Ink February 2017

Ink Newsletter | February 2017

r

lette News

3 e u s s I #

4

Pelikan Asia Sdn Bhd.

Ink Newsletter | February 2017

Editorial

Happy February all!

The Pelikan Back to School campaign season 2016/17 “Best Friends” officially ended on 31 January, just after Chinese New Year, bringing an end to a busy sales season for us. We thank our business partners and distributors who have promoted and supported the Pelikan school products as well as our Best Friends colouring contest to their consumers. Our retail partners have also included Pelikan in their various promotional activities such as book fairs, Year End Sales at outlets, and Member specials to increase brand and product awareness.

We are inspired and grateful for the support of our Pelikan fans, and the Back to School sales at the Pelikan Store, The Gardens Mall also generated a lot of interest and sales from our endless promotions.

As we focus our marketing and promotional activities away from the point of sales and back to school season, we are continuing the preparation for the finale of the Best Friends Colouring Contest.

Scheduled to be held in a month’s time, we have already shortlisted the 60 participants who have been chosen to take part in the live final round and stand a chance to win amazing prizes. Once we

In a Bl vents g News/E in t e k r a M for Pelikan New Design Card Membership me time to beco e’s no better er Th t? ye r r sign fo the likan Membe w colourful de ne a Are you a Pe ed ch un la nt on normal we have just r 10% discou fo le ib one because ig el ll be Member ber card! You’ ounts during sc di al on Pelikan mem ti fits ore, addi d other bene at Pelikan St art classes an r priced items fo e e, ic or pr St r e Pelikan ecial membe bership at th em day sales, sp m e th m r fo can beco e ed? Register RM10 or you ly on too! Interest is e fe nual le receipt!

Mall. The an ore in a sing m or 0 10 The Gardens ng RM ber by spendi a Pelikan mem e. ir 801 to enqu Call 03-22020

have all the participants details and commitment confirmed, we will make the official announcement on our social media channel, Pelikan Malaysia Facebook page and Instagram by the end of the month, so wait for it!

Ink newsletter is in its fourth year now. We stay committed to make it an effective communication channel for all of us and we are always looking to improve to ensure Ink stays fresh and relevant. We are planning for a revamp of the Ink newsletter to make it better and more accessible to everyone, not just Pelikan staff. If you have any ideas and suggestions you think we could use, don’t be shy to contact the Marketing team. We welcome and would be grateful for all your feedbacks.

Until the next issue, enjoy your read!

Yours sincerely,

’ For March!

e Paper ‘March

y ssing Ceremon Lion Dance Bolere @ Pelikan St

The art class line up at the Pelikan Store for March is set - 4 weeks of fun Paper Mache art! Paper Mache is a composite material consisting of paper pieces or pulp, sometimes reinforced with textiles, bound with an adhesive, such as glue, starch, or wallpaper paste. Want to know more? Why not join us at Pelikan Store this March? Call 0322020801 for enquiry and booking.

On 7 February 2017 as part of the Chinese New Year celebration, The Gardens Mall organised a lion dance blessing ceremony for its tenants which include our own Pelikan Store. 2 adorable lions skillfully performed their ritual in the blessing ceremony. It is believed that the lions chase away evil spirits and bring good luck, longevity, happiness and prosperity to the households and businesses they visit.

s Contest – 1st Best Friendin Stage Judg g

The 1st stage of the Best Friends colouring contest has ended. Currently, the preparations are being made for the final stage (live finale) that is scheduled to be on 25th March 2017 at Atria Shopping Gallery. The shortlisted contestants for the final stage are being finalised right now and the official announcement about this should be made soon through Pelikan Malaysia Facebook page.

The judging session to shortlist the contestants for the final stage was done on 15 February by Pelikan Marketing team together with Ms Shia Lynn, the founder of The Artsy Craftsy (Malaysia’s 1st creative lifestyle blog), at her studio at ISOLA Subang Jaya. It was a tough process to select from so many good artworks sent by the contestants but after 3 tricky hours, we managed to select 60 contestants for the final stage. Check out the photos taken during the judging session!

Ink Newsletter | February 2017 o Still

per Prom Rooster Ham Running!

The CNY Rooster Hamper promo for Pelikan Store Online that started earlier this month to celebrate the Chinese New Year is still running. You can choose between 2 hampers worth RM88 & RM188 each that consist of selected Pelikan and herlitz products. The CNY Rooster hampers are exclusive to Pelikan Store Online only. Promo ends 28 February. For more info, visit www.pelikanstore.com.

Day Valentine’s

s

Promotion

Valentine’s Day promotions offering Pelikan FWI products are also still running until 28 February at various channels including Pelikan Store Online, Pelikan Store at The Gardens Mall and including our partners as well like Isetan KLCC and MO Shop Mandarin Oriental KL. So if you are thinking to buy a Pelikan FWI, you still have time to enjoy these great promos! For more info, visit Pelikan Malaysia Facebook page at www.facebook.com/mypelikan.

atures:

t Fe Produc

Edelstein® Ink of the Year 2017 Smoky Quartz The new Edelstein Ink color of the year Smoky Quartz is a warm, dark brown shade. It endows the handwritten lines with a certain warmth and sensitivity in writing. This particular new shade was chosen by our Pelikan fans directly via social media crowd sourcing. This is the sixth annual release of an “Ink of the Year” and the third that Pelikan took inspiration from its fans to help craft. The Edelstein Smoky Quartz will be available in this country soon.

Price (including GST): RM63.60

Article

Art exploration is not only fun and entertaining, but also educational. Here are some tips for growing your budding artist. critical thinking skills by making a mental plan or picture of what they intend to create and following through on their plan.

• Math skills. Children can learn, create and begin to understand concepts like size, shape, making comparisons, counting and spatial reasoning.

Why Art Is Important For Early Childhood Development Children are naturally curious. From the minute they gain control of their limbs, they work to put themselves out into the world to see how it all works. They explore, observe and imitate, trying to figure out how things operate and how to control themselves and their environments.

This unrestricted exploration helps children form connections in their brain, it helps them learn— and it’s also fun.

Art is a natural activity to support this free play in children. The freedom to manipulate different materials in an organic and unstructured way allows for exploration and experimentation. These artistic endeavors and self-directed explorations are not only fun, but educational as well. Art allows youth to practice a wide range of skills that are useful not only for life, but also for learning.

• Language skills. As children describe and share their artwork, as well as their process, they develop language skills. You can encourage this development by actively listening and asking open-ended questions in return. It is also a great opportunity to learn new vocabulary words regarding their project (i.e., texture).

In addition to helping youth develop important skills, free expression is also good for overall health and well-being. Giving your child a creative outlet can help relieve stress and work through things happening in their lives. By encouraging artistic expression, you can help facilitate learning.

Want to support your child’s artistic journey? Here are a few tips.

• Fine motor skills. Grasping pencils, crayons, chalk and paintbrushes helps children develop their fine motor muscles. This development will help your child with writing, buttoning a coat and other tasks that require controlled movements.

• Talk with your child about their work. It’s often hard to decipher a child’s drawings, even though the child knows exactly what it is. When we ask, “What is it?” we are saying that it should look like something we’d recognize. Instead, ask openended questions like “Tell me about your picture.”

You can also describe specific things your child is doing by saying things such as, “You’re making short lines, I see you are using red, green and blue.” You can also describe the actions your child is taking or the materials they are using by saying things such as, “You are using a soft paintbrush, I noticed you are making small circles, you are using two crayons at the same time!”

• Cognitive development. Art can help children learn and practice skills like patterning and cause and effect (i.e., “If I push very hard with a crayon the color is darker.”). They can also practice

• Imitate your child. Instead of drawing your own picture, sit down with your child and imitate their actions. Make big scribbles, small lines or practice drawing circles. If your child is focused on

Skills youth practice when participating in art activities include:

Ink Newsletter | February 2017

what you are drawing or how “good” your picture is, they are less likely to be imaginative and creative on their own.

• Provide choices. Gather a wide range of materials for your child to use like paint, colored pencils, chalk, play dough, markers, crayons, oil pastels, scissors and stamps. Mix it up by bringing in unexpected materials like Q-tips, dinosaurs, dry pasta or beans.

• Support, don’t lead. Have you ever noticed that activities become much less fun when they are dictated by someone else? The same goes for kids— let them decide what materials they want to use and how and when to use them. Maybe they want to peel the paper off a crayon and use it lengthwise on the paper, instead of writing with the tip.

• Keep it open-ended. Instead of sitting down with a specific plan or outcome in mind, let your child explore, experiment and use their imaginations. They might make a big mess or change their mind several times—this is all part of the creative process.

• Focus on the process, not the product.

Encouraging your child in the action of unstructured art helps them work with intrinsic motivation.

It teaches them to express themselves freely, without worrying about what others think. If a lot of attention is given to the final product or we spend a lot of energy praising the end result, a child may be more likely to do things to get your approval instead of doing what they want to do. Part of focusing on the process involves encouraging effort; exploration and effort are more important than the end product. Notice their hard work!

• Let it go. As long as a child is safe (i.e., not running with scissors), let them explore. They may spend the majority of the time sharpening colored pencils instead of actually drawing with them.

Children learn through playing, exploring and trial and error. When we give them freedom to discover,

they are learning to create and experiment in new and innovative ways.

Get your child creating and learning—all you’ll need is a paintbrush and an open mind. *This article is taken from the Michigan State University (MSU) Extension website, written by Kylie Rymanowicz. You can read it in full at this link https:// goo.gl/YtMAOo

p! t’s u a h W

01 | CNY Lunch Chinese New Year celebration isn’t complete without the customary CNY lunch. On 7 February 2017, taking place at the South Sea Seafood Restaurant, Pelikan Malaysia family had a nice luncheon together. President/CEO of Pelikan International Corp Bhd, Mr. Loo Hooi Keat was present at the event.

Gong Xi Fa Chai!

02 | Valentine’s Day staff sale If you missed the email, here’s another reminder for you, the Valentine’s Day staff sale is ending soon on 28 February 2017, so quick submit all your orders! This staff Valentine’s Day promo offers huge discount for the exclusive Limited Edition Beauties of Nature series rollerball and ball pen. Also included in the promo is the popular Stola range. Don’t miss the opportunity to own this fine piece of writing tool at a great price!

Follow us: pelikan_malaysia

www.facebook.com/mypelikan

M

: age s s e

If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.