hello ! this is my w rk
Education 2007 - 2011
2012 - 2015
SMK Jalan Bukit
New Era College
Experiences Hello! My name is Liew Pei Yee. I love to design because designs always inspire people in life. During my study in Diploma in Graphic Design, I am enjoying the processes of designing include research and solving problem. These make me gained ex tra knowledge not only for the design's parts. Besides, I have developed different kind of skills to improve my works. I am responsible to meet the deadline and can work in team.
Diploma in Graphic Design
Palette Innovation Sdn Bhd (Internship) Jan – March 2014 Palette Innovation is a design firm which provides a design and printing services. During internship, I have an opportunity to know the needs of customer and doing their design in logo, booklet, banner, bunting, name card and packaging. I have gained some printing experience including carefully checking the details of every artwork before send to print. I learned the importance of team work in order to work in effectively and meet the deadline. SHOWING - 11th Art & Design Graduation Showcase Visual Communication Team Leader June 2014 - Jan 2015 This is a graduation exhibition showcasing student’s art works to the public. I have been the leader in the Visual Communication team in this showcase. Our team is responsible to produce print materials, website and e-book for the exhibition. Beside, we are the first badge of graduate students try to build the website and e-book for our exhibition and we had face a lot of technical problem we had never seen before. We tried to solve the problems by researching on website and collecting the information from the lecturers. It was valuable in teaching me the importance of listening in team work and providing a clear and accurate information to team members.
Skills PS
Contact
AI
IN
AE
3D MAX
Languages Chinese / English / Malay / Cantonese
016-6412969 peiyee0605@gmail.com
Interests Illustration / Listening music / Family time / Watching movie / Hand craft
Refference Mr Lie / 012-9775548 / M.A of Design Pratice
GRADUATION DESIGN WORKS GRAPHIC DESIGN ADVERTISING ANIMATION ILLUSTRATION PHOTOGRAPHY MY EXPERIENCES
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Graduation Design Works
Match Up Lingerie Launch Event MATCH UP Lingerie Launch Event is an advertising campaign to promote the new lingerie collection by BOSOM FRIEND. This collection featured the interesting match between bra and see through cloth. Bra has become a fashion nowadays. It should be design to show the inner and outer beauty of women. Wear a beautiful bra and it can become a part of your look. It is increasingly in Malaysia to see women wearing see-through clothing on certain public places. Thus, bra plays an important role on this fashion because the bra design will directly affect the visual aesthetic of the dressing. I have created paper cut illustration with themed around different sexy wear: elegant, stylish, casual, glamorous and confident. The idea was to show how the perfect match between bras and see through garments through the paper cut illustration without felling of discomfort.
Tag Design
Gift Card Design
Invitation Card Design
Packaging Design
Brochure Design
Bo s o m F ri e n d Bosom friend is created to help women resolve the trouble of underwear and make your life easy like your buddy.
Logo Design
B OSOM FR I EN D
Color Palette
f193bd
7f7f7f
Logo Concept The logo is inspired by lady’s breast and slimming body. The ‘b’ in Bosom forms a women’s breast while the ‘f’ in Friend is reflected to form another breast. the combination of ‘b’ and ‘f’ also featured always together with your buddies.
BRAND IDENTITY
Business Card
Letterhead
Price Tag
Envelope
BOSOM FR I END
Hanger
Uniform
Bra Case
Transit
Website
Outdoor Advertising
PROJECT RESEARCH
Introduction The common functions of bras are protected and support women breast, improve women bust- line and improve self- confidence. Time has changed; bra should be design to improve inner and outer beauty of a woman. Besides choosing beautiful coats, you should pay more attention to your “inner beauty” which can improve your “outside beauty” to a great extent. See-through clothing is any garment of clothing made with lace, mesh or sheer material that allows the wearer's body or undergarments to be seen through its fabric. See-through fabrics have been featured heavily on high-fashion runways since 2006. Due to this fashion trend, the matching between the bra and garment should be careful. It can easily go from trendy to trashy. The bra design on this kind of fashion should be simple. Wearing black or bright color bras will be eye catching.
Objectives This event will show the fashionable matching between bra and garments. During the event, there have professional fitters are ready for helping and questioning. There are 2 objectives on this event: 1. 2.
Ladies can experience on the bra whether from the clothing match or functional wear through this launching event. To let ladies know the matching of bra and garments.
Identifying Target Audience Specifications Target Audience is young ladies, who are between 20 to 35 years old, and it will separate into 2 categories which are the young generation with aged between 20 to 25years old and a group of ladies have their own economic capability with aged between 26 to 35years old. Besides, Target Audience should be having slim body because wearer's body will be seen through its garment. Ladies who prefers fashion trend and open minded also will be considered as target audience.
IDEA DEVELOPAMENT T hese a re my sketchi ng . I have imitated some fashion illustration to learn the drawing technique such as the art pieces of illustrator Nabil Nezzar, Mustafa Soydan, Katie Rodgers, Antonio Carlos Soares and Laura Laine. I realize that my drawing skill cannot support in fashion illustration. Thus, I develop the idea into paper cut.
Idea #1 pencil + water color
Idea #4 tracing paper + water color
Idea #3 paper cut + water color
Idea #2 water color
Final idea tracing paper + paper cut
Demi Bra paper cut
Tube Bra paper cut + lace
Demi bra paper cut + tracing paper
U bra paper cut
Push Up Bra paper cut paper cut + lace
Bra Development
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Touch Gallery This is an assignment to create a new company, logo design and corporate identity design. Touch Gallery is a cozy gallery, fulďŹ ll with furniture and handmade products with home feeling. Logo design is inspired by the clothespin which feature two people keep in touch with each other’s without electronics.
Luggage Tag Design This is a unique luggage tag design base on the destination, Cowboy Town, Western America. The name PEI YEE is play in the role of typography to form a cowboy and horse.
Magazine Cover Design Redesign magazine cover assignment. I fulďŹ ll the cover with my illustration, GO TRAVEL: bring along your city and environment go travel together!
Playing Card Design A quirky twist typeface is introduced and strange design is created on the playing card.
Doctor The word ‘Doctor’ is easy to recognize with the combination of medical instruments. This is great to educate children in learning words and occupation field.
Promotional Design – MOG Autumn 14 Eyewear Show This is an assignment to design the promotion material for an event. I had design a poster and direct mail for this Eyewear Show. The direct mail is in the form of transparent bag. While the brochure cover and eyewear case is made by leather to reect the luxury style of POLICE and PORSCHE DESIGN.
COBY HAUS Brochure Design COBY HAUS produce environmentally friendly play mats. My assignment is to redesign an attractive brochure to catch the audience’s attentions. On the front page, I showed the logo through the die cut on the middle of play mat texture to create a safety impression to audiences. There are some cartoon stickers in the brochure to let children paste on the circle to reect the play mats always in attractive design.
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Nokia Ads – Connecting People Nokia N97 is a high-end smartphone part of the N series multimedia smartphones from Nokia, announced on 2 December 2008. It features a slide-out QWERTY keyboard. The idea comes from a slide-out QWERTY keyboard with greater typing speeds. Nor matter in what situation, the couple can easily text their message to each other.
Teaser ads
Launching ads
Teaser & Launching Ads - Myself This is a teaser & launching ads to describe our own character. Teaser ads - I am a shy girl just like chameleon always hiding in everywhere. Launching ads - I am appreciate to someone who always encourages me.
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3D Objects - Onion Fish - Pineapple Cup - Lady Car
The Adventure of Dragon This is a short animation about little baby dragon traveling around the world by his self and at the end meet his lover.
Story Board
Police VS Thief This humor ip book design features the movement of policeman chases after the thief for the diamond.
Story Board
Ill u s
tra ti o n
Dream Land
Go Travel Bring along your city and environment go travel together!
Wonderland
Baby Pencil Drawing
Shoes Ball Pen
Fruit Gril Pencil Color
Story Book – Miss It This is a story about a girl detour a long time to go back her house because of miss the destination station. This is a good moral value story that advice people never miss the chance. Once you miss it you may never get back the chance again.
Owl Art Marker
Squired Paper Sclupture
Daily Sketching
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Food Photography
Fashion Photography
Potrait Photography
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SHOWING 11th Art & Design Graduation Showcase Visual Communication Team Leader June 2014 - Jan 2015
Poster
Bunting
As a team in an exhibition, I and my team members brainstormed ideas on these main parts: logo design, printing materials, website and e-book. We finalized the ideas and distribute the works to each other in order to work in effectively and meet the deadline. I am fully appreciating to my team members for their contribution lead us to successful. Apart from skill and experiences, this is a great chance to learn a lot such as team work, mutual tolerance and mutual support. Finally, we had built up our great friendship through this exhibition!
Banner
PRINT MATERIALS These are the printing items for our exhibition. I distributed the items to few team members. Mostly I am involved in the part of printing and design. The experiences from my internship company are very useful on my work. Beside I have to communicate with our printing sponsor during the final output.
Invitation Card
Thankyou Card
NEW BEGINING NEW TRY ! We are the ďŹ rst badge of graduate students try to build the website and e-book for our exhibition. Beside, we also had tried the appsLAYAR SCAN on our invitation card. These are the ideas suggested by our lecturer Mr. Lie and graduating senior in order to increase the propaganda and save our exhibition cost.
Layar Scan I have created a motion graphic to surprise the audience when they scan our invitation card through the LAYAR SCAN.
Website For the website part, we form a website team in 3 persons. I am involved in the discussion with them to solve the technical problems including discuss with lecturer and online research. They need to collecting information and design layouts.
E - book We form an E-book team in 2 persons. I am involved in discussing layout and ďŹ le size for each picture with them.
Internship Portfolio Palette Innovation Sdn Bhd Jan – March 2014
Logo Design
Business Card Design
Poster Design
Booklet Design
Magnet Design
Packaging Design
Than
. u k yo