Ink October 2014

Newsletter | October 2014

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Newsletter | October 2014

Editorial

Experience New Worlds!

Finally in the last quarter of the year! It will be a big couple of months ahead of us with our annual Back to School campaign that is about to kick off. This year’s campaign theme is “Experience New Worlds” and we aim to connect with our customers and fans through a series of exciting events, promotional activities, even a contest, that we’ve have planned for this BTS season. You can read more about this in the ‘In a Blink’ column and do spread the word to your friends and family. Pelikan Germany has also lined up many interesting marketing events happening now and the rest of 2014, so read on about them. We hope that you can continue giving your ideas, feedback and support on Pelikan’s marketing and social media activities.

In a Bl ts News/Even Marketing Experience New

Worlds

Back to School (BTS) is back, starting from 1 November 2014 until January 2015. With the theme Experience New Worlds, we are running a contest as part of the promotion for the campaign. Experience New Worlds contest offers participants the chance to win prizes worth RM7,000. It’s easy to join, just buy Pelikan’s BTS Pelifun Pack (will be available soon) and like Pelikan Malaysia’s Facebook page. The contest is open to all residents of Malaysia aged 18 and below (except for employees of Pelikan Malaysia and the immediate family members of Pelikan Malaysia). Detailed information about this contest will be posted on Pelikan Malaysia’s Facebook page soon so keep an eye on it!

The Festival of Lights is upon us, I wish everyone a very Happy Diwali. May this Diwali burn all your bad times and enter you in good times.

Phikyin Loo

Yours sincerely,

Maki-e Auction Following the successful Maki-e online auction in autumn 2012, Pelikan has been working on a new Maki-e Unique Collection which will delight collectors throughout the world this year. This time seventeen unique Maki-e pens are being auctioned. These will be available for purchase successively in auctions held at one-week intervals from 3rd November 2014, . For those interested in becoming a bidder, please register now at www.pelikan.com/auction and choose our local retailers, either KS Gill or MOKL Shop, Mandarin Oriental Hotel as your preferred retailer. The platform for the new auctions has gone online in August 2014 so read all about it at the auction page.

Maki-e is a complex Japanese lacquer painting technique, which requires a great deal of patience and skill. Watch the making of a Pelikan Maki-e fountain pen here - http://bit.ly/1pirGdP.

Pelikan Art Battle Pelikan Germany is currently running Pelikan Art Battle, an online painting competition with a twist! The competition is held through Pelikan International’s Facebook page. Shortlisted contestants are required to paint using Pelikan products given to them. The twist is, the products won’t necessary be the normal colouring or painting products, it might just be a stick pen! The contestants’ paintings will be put up against each other in one on one battle until it reaches the last two for the final battle. Winners are decided through the amount of ‘likes’ it received. So please visit Pelikan International’s Facebook page and ‘like’ your favorite painting.

Newsletter | October 2014 : Product Feature

Pelifun Pack (Back to School set) RSP: RM15.90/set

Office Set (Back to School set) RSP: RM16.90/set

Erasable Highlighter RSP: RM3.50/piece

• • • • • •

• • • • • • •

• A ‘2 in 1’ convenience where you get a highlighter and its eraser.

• Equipped with 2 chisel tips (for highlighting / erasing).

• Erasing won’t leave traces on the paper.

• No smearing and wrinkling of paper!

12 Coloured Pencil 2B Pencil Eraser AS30 Sharpener Ruler 15cm Pelifix Glue

Erasable Highlighter Stick Pro Power Gel Pen Push Mechanical Pencil Blanco Fancy Roller Pelifix Glue Stick Graphite Lead

Smiley Series from Herlitz Smile, love & rock’n’roll - From classroom to concert: Get your daily dose of rock ’n’ roll with the new SmileyWorld design series! Zany Smileys, a cool, chequerboard design and rockin’ details like guitars and tattoo-style roses catch the eye of any teenager, even at school. Products include ruler, cartridge pen, homework book A5, note pad pierced, note pad colored printing, pencil pouch case, flat file and many more.

Alia Series from Herlitz The new and enchanting ‘Alia’ line will win over young girls ages of 5 and 9 with fairytale themes and vivid designs, which are sure to please at school or home.

The charming fairy and her adventures in fantasyland will be the belle of next season’s ball. Ride the wings of imagination with this product range, which includes the “magic marker” felt pens, a spellbinding sticker sketch pad, marvelous schoolbags, carefully crafted pencil pouches and much more.

The Special Edition Souveran 600 Vibrant Green RSP: RM1499/unit (Fountain Pen) RM1099/unit (Ball Pen) Souveran 600 Vibrant Green has the typical Pelikan characteristic; the barrel and cap are made from high quality resin that is first turned and then polished to a high sheen. What makes it even more special, the differing patterns make each piece unique!

M101N Tortoiseshell Red RSP: RM1799/set 76 ink 4001 royal blue historic 62.5ml RSP: RM29.90/bottle Following the successful models M101N tortoiseshell brown and M101N Lizard, Pelikan launches the third model in this series, M1010N tortoiseshell red. The barrel is made of the typical cellulose acetate in a very unique pattern.

Newsletter |October 2014

Article

Our Back to School theme, Experience New Worlds, encourage children to have aspiration of their own according to their interest. How can parents help and influence their children in this matter? Our Link to the World general article this time around takes a closer look at this issue.

This article is taken from the Good Schools Guides website.

Parental influence on children’s educational aspirations A study conducted by the National Centre for Vocational Education Research (NCVER) found that there is a strong link between students’ educational aspirations and parental influence, showing the role parents can play in their children’s post-school plans. Parental influence was found to be a key factor in students’ aspirations to complete Year 12, their intentions to go to university and their expected occupational status at age 30.

It’s worth considering that for many students, parental influence is no more than a push in the right direction.

For others, the pressure to succeed can be overwhelming and lead to setbacks down the track. Whatever the situation, it’s important to keep an open mind when it comes to your child’s post-school decisions. Read on as we list some of the points to consider when discussing study and career options with your child.

University is not for everyone This is one point that many parents struggle to grasp: not everyone is suited to university study. Just remember that this doesn’t rule out further study altogether — your child might pursue a hands-on, less theory-focused option such as an apprenticeship or traineeship, or a course from the Vocational Education and Training (VET) sector. Many students also find that they would prefer to get started in a lower-level qualification, learning the ropes and getting used to the tertiary environment, before moving into a university course. Alternatively, your child may want to spend some time out in the workforce to determine whether further study is an option they wish to pursue.

There is more than one pathway to a career Perhaps your child wants to become an accountant. They might choose to pursue an accounting degree straight out of school or start out with a business course with the intention of progressing into a postgraduate degree — or maybe they’ll enter the field through VET study, working their way up to the bachelor degree. When choosing their course, they might pair it with arts or law, study full time or part time, or try their hand at studying off campus. The point is that there are an endless number of pathways and study methods available to suit all types of students.

They may not want to follow in your footsteps Even if you went to university, it’s the family tradition to go to a certain institution or generations of your family have pursued a certain occupation, your child might have different ideas about their post-school options. It’s likely they’ll have their own agenda when it comes to future aspirations, and it’s important that they choose a field of study or institution that works for them — not because it’s expected of them.

A high ATAR or OP does not have to be used for medicine or law It takes more than a high entrance score to succeed in fields like medicine and law. With an outlook of years of tough university study, competitive work environments and many high-pressure situations, your child will want to be studying for the right reasons — because they’re passionate about the field and can truly see it providing an enjoyable career.

Many parents mistakenly think that intellect is ‘wasted’ on a course that is easier to get into, forgetting that their child may be genuinely interested in this field.

The full article can be found at http://www.goodschools. c o m . a u /n e w s /p a r e n t a l - i n f l u e n c e - o n - c h i l d r e n s educational-aspirations

up! s ’ t a Wh 1 New staff We have 4 new staff joining us this month. 2 for Pelikan International (PICB), 1 for Pelikan Asia (PASB) & 1 for Pelikan Production (PPMSB). They are; • Ms. Phillisca Prima Anak Adan, Junior Executive-Purchasing, PICB (phillisca@pelikan.com.my) • Ms. Vijaya Letchumi A/P Ravichandran, Junior Executive-Purchasing, PICB (vijaya@pelikan.com.my) • Ms. Nur Raiehan Binti Rahmat, Inventory Assistant, PASB (raiehan@pelikan.com.my) • Ms. Anita Bt Arshad, Shipping cum Planning Executive,PPMSB Warmest welcome to all four of them.

2 Showroom’s Ready For Show The long awaited PASB showroom is now fully operating. Located next to the entrance to PASB office, the showroom displays all the latest Pelikan, Herlitz and Geha products.

The showroom also serves as a café for PASB staff. Though it’s not fully completed yet, you can come and pay it a visit. Entrance is free!

3 Anne’s Farewell Pelikan Asia Sdn Bhd bid their farewell to Ms Anne Yap by throwing a farewell lunch at TGIF Subang Parade on 30 September 2014. Ms Anne, Accountant for PASB, has been with the company for 4 years. We wish her all the best in the future.

Newsletter |October 2014

4 October Babies A simple birthday celebration was held at PASB showroom on 2 October, celebrating six October babies. They are Qayieshz, Anne, Hazri, Hamzah, Siti & Subashini. Happy birthday to all!

5

Back to School Sale!!!

In conjunction with the Back to School (BTS) campaign next month, we are organizing a BTS sale exclusive for Pelikan staff. The sale will take place at PASB Showroom on 31 October 2014 from 11am – 2pm.

Products on sale will include Herlitz school bags and other school stationery. Discount up to 50%, don’t miss it!

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If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.