Ink August/September 2016

Ink Newsletter | August & September 2016

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Ink Newsletter | August & September 2016

Editorial I think it’s not too late to wish everyone a Happy Malaysia Day and Sehati

One particular development that we are most proud of was the fact

Sejiwa! We are making preparations for the final quarter of the year when

that the Pelikan Store is now one year old! Pelikan Store started its

the annual Back to School campaign will be launched! The new campaign

operation on 10 September 2015, having previously been a small

comes with a new fun theme “Best Friends”, new products in the market,

kiosk in The Gardens Mall as Pelikan Pop-Up. We knew that one of the

and a bigger & more exciting contest for our Pelikan fans! Wait for it!

main goals of having a fully operational retail store was to build brand awareness for Pelikan. From where we are standing today, it’s safe to

August and September have been busy months for us, a good warm up in

say we are moving along the direction of achieving our goals. We still

anticipation of the Back to School campaign. From prize sponsorships to

have a long way to go, but we can see that not only that Pelikan brand

media events, social media contests to product launches, we had plenty

was getting more recognisable, the other brands under Pelikan Group

going on within that 2 months. It was a great learning experience for us

such as herlitz and Geha are also gaining popularity thanks to the hard

to understand first hand how things developed from the planning stages

work and efforts from our sales and marketing teams. The activities

to execution until the resulting outcome in the end. We are grateful for

that we have done through the Pelikan Store certainly help to improve

the feedback and support we have received from the customers, business

the brand image and visibility. Long may it continue! Here’s hoping for

partners and staff. Read all about the events and happening in this bumper

more successful years for the Pelikan Store.

issue of Ink Newsletter.

Phikyin Loo Yours sincerely,

In a Bl ts News/Even Marketing ontest ily Day C

D

rcy Fam ivine Me

One of Pelikan’s core CSR values is to reach out to the community. So when the Church of Divine Mercy in Glenmarie appealed for sponsorship for their family day colouring contest, we happily agreed to contribute part of the prizes, which included mini friends colour pencil, wax crayon aquarelle 24 and coloured pencil 36. The contest was organised for children of the members of the church on 6 August 2016.

g Say Somethin

unch

Nice 2016 La

Like the previous few years, Pelikan once again supported Zubedy’s Say Something Nice Campaign for 2016. At the grand launching of the campaign at Sri KDU International School on 25 August, we sponsored products as gift for the guests and also setup a booth at the venue to highlight Pelikan and herlitz products to everyone who were there. Say Something Nice is a popular annual campaign that runs from National Day to Malaysia Day and is aimed at promoting unity among Malaysians. The 2016 campaign was launched by the Youth and Sports Ministry deputy secretary general (management) Nik Abdul Kadir Nik Mohamad. Follow the hashtag #saysomethingnice

– MPH Jaya One

Children’s Boom

Fair

One of the many MPH events we joined in these past 2 months was at Jaya One, Children’s Boom Fair which took place from 26 August till 4 September. At the fair, we highlighted Pelikan and herlitz school products such as colouring sets, schoolbags and other school stationery products by giving 20% discount for MPH members and 15% for non-members. erdeka at AEON BIG

Pelikan Celebrates M Wangsa Maju

The adorable Pelikan mascot made an appearance at AEON BIG Wangsa Maju on 31 August to celebrate the Merdeka Day with mall visitors and at the same time promote Pelikan products available there. As usual, Mr Pelikan was a hit with the children. Check out the photos!

ll The Way! unch – Fun A

Ink Newsletter | August & September 2016

ate La

Clever Classm

It has been in the plan for quite some time, so it was great to see when the day came, all went well and everybody had so much fun! The new herlitz schoolbags collection 2016, “Clever Classmate”, was officially launched at the Pelikan Store on 3 September. The fun afternoon saw crowd made up of Pelikan & herlitz fans, parents, business partners, artenthusiasts and bloggers & media, thronged Pelikan Store to watch the mini fashion show to mark the launching ofthe “Clever Classmate” collection. The mini fashion show featured 18 adorable children showing off the eye catching schoolbag collection and wearing fashionable clothing sponsored by Kids Around much to the delight of the crowd. The children and the crowd were then treated to an engaging batik painting demo lead by Pelikan Store’s new art teacher, Ms Shahrizan Tan. The two-hour event also saw the launching of other Pelikan, herlitz and Susy Card products including griffix®, Twist® and Style writing instruments, Space+ paintbox 24 colours and water container from Pelikan, the SmileyWorld Rainbow & Splash stationery series from herlitz. Check out the photos!

l Store of the

Gardens Mal

Month

Every month, The Gardens Mall picks one outlet in their mall as their Store of the Month. The outlet will do special Store of the Month promotions exclusively for The Gardens Mall customers and the mall will promote the outlet throughout their marketing channels. For September, the Pelikan Store has been picked as the Store of the Month and it was really fitting because September is Pelikan Store’s 1st anniversary! The special promotions lined up for the whole of September under the theme ‘Spend & Get Rewarded’ include RM15 cash voucher for every RM50 spent, a mystery gift for every RM100 spend and free Pelikan membership for the first 100 to sign up. So far the response has been great and we will surely want to do this again for 2017.

re Anniversary MPH Booksto test Colouring Con

Pelikan sponsored MPH Bookstores colouring contest in conjunction with their 110 years anniversary. The contest took place at MPH outlet at Gurney Plaza Penang on 3 September targeting children age 7 to 12 years old. Winners received Pelikan products as their prizes.

s ve Promotion Isetan Exclusi

Attempt at INTI College’s le Longest Dood

The INTI Centre of Art & Design (ICAD) in collaboration with Pelikan recently held an attempt to set a record for the longest doodle in Subang Jaya. Students and staff spent an entire day doodling their imagination to their hearts content and the theme of ‘Empower Education’. Pelikan sponsored the Permanent Markers 407F in black used for doodling as well as the prizes.

Collaborating with partners has long been one of Pelikan’s marketing strategies. In September, there were 3 exclusive promotions at Isetan Department Store at The Gardens Mall. The SmileyWorld new range, Happy, is on special promotion for the whole of September where customer can enjoy a 10% discount. Meanwhile Isetan Value Buy Promo were done during the school holiday period from 10-18 September. Customers were given attractive discounts for Pelikan stationery sets under this promotion. The last of the three Isetan promotions was exclusive for its members, starting from 23-25 September. Product demonstration was also done by the Pelikan promoter during this members’ promotion.

irs

MPH Book Fa

Pelikan is taking part in two book fairs organised by MPH Bookstores.

One is taking place at The Weld KL from 19-30 September and another is at Palm Mall, Seremban from 20 September to 2 October. Make sure to drop by if you happen to be in the area!

Pelikan Hubs

KL!

Pelikan Hubs 2016 is back, and this time KL was one of the hub cities! Last Friday 23 September at 8pm, 11 people gathered at Italiannies Restaurant at The Gardens Mall to share their common passion on fountain pens with each other. It was a fun night meeting new friends, sharing stories and exchanging experiences especially on Pelikan fine writing instruments. Participants were given a wonderful goodie bag filled with special Pelikan Hub products. Thank you all for coming especially the six Pelikan fine writing enthusiasts, Mr Jue Azwan, Ms Yeap Bee Hong, Mr Raja Aznam Omar, Mr Aiman Suhaimi, Ms Karmen Siew and Mr Ding Zhen Wei. See you again next year! Follow the hashtag #pelikanhubs to see the photos of all the Pelikan Hubs 2016 events held around the world. eutrals

st for Twist N

nte Instagram Co

Social media nowadays is the best channel of communications between a business and its customers. From time to time, Pelikan through its Facebook & Instagram account will hold a simple contest just to engage with the fans. The most recent contest was Twist Neutrals Repost contest on Instagram (@Pelikan_Malaysia) All participants had to do was repost a photo of the new Twist Neutrals collection with the hashtags #pelikantwistneutrals2016, #giveawaymalaysia and #repostandwinmalaysi and at the same time comment about their favorite Twist Neutrals colour. Five lucky winners were picked randomly and each received a Twist Neutrals Rollerball.

Ink Newsletter | August & September 2016

s: Feature t c u d o Pr

Twist Spearmint, Berry & Neutrals With its ergonomic design, the Twist® fountain and rollerball pen Bronze lies perfectly in the hand; universally suitable for left-and right-handers. Twist is the trendy pen in a twisted design. Available in new colours Spearmint, Berry and Neutrals (Bronze, Jungle, Black & Silver). Available at the Pelikan Store, The Gardens Mall and selected major bookstore chains.

Price: (subject to GST) Fountain Pen: RM29.90 Rollerball Pen: RM25.90

Classic 205 Aquamarine The latest Edelstein® Ink of the Year 2016 Aquamarine inspired Pelikan to create again a matching special edition in this fascinating color. A mix of deep Blue-Green, creates summer feeling of beach, ocean and never ending sky. Pelikan has developed an extraordinary material composition. It gives the color a certain depth and smooth intensity, and still allows a glimpse into the inner parts. For a total color flash for Aquamarine lovers, Pelikan offers a set of M205 together with an Ink bottle Edelstein® Ink of the Year 2016. Available at Pelikan Store, KS GILL Online Penshop, Isetan & Kinokuniya KLCC and MO Shop Mandarin Oriental KL Price: (subject to GST) Fountain Pen + Edelstein Ink: RM550 Ball Pen: RM450

Aquamarine Ball Pen

Aquamarine Fountain Pen

Article

Zika Virus

How dangerous is it?

The US Centers for Disease Control and Prevention concluded that infection with the Zika virus in pregnant women is a cause of the birth defect microcephaly and other severe brain abnormalities in babies. The CDC said now that the causal relationship has been established, several important questions must still be answered with studies that could take years.

Zika is spreading in Malaysia. The first confirmed case was reported on 1st September involving a woman in Klang. Since then, multiple cases have been confirmed including a locally transmitted Zika case. So, what do we need to know about the virus that raised doubt over Olympic? Read this article we found by Reuters and was featured in NST Online.

Zika in Malaysia: What you need to know about the virus Global health officials are racing to better understand the Zika virus behind a major outbreak that began in Brazil last year. The following are some questions and answers about the virus and current outbreak:

According to the World Health Organization, there is strong scientific consensus that Zika can cause the birth defect microcephaly in babies, a condition defined by unusually small heads that can result in developmental problems.

In addition, the agency said it could cause Guillain-Barre syndrome, a rare neurological disorder that can result in paralysis. Conclusive proof of the damage caused by Zika may take months or years.

Brazil reports the number of confirmed cases of microcephaly at 1,835 as doctors and Brazilian health officials find that some suspected cases of microcephaly are not the disorder. Suspected ones under investigation had declined to 3,257.

How do people become infected?

Zika is transmitted to people through the bite of infected female mosquitoes, primarily the Aedes aegypti mosquito, the same type that spreads dengue, chikungunya and yellow fever. The Pan American Health Organization (PAHO) said the virus will likely reach all countries and territories of the region where Aedes mosquitoes are found.

How do you treat Zika?

There is no treatment or vaccine for Zika infection.

Companies and scientists are racing to develop a safe and effective vaccine for Zika, but the World Health Organization (WHO) had said early in 2016 that it would take at least 18 months to start large-scale clinical trials of potential preventative shots. A vaccine is not expected to be ready for widespread use for at least two or three years. US government researchers said they started their first clinical trial of a Zika vaccine.

Brazil registered 91,387 likely cases of the Zika virus from February until April 2. Current research in Brazil indicates the greatest microcephaly risk is associated with infection during the first trimester of pregnancy, but health officials have warned an impact could be seen in later weeks.

Recent studies have shown evidence of Zika in amniotic fluid, placenta and fetal brain tissue.

Ink Newsletter | August & September 2016 outbreaks of Zika virus. It also advised women living in areas where the virus is being transmitted to delay getting pregnant.

The US CDC is investigating several cases of possible sexual transmission. Those cases involved possible transmission of the virus from men to their sex partners.

The CDC issued updated recommendations for preventing and testing for Zika infection on July 25, warning that the virus can be transmitted through unprotected sex with an infected female partner.

A reported case of female-to-male sexual transmission in New York City, and limited human and non-human primate data indicating that Zika virus RNA can be detected in vaginal secretions, led to the new warning, the agency said.

What are the symptoms of Zika infection?

People infected with Zika may have a mild fever, skin rash, conjunctivitis, muscle and joint pain and fatigue that can last for two to seven days. But as many as 80 percent of people infected never develop symptoms. The symptoms are similar to those of dengue or chikungunya, which are transmitted by the same type of mosquito.

How can Zika be contained?

Efforts to control the spread of the virus focus on eliminating mosquito breeding sites and taking precautions against mosquito bites such as using insect repellent and mosquito nets. US and international health officials have advised pregnant women to avoid travel to Latin American and Caribbean countries where they may be exposed to Zika.

What is the history of the Zika virus?

The Zika virus is found in tropical locales with large mosquito populations. Outbreaks of Zika have been recorded in Africa, the Americas, Southern Asia and the Western Pacific. The virus was first identified in Uganda in 1947 in rhesus monkeys and was first identified in people in 1952 in Uganda and Tanzania, according to the WHO. Can Zika be transmitted through sexual contact?

The World Health Organization (WHO) said sexual transmission is “relatively common” and has advised pregnant women not to travel to areas with ongoing

CDC’s expanded warnings on sexual exposure to Zika cautioned against sex without a condom or other barrier method of protection with any person, male or female, who has traveled to or lives in an area with Zika, including female to female transmission with a pregnant partner.

New Zika research released on Aug. 25 found that the virus may spread sexually from a man to a woman even if the man had no symptoms of Zika infection, which could trigger new guidelines from the CDC. British health officials reported Zika was found in a man’s semen two months after he was infected, suggesting the virus may linger in semen long after infection symptoms fade.

The PAHO said Zika can be transmitted through blood, but this is an infrequent transmission mechanism. There is no evidence Zika can be transmitted to babies through breast milk. The WHO has identified Zika cases in Argentina, Chile, France, Italy and New Zealand as likely caused by sexual transmission.

What other complications are associated with Zika?

Zika has also been associated with other neurological disorders, including serious brain and spinal cord infections. The long-term health consequences of Zika infection are unclear. Other uncertainties surround the incubation period of the virus and how Zika interacts with other viruses that are transmitted by mosquitoes, such as dengue.

This article is taken from NST Online. You can view the full article at this link http:// www.nst.com.my/news/2016/09/169858/zika-malaysia-what-you-need-knowabout-virus-video

p! u s ’ t Wha 01 | September Staff Sale There are two staff sales going on during the Merdeka – Hari Malaysia period. Merdeka sale offers the much talked about Stola range bundled together with herlitz Classic A5 Notebook. The promotion started on the first day of August until 30 September. The second promotion is the special Malaysia Day offer, giving the chance to Pelikan staff to buy Pelikan stationery sets at discounted price. This promo is valid until 30 September as well. So there is still time to make your orders if you haven’t. Please contact Irene of customer service to submit your order.

Lee Qi Rui

Amni Wafa Fitriya

02 | Baby News!

Wonderful news again everyone! 2 of our colleagues were blessed with a new addition to their families. Lai Cheng of IPC gave birth to a baby boy, Lee Qi Rui, on 15 August. Hamzah from PASB Finance meanwhile was blessed with a baby girl, Amni Wafa Fitriya, two days before Aidiladha on 10 September. Congrats to both parents!! May the newborns bring lots of love and smiles to their lives

WELCOME!!

03 | New Staff

We have 4 new staff that joined us in August and September, with 3 of them attached to Pelikan Store at The Gardens Mall.

They are; 1. Sharizan Tan @ Nurhaliza Position : Art Teacher @ Pelikan Store, Gardens Mall, Mid Valley Date of join : 06/08/2016 2. Farahana Binti Mohamad Fauzi Position : Sales Promoter @ Pelikan Store, Gardens Mall, Mid Valley Date of join : 10/08/2016

3. Syed Faizul Bin Syed Baharuddin Position : Sales Promoter @ Pelikan Store, Gardens Mall, Mid Valley Date of join : 03/09/2016 4. Rozaimi Bin Hasmoni Position : Driver (PICB) Date of join : 05/09/2016

Welcome all. Looking forward to successful times together!

03 | Alicia’s Farewell Alicia Chan, Sales Executive Key Account, has left Pelikan after about 5 years with the company. PASB staff gathered at Nando’s Citta Mall on 30 August, Alicia’s last working day, to bid farewell to her. We wish you all the best Alicia!

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If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.