TELENOR CONCEPT
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Why
THE PROJECT • Working with families • Connect familiy members to each other, to their city/area, and events in their area, with Telenor in the centre • Work cross channel, but with focus on the smart phone application
ACTORST ONE
“Super private” sim card protect business phone call, can not be tapped
Recognisable phone number offer easy to remember numbers
13602760355 VIP member to Golf, hotel, club, beauty center, hi-class restaurant
Pay by phone paying the bills of electricity, water, gas,, TV,...etc, which always takes long time for people to go to a bank to pay.
Online shopping mall everything is “free”, phone bill turns to credics online,, and customers can use the credics to choose gifts
Suscriptions Changing new cellphone every year
Free online chatting Gotone customers can send free sms to each other, using this online software.
12580 a huge service team helping direction, transportation checking, hotel or flight booking, almost everything
Events The Ibsen Festival and the Contemporary Stage Festival
Gatering point
Culture symbol Youth education
Tourists (behind the scenes,Art Tours,Ibsenvandring)
“More than a theatre� (store, restaurant,hotel package,cookbook)
ATOUCHPOINTS ONE
TELENOR TOUCHPOINTS DIGITAL
PHYSICAL
PRODUCTS
EXPERIENCE
Accessible and understandable information.
People leaving a trace
SIGNAGE/INFORMATION
Telenor’s presence outside the store
Many possibilities using the touchscreens Great to be able to try all of the products
Physical services
Clutter?
Positive to easily get information, but somewhat technical and it would also be nice to be able to compare two phones.
Many levels of information
AT ONEXPERIENCE
What does it mean?
Oh my, I must say this is a bit confusing. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12.....13!! What is the difference?
?
What? Do I have to buy a charger? That can’t be possible?
Packaging
“Important Information”
“Angrerett”
Credit Check Product
PIN kode Plastic Thingy SIM Card
EXCITED CONTENT CONFUSED
Telenor Online SERVICE JOURNEY
FRUSTRATED
5466 45678 6758 86745
ACTIVITIES
DESIDE TO BUY PHONE 1
2
LOOK AT PHONES
DESIDE WHERE TO BUY
RESEARCH 3
4
FIND SUBSCRIPTION 5
CHOSING FRIHET 6
LOOK AT PHONES AGAIN 7
HTC WITH FRIHETm/SURF 8
DESIDE TO BUY 9
CHOOSE NUMBER 10
READ CONDITIONS 11
CHOOSE NEW NUMBER 12
ENTER INFORMATION 13
CAN NOT CHOOSE ADRESS 14
PAY WITH CREDIT CARD 14
GET CONFIRMATION 14
PICK UP AT POST OFFICE
OPEN PACKAGE
Note and SIM in the mail, and pick up from post office
Open package!
14
EMOTIONS OBSERVATIONS
Phone broke
What kind of phone?
Buy Online at Telenor
Wanted an iPhone, but to expensive,
13 Choises, getting a bit frustrated.
The most understandable subscription
Another look at the iPhone, still to expensive, look at HTC
Found one at a resonable price, with frihet and mobilsurf
Put the phone in the cart
Got a new number
Read the conditions
The number changed, found new one
Entered information
Could not choose delivery adress
Payed with credit card
Got confirmations at page and on mail
25 IDEAS
Gardening
Recommandation
Travelling
User & Friends/Family
Beyond needs (interest) Interior
Telenor
User
User
Others Company
Ur Subscription
Improving existing service
Know customer
Knowing them
Warm Feeling
Public Phone
Charger Locker
Vending Machine
Visulise Value
Easy Consistency
Phone box
User & City
Letting them know
Building loyalty
User & EventsKilroy was Here around Events
communication
Gift Shop Oline
Categorizing
User & Work
Evaluation
Self decision
Mapping
Locations
VIP
No Spam
Exper Help
Help in person
Photo of
CREATE/STRENGTHEN INTERESTS
5
LOYALTY
CONSISTENCY AND CLEAR COMMUNICATION
3
1
2 ONLINE
4 IN STORE
6 IN BETWEEN
3 DIRECTIONS
1
2
3
REMEMBER TELENOR
LOYALTY TO TELENOR
EASY GET GOING
CARRIER 3G
4:20 PM
superheroes dont smoke
http://superheroes.com http://telenor.no
Credit Shop
WHAT’S ON
Your Cinemas
Credit Theaters
5740c
Football Skiing Hiking
HTC 100 000c
Shopping
DISCOUNT
Art
Menu
EXCITED CONTENT CONFUSED
Telenor Online SERVICE JOURNEY
FRUSTRATED
5466 45678 6758 86745
ACTIVITIES
DESIDE TO BUY PHONE 12
RESEARCH
DESIDE WHERE TO BUY 34
LOOK AT PHONES
FIND SUBSCRIPTION 56
CHOSING FRIHET
LOOK AT PHONES AGAIN 78
HTC WITH FRIHETm/SURF
DESIDE TO BUY 91
CHOOSE NUMBER 01
READ CONDITIONS 11
CHOOSE NEW NUMBER 21
ENTER INFORMATION 31
CAN NOT CHOOSE ADRESS 4
PAY WITH CREDIT CARD 14
GET CONFIRMATION 14
PICK UP AT POST OFFICE 14
EMOTIONS
What happens next? What makes them stay?
OPEN PACKAGE
Connecting you and your family to each other, to your area and to the events in this area
what are we doing and
HOW CAN IT WORK
mapping
1/2
Movie Monday TRANSFORMERS 3 Kongsberg Kino 15.05 19:00
1
Telenor has reserved 100 tickets for the premier! BOOK YOURS
2
3
NOW!!
Simon: Invite
You: Geir:
Book
You: Details
Partnership
Partnership
telenor
telenor 1/2
Movie Monday TRANSFORMERS 3 Kongsberg Kino 15.05 19:00
Partnership Telenor has reserved 100 tickets for the premier! BOOK YOURS
NOW!!
Partnership Application Company title * : Industry * : Website :
Simon: Invite
You: Book
Location (multi) * : Description :
Geir:
Phone * : You: Details
Email * :
Submit
THE DESIGN
CHAT
MY FAMILY
EVENTS
CALENDER
CHAT
MY FAMILY
EVENTS
CALENDER
Movie MONDAY
Movie Monday
TUESDAY Tunes
Tuesday Tunes
WEDNESDAY Sport
Wednesday Sport
2 for 1 THURSDAY
2 for 1 Thursday
FRIDAY Dinner
Friday Dinner
SATURDAY Surprise
Saturday Surprise
Cultural SUNDAY
Cultural Sunday
My family Calender 1
2
4
5
6
7
8
9
13
14
15
19
25
26
MY FAMILY
10
11
12
17
18
1/2
21
22
23
24
KAROLINE
27
28
29
30
+
CHAT
CALENDER
EVENTS
LARS
DAD
YOU
MY FAMILY
CHAT
?
MONS
-
Movie Monday
Movie Monday
Tuesday Tunes
Tuesday Tunes
Wednesday Sport
Wednesday Sport
2 for 1 Thursday Friday Dinner Saturday Surprise Cultural Sunday
CALENDER
EVENTS
1/2
?
2 for 1 Thursday Friday Dinner Saturday Surprise Cultural Sunday
My Family
My Family
Weeks Events
Weeks Events
Tuesday Tunes Wednesday Sport
1/2
Todays Event
!
Todays Event 2 New Replies “Sigrid:Sure, if it’s your treat!;)”
Movie Monday
Movie Monday
?
2 for 1 Thursday Friday Dinner Saturday Surprise Cultural Sunday
Event
Details
Book
Invite
THE FAMILY
Together As a family
Quality time
Grow
To your city/area
Stay connected Explore
New Things Discover
Learn
Joy
Family Include Time
Share Experienses
Achivements
Actors Family
Your City
Anne-Kari D. Normann (48)
Project Manager (Process Improvement Coordinator) at Kongsberg Defence Aerospace. Likes: running, skiing, knitting, weaving, traveling
Sigrid D. Normann (18) Senior at Kongsberg VideregĂĽende Skole Likes: her boyfriend, handball, friends, earn money to shop
Henning Normann (50)
Software Project Manager, Kongsberg Defence Aerospace Likes: running, skiing, travelling, music, piano/orgel, films
Eirik D. Normann (21)
Student at Høgskolen i Bergen, Marin Technology Likes: Football (Man u.), meet friends, drive his car
Ingvill D.Normann (11) 5th grade at GamlegrendĂĽsen Barnesskole Likes: Comuter games, piano, board games, judo
THE APPLICATION
Add members, family text, calender, choose cities
Movie Monday Tuesday Tunes
My Family Movie Monday
Weeks Events Todays Event
TRANSFORMERS 3 Kongsberg Kino 15.05 19:00
Wednesday Sport
1/2
?
2 for 1 Thursday Friday Dinner Saturday Surprise Cultural Sunday
Movie Monday Tuesday Tunes Wednesday Sport
1/2
?
2 for 1 Thursday Friday Dinner Saturday Surprise Cultural Sunday
Choose who to invite
Movie Monday
SIGRID
INGVILL
EIRIK
HENNING
Message to family
You:Hey Guys! Up for transf. 3 tonight??:)
Invite
Invite! Event
Details
Book
Invite
Reply from family
Movie Monday
Sure, if it’s your treat! ;) SIGRID
Jeyyy! INGVILL
Want to finish painting the kitchen HENNING
HENNING
Event
Pop up menu to reply, book or order Details
Book
Reply
THE EVIDENCING
WHY
SUMMER VACATION!