Ink October 2016

Ink Newsletter | October 2016

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Pelikan Asia Sdn Bhd.

Ink Newsletter | October 2016

Editorial We are approaching the end of October, which means our Back to School Season (BTS) 2016/17 is starting soon!

The theme for this campaign is ‘Best Friends’ which is the global Back to School theme for Pelikan Group this year.

And as always, our BTS campaign will be launched with introduction of new products to the market, fun and exciting ground events, and the most awaited colouring contest offering irresistible prizes!

In our bid to freshen things up, the ‘Best Friend Colouring Contest’ will be different from previous campaigns. Other than the bigger, more exciting prizes, the contest will feature two stages that include a live contest finale that will be held in March 2017. More info will be revealed soon! The ‘Best Friend Colouring Contest’ will begin on 1 November 2016, so find out how our customers can participate in our annual contest!

In a Bl ts News/Even Marketing Back to

Last but not least, I want to wish Happy Deepavali for all celebrating and observing the occasion that will be celebrated on 29 October. May the festival of lights bring peace, joy, happiness and prosperity to all.

Phikyin Loo Yours sincerely,

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/17 – B ool 2016

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October is certainly a happening time for us as we are also celebrating Oktoberfest, Deepavali festival and Halloween party, on top of the Back to School campaign. This trend is set to continue for the remaining of 2016 with Pelikan participating in children and education related fairs, charity drives and BTS marketing activities. Read more about all this below and spread the words! Better yet, like us on Facebook and follow us on Instagram to receive the latest happenings from Pelikan Malaysia.

It’s that time of the year again, it’s time for our annual Back to School (BTS) campaign! Adopting Pelikan’s global BTS campaign ‘Best Friends’ theme, our BTS campaign starts officially on 1st November 2016 until 31st January 2017.

Expect to see our BTS products at all major channels of ours including selected outlets of Mydin, AEON BIG, Times bookstore, MPH Bookstores and of course, the Pelikan Store at The Gardens Mall. New products being introduced for this campaign include the all new Brush Marker 12 colours and the ‘Best Friends’ set. And as usual, to help promote this year’s BTS campaign, we are organising the ‘Best Friends Colouring Contest’. We are really excited about this edition’s contest because not only we are giving away exciting prizes (which include cash prizes and latest gadgets such as Iphone, Ipad, GoPro Hero etc), we will also have a live colouring session! The contest no longer a mail-in contest only but shortlisted participants will have to battle it out to show their true talent in an exciting finale! Want to know more info? Visit Pelikan Kids website to find out more. Here’s the link! https://goo.gl/WWVsD9.

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It’s Oktoberf

Pelikan Store celebrated Oktoberfest by having a flash sale from 1-3 October where customers received 15% discount on purchase storewide. Pelikan members were entitled to an even better deal where they received an additional 10% discount with every purchase. Great deal, only at Pelikan Store.

ick or Treat

Halloween Tr

Halloween came early to Pelikan Store this year, and with it came the fun of trick or treating! On Saturday 22 October, customers who visited Pelikan Store and greeted ‘Happy Halloween’ were given delicious candy and snacks. It’s all fun and games and in fact, since we had so much fun with it, we are doing it again for another 2 days on 30 and 31 October! So if you happen to be in the area, drop by at Pelikan Store and just greet us with ‘Happy Halloween’ and earn yourself delicious treats.

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Our Advertis

Advertising is an important part of our strategy and we have been actively doing it in the past few years, especially in magazines and business related publications as they are most effective in reaching our target audience. Our fine writing products (FWI) for example were frequently advertised in business newspapers such as Focus Malaysia and The Edge as well as the popular lifestyle magazine The Peak. Moving forward, our FWI products will be advertised in the likes of The Prestige and Augustman magazines and the daily business newspaper Malaysian Reserve. Herlitz schoolbags is another product range that is being frequently promoted in magazines such as The Expat, Expatriate Lifestyle, Time Out Kids, Kuntum and Glam Jr. These same magazines have also carried our Pelikan paintbox collection and upcoming Back to School “Best Friends” adverts. It is clear that advertising has helped strengthen our brand name and has given us the exposure that we need. We will continue to invest in advertising so the next time you flip through your favourite magazine, look out for our name in between the pages!

Ink Newsletter | October 2016

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Herlitz’s “Schoo – Part 2

Toys, Gifts The Amazing le! & Stationery Sa

MPH Bookstores is having a nationwide promotion called The Amazing Toys, Gifts & Stationery Sale at all their outlets starting from 26 October until 31 October.

MPH members will get to enjoy 20% discount during the promotion while non-members get 15% discount.

Pelikan and herlitz products will be included in this promotion so look out for it and spread the words to your friends and family.

Due to many requests received, Pelikan Store is doing the part 2 of herlitz’s “Schoolbag Used for New” donation charity drive in the month of October. Starting from 1st until 31 October 2016, you can donate your used schoolbag to charity through the Pelikan Store at The Gardens Mall. In return, you will receive a 30% discount voucher to buy a new herlitz schoolbag of your choice! This is a great way to upgrade to the latest herlitz schoolbag at a valued price while supporting a good cause. For more info, visit https://goo.gl/Yt2C3M

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Internation 8th Private &

Our favourite educational fair is just around the corner, and as usual we will be participating! The Private & International School Fair 2016 is the 8th edition of the fair and Pelikan will participate for the third time. Taking place at the Mid Valley Exhibition Centre on 5 & 6 November, Pelikan will occupy 2 booths (no.105 & 106) and will display all the Back to School “Best Friends” products and the popular herlitz schoolbags Clever Classmate. Pelikan fans can also expect the Pelikan mascot making several appearance during the fair to meet the crowd. So come and show your support, we would love to have your there.

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Fountain Pen

Roller Ball Pen

Ball Pen

M400 Tortoiseshell Brown The much coveted model Souverän Tortoiseshell-Brown in size 400 is now available again for a limited time. It is the brown-striped barrel material with subtle orange highlights made of cellulose acetate that makes a pen lovers heart beat faster. For an amazing overall impression the finely turned pieces are made out of high quality resin in dark-brown color. The clip and the rings are 24-carat gold-plated with a 14 carat bi-color gold nib. This elegant series consists of a piston fountain pen, a ball pen, and a roller ball. Available at KSGILLS Online Penshop, Isetan KLCC, Mandarin Oriental KL (MO Shop) and Pelikan Store The Gardens Mall.

Price: (subject to GST) Fountain Pen: RM1,299 Rollerball Pen: RM899 Ball Pen: RM799

Brush Marker Silky smooth brush strokes with Pelikan Brush Marker. 12 rich and vivid colours with a silky smooth flow and ink with unmatched color consistency. It gives you the precision and the flexability you need in your colouring. It is also toxin free and environmentally friendly. Available on 25 November at selected outlets.

Price (subject to GST): RM24.90

Best Friends Set A set exclusive for Back to School campaign 2016/17.

Consist of the new Brush Marker 12 colours and Coloured Pencil 36 pcs in one attractive Best Friends box set. Available in December at selected outlets.

Price (subject to GST): RM39.90

Ink Newsletter | October 2016

Article 01

Happy Deepavali !

We are celebrating Deepavali soon, one of our favorite festivals. For many of us, Deepavali is synonymous with lights and the traditional decoration, but how much do you really know about Deepavali? Read on to find out!

Popular Traditions of Diwali

Diwali - Traditions and Customs Are you quite acquainted with the customs and traditions of Diwali? Well this festival is not only about lighting of diyas and oil lamps, it is has lot more things to be done. Many traditions and customs are duly attached with the celebration.

Different forms of arrangements are needed so as to make this festival worth celebrating. Continue reading to find out more about the customs and get a better understanding about the festival.

After reading make sure you refer this page to your friends by clicking here so that your friends as well get a better understanding about the festival.

The word ‘Diwali’ is derived from a Sanskrit word which literally means ‘a row of lamps’. Thus it is the festival which is well known for the light and brightness that it spreads everywhere. It is the festival where amidst all traditions and customs, fire crackers and chocolate bombs rule the main.

Hence these vital parts of this festival surely add a sparkled ambience to the celebration. It can thus surely be said that the festival of Diwali is a pan India festival hence is observed with utmost devotion and joy. It is the festival that celebrates the victory of good over evil and knowledge over darkness. However there are many legends which are duly associated with this festival, the most common legend is the one that deals with the return of Rama to Ayodhya after a span of fourteen years of exile. The victory of Krishna over Narakasura is also another legend associated with the celebration. In the eastern part of India, the festival is celebrated to honour the victory of goddess kali over Bakasura.

Lakshmi Puja Not only Goddess Kali is showered with prayers and mantras on the day of Diwali, prayers are also offered to Goddess Lakshmi, the goddess of wealth and prosperity. It is common believe amongst every Hindu households that those who offer prayers and puja to Goddess Lakshmi will surely be blessed with prosperity and wealth. Thus a puja dedicating to Goddess Lakshmi is performed on the Diwali evening in all households so as to seek her blessings.

Lighting Diyas or Lamps Another vital tradition that is duly associated with the celebration of this festival is lighting of diyas or oil/ghee lamps. This tradition of lighting up of diyas is followed once the Lakshmi puja is over. People start decorating their houses with lighted lamps and diyas. However there is a symbolic connotation that is duly attached with this particular tradition of lighting of lamps for it symbolises getting rid of darkness from the world.

According to the mythological stories there’s a common believe that people of Ayodhya decorated the whole town with diyas or lamps on the day Lord Rama returned from the fourteen years of exile. Thus in order to welcome him back home, diyas and lights were lightened everywhere and since then this tradition has managed to maintain a strong foothold in the celebration of Diwali. Moreover another prevalent symbolism is attached with the lighting of the diyas for it is a common believe that as Diwali falls on a no-moon night, lamps help Goddess Lakshmi to reach their households. Hence, people leave the diyas to burn all through the night so to direct Goddess Lakshmi towards their doorsteps.

Worshipping Of Cattle Another prevalent tradition that is observed in some of the villages is the worshipping of cattle by respective farmers. According to this Diwali tradition, farmers generally worship their cattle for they are their primary source of wealth and hence are considered to be equal to God. Mostly the southern part of India, cows are worshipped on this day for they are regarded as the incarnation of Goddess Lakshmi.

Rangoli Conceived from a Sanskrit word, ‘rangoli’ refers to a decorative design that is prepared with the help of colors. The patterns are typically created with materials like that of colored rice, dry flour, (colored) sand or even flower petals. During Diwali, people clean the houses and decorate the courtyards, walls and entrances with hangings, torans and colourful rangolis, meant for the sacred welcoming of Goddess Lakshmi.

Firecrackers Diwali celebration is not complete without fireworks and crackers. Bursting of fire crackers are the vital and integral part of this festival of light.

However there is a symbolism attached with the bursting of crackers for it is believed that busting of crackers will keep away all evil spirits from home, thus bringing in prosperity and wealth.

Wishing Everyone a Happy Diwali Exchanging Gifts Another tradition that is duly associated with the celebration of Diwali is the tradition of exchanging gifts. Thus this particular festival makes shopping as a part and parcel of this auspicious festival.

In order to gift ones loved one the best, people indulges in shopping, buying clothes or other accessories so that this particular tradition is just fully observed. Diwali is also considered an auspicious occasion to buy gold.

This article is taken from KidsGen website. You can view the full article at this link https://goo.gl/E66iZI.

p! t’s u a h W 01 | Halloween Staff Sale Pelikan staff sale is back, and this time it’s for Halloween! From 10 October to 4 November, Pelikan employees get to buy Pelikan colouring and painting products at discounted prices. You can buy certain products individually and you can choose from the Halloweens sets as well. There are 3 available sets; Halloween Boy set, Halloween Girl set and Halloween School set. Choose one or get them all! You can also buy the exclusive Susy’s Card napkins with colourful motif under this Halloween promotion. So if you haven’t made your order yet, contact our customer service Ms Irene Chong. Hurry before promotion ends.

02 | Orphanage Visit – Want To Join Us? You’ve read the ‘In The Blink Section’, about our herlitz’s “Schoolbag Used for New” donation charity drive. In this programme, we pledge to collect as many used school bags as possible and donate them to Rumah Kids, a home for underprivileged children located at USJ 1. We plan to visit the home and present our contribution in December (most probably between 14th- 15th ) and it would be great if you could join us! If you are interested please contact Hazri at hazri@pelikan.com.my. You could opt to join the visit or if you think you can’t make it, you are more than welcome to contribute something for the children like food, toiletries, household items, gadgets etc. Let us know!

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If you have any suggestion or any stories you feel should be published in the next issue of Ink!, please contact Hazri Nasaruddin at hazri@pelikan.com.my. Any suggestion is welcome. Thank you.