Ink March 2014

Newsletter | March 2014

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Newsletter | March 2014

Editorial March Madness!

Hello all, it’s now the 3rd issue of and we’re so proud of its fantastic reception from everyone!

And congrats to the winners of the colouring contest!! It was good to see such wonderful creativity and talent from our staff and their families, and we’re so encouraged by the high participation that Ink will definitely feature more artwork for all to express yourselves, and of course win yourself some lovely goodies. Check out the winners and their artworks! Now to the serious stuff: Pelikan and Herlitz have lots of new products to be featured from this month on so read all about the new products and where to get your hands on them in our Product Features section. On the marketing front, we also have lots of events and promotional activities being organized to support our distributors as well as product launches so keep updated with Ink. We will be announcing the happenings as they come along on Ink. Go spread the word to your family and friends and support our brand!

Last but not least, we want to remind everyone that the annual EARTH HOUR campaign is here again on 29th March. Read up all about this global environmental campaign at : http://www.wwf.org.my/how_you_can_help/take_action/eh2014/ and find out how you can contribute to mother nature. Pelikan Malaysia support Earth Hour

Phikyin Loo Yours sincerely,

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Pelikan will do a demo and product testing for Gripster® in 3 AEON BIG Outlets on 22-23 March. The outlets are Subang Jaya, Mid Valley and Wangsa Maju. So if you happen to be around the area, stop by and show your support. There will be a simple game for you to try so it will be fun!

Color Blocking range

Product Launch – Herlitz’s

Pelikan will launch Herlitz’s latest product, the Color Blocking range at Cold Storage outlets. The launch is scheduled to be on Saturday, 15 March so keep an eye on it!

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Pop Up School Holiday Pro

Pop Up Store at the Garden’s Mall will be having a ‘Back to School’ promotion for all Pelikan school sets and stationeries as well as Herlitz’ my.pen series and school stationeries from 22 to 30 March 2014. During this ‘Back to School’ break, Pop Up will be featuring Herlitz’ Limited Edition Smiley Series of funky stationery, only found exclusively at Pop Up. So if you haven’t visited our Pop Up Store in a while, this is the perfect time to do it! Pelikan Pop Up is located at FC 1, 1st floor, The Gardens Mall.

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The innovative writing instruments with ergonomic gripping profile for school, college and work. Gripster® pen and mechanical pencil, uniquely suitable for all, young and old, for both right and left hander.

RSP: Gripster® Blister Pack RM4.59 (Available at AEON Big Outlets)

BY HERLI

| 2014

COLOR BLOCKING is the latest products from Herlitz where it uses vibrant colours on its products, for home, office or school. With 3 eye-catching colours, Sporty Lemon, Active Blue and Cool Pink, the Color Blocking range will make your everyday life more colourful!

(Available at Cold Storage and coming soon to Giant.)

Article

r, h Earth Hou junction wit importance of n co in , th n This mo out the an article ab we ‘recycle’ recycling.

Why should I recycle ?

Because if you throw something away, it is no longer useful, it ends up in landfill, incinerated, or in some other way contaminating the environment. If you recycle something, it can be recovered and become material for a new product, plus it does not go to into the waste stream.

Why is it important to recycle?

Because there is a real global problem with too much waste being produced by human beings. As a species we produce so much synthetic waste that we are literally running out of space to bury it, or dispose of it in other ways without contaminating the environment.

Is it really worth recycling?

Absolutely. There is also a benefit to business and industry.

The cost of recovering raw materials from existing waste items is far less than the original manufacturing process costs. There is a benefit to the environment. Using recycled materials reduces the destructive extraction processes and energy required to obtain raw materials.

Does all this really affect home waste?

Yes, between 60% and 75% of all home synthetic waste can be usefully recycled, providing all the benefits as detailed above. The more people that engage in home recycling the more resources are available for reusing these materials for new manufacturing, plus lessening the load on waste disposal.

I pay council tax towards waste collection, so why should I care?

You pay national insurance for health care, but you wouldn’t jeopardize your health! It’s the same idea, we need to realise that caring for the environment is our personal responsibility, in the same way as preserving our own health and safety.

Recycling is too much effort, can’t I just opt out?

Many people think this and assume that recycling is just for ‘green fanatics’ However, there is now overwhelming research and evidence that demonstrate the problems of synthetic waste and environmental contamination is very real and threatening our health, weather patterns and planetary eco-systems.

Isn’t this just scare mongering?

No, it’s a genuine concern amongst scientists that waste contamination and its bi-products contributes to global

warming, climate change that affect wildlife and crops.

Plus it produces dangerous imbalances in natural ecosystems.

How do I know my recycling is being used properly?

Why not ask the Recycling Officer at your Local Council how the collected materials are recycled? They should be able to tell you what their recycling policies are how to find out more about what materials are used for.

Why should I do something now about recycling?

Because the biggest most powerful changes lie in the habits and attitudes of ordinary people. Becoming environmentally aware and responsible is no longer an option for the few. If we want to save our world from an environmental catastrophe we must all act now and together. This is the only way to send a clear message to politicians and decision makers that we need change.

How do I start recycling at home?

Start by doing what’s easy and simple. You don’t have to be an expert over night. The first step is to start realising that there is ‘no such place as away’ so when you ‘throw something away’ it just goes some place else, for someone else to deal with or most likely becomes a contamination in the environment.

What are the basics to recycling?

Start by finding out what recycling items can be collected from the kerbside by your local council. If they provide a box or bin, start using this to recycle these items at home.

What about getting the details right?

Most local councils provide printed information or websites that detail what you can recycle and how to separate items so that there is no contamination. Some plastics need to be separated, such as milk bottle tops.

Newsletter | March 2014 Will recycling at home cost me anything?

Recycling at home does not need to cost any money. It will cost you some time, because you usually need to wash, separate and store items for recycling collection. It may also cost something in transporting items to a drop centre (collection bank) if you don’t get kerbside collections.

This all seems very simple, is it enough?

Imagine if everyone did this throughout the country! it would reduce landfill waste contamination by a huge amount. Everyone’s small efforts make a vast collective difference. Please remember, you small contribution to recycling is very important.

I just don’t have time for this, isn’t there a simple option?

Yes, just do something to reduce your landfil waste. Even one small action every day, like using your own cup at work reduces polystyrene waste. Muliply this by several thousand and it becomes significant. Start small, but don’t opt out completely. Every action counts!

This article is taken from My ZeroWaste website. Follow the link below to read the full article. http://myzerowaste.com/articles/general/why-bother/

Newsletter | March 2014

up! s ’ t a Wh The little unicorn is now full of colours!

Wow, the colouring contest from the last issue had an overwhelming response! Thank you all. We have so many talented artists in Pelikan by the looks of it. Now since we didn’t expect this, we had to break the contest down to 2 categories, 1 for kids and 1 for Pelikan staff.

Christal Chia ( Tan Tze Tze)

Winner for Kids section – Christal Chia ( Tan Tze Tze).

Congrats!

Now, the Grand winner of Pelikan staff section is – Angie Ng of PASB! Congrats, your prize is on the way Angie. *We have several consolation winners for kids section, all winners will be contacted soon.

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60 Earth Hour Earth Hour is happening this month around the world on the 29th!

Malaysia will celebrate it at 8.30pm local time. This brings back memories, Pelikan Malaysia staff used to observe earth hour every year by making a pledge and switching off the lights! Check out the photos from those years.

M Please pay a visit to our facebook page and like our page.

Like www.facebook.com/mypelikan

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If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.