Ink May 2016

Ink Newsletter | May 2016 2015 Ink Newsletter | March

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Pelikan Asia Sdn Bhd.

Ink Newsletter | May 2016

Editorial It’s May, so happy Mother’s Day and Teachers’ Day! Mother’s Day was celebrated on 8 May and Teachers’ Day on 16 May. Both dates were important as far as our marketing and promotional activities are concerned.

For Teachers’ Day especially, it gave us the opportunity to reach out to huge market segments namely the educators, students and parents. The Pelikan Store offered a free gift for teachers as well as offered discounts to products ideal as presents for Teachers’ Day. On the social media front, Pelikan Malaysia Instagram held a Snap&Win contest for students and teachers. Read more about this at our ‘In a Blink’ marketing section.

While we are on the subject of social media, our Facebook page and Instagram accounts have grown to be one of our most important marketing and promotional tools.

We would like to see the reach grow even wider in order to maximize the potential and influence social media has in our marketing and communication plans. For this

to happen, we need your help! Do spread the word and promote our accounts to your friends and family. For those who haven’t, please like Pelikan Malaysia Facebook page (www.facebook.com/mypelikan) and follow Pelikan Malaysia on Instagram (@pelikan_malaysia). We regularly update our marketing and promotional efforts on both channels, as well as email and SMS blasts to our Pelikan members. Be part of the experience and follow us/like us now!

Last but not least, I would like to wish all our Muslim friends selamat berpuasa. May you have a blessed Ramadan.

Phikyin Loo Yours sincerely,

In a Bl ts News/Even Marketing Pelikan Team

ir.

Fa Visits Canton

The Canton Fair is the largest trade fair in China and held in the spring and autumn seasons each year. Among China’s largest trade fairs, it has the largest assortment of products, the largest attendance, and the largest number of business deals made at the fair. This year, the IPC team from Malaysia as well as the Group Management Team from Germany and PICB visited the Canton Fair in Guangzhou, China which started its Phase 3 on 1 May. Among the products displayed at the fair were writing instruments, school and office stationery, shredders and laminators, paper products, art supplies as well as schoolbags and accessories. During the Canton Fair, the Pelikan team met up with current and potential suppliers who showed us their latest

stationery products. The team also had meetings with current suppliers to forge closer relations, discuss on operational issues, and talked about next steps in our partnerships moving forward. The Canton Fair was very impressive and there were so many interesting products showcased which PASB believes are suitable for the markets in Asia. We are thrilled with the results and cannot wait to venture and launch new products in our markets soon.

e Ever – Refuge The Best DaySunway Lagoon.

Children at Sunway Lagoon hosted 100 refuge children from the Fugee School and Refuge for the Refugees in conjunction with the International Children’s Day celebration. The theme of the event was ‘The Best Day Ever’ and it aimed to bring cheers to the children involved. The children, which came from Somalia, Yemen, Syria, and Myanmar, were treated to a sumptuous lunch before they meet the famed Nickelodeon characters, ‘SpongeBob SquarePants’, ‘Patrick Star’, ‘Dora the Explorer’ and ‘Boots’. Pelikan contributed its Junior Set as a gift for all the children. The smile on their faces says it all; they had their best day ever at the Sunway Lagoon theme park!

ay!

tes Teachers’ D Pelikan Celebra

Teachers’ Day celebration falls on 16 May every year. Joining in the celebration for 2016, Pelikan held a special promotion at the Pelikan Store, offering 20% off for selected products such as Twist, Pelikano, Office Set and the newly launched professional writing range, Stola. This promotion ran from 14-22 May. Simultaneously, Pelikan Store also offered a free gift only for teachers! What the teachers had to do was to visit Pelikan Store and show their valid teacher’s identification, and they will receive the exclusive ‘Home and Office Set’ set for free! The free gift, coupled with the 20% discount promo, gained Pelikan Store a lot of attention especially online where the free gift for teachers were promoted on Pelikan Malaysia Facebook page.

y Snap & Win Teachers’ Da ntest Instagram Co

@Sridola was the winner for Pelikan’s snap&win contest that was held on Pelikan Malaysia Instagram to celebrate the Teachers’ Day. She received the Primary & Secondary School sets as the prize. The contest which took place from 13-16 May, required participants to take a photo with their teachers, upload the photo with the required hashtags and gain as many like as possible. The photo with the most number of likes was selected as the winner. Congrats again @Sridola!

g

eneral Meetin

ual G The 34th Ann

Pelikan International Corporation Berhad held its 34th Annual General meeting on 18 May at The Saujana Hotel Kuala Lumpur. As previous years, Pelikan did not pass up the opportunity to do a special shareholder sale offering selected products at discounted price and at the same time introducing the new products to them. The products that received the most attention from the shareholders were the Stola range and the 24 colour Space+ paint box.

ir

MPH Book Fa

Pelikan participated in 2 MPH Book Fairs, organised by MPH Bookstores at 1st Avenue Mall Penang and the Great Eastern Mall. The fair at 1st Avenue Mall ran from 20-29 May and at Great Eastern Mall, the fair was held from 23-25 May. Check out our products available at the book fairs!

nd r Obamalaack M t n e id s US Pre n R 800 Blue-B Souverä

US President Barack Obama signed the Golden Book of Hanover city before the opening ceremony of the Hanover Fair in Hanover, Germany, 24 April 2016. That’s nothing to shout about but get this, he used Pelikan’s Souverän R 800 Blue-Black! This is what he wrote - “I am pleased to participate in this outstanding event, representing the strong bonds between American and German businesses and our people”. Check out the photos!

@ day Art Camp School Holire Pelikan Sto It’s school holiday again! If you are looking for something to keep your children busy, well hear this – you can stop looking because Pelikan Art Camp is back! Have tons of fun while learning to paint, craft and write (cursive writing). The Art Camp starts from 30 May until 12 June, offering 7 classes of your choice for only RM100 (Pelikan members) & RM150 (non-members). For more info, visit our Facebook page at this link https://goo.gl/te6q6s or call 03-22020801 to enquire.

y Super Sale!

School Holida

If you are looking to replenish you children school supplies this school holiday, Pelikan Store is the place for you!

From 28 May until 12 June, a school holiday sale will take place at Pelikan Store offering 30% discount storewide*.

Additionally, for 3 days only starting from 28-31 May, there will be a further 10% discount, exclusive for Pelikan members only! Don’t miss it! *Terms & conditions apply.

atures:

t Fe Produc

Souverän M805 Vibrant Blue Vivid blue with a classy elegance, the new Special Edition Souverän® 805 vibrant blue. The vibrant blue acrylic material which was used for this new series had to undergo several production steps until it looked as varied and interesting as it is. The rings and the clip are palladium plated, and the 18 carat gold nib is completely covered by rhodium in order to obtain the silver sheen. An iridium grain at the tip of the nib determines how thick the ink stroke will be. Comes in the nib sizes F, M, and B with the choice between a fountain pen, ball pen and roller ball. Available at KSGILLS Online Penshop, Isetan KLCC, Mandarin Oriental KL (MO Shop) and Pelikan Store, The Gardens Mall.

RSP: Fountain Pen: RM1,906.95 /pc Roller Ball: RM1,482.95 /pc Ball Pen: RM1,376.95 /pc * (Prices shown are inclusive of GST)

Edelstein Ink of the Year 2016 Aquamarine The new color aquamarine is neither blue nor green; it‘s something in between. Something exquisite, serene and full of power. This shade was chosen by Pelikan fans on Facebook as the Ink of the Year 2016! The Edelstein ink aquamarine will be available in a precious 50 ml glass bottle and in an attractive metal case that holds six giant cartridges. Available in June 2016.

RSP:

50ml bottle: RM58.30 /bottle Ink Cartridges: RM21.10 /case * (Prices shown are inclusive of GST)

Ink Newsletter | May 2016 change in their DNA – causing mutations. Once inside the mouth the tar and other chemicals affect all parts of your oral cavity.

Article 01

World No Tobacco Day 31 May is World No Tobacco Day. This observance day is championed by the World Health Organisation, started in 1987.

For 2016, the theme is “Get Ready For Plain Packaging”. Our Link to The World article this month talks about cigarette, the danger and how to quit smoking.

6. The chemicals present in a cigarette are numerous and they form a coat your tongue, palate and the inside of your cheeks. It deadens your taste buds, hyperactivates your salivary glands and eventually blocks them, leading to a lack of saliva in your mouth. That is also one of the reasons smokers need a drink of water after a smoke.

7. The tar and chemicals also coat the roof of your mouth, leading to a condition called the ‘smoker’s palate’ where the roof of your mouth gets coated with a whitish residue with small red spots protruding from it. These protrusions are actually the opening of ducts of glands present on the palate.

8. Smoking also kills the good bacteria within your mouth, giving way to bad breath and a condition called oral thrush.

9. It also leads to gum disease, discolours your gums – turning them black, leads to cavities and causes oral cancer. This is mainly because the heat combined with the chemicals in smoke tend to damage cells leading to mutations and change in their DNA. This change may affect either their mechanism of multiplying in a uniform manner or the one that stops their multiplication.

25 things that happen inside your body when you smoke ...

1. Whether you light your cigarette using a matchstick or a lighter, the first puff is the most damaging. The smoke emitted from the match and the cigarette form a strong cocktail that can leave the mucous lining in your nose damaged.

2. Apart from that the heat from the cigarette affects the skin on your face and most importantly around your nose and mouth. The heat causes your lips to darken, leads to wrinkles and the appearance of age spots.

Another reason for darkening of a smoker’s lips is the fact that the tar in the cigarette tends to adhere to the lips, soon staining them.

3. Not to mention the constant pouting and sucking that one has to do in order to take a puff also leads to what is known as a smoker’s pout. Where when you pout you will see the appearance of fine lines around the lips – something that does not happen in non-smokers.

10. Smoking also affects your olfactory system (nose) leading an eventual loss in your ability to smell.

11. Once you start to inhale the smoke, it first hits the back of your mouth or the beginning of your throat, this place is packed with blood vessels that immediately contract. It also affects the mucosal cells lining this part of your throat, eventually deadening them. This can lead to infections, excessive dryness and irritation. One of the commonest complaints a smoker has is that they feel an itchy sensation at the back of their mouth. This is due to the irritation and dryness of this region.

4. When the smoke is inside your mouth, the tar starts to coat the enamel of your teeth, discolouring them.

12. Once the smoke travels lower down your throat it causes irritation and in some people the need to cough.

According to experts the formaldehyde and acrolein abundantly present in cigarettes are primary reasons for throat irritation smokers experience.

5. The heat from the smoke also damages the cells in and around your mouth, and in some cases leading to a

13. Apart from that cigarette smoke also causes changes in one’s voice. Commonly seen as hoarseness of the voice,

it is mainly because of the effect the chemicals have on the vocal chords. Another reason for this is the constant clearing of one’s throat, commonly seen in smokers.

14. Smoking can also cause throat cancer. This is because the constant irritation of the lining of the throat combined with the erosion and damage of the cells lining the throat leads to a change in the way the cells form and regenerate.

15. Trachea is the pipe that leads to your lungs. It is lined with tiny hair like processes (called cilia) that help throw out any foreign objects. These cilia get damaged by the smoke of cigarettes and tend to function less optimally.

It also leads to itchiness in the trachea leading to what is called the smoker’s cough.

16. Smoking can also lead to irritation of the larynx and laryngitis (infection of the larynx).

leads to breathlessness, wheezing, fatigue and in some cases dizziness.

21. Cigarette smoke also contains carbon monoxide. This is a potentially lethal gas since it attaches to the haeme (iron) part of your blood and does not allow it to carry oxygen to other organs. Inhaling too much of this gas can kill you. In cigarette smoke carbon monoxide leads to lack of oxygen in the body, which eventually effects all your organs. It not only sets off the roller coaster of events leading to cancer it also starts the process of eventual decay of your organs — starting from your mouth to your brain, kidneys, liver, digestive system and blood.

22. When you exhale the entire process is repeated and all the chemical, smoke, tar etc deposited along your airway is doubled.

23. Apart from all the damage it causes on your body, smoking also leads to various other problems like cardiovascular disease due to plaque formation, constriction of blood vessels leading to vascular disorders.

24. Smoking also causes loss of bone density leading to conditions like osteoarthritis, loss of teeth and joint paints.

17. Smoking affects your food pipe as well. The chemicals and heat from the smoke tend to affect your oesophageal sphincter muscle. This is the muscle responsible for keeping the contents and acids in your stomach from rising back up into your throat. The weakening of this muscle is one of the main reasons for GERD (Gastro oesophageal reflux disease), acidity, ulcers and other stomach ailments.

18. This where the cigarette smoke does the most damage, that is slow, progressive and deadly. Cigarette smoke attacks the cleaning mechanism of the respiratory system that is guided by cilia and mucous. The cilia moves the mucous that has trapped foreign object like dust, bacteria etc and throws it out of the body. In a smoker these cilia tend to get paralysed and eventually die. Smoking also causes an increase in the amount of mucous produced, and since the cilia can no more function and throw out the mucous, a person develops a smoker’s cough.

19. Apart from that the cells along the bronchioles get damaged and tend to multiply abnormally. These cells cause the hardening of the outer surface of the bronchioles and leads to lesser ability to exchange gas with the microscopic air sacs (called alveoli) present around them.

Eventually these air sacs burst and lead to what is known as emphysema. A common condition seen in long-term smokers.

20. Smoking also leads to a buildup of tar within the bronchioles. This coupled with the thickening of its walls

25. It also affects your skin by reducing the effects of antioxidants in your body by releasing free radicals, depleting collagen below your skin and causing wrinkles, oedoema and stains your fingers and nails.

So, the next time you light up that cigarette, think about what your body goes through to support your habit.

This article is taken from thehealthsite.com.

You can view the full article at this link http:// www.thehealthsite.com/diseases-conditions/25things-that-happen-inside-your-body-when-yousmoke-p214/

“ #NoTobacco ”

Ink Newsletter | May 2016

Article 02

Smokers often look for excuses to not give up smoking. The fact is, there may be a 100 reasons to quit smoking, but in order to feel good about themselves smokers choOse to focus on the reasons they might have to continue smoking.

Often, these reasons are not even true and in this post we’ll bust some of the common myths about quitting smoking.

Busted – 6 myths people have about quitting smoking 1. Quitting smoking will make me gain weight A new study has revealed that quitting smoking may not result in a person putting on weight. The study, conducted by University of Otago, followed the progress of about 1000 people born in Dunedin in 1972-1973 and measured their smoking habits and weight regularly from the age of 15 to 38, Stuff.co.nz reported. According to the findings, both male and female quitters were likely to gain about 5 kilograms more than those who carried on smoking, but their weight returned to the same level as those who had never smoked.

The study also found that being a smoker did not prevent long-term weight gain, and all the groups in the study put on weight as they aged, regardless of their smoking status. Head researcher Lindsay Robertson said that a previous study had suggested people might gain large amounts of weight after quitting, but these studies were unreliable. The study was published in the Nicotine and Tobacco Research journal.

2. No one else is getting harmed by my smoking You might think that all the toxic smoke of the cigarettes is going into your lungs only, but you are wrong.

According to some estimates, a waiter working in a smoky bar inhales the same amount of toxic smoke as a smoker who smokes 10 cigarettes a day.

3. I can quit whenever I want!

In terms of addictive potential, nicotine is as addictive as some hard drugs. Which means that once you’re hooked, it’s extremely difficult to quit. It becomes such an integral part of your life that only when you decide to quit cold turkey that you realise how dependent you’ve become to cigarettes.

4. I smoke just 3-5 cigarettes a day which is fine While you may think that as compared to people who smoke 10-15 cigarettes a day, smoking 3-5 is way safer.

However, this notion too is a myth. There is no saferange for smoking. According to a Norweigian study, male smokers who smoked just 3-5 cigarettes a day

were three times more likely to get lung cancer than non-smokers. Also, people who smoke less tend to take in larger puffs and exhale lesser, making them more susceptible to the toxic elements present in cigarettes.

5. I am going to die any way! It’s better that I do it young Some cigarette companies glorify smoking as a young man’s indulgence. But, this notion is wrong as smoking does not just kill you it also brings down the quality of your life. Your bones lose their density, your skin becomes worse, you could suffer from bad breath and erectile dysfunction might hit you earlier than expected.

In short, smoking speeds up your ageing process. Yes, you are going to die anyway but wouldn’t you like to live whatever years you have in good health?

6. I am helping the economy by smoking tobacco A lot of people working for the tobacco industry cite the number of people employed because of tobacco, amount of tax collected by the government, etc. and while these numbers might be true, they paint only half the picture. Tobacco is also the reason behind many families losing their breadwinner causing them much distress. Also, it can make employees feel lethargic and fatigued at work resulting in diminished returns for a company. Even though, your smoking habit may not be causing any such harm it is wrong to justify the sale of tobacco using such logic.

This article is taken from thehealthsite.com. You can view the full article at this link http://www. thehealthsite.com/diseases-conditions/myths-aboutquitting-smoking-sa114/

up! s ’ t a Wh

01 | Introducing Mohd Farish Naufal!

Congratulations are in order for our receptionist Nadia for her newborn, Mohd Farish Naufal. The healthy baby boy was born on 21 May, 8.33pm. This is Nadia’s 2nd child.

Congrats again to Nadia and husband Mohd Fais, may your new bundle of joy brings happiness into your life!

02 | You Will Be Missed, Maz! Siti Mazuriati Binti Mat Jusoh, or more fondly known as Maz, bid farewell to PASB after serving the company as product promoter for 8 years. Her colleagues gathered at the Pelikan Store on 24 May to celebrate the years she spent at Pelikan in a simple farewell ceremony. It has been a pleasure working with her and we wish her all the best for the future.

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If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.