Ink Newsletter | June 2015
r
lette News
1 e u s s I #
8
Pelikan Asia Sdn Bhd.
Ink Newsletter | June 2015
Editorial I think it’s not too late to wish all father’s out there a Happy Father’s Day! “A father is a son’s first hero and a daughter’s first love”. We feel that as the most important man in our lives, a father deserve as much love and respect as we could give. If you still haven’t found the perfect gift for this occasion, have a look at what we have to offer in our father’s day promotion that is currently running. Read on to learn more about it. This month also marks the 1st anniversary of herlitz schoolbags in Malaysia. When we introduced the 2014 collection of herlitz schoolbags last June, we were unsure on whether the consumers were ready to accept premium schoolbags in the market given the competition from other brands and designs.
In a Bl ts News/Even Marketing
However, we were confident as the herlitz schoolbags are attractive in designs with high quality and ergonomic features. The reception so far have been positive and encouraging, hence for the launch of the new range of herlitz schoolbags 2015, we now offer a wider range of schoolbags with lots more designs to choose from in the market. We are very excited about the new schoolbag range and have many marketing and promotional activities lined up with our partners to promote herlitz schoolbags this year. So don’t miss out on the marketing efforts that are currently running… you could win yourself a herlitz schoolbag for your loved ones so follow us on Facebook to find out! Last but not least, happy fasting to our Muslim friends. Selamat berpuasa.
Phikyin Loo
Yours sincerely,
o! Ready, Set, G g 2015 litz Schoolba Her
The new range of herlitz schoolbags was officially launched on 13 June 2015 at Times bookstores Bangsar Shopping Centre. The new herlitz schoolbag range offers more variety of designs and a new model, motion plus, which comes with the new ergonomic system, ergoActive. Together with the launch, “Selfie for a herlitz bag” contest was also announced as part of the promotion for the herlitz schoolbag 2015.
Motion Plus Tiger
Motion Plus Ocean
ntest
erlitz Bag” Co
“Selfie for a H
“Selfie for a herlitz bag” contest is organised as part of the herlitz schoolbag 2015 promotion. Offering a herlitz flexi plus worth RM499 as the grand prize, the contest requires participants to take photo or selfie with the Pelikan mascot and upload the photos to Pelikan Malaysia Facebook page. The photos with the most number of ‘likes’ will be chosen as the winner. (For more info, visit https://goo.gl/7YjFMU). The Pelikan mascot has already visited 2 Times bookstores outlets at Bangsar Shopping Centre (BSC) & Pavilion, and will make its final 2 appearances at Times bookstores Atria Shopping Gallery on 27&28 June from 2pm till 3pm. That will be your last chance to take a photo with him so do take note! Check out the photos at Times bookstores BSC & Pavilion when the Pelikan mascot met its fans!
Borders Herlitz Bags in
Ink Newsletter | June 2015
& Hallmark
This year, herlitz bags are making a bigger splash than before! Previously available in Times bookstores outlets, the popular schoolbags can now be found at Borders Malaysia and Hallmark outlets. The growing channels for herlitz bags shows how well it’s doing in the market. Below is the list of where you can find herlitz bags:
Times Bookstore Pavillion KL, Bangsar S.C., Hartamas S.C., Sunway Giza Mall, Citta Mall, Gurney Paragon Mall, Suria Sabah Shopping Mall, 1 Borneo Hypermall and Atria Shopping Centre.
Borders The Curve, Tropicana City Mall, The Gardens Mall, 1 Mont Kiara, IOI City Mall.
Hallmark The Gardens Mall.
g Advert
hoolba Herlitz Sac t The Exp
in
Many activities have been planned to promote the new range of herlitz schoolbags. One of them is print media advertising. For a start, the advertisement has been published in the June issue of The Expat magazine. The magazine provides information about all things Malaysian to resident expats and it is the most widely read magazine by English speaking expats.
ed rator Advertis
Demonst Souveran 805
We have recently launched a new FWI product, The Souverän 805 Demonstrator. Currently, it is being advertised on Pelikan Malaysia FB page and also magazines such as The Peak and the business newspapers Focus Malaysia and The Edge. Spread the word!
motion
ro Father’s Day P
For the Father’s Day celebration, we are currently running two promotions for our FWI products. MO Shop, Mandarin Oriental KL is offering an exclusive Souveran M400 series gift set. The set comes with Ink 4001 brilliant black & the beautiful Pelikan premium gift box, and you can choose between the 4 available models of M400 (black green, black red, tortoise white, black). At Isetan KLCC, you can get the Souveran M800 that comes in an exclusive set of Edelstein Ink/ink refill, leather pen pouch and a Pelikan premium gift box. For this set, you can choose between a fountain pen, a roller ball or a ball pen. The promotions run until 30 June.
ll
e Gardens Ma
t Isetan Th FWI Display a
Pelikan displayed a wide range of its FWI products at Isetan The Gardens Mall for 10 days. The display that started on 12 June and ended yesterday managed to attract Pelikan’s FWI fans to have a closer look at the products. Pelikan promoters were on duty to attend to the visitors there.
g 2015
eneral Meetin
The Annual G
Pelikan International Corporation Bhd held its 33rd Annual General Meeting (AGM) at The Saujana Hotel Kuala Lumpur on 17 June 2015. Pelikan Asia Sdn Bhd took this opportunity to showcase the latest products to the shareholders and held a special shareholder sale on that day. Among the products on display were the new Geha shredders range and the new herlitz schoolbag range.
Ink Newsletter | June 2015
atures:
t Fe Produc
Souveran M805 Demonstrator
The Demonstrator as a completely transparent product was first launched to show how the piston mechanism works and soon became a huge success. Pelikan now offers this unusual product as a Special Edition in the size 805 with palladium plated trimmings. To harmonize the optical appearance, the 18 carat gold nib is entirely covered by rhodium. Due to the high quality requirements of Pelikan and the fact that the attractiveness of this product is based on the completely transparent body, it is necessary to work with perfectly cleaned production machines, so that not a single color particle remains. The Souveran M805 Demonstrator is available at KSGILL Online Shop, Isetan KLCC & MO Shop Mandarin Oriental KL. RSP: F / M / B nib - RM1899.00/unit
Do you think you have what it takes to be a good father? Are you doing enough as a father? The article featured this week explores the issue of being a good father. Enjoy your read. Article
How to Be a Good Father: Tips & Advice for Dads What does it mean to be a dad? The art of fatherhood is evolving as society and the traditional family changes. With these positive parenting tips, dads can help their children build confidence and self-esteem, and in turn, learn how to be an engaged, supportive, and loving father to their children. Today’s families are increasingly more diverse. Over the past three decades, societal changes including the rise in numbers of women working outside the home, escalating divorce rates, remarriages, and blended families are causing shifts in both maternal and paternal roles. Ask a dad today and he will probably tell you that his father-daughter or father-son relationships differ widely from those he experienced with his own father. Changes in parenting styles have given men more options for responding to obligations as fathers, husbands or partners. Today’s dad is less likely to automatically rely on his own childhood experiences for fatherhood guidance. With the constantly changing roles of dads, what worked well for his father 30 years ago, may not
work at all with the complex and varied challenges modern fathers face. Current research reveals that warm accepting fathers tend to have children with higher self-esteem. An affectionate and nurturing father-child relationship furthers the development of children’s achievement, peer popularity and personal adjustment. Loving fathers, who provide reasonable, firm guidance, without arbitrarily imposing their will, help to promote competence in children
Being an Engaged, Supportive & Loving Father Spend time with your child. How a father spends his time reveals to his child what is important to him. Kids grow up
quickly and the time to bond is now. There are plenty of fun ways to spend family time with children. Discipline with love and positive parenting. All children need positive guidance and discipline, not as punishment, but to set reasonable limits. Dads should remind children of the consequences of their actions and positively acknowledge desirable behavior. Fathers who discipline in a calm and fair manner show love for their children. Be your child’s role model. Whether they realize it or not, fathers are role models to their kids. A girl who spends time with a loving father grows up knowing she deserves to be treated with respect by boys and she learns what to look for in a partner. Fathers teach boys and girls what is important in life by demonstrating honesty, humility and responsibility. Earn the right to be heard. Fathers should begin conversations with their children about important topics when they are very young so that difficult subjects will be easier to handle as they get older. Take time for listening to your child’s ideas and problems. Be your child’s teacher. To be a good father, teach your children about right and wrong and encourage them to do their best. See that your children make good choices. Involved fathers use everyday examples to help children learn the basic lessons of life. Eat together as a family. An important part of healthy family life is bonding through family meals. It gives kids the chance to talk about what they are doing and want to do. It is also a good time for fathers to listen and be involved. It provides a structure for families to be together each day. Read to your child. In a modern world dominated by television and internet, it is important that fathers make the effort to read to their children in order to grow lifelong readers. Begin reading when they are very young and as they get older, encourage them to read on their own. Instilling a love of reading is one of the best ways to ensure children will have a lifetime of literacy and personal and career growth. Respect the other parent of your child. Parents who respect each other and demonstrate mutual respect to their children, provide a secure environment for them. When children see parents respecting each other, they are more likely to feel that they are also accepted and respected within the father-child relationship. Seek involvement early. Show interest early by understanding a father’s role during pregnancy or the adoption or surrogacy process and gently touch, play, hold and talk to your infant child. When fathers are involved, they send the clear and emphatic message: “I want to be your father. I am interested in you and we have a relationship that is important to me.”
Few events change a man’s life as much as becoming a father. Being entrusted with the responsibility and care of another person is a monumental task but none is more rewarding than becoming a father and seeing your child grow gradually into adulthood, with your affection returned in good measure and your child’s self-worth confirmed. Hopefully, these parenting tips can provide some guidance to dads trying to learn how to become engaged, supportive, and loving fathers. This article was featured in brighthorizons.com. You can find the full article by following this link http:// www.brighthorizons.com/family-resources/e-familynews/2012-the-art-of-being-a-father/
up! s ’ t a Wh 1
Father’s Day Promo For Pelikan Staff!
To celebrate the Father’s Day, Pelikan is running a promotion for its staff offering writing instruments as a gift set, the perfect gift for the occasion. Check out the catalogue at http:// issuu.com/pelikanmy/docs/father_s_day_special. Promotion ends 30 June.
2
Baby News!
Congratulations to Mr Azmi, PASB Warehouse Supervisor and our Geha Product Manager Mr Nik for the birth of their baby girls recently. Nur Arisa Binti Mat Azmi was born on 25/05/2015 and Nik Ameera Yasmin Binti Nik Abdullah. Congrats again to both fathers, and Happy Father’s Day!
3
June Babies
Happy birthday to our colleagues that celebrate their birthdays this month. They are; Noorini Binti Ishak - PICB Zulkifli Bin Ramli - PICB Vu Thi Thu Hue - PPMSB Sheela Chitra - PPMSB Today’s the big day, That comes once a year, It’s your birthday, The day is here!
Please visit our Facebook page and like us. www.facebook.com/mypelikan
M
ge: a s es
If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.