WHERE TO GO? Strategy & Design for OEM company’s survival
Name:JiaLe Glass Ltd. Location: Dongguan Scale: 600 employees Main products: Glass furnitures, glass sanitaryware Market: Germany,Australia,mainly in China
Company profile
This company is in
TROUBLE
困
Problem: furnitures bad sale
WHY Market: most people buys traditional wooden furnitures, glass ones don’t match that style
Market: people don’t trust glass furnitures
Copy, they think branding=TV ads
No price advantage: only product the glass part, other components need to be bought
Old style design: table=one piece of glass+4 metal legs
WHO buys furnitures?
Target groups research on
WHO buys new house/apt People who buys new house/apt
New marriage couple
WHO is in charge of choose furnitures?
Competitors see through
Product potential Market
GLASS WHO
non brand ones
price competition
branded ones (growing rapidly)
focus on form redesign traditional ones(very popular) conservative designing furnitures, but not lifestyle
reflection typical Chinese way: use a piece of glass to press the family photos on the tea table - 1. use it as a photo frame. 2. protect the wood table surface younger generation will be willing to pay more on designed furnitures? educated steady income NEEDS: expression, would they do that? collection, personal attached, ... ...
WHY
Woman
structure a good match function Target
to the leather sofa and crystal lamps.
the surface below the glass, could be used for displaying photos,jewerries, candies,etc. the table becomes a personal exhibition.
on modern young women, who are well educated, have a decent job.
easy structure and low cost.
This project is awarded “Innovation Award for user-centered design of digital solutions” of AHO Works Award.
Service design project for Telenor MY FAMILY WEEKS EVENTS TODAYS EVENT
Connecting you and your family to each other, to your area and to the events in this area
Project task: Customer loyalty Target group: family users Our goal: being easy, helpful in people’s daily life. That is how to keep customers stay with you.
Strategy 1/2
In order to offer events news and family discounts to Telenor users. Telenor can have different partnership companies in different cities, to build up a stronge network.
Movie Monday TRANSFORMERS 3 Kongsberg Kino 15.05 19:00
Telenor has reserved 100 tickets for the premier! BOOK YOURS
NOW!!
Simon: Invite
You: Geir:
Book
You: Details
Simple application steps: 1. Telenor website, “My family events” 2. “partnership” 3. Form filling
Partnership
telenor 1/2
Movie Monday TRANSFORMERS 3 Kongsberg Kino 15.05 19:00
Telenor has reserved 100 tickets for the premier! BOOK YOURS
NOW!!
Simon: Invite
You: Geir:
Book
You: Details
telenor
Partnership Partnership Application Company title * : Industry * : Website : Location (multi) * : Description :
Phone * : Email * :
HOW
Open the “partnership” application form on Telenor website, so different companies can apply for it. Telenor decides which ones fit their brand strategy, and contact them. (this method has been used in China Mobile, successfully)
Submit
Email of Event news from Telenor. Application information renewed daily. So the mom chooses a movie to invite the family. Family members receive the invitation, and answer it.
The replies are sent back to mom, so she can start booking tickets. Using phone bill instead of credic card, and getting e-tckets on phone.
More about this project: Video: http://www.youtube.com/watch?v=jccIOAWnPNU Research & innovation process: http://issuu.com/peipeifeng/docs/telenor-myfamilyevents
s i h T is
Service Design Project for Deichmanske Library
This is
Fixing the existing ser vice problem ?
Creating a brand new ser vice concept ?
This is
Fixing the existing service problem ? SERVICE JOURNEY DEICHMANSKE
CONFUSED
A
SEARCH FOR LIBRARY
ENTER SITE 2
SEARCH FOR BOOK 3
FINDING ADDRESS 4
LOCATING LIBRARY 5
ENTERING BUILDING 6
ENTERING LIBRARY 7
FINDING DEPARTMENT 8
LOCATE BOOK 1 9
LOCATE BOOK 2 10
id is
CONTENT
DEICHMANSKE
1
Wh at c lie n t s s a
EXCITED
FRUSTRATED
ACTIVITIES
Creating a brand new service concept ?
11
ASK FOR HELP
VISITING SERIOTEKET 12
BORROWING BOOK 13
Serieteket is the only comic library in Nor way. We want it to be well known and used by more young adults.
RETURNING BOOK 14
EMOTIONS
Biggest problem: locate a book reason 1
the shelves
Personas
(interviewing young adults)
Frequent library user reason 2
Big comic fan
unclear signage
How do you choose comic to read?
Potential user
Hm... my friends’ recommandations, we like to talk about what comics we have read ... and we also borrow comics from each other.
This is
Front
This
Stands out, Categorising
is
DISNEY
Back
This is
HUMOR
Glue area
This Horror
is Comment area
Name & Date
210mm
co-operating with Fretex (second-handed furniture redesign company), creating a unique environment.
Comic Illustration
To be glued to next one
As simple as a bookmark! A bookmark that allow people to comment, and leave a trial in the library.
Glue it here
Glue it here
Glue it here of Serieteket Infomations
58mm 1/5 of A4
Color catagorising bookshelves (easy to find books)
This
Scenarios
is
Don a l duck , m y favo ri te !
Let me try!
Once upon a time ...
Wow!! I win!!! !!
Two week later ...
Let me get a bookmark for it!
One day,
So the bookmarks are printed to be used.
Another day...
Day after day, month after month...
What’s this?
I wish it could be found again!
Donald duck is always great!! ?? ... What is this?
The end..
More information about this project: Research & innovation process: http://issuu.com/peipeifeng/docs/deichmanske video: http://vimeo.com/24914654
Focus area Product design User research Marketing Westen culture vs Eastern culture in design Advanced product design Interaction design Service design
Design exeprience Donlim Household Appliances Ltd. (3rd biggest OEM company in China)
1. Vehicle design 2. Alarm lamp for deaf people 3. Dishware for Buddism shrines 4. Electronic accordion 5. Teapot (western culture inspired) 6. Teapot (eastern culture inpired)
Childhood obesity problem 7. Children rocking chair 8. Shopping bag 9. Exercise vehicle 10. interactive toy (children lonely problem) 11. interactive games 12. Technisk Museum interaction project 13. Deichmanske library service design 14. Telenor service design
Jiale Glass Ltd. (middle-scaled OEM) THUN (Bolzano, Italy)
15. Glass furniture company strategic design 16. Produce development - natural jewerry 17. Bionic study