together to give you that bite which makes it a versatile mixer or delicious when drunk straight.

16 SLTNAwards.indd 16

16/03/2017 15:36

independent multiple operator of the year

SLTN awards 2017

The Independent Multiple Operator of the Year will be a business that consists of four or more bars, restaurants, hotels or nightclubs. Skill and ability in identifying a market opportunity, seeing it through to operational reality and handling all the complexities of multiple site management will be the key characteristics of this award winner.

The Independent Multiple Operator of the Year award, presented in association with Smirnoff, recognises and celebrates the spirit of entrepreneurship that defines Scotland’s licensed trade.

Judges will look for: n BUSINESS DEVELOPMENT AND VISION The award winner will demonstrate a clear understanding of the marketplace, consumer insights, competitor activity and food and drink trends and have a clear vision for their multi-site operation. n BUSINESS SUCCESS Judges will look for evidence of a successful, thriving and sustainable business. n MARKETING STRATEGY The judges will look for evidence of creative marketing plans driven from market insight as well as evidence of how marketing campaigns drive commercial success. n STAFF Our winner will have well trained, highly engaged staff who understand the business and the consumers the business attracts. n COMMUNITY ENGAGEMENT Our winner will be active in the community and will demonstrate how they work with local groups and organisations.

Smirnoff is the number one spirit in Scotland, accounting for 23%* of all spirit sales in the on-trade – one in every five spirits drinks is a Smirnoff. Smirnoff is ten times filtered to offer extraordinary purity. As a priority market for the Smirnoff Company, it offers an unrivalled level of on-trade support in Scotland including: POS, training on the perfect serve, and development of drinks menus, all of which help to drive footfall and ROS for outlets.

Supported by

Smirnoff is committed to responsible drinking and actively works with third parties both nationally, such as the DrinkAware Trust and the Portman Group, and in local initiatives to equip consumers with the information they need to make sensible choices about alcohol.

The SMIRNOFF word and associated logos are trade marks. © The Smirnoff Co. 2017 *Scotland MAT volume share data vs total spirits to 28th Jan 2017 CGA Nielsen

SLTNAwards.indd 17

17 16/03/2017 15:36

SLTN awards 2017

beer quality award

In the Beer Quality Award, Tennent’s and SLTN are looking for those outlets keeping, dispensing and presenting beer to the highest possible standard.

The judges will look for: n A full stock of appropriate glassware for each type of beer and knowledge of the impact of incorrect glassware on quality of serve. n A good, well-understood, system of glass cleaning, storage and replenishment. n Excellence in dispense, good staff knowledge of the pouring and presentation techniques required for the different beers and a consistent delivery of perfectlypresented beer. n Understanding of the importance of quality amongst management and staff within the outlet. n Excellent cellar management, exemplary cleanliness and appropriate cellar temperature control, including evidence of the processes in place to maintain these. n Good staff knowledge of the processes involved in receiving, storing, rotating and changing kegs, etc. for different beers. n A well planned bar area designed to help maintain beer quality and ensure the perfect pour every time. n Good use of founts to present the beer range to the consumer.

Supported by

Brewed with passion at Wellpark Brewery in Glasgow, using the finest of Scottish ingredients since 1885, Tennent’s Lager is Scotland’s favourite pint. It has achieved this status through innovative marketing, a dedication to quality and an unmatched commitment to the Scottish licensed trade. Tennent’s Lager recognises that its success is due in no small part to the support of the individuals and businesses operating within the trade. Our customers are fundamental to the delivery of a perfect quality pint. This is why we are delighted to sponsor this award that recognises and rewards bars and staff for the ongoing commitment to the delivery of a perfectly poured pint, every time.

18 SLTNAwards.indd 18

16/03/2017 15:36

bartender of the year

SLTN awards 2017

®

Open to all bar staff across Scotland, the SLTN Bartender of the Year category seeks to recognise the creativity, knowledge and passion of the country’s best all-round bartender. We’re looking for someone with the skills, knowledge and desire to make a real difference to enhance the experience of their customers. The perfect presentation of products encourages customers to return for more. This award will recognise a passion for presentation and creativity in the ways in which beer and other drinks can be served and celebrated in pubs.

The Bartender of the Year will: n Display great product knowledge and be able to talk confidently about the brands and products they offer. n Delight customers by identifying their needs and making recommendations. n Demonstrate a passion for, and understanding of, all things beer – from the ingredients to the brewing process. n Understand different beer styles and taste profiles and be able to share these with their customers. n Share beer knowledge with colleagues and continue to develop their own knowledge through training. n Have a good understanding of what can affect the quality of beers, wines, ciders and spirits in the bar and how to manage these factors. n Show dedication to the continual improvement of the standards and service offered. n Display a commitment to deliver the perfect serve every time by understanding the fruits, glassware and associated components for each serve.

Molson Coors has a commitment to the beer industry to work with our customers to enhance how beer is positioned and enjoyed, responsibly, in outlet. By working on quality at point of purchase, footfall driving activities and innovation, Molson Coors constantly strives to champion consumer experience, hence why it is this year’s supporter of the Bartender of the Year award.

Supported by

19 SLTNAwards.indd 19

16/03/2017 15:36

SLTN awards 2017

craft spirits enthusiast

The Craft Spirits Enthusiast award is open to all individuals with a passion for craft spirits in Scotland.

It will recognise an individual who demonstrates in-depth knowledge of this burgeoning category and shows innovation and creativity when creating drinks using small-batch spirits.

Judges will look for: n An extensive knowledge of craft spirit categories, the brands within them and the trends within this sector. n The correct use of glassware, premium mixers, fresh fruit, garnishes and ice when serving craft spirits. n An innovative approach to developing craft spirit-based cocktails, signature drinks and a willingness to work with new products. n Evidence of how you have passed your enthusiasm on in your place of work – have you developed a new drinks list or delivered staff training for colleagues? n Evidence of an interest in the category – have you entered cocktail competitions, visited distilleries and extended your reading on the topic?

Supported by

20 SLTNAwards.indd 20

Eden Mill at St Andrews is Scotland’s original craft distillery and brewery. As such it has one simple aim: to get more people enjoying Scotland’s authentic crafted spirits and beers.

Eden Mill’s award winning beers and gins are sold in as diverse locations as St Andrews Old Course, The Fairmont Hotel, The Wild Cabaret Bar in Glasgow and the award-winning Anstruther Fish and Chip Shop. The team at Eden Mill are proud of the awards won for their innovative brews and spirits, and they are also passionate about their authentic and sustainable brewing and distilling practices, which they love to share with visitors and friends.

For more info contact:

marketing@edenmill.com or 01334 834038

www.edenmill.com

16/03/2017 15:36

best soft drinks offer

SLTN awards 2017

Soft drinks is an increasingly important category due to a rise in consumption of non-alcoholic drinks in the on-trade. There’s a growing choice for operators as the market adapts to the trend of craft and artisan soft drinks, which can make it confusing for consumers, so it’s important to select the right products to make your offer as profitable as possible.

SLTN and Vimto Out of Home, which incorporates its best-selling Feel Good Drinks, are looking for an outlet with a clear commitment to offering a full range of soft drinks to suit this broad customer base.

Formats: n For kids n Adult premium n Frozen n Dispense n Sugar levvy compliant

ST

- MIX

F

The winning venue will demonstrate a consideration for both families and young adults in every aspect of the drinks offer – from providing a range of fruits and R OZ flavours, to menu creation, promotions and EN communications. The drinks range will also be geared towards the family market, with a strong soft drinks offer to cater for all age groups and which takes account of current trends in the soft drinks sector – such as drinks catering for the health conscious consumer and designated drivers.

PO

PA

The winning outlet will demonstrate an CK understanding of the importance of having depth AGED of range, presenting soft drinks in a way that entices the customer and the importance of stocking premium products in 2017.

Do you go the extra mile with your soft drinks offer?

Vimto Out of Home is a leading supplier and distributor of post-mix, packaged and frozen soft drinks solutions. The third largest drinks distributor in the UK, Vimto is the only distributor with the rights to sell, serve and maintain post-mix Coca-Cola in Scotland, outside of Coca-Cola European Partners itself.

Supported by

Feel Good Drinks is one of Vimto Out of Home’s most popular packaged ranges. 100% natural, the drinks are a blend of fruit juice and water with no artificial colours, preservatives or flavour and never any added sugar.

21 SLTNAwards.indd 21

16/03/2017 15:36

SLTN awards 2017

cocktail bar of the year

Cocktails provide an excellent opportunity to build on the benefits of premium drinks brands. They help an outlet increase both profitability and consumer appeal. In the Cocktail Bar of the Year award, SLTN and Bacardi Brown-Forman Brands are looking for Scottish bars which make the most effective use of cocktails.

Judges will look for: n A good understanding of the venue’s market and the role cocktails can play in that market. n Product knowledge – an understanding of brands, mixers, the development of different cocktails and cocktail styles and the ability to mix classic cocktails well and to innovate and experiment. n Commitment to bartender training and development. n Excellence in customer service combined with confidence and style in mixing and presenting cocktails. n Atmosphere conducive to theatre and style in mixing and presenting cocktails. n Good commercial use of cocktails, creative marketing and plans for further development of the cocktail offer. n Knowledge of ongoing developments in the cocktail scene.

Supported by

22 SLTNAwards.indd 22

For more than 150 years, the BACARDI family has been making the world’s most awarded rum, which has inspired bartenders to create some of the world’s most iconic rum drinks.

A key ingredient in some of the best known cocktails such as the Mojito or the Daiquiri, the varied BACARDI range of products offer different taste expressions for different styles of drink; from a light mixing rum, or traditional golden rum to a bold black rum.

Still a family owned business, BACARDI is proud to offer a range of carefully crafted products that allow you to create a wide selection of drinks and cocktails suitable for any occasion.

16/03/2017 15:36

nightclub of the year

SLTN awards 2017

Does your nightclub combine top class DJs and live music with cutting-edge sound and lighting technology and a relevant drinks offer to appeal to today’s clubbers? The SLTN Nightclub of the Year award will go to a club which combines all these elements and more.

The judges will consider: n ENTERTAINMENT AND TECHNOLOGY The use of DJs, live music and other entertainment alongside cutting-edge sound and lighting technology. n DESIGN AND STYLE A stylish and functional interior that leads the way in nightclub design. n DRINKS RANGE AND PRICING An extensive and well-displayed drinks range tailored to the target market. n MARKETING AND PROMOTION Evidence of a successful marketing and promotional strategy undertaken in the past year to reach the nightclub’s target audience. n RESPONSIBLE OPERATING A sound knowledge of legislation covering late opening premises and evidence of responsible operating in line with licensing, security and alcohol legislation.

François Thibault, a former Cognac Maître de Chai (cellar master), set out to create Grey Goose in Cognac, the home of luxury brown spirits. François had a vision for a vodka with true taste and character: a liquid that could be savoured in the manner of a fine Cognac, but that was flexible enough to form the base spirit for a multitude of cocktails.

Supported by

The product was designed using a unique production process, where a single filtration and distillation allowed the distinctive flavours of the wheat to be expressed. Finally, he introduced a hand-picked tasting panel alongside over 500 quality checks, to ensure that every drop of Grey Goose was made to his exacting standards.

The result is a vodka with a unique character that has become famous the world over.

SLTNAwards.indd 23

23 16/03/2017 15:36

SLTN awards 2017

rum bar of the year

The SLTN Rum Bar of the Year will recognise a venue with rum at its very heart – from the range stocked and serves offered to the passion of the staff who work there.

Judges will look for: n A balanced and varied range of rums covering different styles, budgets and tastes. n A broad selection of mixers and an innovative range of serves and cocktails. n The use of glassware and garnishes to enhance the taste and presentation of its rum-based drinks. n Well-trained knowledgeable staff with a passion for rum and the ethos of the category. n The successful promotion of rum in marketing material and activities like rum tastings and sampling ‘flights’.

Supported by

Sailor Jerry is the iconic spiced rum inspired by tattoo legend Norman ‘Sailor Jerry’ Collins. It’s a straight-up, no nonsense, old-school rum, blended the way it should be, bold and smooth.

Wood’s Original Navy Rum was established in 1887 and is still made to the original Navy recipe and bottled at 57% ABV – the minimum strength of rums originally served on board naval ships.

24 SLTNAwards.indd 24

First imported to Scotland in 1838 O.V.D is blended from the world’s finest Demerara rums from sugar cane grown in Guyana. Every bottle of O.V.D. is matured in oak casks for up to seven years, giving it great smoothness, flavour and character.

16/03/2017 15:36

It’s going to be a great night!!

Enter online:

sltn.co.uk

Entries or nominations must be received by

Friday May 19, 2017 SLTNAwards.indd 25

16/03/2017 15:36

Matthew Clark Late Night Social Are you going?

Be sure to finish your evening at the SLTN Awards in style!

Thursday 2nd November 2017 Hilton Glasgow 11:30pm – 2:00am

Top your glass with some fizz, and sparkle on the dance floor with the best of the Scottish On-Trade!

Get in touch!

0141 429 0888 or visit www.matthewclark.co.uk for more information

the experience matters the experience matters SLTNAwards.indd 26

16/03/2017 15:36

entry details The 2017 SLTN Awards is open to all relevant members of the Scottish licensed trade and hospitality industry in each category.

The 2017 SLTN Awards programme welcomes and encourages entries and nominations from members of the trade throughout Scotland – in businesses of all types, sizes and budgets.

There is no requirement to stock any products or be a member of any organisation. All outlets must be appropriately licensed for the serving of alcohol. All entrants must be aged 18 or over.

Entrants may enter or be nominated for any number of appropriate categories.

Official entry forms are available online at sltn.co.uk; entries can be submitted online or the entry form downloaded and posted to SLTN Awards, Freepost, PEEBLES MEDIA GROUP. The criteria outlined in the 2017 SLTN Awards entry brochure give further guidance to the main areas of consideration in each category. Brochures are available from SLTN, Suites 1&2, The Albus, 110 Brook Street, G40 3AP; by calling 0141 567 6041; or by emailing susan.meikle@peeblesmedia.com In all cases entries are enhanced by the inclusion of supporting material such as photographs, menus and drinks lists, examples of advertising and promotional material, details of training commendations, personal statements in the categories where individuals – rather than premises – are being awarded, etc.

Supporting material may be emailed to: organisers@peeblesmedia.com In each category, judges will be appointed by SLTN and the category sponsor and may include:

SLTN awards 2017

representatives of SLTN; representatives of the sponsoring company; expert judges from fields like marketing, foodservice and business development; and experienced and well-regarded professional licensees in Scotland, including former SLTN Award winners.

Judging will take place in a number of stages. Firstly the original entries will be considered based on the completed entry form and supporting material supplied in relation to each category. A shortlist will be drawn up and judges will visit each of these shortlisted entrants. With the exception of the Industry Achievement and Entrepreneur categories, where there is a single winner, the judges will choose a maximum of three finalists in each category who will attend the 2017 SLTN Awards at The Hilton, William Street, Glasgow on November 2, 2017 when the winner and highly commended finalists are announced.

The judges’ decision is final and there is no cash alternative to the prizes.

The winner will receive the 2017 SLTN Award trophy, and individual category sponsors may supply an additional prize.

The winner and the highly commended finalists will receive certificates and feature in 2017 SLTN Awards public relations material, including a press release sent to appropriate local, national and UK-wide media.

Any amendment to these rules and regulations will be publicised in SLTN. Entries or nominations must be received by Friday May 19, 2017

Good luck!

Enter online:

sltn.co.uk

Entries or nominations must be received by

Friday May 19, 2017 SLTNAwards.indd 27

27 16/03/2017 14:25

SLTN awards 2017

Gillian McKenzie l Editor SLTN l 0141 567 6071 Catherine Wheeler l Group Ad Manager l 0141 567 6026 Susan Meikle l Events Organiser l 0141 567 6041

sltn.co.uk SLTNAwards.indd 28

16/03/2017 14:20