Newsletter | November 2014
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Newsletter | November 2014
Editorial It’s exciting to see everything is in place for our Back to School (“BTS”) campaign. The Experience New Worlds website is up and running (www. pelikan.com/kids) and promotions are being done via various channels such as advertising through online and print media, as well as Facebook page (www.facebook.com/mypelikan) for our fans. We hope to elevate our brand presence thanks to the unique look of our Experience New Worlds theme which will synchronize with the BTS 2014 campaigns held by Pelikan sales and marketing organizations in Europe, Americas and Middle East. Please communicate to your friends and family as much as possible about our BTS campaign and pick up a brochure of our BTS products and its prices from the PASB showroom/reception today!
I would also like to bring your attention to an important day of the year, the Universal Children’s Day which is observed on 20 November every year. Children have always been at the heart of our business so it’s fitting for us to observe the day together. For this year’s Universal Children’s Day, much importance is stressed on children’s rights because it is the 25th anniversary of the “Convention on the Rights of the Child”. You can learn more about it at our Link to the World section. Happy reading!
Phikyin Loo
Yours sincerely,
In a Bl ts News/Even g n ti e rk a M p-Up
l Promo @ Po
Back to Schoo
Back to School season kicks off at Pelikan Pop-Up, The Gardens Mall. Enjoy a special 10% discount when you buy any Pelikan Back to School products there. Promotion ends 31 January 2015.
Want to learn more about our Back to School (BTS) theme, Experience New Worlds? Do you need more info on the Experience New Worlds contest? Want to see the full offering of Pelikan Back to School products? All you have to do is visit our BTS website at.. http://www.pelikan.com/kids/Pulsar/en_ MY.CMS.displayCMS.1913./discover-new-worlds. The website is designed to show in detail what Experience New Worlds is all about and offers fun, interactive activities for you to enjoy.
Back to School Website
ol Advert
Back to Scho
p-Up
Easy Orga to Go Promo @ Po
Pelikan Pop-Up, The Gardens Mall is currently running a promotion for the series easy orga to go and easy orga to go green. A special 20% discount is given for these products until 31 December 2014. While stocks last. We advertised our Back to School campaign at Mingguan Pelajar magazine for 2 issues. It is a weekly publication and distributed to Chinese schools throughout the country. The adverts were featured at the front page of the magazine.
Private & International School Fair Pelikan participated in the 4th Private & International School Fair (PISF) that was held at Mid Valley Exhibition Centre on 8 & 9 November 2014. More than 50 exhibitors took part in the fair that attracted almost 20k visitors over the 2 days. It was a good branding exercise for Pelikan as visitors flooded our booth and showed keen interest on our products especially the Back to School products and the Herlitz range of school bags. Special thanks to Ms Nirosa and Mr Nik for volunteering at the booth. We highly appreciate it and hopefully we can see more volunteers in the future events.
Pelikan Rocket Launching
Product Features: This month, we feature the new Herlitz notebooks, Gilbert Glue’s new look and a Porshce Design exclusive.
Herlitz Notebooks Classic A5
No, it’s not a real rocket. It’s our newly designed Back to School (BTS) standee. The eye catching standee, codename Rocket, has been installed at various hypermarkets around the country. It houses our BTS products and the rocket design reflects our BTS theme, Experience New Worlds. Check it out!
Herlitz Notebook Lady A5
Lady A5 - Creative & Beautiful. Created by the founders of Berlin-based designer label VONSCHWANENFLÜGELPUPKE, Eleonore von Schwanenflügel and Stephanie Pupke. RSP: RM37.90/book
Classic A5 - Note books in leather optics with bookmarks, elastic closure and partly with an inner pocket for notes. RSP: RM24.90/book
Herlitz Notebook Flex A4
Flex - Create your own style! Flex is an innovative new product from Herlitz. It includes sturdy and reusable protective covers, replaceable paper inserts with elastic bands and fasterner that comes in different colours. This means you can mix and match as you please and create your own style! RSP: RM19.90/book
Newsletter | November 2014
Herlitz Notebooks Fashion A5 Fashion - Comes with book ribbon, cover linen, elastic closure, pen loop, 8 perforated sheets, expandable inner pocket. RSP: Starts from RM29.90 - RM32.90/book
Gilbert Glue
Gilbert Glue - Now comes with a new design, featuring a new Pelikan character. Available in 4 colours, the new design is the work of our very own designer, Mr Edwin! Suitable for office and school use, the Gilbert Glue is safe, non-toxic and washable. RSP: RM1.20/pc
NEW IGN DES
Shake Pen Big (Porsche Design)
Shake Pen Big (Porsche Design) The proven shake technology of the famous pocket ballpoint pen is now used in a full-fledged product, Shake Big Pen. Its design is mainly based on the timeless, classic design of the existing Shake Pen. RSP: RM750
Newsletter | November 2014
Article
The world celebrates the Universal Children’s Day on 20 November. The day is observed to promote the welfare of the world’s children, guided by the United Nation’s Convention on the Rights of the Child (CRC). What are the Children’s rights as outlined by the CRC? Read on to learn more about it.
2. Article 3: Best Interests of the Child When governments make decisions that affect children, the best interests of children must be a primary consideration. This principle relates to decisions by courts of law, administrative authorities, legislative bodies and both public and private social-welfare institutions.
Know Your Children’s Rights Twenty five years ago, the world made a promise to children: when it adopted the Convention on the Rights of the Child (CRC) on 20 November 1989. “That we would do everything in our power to protect and promote their rights – to survive and thrive, to learn and grow, to make their voices heard and to help them reach their full potential. • We promised every child the right to survive and be healthy. • We promised all children the right to a name and an identity. • We promised every girl and boy the right to an education. • We promised that no child should be subjected to violence.” Core Principles of Children’s Rights The Convention on the Rights of the Child (CRC) has 54 articles in all. Enshrined in the CRC are four general principles that extend legal recognition to the rights of children. 1. Article 2: Non-discrimination State parties must ensure that all children within their Jurisdiction enjoy their rights. No child should suffer discrimination. This applies to every child, “irrespective of the child’s or his or her parent’s or legal guardian’s race, colour, sex, language, religion, political or other opinion, national, ethnic or social origin, property, disability, birth or other status”.
3. Article 6: The Right to Life, Survival and Development This article is related to the right to survival and to development, which governments must ensure “to the maximum extent possible”. The term “development” in this context should be interpreted in a broad sense, referring to physical, mental, emotional, cognitive, social and cultural development. 4. Article 12: The Views of the Child Children have a right to participate in all matters affecting them, and those views should be given due weight “in accordance with the age and maturity of the child”. In short, children have the right to be heard and to have their views taken seriously. The full article can be found at http://www.unicef.org/malaysia/childrights_crc-coreprinciples.html The full list of CRC’s articles can be found at http://www.unicef.org/malaysia/childrights_crc-summary. html
up! s ’ t a Wh 1 New staff Pelikan family keeps expanding, in this month issue we welcome 3 new faces to Pelikan. They are: • Ms Sharon Leong – Accountant PASB (siawling.leong@pelikan.com.my) • Mr Mohammad Firdaus – Junior Executive-Purchasing PICB (firdaus@pelikan.com.my) • Mr Abu Soffian Azzahari - Senior Product Engineer PPMSB (abu@pelikan.com.my) Please give your warmest welcome for all of them.
2 All the best, Siti! Ms Siti Nurrafidah Binti Mohamed Isa, completed her six-months internship with PASB’s finance department on 31 October 2014. To mark the end of a successful internship, she was given an Epoch Roller Ball as a souvenir. We wish Siti all the best in her future endeavor.
M Please visit our Facebook page and like us. Like www.facebook.com/mypelikan
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If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.