Ink June 2016 by Pelikan Malaysia

Ink Newsletter | June 2016

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Pelikan Asia Sdn Bhd.

Ink Newsletter | June 2016

Editorial Happy Father’s Day to all dads out there! Father’s Day is celebrated around the world on the third Sunday of June every year, and we are running a few promotions to celebrate the day so if you are still looking for a gift for your dad, read on to see what we have to offer. June marks the halfway point of the year; we are about to embark on our Back to School season, and it is the time when we are aggressively promoting our marketing campaigns for the new season and new products. There are new products to be launched and promotional activities with our partners happening at the same time. To start it all off, we have already launched the new herlitz schoolbag collection, “Clever Classmate”. We are certain that the new attractive designs and improved ergonomic features of the new collection will make the herlitz schoolbags more popular with parents and students alike, and at the same time help to increase the brand awareness to our market more effectively.

The Clever Classmate launch was just the beginning as more product launches from Pelikan and herlitz brands will follow especially now we have the Pelikan Store as a retail platform to capitalize on. Exciting times ahead! Time certainly flies! We have already passed the halfway mark of the Ramadan month, let me be the first to wish Selamat Hari Raya Aidilfitri to all Muslim. Eid Mubarak and maaf zahir batin.

Phikyin Loo Yours sincerely,

In a Bl ts News/Even Marketing esut

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urin Nostalgic Colo

Ibu Pejabat Polis Besut (IPD Besut) organised a reunion event called Nostalgia Anak2 & Anggota Polis Kg Raja (NAAPKR) for the Kg Raja’s Police force from 28-30 May at Damai Beach Resort. The event was officiated by Kota Putra’s State Assemblyman, YB Haji Mohd Mahdi bin Haji Musa. During the event, a colouring contest was held for the children there. Pelikan sponsored oil pastel to be used in the contest, as well as the prizes for the winners.

s Day Promo Stola’s Father’ Stola is the latest offering from Pelikan under the professional writing range. It consists of Stola I, II & III, each with their own special features to cater to your needs. As part of the promotional campaign, Stola is being offered for Father’s Day at special prices, bundled together with herlitz’s classic notebook. This promo is valid at Pelikan Store The Gardens Mall and Kinokuniya & Isetan KLCC until 30 June.

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If you are looking for something more classic, Pelikan is offering the Souveran M600 & M400 fountain pen, bundled with Ink 4001 Brilliant Black 30ml. Not only that, the sets come in the exclusive GS5 gift box to give you an elegant ideal gift for Father’s Day. This promotion is valid until 30 June at Pelikan Store, Isetan KLCC & MO Shop Mandarin Oriental KL.

ate Clever Classm

Launch

The eagerly awaited herlitz schoolbag collection 2016, Clever Classmate, was successfully launched at Times bookstores Pavilion KL on 11 June. During the event, Pelikan promoters were there to introduce the Clever Classmate collection to the mall visitors, with the help of the adorable Pelikan mascot. A crowd puller, the visitors didn’t waste the chance to pose for a photo or two with the mascot. The collection is also being highlighted by Times bookstores Pavilion for the whole month of June at their frontage display area, giving it excellent visibility to the public.

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Contest

As part of the Clever Classmate launching promotion, Pelikan sponsored Times bookstores Pavilion ‘Guess The Weight Contest’, offering herlitz schoolbags and Pelikan products as the prizes. The contest required participants to guess the weight of herlitz schoolbags (stuffed with Pelikan products) that were on display at Times bookstores Pavilion until 26 June. 3 different herlitz schoolbags were up for grabs. The closest answers will be selected as the winners. An online version of the contest is also being held through Time bookstores Malaysia Facebook page, starting from 20 June until 3 July. Check the contest out https://goo.gl/0JaJMv.

SCHOOLBAG CONTEST Guess the weight and stand a chance to WIN a brand new Herlitz schoolbag worth up to RM500*!

SCHOOLBAG CONTEST 11th – 26th June 2016 CHOOSE and GUESS the total weight of any one (1) set below and stand a chance to bring it home! SET A

Set A

Join the contest with a minimum purchase of RM15 on any Herlitz/Pelikan products at Times Pavilion KL today!

SET B SET C

Please complete the details below: I desire to win SET

Set C

Set B

(Please tick the relevant box and complete the slogan in no more than 25 words.)

C because

. The total weight is

(please provide your answer in two decimal places, e.g. 12.34kg).

Participant Name: NRIC Number:

Gender:

Telephone:

E-mail:

Age:

Address:

Contest Period: 11th – 26th June 2016 Venue: Times Pavilion KL Come say Hi! to Pelikan and take a picture with this adorable mascot from 2pm to 4pm on 11th, 12th, 18th, 19th, 25th and 26th June!

Borders

o! r Classmate To ve le C s te o m Pro

*Terms and conditions apply.

The Clever Classmate collection was also promoted at selected Borders outlets in Klang Valley. The participating outlets were The Curve, Tropicana City Mall & IOI City Mall. For this promotion, customers were eligible to receive a free herlitz’s gel crayon with a minimum purchase of RM100 in a single receipt. Promotion started on 11 & 12 June at The Curve, followed by 18 & 19 June at Tropicana City Mall & 25 & 26 June at IOI City Mall.

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c Rafflesia S

Day

Pelikan was invited to join Rafflesia International & Private Schools Open Day on 18 June. At the event, Pelikan had a booth displaying selected Pelikan and herlitz products including the new Clever Classmate schoolbags collection. Pelikan also conducted art classes for the visitors and students of the school, which saw full houses on all 3 sessions of the class. The Open Day took place at 2 locations, Rafflesia School in Puchong and Kajang.

Puchong School

Kajang School

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Smiley Rainbow As colourful as a rainbow! Girls and boys alike will love the RAINBOW series thanks to its cheerful colours, different smileys and its fresh look. With the variety of colourful smileys on the products teens can bring colour to the classroom! Available at Pelikan Store, The Gardens Mall. Product under the Smiley Rainbow series includes pens, ruler, eraser, sharpener, pencil cases, notebooks and files & folders. Price from RM 3.07 to RM 31.69. Splash The fresh, new and on-trend series from herlitz livens things up at school and the ofÂŹfice with even more fun and color! Inspired by the colors seen on the runways in the worldâ&#x20AC;&#x2122;s fashion capitals and at the hottest international festivals, the new series is making waves with a veritable riot of color. Color Splash appeals to a broad target group, ranging from teenagers and students to adults. The trendy color combo mixes intense blue with pink or lemon on white and has been included on popular and successful herlitz stationery products. Product under the Splash series includes pencil cases and pens. Price from RM 13.67 to RM 56.07.

Ink Newsletter | June 2016

Article 01

World Blood Donor Day The world celebrates the Blood Donor Day on 14 June. Do you donate blood? Here in our country, we need 2,000 bags of blood daily. While generally our blood bank has sufficient supply, we always need more. So if you need a little convincing to donate, read on!

Top 10 things you didn’t know about blood donation. Despite the increase in the number of blood donors in Malaysia, Deputy Prime Minister Tan Sri Muhyiddin Yassin recently stated that only 2.5% of Malaysians were blood donors, well below the international average of five percent. MOB takes a look at some facts and figures about blood donation. 1) There are two types of blood donation — whole blood and apheresis. Whole blood involves donating blood in its full form. Apheresis separates platelets and plasma from the blood while the donor is hooked up to a machine. The remaining blood is pumped back into the donor. “Apheresis is costly but effective as we are able to separate the components for specific purposes,” said Dr Norasrina Ishak, head of National Blood Bank blood procurement division. The whole blood donation takes 30 minutes and can only be done once in three months. In comparison, apheresis donation takes over an hour and can only be done at the centre due to machine availability, but an apheresis donor can donate once every two weeks. 2) Altruism is the top reason driving Malaysians to donate blood. According to a survey by the National Blood Bank,

many come forward because of a genuine desire to help others. Retiree Low Cheng Har, 60, was doing an apheresis donation when MOB visited the National Blood Bank. It was Low’s 331st apheresis donation, having been a blood donor since 1994. She takes the bus from her home in Bandar Sri Damansara, Petaling Jaya, to get to the centre in Kuala Lumpur. “I’m motivated by a sense of wanting to help others. If I were in the patient’s shoes, I hope others would do the same for me,” she said, adding that her husband and sons were also regular blood donors. 3) There are many benefits to being a blood donor. Apart from helping others, regular blood donors also receive benefits in return. Malaysians who donate twice in a period of 12 months are entitled to a free Hepatitis B vaccine shot. Those who donate more than 50 times (whole blood) and 150 times (apheresis) are entitled to free outpatient treatment at any government hospital. Should they be warded, they will be entitled to a free first-class ward for the first 10 years, and second-class ward after. Regular blood donors also enjoy free health screenings every six months. 4) Misconceptions about blood donation. Dr Norasrina said some of the reasons cited by the public for not donating blood were fear of needles, fear of the sight of blood and, surprisingly, fear of gaining weight. “Some people have a misconception that they will eat more after donating blood because the body needs to be ‘replenished’, but this is untrue so donors should not worry,” she said. “We sterilise our needles properly so there shouldn’t be a fear of infectious diseases,” she said. 5) Four to five hundred units of blood are needed in a day. One unit is about 450ml of blood. The National Blood Bank collects 3,200 units of blood in a week. The collected blood is supplied to government and private hospitals in the Klang Valley, while in other states it is provided by the respective state blood banks. “Eighty percent of donations come from mobile clinics. Apart from our own donation drives, we also work with various corporations, schools, non-governmental organisations and other government bodies. “The amount of blood one can donate depends on the donor’s weight. “If you are below 50kg, you either donate 250ml or 350ml; and 450ml if you are 50kg and above,” said Dr Norasrina. The donated blood is quarantined and sent to screen for hepatitis B, hepatitis C, HIV and syphillis. Once the green light is given, the blood is processed into components – plasma, platelets and packed cells (red blood cells), which are then distributed to hospitals or stored.

6) One blood donation can save three lives. This is a tagline used by the National Blood Bank to encourage blood donation. The reason is because there are three components in the blood which serve different functions. For example, platelets help dengue patients who are low on platelet count. It is also used for patients undergoing chemotherapy. Red blood cells carry oxygen and are important for blood transfusion in cases of accidents, operations, thalassemia and heavy bleeding; whereas plasma, which contain bloodclotting factors, can help burn victims. “This is one of the reasons why we encourage apheresis donation because it is more specific,” Dr Norasrina explained. “It takes four to six random whole blood units to extract the same amount of plasma or platelets used for one patient’s treatment. In apheresis, the ratio is one donor to one patient. This reduces the risk of adverse reactions,” she added. 7) Blood type “A” tends to run short. Despite about 25% of the population having A blood type, it often runs short in the blood bank. Registration division head Rosalind Choo said it was possible that many A-blood type donors were not aware or were not coming forward to donate. “Blood donation levels tend to see a drop during festivals and school holidays, but we have a forecasting system and we plan ahead to make sure there are always stocks in hand,” she said.

8) Blood banks need a continuous supply of donations. Red blood cells can last 42 days maximum, while platelets can only be kept for five to seven days. Plasma can be frozen and if kept in the right conditions, can keep well for years. The short lifespan of some components is the reason why the blood bank is constantly in need of supply. “Red blood cells have a lifespan of about 122 days in the body, of which then they will die and be replenished. Instead of letting it go to waste, donating it can help to save lives,” said Dr Norasrina. “Many of our donors also report feeling fresher after donating blood,” she added. 9) The largest demographic of donors in Malaysia are between the ages 18 and 30. Dr Norasrani said most donation drives were currently focused in urban areas. “If we reach out to the rural areas, the number of donors will definitely rise. “In 2013, we collected 670,000 units nationwide. Our aim is to get a consistent supply throughout the year,” she added. Other outreach programmes include regular campaigns in schools and universities to instill awareness from a young age.

10) I want to be a blood donor. Now that you’re all pumped up to do your part for charity, here is what you need to fulfill to get started. A donor has to be between 18 and 60 years old, healthy and weigh 45kg and above. They must not have been on medication recently or have any congenital diseases. The night before donation, they must get a minimum of five hours of sleep. A healthy lifestyle is essential. Those aged below 18 must get parental consent. For more information, visit www.sedarahmalaysia.org This article is taken from The Star Online. You can view the full article at this link http://www.thestar.com.my/news/ community/2014/08/02/things-you-didnt-know-aboutblood-donation-only-25-malaysians-are-donors/ it is mainly because of the effect the chemicals have on the vocal chords. Another reason for this is the constant clearing of one’s throat, commonly seen in smokers.

#DonateBlood

Ink Newsletter | June 2016

Article 02

8 Surprising Perks Of Being A Blood Donor 1. The honour of saving lives and bringing us all together According to a survey by the National Blood Bank, many (Malaysians) come forward because of a genuine desire to help others. “I’m motivated by a sense of wanting to help others. If I were in the patient’s shoes, I hope others would do the same for me,” said retiree Low Cheng Har, 60, who has been a blood donor since 1994, adding that her husband and sons were also regular blood donors. thestar.com.my. This is the most important reason to donate blood. Blood donations are great reminders that deep down we are all the same, we are all part of humanity. Our many social and cultural differences are irrelevant during medical situations where blood is needed. As we remember and celebrate our nation this Merdeka month, why not donate your blood for fellow Malaysians in need? After all, unity runs in our blood. The colour of our blood is the only colour that truly matters. We are all red underneath. 2. Reduced risk of heart disease Heart disease has been the number one cause of death in Malaysia for the last 30 years. But don’t worry, there’s hope. Donating blood substantially cuts your risk of heart attacks and heart disease. Here’s how. Heart disease has been linked to your blood’s iron levels. Too much iron thickens your blood, causing it to damage your arteries in the long run. When you donate blood, you remove excess iron from your body, keeping your blood thin and manageable for your arteries. 3. Reduced risk of cancer Cancer is arguably the disease that most people fear the most. And cancer is rising in Malaysia – there were 32,000 new cases in 2008 and 37,400 in 2012. As we consume unhealthy foods like processed meat and breathe in polluted air, our cancer risk increases from day to day. But if you consistently donate blood, you can lower your risk of cancer in the colon, stomach, lung, liver, and throat. You know what they say – it’s always better to be safe than sorry. 4. Replenished blood cells Your body makes about two million new red cells every second, so it doesn’t take long to build up stores of them again. What about your white cells and platelets? A number of other messenger proteins also stimulate the production of these cells in the bone marrow, and over the next few days levels return to normal. Donating blood depletes your body of red blood cells, forcing your bone marrow to create new ones. It’s kind of like the ‘refresh’ button in Internet browsers. Your body is refreshed, updated, and becomes better at doing things. You’re a new man/woman!

5. Free Hepatitis B vaccination Hepatitis B is no joke – it can destroy your liver and it’s 50 to 100 times more infectious than HIV. 1.4 million Malaysians have the disease. If you donate blood twice in one year, you’ll be given the Hepatitis B vaccine for free. Again, this only applies to blood donations at the National Blood Centre (Pusat Darah Negara) or associated hospitals. Malaysia has high prevalence of chronic Hepatitis B compared to other Asian countries Hepatitis B is a viral infection that attacks the liver and can cause both acute and chronic disease. The virus is transmitted through contact with the blood or other body fluids of an infected person. More than 780 000 people die every year due to the consequences of hepatitis B. Hepatitis B is preventable with the currently available safe and effective vaccine. 6. First-class hospital wards If you’re admitted into a hospital for any reason, comfort is central. In Malaysia, if you donate blood a certain amount of times, you’ll be entitled to free treatment in a first-class hospital ward. Of course you’ll have to donate blood at the National Blood Centre (Pusat Darah Negara) or associated hospitals. 7. Free health check-ups The medical crew at blood donation drives will give you a mini-physical. They’ll tell you important stuff about your blood type, blood pressure, cholesterol levels, and more. This beats going to a GP and paying hundreds of ringgit or the same service. 8. Weight loss Nothing is more Malaysian than loving food. Did you know that donating blood could help with your expanding waistline? By donating blood, you burn 650 calories and lose a pound (0.45kg) for every pint (0.47 litres) of donated blood. And all you need to do is lie down for awhile.

up! s ’ t a Wh s te Preview Sale Clever Classma

Before the official launch of the latest herlitz schoolbag collection, Clever Classmate, Pelikan held an exclusive preview sale for Pelikan employees only which took place at PICB’s Gorund Floor Meeting Room. This was to give them the chance to be the first to own the schoolbag. What made the sale all more special was the huge 45% discount offered! The Clever Classmate collection was displayed from 10-13 June and the promotion ended on 17 June.

likan Staff

r Pe Stola Promo fo

Another promotion for Pelikan employees in June is the currently running Stola Father’s Day Special. The promotion started from 1 until 30 June, offering Stola pens bundled together with herlitz classic notebook. It’s the same set offered under the Stola promo in Pelikan Store, Isetan & Kinokuniya with a bigger discount, just for Pelikan Malaysia employees.

www.facebook.com/mypelikan

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If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.