Ink Newsletter | January 2015
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3 laysia. a M in n a k ything Peli r e v e f o t s e the lat Pelikan Asia Sdn Bhd.
Ink Newsletter | January 2015 share news and updates on what’s happening in Pelikan Malaysia to all our colleagues in other countries and regions to get their comments and feedback too.
Editorial
Happy New Year 2015! On behalf of PASB, I would like to wish everyone a Happy New Year 2015! May 2015 bring you and your family lots of joy, love, peace and happiness. For 2015, PASB will be bringing in more new products from Pelikan, Geha, Herlitz and Suzy Cards, as well as new channels; new marketing and promotional activities internally and with our trade partners; and new branding efforts to increase our market share in the stationery industry. Please give us your upmost support and teamwork to make our vision a reality. We’re going global! From this month onwards, INK newsletter will be sent as email to staff in all Pelikan sales and marketing offices worldwide in an effort to
In a Bl ts News/Even Marketing Read INK @
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Also starting from this January 2015 issue, we will make INK available for online reading by featuring it at Issuu. com. This way, you can enjoy reading INK anywhere you want, whenever you want, whether through your PC or even your mobile phone! Not only that, the old issues of INK will also be archived there so you can catch up on what you missed. Enjoy!
Phikyin Loo
Yours sincerely,
P/S: We would love to hear comments and suggestions from everyone, so please write to “Hazri@pelikan.com.my” with any feedback or contributions in terms of news and articles to share in Ink.
You can now enjoy the latest issue of INK by reading it online at Issuu.com. Issuu is the fastest growing digital publishing platform in the world with over 21 million publications. Millions of avid readers go to Issuu every day to read the free publications created by enthusiastic publishers from all over the globe with topics in fashion, lifestyle, art, sports and global affairs to mention a few. To read Ink Newsletter, just follow this link http://issuu. com/pelikanmy/stacks. You can read the latest of INK, as well as the back issues from the very first INK publication. Hopefully through Issuu.com, INK is much easier to access especially now where the Issuu app is available for Iphone and Android mobile phones. Do check it out!
ast Coast eer For E h C s a m Christ tims Flood Vic
Thank you for your support and purchases. Hope you and your loved ones who received the products enjoy using Pelikan and Herlitz products. Through the sales, we’ve managed to collect a total amount of RM5,500 and as promised we will be donating a proceed of the sales to a charity of our choice. This time around, due to the recent flood crisis that have endangered the lives and damaged the homes of people in the East Coast states, we have
decided to donate to the victims of the flood crisis instead through the 1MCA foundation Crisis Relief Squad. PASB will donate around RM20,000 worth of stationery for the children in these states who are starting school term this week as these school children who have lost everything in the flood will be able to use our stationery in schools. Amongst the items donated are coloured pencils, oil pastels, 2B pencils and erasers.
Our Flood Donation in MCA’s Website As mentioned, we have donated our products to the East Coast flood victims through MCA’s Crisis Relief Squad (CRSM). This piece of news was featured in MCA’s website showing the photos of Dato’ Lua, a Director for Pelikan International Corporation Berhad, presenting the donations on behalf of PASB and the amount of our donation. You can read the news by following this link http://www.mca.org.my/en/crsm-receives-rm12000-from-pkp-andstationery-sets-from-pelikan-services-to-aid-flood-relief/. Unfortunately, the reporter got it wrong with Pelikan Services Sdn. Bhd. when it should have been Pelikan Asia Sdn. Bhd. but nonetheless, the CRSM expressed their gratitude for our donations and we hope the children at the East Coast schools receiving the stationery will use them with joy!
To Pelikan Back
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School Seaso
Many Herlitz schoolbags and Pelikan stationery were sold at Times Bookstore and Pop Up Store during the holidays and ‘Back to School’ season thanks to all the promotions targeted at parents and school children. ‘Back to School’ products are still on promotion in all major hypermarket outlets until 31 January 2015. Experience New Worlds contest is still running so please go to www.pelikan.com/kids to find out about the contest and the prizes to be won! We’ve received some amazing artworks and we hope that more participants will sign up and submit their creative pieces. Everyone stands a chance to win cash and prizes from Pelikan! Another promotion, the “New Year, New Office” promotion is also still running until 31 January 2015 at the Pop Up Store so hurry and get your office supplies now!
Don’t miss a chance to win great prizes! Sign up and submit now! Last submission date: 31st January 2015
Ink Newsletter | January 2015
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Elegant Leather Case - Nappa & Engrained Introducing the new leather pouches as part of the Pelikan fine writing collection. Available at MO Shop, Mandarin Oriental Hotel KL & Isetan KLCC, the soft and smooth nappa leather is already well known to all Pelikan followers. The engrained leather meanwhile offers that robust feel and at the same time maintains the elegance often associated with Pelikan collection. The black zipper is flexible and very reliable. It does not open too easily and does not risk damaging credit cards (like magnetic flaps do). The elegant zipper pulley is easy to hold due to its extra long shape. FWI958025 FWI958017
TGX2Z LEATHER CASE BLACK - ENGRAINED TG21Z LEATHER CASE BLACK - NAPPA
RSP: RM290
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Twist Black & Silver
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Twist, the trendy pen in a twisted design, now comes in the new black & silver colour! The twist pen lies comfortably in the hand due to its ergonomic shape and it is suitable for left-and right-handers. Twist fountain pen comes with a smooth-running stainless-steel nib while the twist rollerball comes with the erasable blue ink. SCH947101 SCH947432 SCH946806 SCH946962
TWIST P457 FOUNTAIN PEN SILVER TWIST R457 ROLLERBALL SILVER TWIST P457 FOUNTAIN PEN BLACK TWIST R457 ROLLERBALL BLACK
RSP Fountain: RM 25.90 RSP Rollerball: RM 19.90
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Article
In 2014, the importance of CSR has grown to a higher level for many companies around the world; CSR is now a norm. Our Link to the World article this time around highlights the CSR trends in 2014 and how CSR will be in 2015. Please read the article and if you have any suggestion of a CSR project Pelikan should champion, we would be pleased to hear from you.
the company’s greatest potential in solving the world’s most compelling social, environmental, and economic challenges.” – Alice Korngold, Consultant and Author of “A Better World, Inc.” (@ alicekorngold). Companies Step Up To Tackle Human Rights Issues Domestically And Globally.
Eight CSR Trends to Watch Out For in 2015 Corporate Social Responsibility IS The New Norm. From Giving Tuesday to the Ice Bucket Challenge to Climate Week NYC, 2014 brought plenty of opportunities for companies to get creative with their corporate social responsibility initiatives and experiment with new types of engagement. As a whole, the corporate social responsibility industry continued to gain traction this year, with social impact increasingly making its way in to the C-Suite and transparency becoming the new norm. With 2015 just hours away, we asked industry experts to share their top CSR trends from 2014 as well as their predictions for the new year. Rich Data And Communication Technology Enables Companies To Solve Social And Environmental Problems At Scale. “I strongly believe that in a world where increasingly smart devices deliver rich data and communicate with each other to exchange information and knowledge, we have a powerful new way to unite people and drive solutions that truly solve some of the biggest social and environmental issues around the globe.” Gabi Zedlmayer, Chief Progress Officer, HP Worldwide (@GabiZed). Diversifying The C-Suite Helps Companies Reach Their Full Potential To Solve Global Problems. Diversifying Management Will Also Drive Success. “The most successful companies in the 21st century will be led by boards of directors comprised of people with diverse backgrounds, perspectives, and areas of experience and expertise, who can envision
“2014 saw human rights continue to climb up the business agenda, which will no doubt continue next year. President Obama announced that the U.S. would develop a National Action Plan on business and human rights; over 2000 people attended the United Nations Annual Forum on Business & Human Rights in Geneva; and the U.N. Human Rights Council agreed to explore the feasibility of a legally binding treaty for corporate human rights responsibilities. Companies not already getting their collective heads around their human rights responsibilities would do well to get on board!” – Christine Bader, author of “The Evolution of a Corporate Idealist: When Girl Meets Oil” (@christinebader). Corporate Responsibility Becomes An Absolute Mandate. “One of the most compelling trends CECP (The Committee Encouraging Corporate Philanthropy) sees globally is the move by countries and regions to mandate certain aspects of corporate societal engagement. Companies with a current or growing multinational footprint need to understand
Ink Newsletter | January 2015
this evolving landscape to inform their societal investment strategy and support compliance. Some emerging markets, including Brazil and Indonesia, have regulations that determine a specific level or type of corporate societal investment, similar to India’s new ‘2 percent’ CSR requirement. In Europe the mandate trend is seen in a requirement on non-financial disclosure and reporting. CECP has resources to help companies learn more about this topic, addressed in greater detail in the free Giving Around the Globe report.” – Margaret Coady, Executive Director, CECP (@MargaretCoady). Initiatives Focused On Empowering Women And Girls Gain Traction. “One of the trends we saw in 2014 was continued traction and collaboration around CSR programs and multi-stakeholder initiatives to advance the economic empowerment of girls and women – from education and technology access programs, to job-skills and supply chain diversity initiatives.” Suzanne Fallender, Director, Global Girls and Women Initiative at Intel INTC -0.36% (@sfallender). Social Impact Makes Its Way To The Resume And Becomes A Calling Card. “In 2014, we saw a powerful trend start to emerge among our employees and the members on the LinkedIn network with people wanting to volunteer their skills to make a positive impact. To date, more than 3.5mm LinkedIn members have signaled on their profile that they want to serve on a nonprofit board or use their skills to volunteer. We expect to see that number rise dramatically in the new year as more people are making social impact part of their professional identity and looking for ways to find purpose at work.” – Meg Garlinghouse, Head of Social Impact, LinkedIn (@megarling). Climate Change And Measurement Climb To The Top Of The Agenda. “I think the big trends will focus on climate change and measurement. More specifically, I think (and am hopeful!) that you will see more countries, socially prominent leaders (from movie stars to CEOs), and corporations step up to this challenge and/or address it publically for the first time. I think the agreement between China and the U.S. this year (WAY late in coming) is a wake-up call for all. On measurement, I think this coming year holds promise on companies moving forward with how
we measure the sustainability value and footprint of our products, hopefully moving towards a more consistent, reliable method.” - Trisa Thompson, Chief Sustainability Officer, Dell (@TrisaDellCRO). The Language Around CSR Is Changing–For Good Reason. “Over the years, there has been a noticeable, sidestepping away from the term ‘CSR.’ Part of this is due to the negative associations it sometimes provokes. Socalled ‘green- or ethics-washing,’ and real challenges to CSR as an authentic trade. This search for new language reflects our new expectations of what it means for a company to be socially responsible. In our information-rich, media savvy environment, there is no one-off philanthropic initiative that can distract from an utter lack of sustainability or responsibility in the core business operation.” – Denielle Sachs, Director of Social Impact, McKinsey (@dano129). There’s no question that 2014 brought a great deal of progress on the CSR front—and that there’s even more in store for 2015. According to Dave Stangis (@ davestangis), vice president of CSR and Sustainability for the Campbell Soup Company, “Corporate responsibility will continue to move up the hierarchy.” As Dave put it, CSR isn’t just becoming part of the CEO and board agenda; it is the CEO and board agenda. So get ready, CSR fans, because 2015 is bound to be a formative and thrilling year for our space. We’ll see the tenets and practice continue to spread through corporate enterprises and touch each and every employee, stakeholder, investor and hopefully customer in the year(s) ahead. This article is written by Susan McPherson and can be found at http://www.forbes.com/sites/ susanmcpherson/2014/12/31/five-csr-trends-towatch-out-for-in-2015/
Ink Newsletter | January 2015
p! u s ’ t Wha Arien Bids Goodbye Mr Arien Thum, PASB’s sales executive, bid farewell to Pelikan last month. A small gathering was held at PASB office to celebrate Arien’s time at Pelikan. Ms Phikyin Loo presented Arien with an Epoch roller ball as a token of appreciation from PASB. We wish Arien all the best in his future endeavor.
Mamat’s Surprise Birthday Do Mr Mohd Akmal of PASB warehouse, or more fondly known as Mamat, celebrated his birthday last month. Much to his delight and surprise, a birthday celebration was held at PASB warehouse on 19 December, attended by many of his colleagues at PASB. A song and a slice of cake later, an almost teary Mamat thanked everyone for the surprise birthday do and promised to do the same for everyone that was present. When asked about his age, Mamat politely declined to comment. Happy Birthday Mr Akmal!
New Staff The ever expanding Pelikan family received another new member. Mr Sean Chan Kong San joined Pelikan on 13 January 2015 as a Merchandiser and he is part of the team that handles the key account for PASB. Welcome to Pelikan, Sean!
January Baby Starting from this issue, we will list down the staffs who celebrate their birthdays for the particular month. For this month, we only have 1 January baby, Ms Cloe from IPC, PICB. We wish Ms Cloe beautiful days ahead and happiness forever. Happy birthday!
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If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.