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Speaker, Jeroen Kraaijenbrink
Jeroen Kraaijenbrink, PhD, Strategy trainer, consultant, writer and speaker
Jeroen Kraaijenbrink is a seasoned strategy educator, speaker, writer and consultant and founder of Better as Strategy, an online strategy learning platform and community. His drive is to bring people and organizations to the next level with new and effective strategy approaches and tools – and with a practical, optimistic mindset.
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He is the author of numerous scientific articles and four books: “Strategy Consulting,” “No More Bananas” and the two-volume “The Strategy Handbook.” He is also an active Forbes contributor where he writes about strategy, leadership and how to embrace the challenges caused by Covid-19.
As adjunct associate professor, Jeroen teaches strategy at the University of Amsterdam and TSM Business School. He has MSc degrees in public administration and industrial engineering & management and a PhD in management from the University of Twente. He also has been visiting scholar at the University of Virginia and the University of Minnesota.
Website: www.betterasstrategy.com
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