P&W Brochure

Giving brands a voice

since 1987

P&W is a dynamic London-based design consultancy with over 30 years experience in the creation and development of brands and retail brands, both domestically and internationally. Our methodology builds lasting relationships and client connections that ensure commercial success.

hi THERE!

how WE CAN HELP YOU

From ﬁrst engagement to fruition, P&W o ers a broad spectrum of services that will align with your business objectives. Our design and marketing expertise includes: packaging, new product development, corporate identity, in-store theatre, point-of-sale, brand guidelines, social media campaigns, printed & digital advertising, copywriting, name generation and 3D visualisation.

This unique principle, pioneered by P&W, underpins all of its business solutions.

Our approach draws upon an in-depth knowledge of branding and retailing; we call it: METRIC IQ™

We verify your current positioning

We clarify your brand projection

We fulﬁl your immediate and future objectives

focusedresearch market and creativitystrategy,

Principles that have resulted in over 100 design and marketing awards, evidence that our solutions work for you.

P&W’s creative contribution surpassed our expectations

A brilliant agency who we are proud to have as a partner

We continue to nd P&W creative, innovative and perceptive of evolving markets

good TO MEET YOU

Our creativity is the core tool that unlocks the future potential of your brand. Our highly motivated team is passionate about design and branding, committed to meeting all of your business expectations.

Working together we can give your brand the presence it needs and the voice it deserves.

SIMON PEMBERTON ADRIAN WHITEFOORD HOLLY Business Development Manager Senior Account Manager & Designer SAM Senior Designer & Account Manager JAMES Senior Designer & Account Manager Account Manager Manager JON Senior Branding Consultant RICHARD Senior Branding Consultant BEN Senior Designer SARAH Senior Artworker & Production Manager AMANDA Studio Manager DARREN Creative Designer AMY Creative Designer & HARRY Creative Designer MARILYN

proudly WE PRESENT

A selection of work that has empowered our business partners...

Engaging consumer connection via innovative solutions

• UK's No.1 retailer

• Food & drink and non-food

• 1987 to present

• 85 design and marketing awards

Over 30 years, P&W has crafted branding solutions for the UK’s most successful retailer. Focused design principles continue to deliver enhanced consumer connections.

since 1998

still going strong!

Home cooking and ﬁne cuisine were inspirations for this sub-brand

Comfort food, carefully crafted design

Whimsical graphics and innovative paper engineering

A naturally indulgent sub-brand identity

It is better to lead than to follow

Brand guardianship and nurture for two decades

Tesco ﬁnest* is the UK’s largest retail brand. For over 20 years, P&W has been entrusted with its guardianship.

• The UK's ﬁrst premium retail grocery brand

• Food & drink, gifting and seasonal

• 1998 to present

since 1998

2007 2008 Focus on ingredients Point of origin is key 1998 2001 Product becomes hero Birth of the brand

2010 2012 2013-17 Bespoke artisanal solutions Bringing more ﬂexibility into the mix Focus on food engagement 2003 2004 2005-06 Stronger di erentiation between ranges Introduction of daylight photography Physical packaging challenges

Bespoke artisanal solutions, a bold brand evolution

These creative progressions remain true to original ﬁnest* principles whilst deﬁning new dimensions for the brand: authenticity, provenance, craftsmanship and meticulous attention to detail

Helping make nest* a £1.4 billion brand

A dynamic design solution for a pioneering retailer

• Tesco’s US initiative

• Challenging conventional retail brand principles

• A ﬁve year relationship with over 2,000 SKUs designed

A unique brand proposition for the North American market that eliminated visual clutter and enhanced shopping experience. Impact through simplicity deﬁned the distinctive Fresh & Easy personality.

Design Effectiveness Awards

Brand conﬁdence projected range personality

Love Food embraces the virtues of a healthy lifestyle without compromising taste

P&W made an invaluable contribution to the development of the Fresh & Easy retail brand strategy, their conceptual work is outstanding, they always deliver, even when deadlines are extremely challenging.

John Burry, Chief Customer O cer, Fresh & Easy

Design and marketing support for all global brands

P&W engage with all brands under the Ferrero umbrella. Maintaining consistancy while embracing playfulness is key to success.

• The world’s 3rd largest chocolate confectionery company

• Delivering all facets of brand communications

• 2007 to present

Limited edition packaging, POS and brand projection.

Hatching new brand principles

Maximising brand connections. Seasonality unlocks sales potential

Harmonising brand principles with a

unique retailer

A major convenience store chain

Food & drink and non-food

1997 to present

The Seicomart retail chain has over 1,200 stores in Northern Japan, selling grocery and household products.

•

For over 20 years, P&W has been a trusted business partner of Secoma. Creating retail brand principles and a wide spectrum of corporate communications.

Outselling all soft drinks instore, Grandia has a powerful presence

brand evolution • 2016 2014 2012 2005-2010

2011 2012 2013

Expressing a passion for European wine, the heartland of the Japanese retailer

2014 2015

2016

Engagement with consumers via a wide spectrum of touchpoints

Giving brands a voice since 1987

Over three decades P&W has built strong relationships with companies of all cultures and sizes, from start-ups to international retailers and global brands.