HELLO FROM US Which trends will shape the confectionery and sweet biscuits categories in 2023? In this report, P&W explore future packaging and branding trend predictions and insights. By harnessing our 35-years’ of retail experience, we highlight the confectionery and sweet treat packaging and flavour trends expected to grace our shopping carts (literal and digital) next year. So, read on to discover our sweet-treat design predictions. We hope they help frame your company’s strategy for next year.
James Randall Account Manager & Creative Director
Holly Whitefoord Account Director
I have 25 years’ experience in the design and marketing industry and thrive on the challenges it presents. I ensure the smooth running of projects without compromising design integrity. At P&W, we are great team players. We work closely with you, providing the highest levels of service and are never shy in offering our opinions. Great design is all about clear client input and our total commitment to output.
Proud to have been part of the P&W team for eight years, I have worked with clients of all shapes and sizes, from multinationals to start-up businesses. I have a keen passion for the creative industry, with an MA in design. I guarantee P&W always provides a wholehearted commitment to everything we do; P&W is part of your team and always there to guide and support you.
INTRODUCTION Covid-related restrictions, supply chain disruptions, food inflation and shortages of workers, among other pandemic and Brexit-related factors, have undoubtedly transformed the food industry. At the end of 2021, retailers saw an increase in shopper spend. In the 52 weeks to September 2021, UK shoppers spent more on food and drink than pre-pandemic. Overall value sales grew 3.3% to £123.9bn (1). However, due to the increase in cost of living, shoppers are now feeling the pinch. And with high fat, salt and sugar (HFSS) product restrictions imminent, the confectionery and sweet biscuit
categories are about to get an unavoidable shake-up. The restrictions mean HFSS brands will lose their off-shelf promotional spaces and will not be allowed to offer “BOGOF”,“3 for 2” and “50% extra free” deals. As a result, HFSS products are highly likely to see a drop in sales due to reduced visibility and change in promo type. In fact, reports show that the impact of the UK government’s proposed restrictions on HFSS promotions in store could cost the industry more than £3bn (2). So, given the above, what can we expect from the confectionery and biscuit sector in 2023? It’s certainly going to be a year of change.
CONTENTS TREND 1: ECO? CONCIOUS! Pages 6-9
TREND 2: MODERN INDULGENCE Pages 10-13
TREND 3: Y2K AESTHETIC Pages 14-17
TREND 4: BETTER FOR ME Pages 18-21
TREND 5: COSTS & CONSEQUENCES Pages 22-25
TREND 6: PLAYFUL NEWSTALGIA Pages 26-29
REFERENCES Pages 30-31
TREND 1
ECO? CONCIOUS! Contemporary consumers are aware of the consequences of climate change and are looking for ways to pivot to a more planet-friendly lifestyle. Over the years, eco-friendly packaging has been considered somewhat of a novelty, but in more recent years demand for sustainable packaging in the confectionery and sweet biscuit sectors has been on the rise. Now more than ever, consumers will want to feel good about the sweet treats they buy, and know they’re not harming the planet with their purchase. They will support brands that show they care about more than just their bottom line. In fact, a survey
by Quantilope found that 77% of consumers in the UK want to actively reduce waste and 51% plan on buying less plastic (3). In 2023, brands will need to think beyond ensuring their packaging is reduced and recyclable and to more carefully consider their sustainability credentials (such as a move away from palm oil) to help persuade consumers to buy at the point of purchase. Also, with HFSS restrictions somewhat levelling the advertisement and promotion playing field at the end of 2022, more sustainable, home-grown sweettreat brands are expected to emerge in 2023.
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TRENDSETTERS DIRTY COW
MILKA
Boutique handmade Mondelez’s new ‘snacking chocolate company Dirty made right’ strategy for Cow launched its 100% Milka includes, new compostable packaging stainless steel, reusable for its vegan and dairy-free containers designed for chocolate bars in October the Loop platform. The 2021. Call-outs are bold aim is this initiative helps and typographic. reduce packaging waste.
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SWEET LOUNGE
MONTEZUMA
Compostable packs for Back in March 2020, eco-conscious treats. This premium chocolate brand brand’s 65g pouch makes launched new sustainable use of emerging material packaging across its entire technology to keep its range of bars, buttons, sweets in perfect condition, truffles and bites. All whilst being plastic-free, of its packaging is now and contributing toward recyclable, compostable planting and conserving or biodegradable. trees in the Amazon Rainforest.
SMARTIES In January 2021, Smarties made a smart move and became the first global confectionery brand to switch to 100% recyclable paper across all 419 of its SKU’s.
Did you know that Mars Wrigley and Ferrara have both promised that all of their packaging will be 100% sustainable by 2025; Hershey has the same goal for 2030 (4).
OUR PREDICTIONS Consumers in 2023 will want to know their sweettreats are completely eco-concious. This will mean bold on-pack call-outs, bold copy which explains the brand’s core eco-principles and, of course, environmentally-friendly substrate usage. As the importance of the packaging substrate usage and commendable sustainability principles increases, we anticipate that eco-friendly callouts will evolve from subtle and predictable “green leaf” style icons to unmissable, provocative
statements. Design aesthetics will vary from the more predictable nature-inspired neutral or green tones to vibrant, attention-grabbing pops of colour because of advances in eco-friendly ink technology. Due to the launch of Nestle’s new recyclable paper wrapper for its YES! snack bars (using high-speed flow wrap technology), the possibility for recyclable paper packaging being widely employed in the confectionery sector has been unlocked as a result.
The global eco-friendly food packaging market is expected to grow from $211.56 billion in 2022 to $280.10 billion in 2026 (5) and 85% of consumers say they want to buy snacks from companies offsetting their environmental footprints (6).
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TREND 2
MODERN INDULGENCE With the luxury confectionery and sweet biscuit market thriving, brands in 2023 should better service consumers with indulgent choices. In 2021 Lindt Lindor, Ferrero Rocher and Galaxy were the fastest growing chocolate brands with gains of £33.3m, £16.2m and £15.6m and the top launch in sweets was Candy Kittens’ dual-flavoured products for “grown-up palates” (1). Shoppers are more price-sensitive than they were pre-pandemic and want value for money, even when splurging on indulgent and giftable options. However, we know ‘shrinkflation’ is an issue in the sweet biscuit and confectionery categories and this certainly won’t go unmissed by savvy shoppers. It will be interesting to see how brands deal with this; they’ll need to work hard to keep consumers happy.
There is no doubt that indulgent options will filter more strongly into single-serving experiences, and brands should be aware that consumers are increasingly looking for their luxury options to be as “guilt-free” as possible. Whether this “guiltless” experience comes from the fact the product is vegan, has beneficial health properties or has been sourced ethically, ‘modern indulgence’ is a niche confectionery and sweet biscuit brands should not lose sight of in 2023. Clever brands will take note of the popularity of personalised selections of sweets from independent confectionery stores. These have has boomed over the past two years. This includes the popularity of alternative, sweet “charcuterie boards”.
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TRENDSETTERS
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ETSY SELLERS
LINDT
PLAY IN CHOC
BAKED BY STEPH
CANDY KITTENS
“Candy Charcuteries” are booming on Etsy, with sellers like SweetCandyBoards selling curated sweet selections on personalised acrylic trays for anywhere between £70-£140+.
Lindt’s luxury “pick & mix” experience has been a huge hit with shoppers, driving sales of Lindor. This “posh” take on pick & mix enables consumers to make a personalised selection. The brand could take it a step further by providing reusable containers.
Organic chocolates plus 3D puzzles & fun fact cards, these gifts for kids are totally unique. The chocolate is sustainably and ethically sourced, contains 1/3 less sugar than leading brands and is dairy, nut and gluten free. Packaging is plastic free and totally charming.
Bespoke luxury biscuits by baker Steph Giordano make a wonderful gift. From intricate Chanel handbags to impressive cookie cakes adorned with florals and macaroons, this master biscuiteer sets the ‘personalised biscuit’ bar high.
This London-based brand offers “bundles” of it’s products for consumers, tapping into a surprising niche of consumers looking for “cosy nights in”, watching box-sets!
55% of Global consumers agree that chocolates with multiple flavours and textures are more premium (7), plus the global luxury foods market is projected to become a half trillion-dollar industry by 2027 (8)*.
OUR PREDICTIONS Cunning brands in 2023 will provide indulgent sweet-treat experiences that offer something above and beyond the predictable “luxury” options we’re accustomed to. Moving forward, flavours will be premium, exotic and unpredictable, colours will be intriguing and packaging will be unexpected, thinking outside of the box (literally). In fact, the global luxury packaging market is expected to increase from $19.3m in 2020 to $30.5m by the end of
2027 with the second most common application being confectionery , just behind cosmetics and fragrances which takes the top-spot (9). From sharing-style charcuterie spreads, decorated biscuit selections and luxury pick & mix chocolate, products will be contained within packaging that is surprising, playful, luxurious and aesthetically pleasing in 2023. If brands are truly on their game, wherever possible, packaging will also be keep-able, or even refillable.
86% of shoppers are willing to pay more for a greater customer experience and 13% are willing to pay a price premium for luxury and indulgent services (10).
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TREND 3
Y2K AESTHETIC One nostalgic inspiration that we expect to seep into popular culture in 2023 is the kitsch Y2K aesthetic. The trend is highly distinctive and inspired by the mid-90’s and early 2000’s, during the dot-com boom. Gaudy, experimental and brimming with confident millennium charm, the Y2K aesthetic generally has been growing in popularity with a younger cohort for some time within fashion, music, tech and furnishings (thank you TikTok!). In fact, on the platform, the #y2k gained 4.3bn views with the #y2kaesthetic also notching up an impressive 495m (11). 2023 will see it catapulted in other ways, including into food and packaging design aesthetics.
Gen Z’s may be relatively new to the trend, but for many Millennials the nostalgic movement encapsulates their childhood and early teen years. The renewed interest and sentimentality make the Y2K trend worthwhile investing in for confectionery and sweet biscuit brands. However, brands will need to not only embrace this fun and garish trend but also ensure they’re appealing to a modern audience. To do this they’ll need to formulate their products to meet modern sustainability and health expectations (like products being vegan and/or made using regenerative farming principles). Brands should embrace the trend but adapt to the times as it doesn’t look set to go anywhere anytime soon!
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TRENDSETTERS
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BELLI WELLI
HARVEY NICHOLS
OODALOLLY
SUPERMOON
HOTEL CHOCOLATE
A gut-friendly sweet treat brand that has over 1.4M TikTok followers as well as featuring in Forbes. The gut-friendly range includes flavours like Birthday Cake and Blueberry Muffin. The brand’s aesthetic is undeniably Y2K, with its stand-out holographic foil packs. It also sells ‘merch’ that normalises (even glamourises) IBS!
Inspired by “our friends on the other side the pond”, the retailer has created sweet and tangy biscuits rich with cranberries, pecans and maple syrup. Contained within this shiny, hot pink tin the ‘Fruity And Nutty’ product takes its name (and game!) to the next level.
This small-batch chocolate manufacturer has created a mesmerising ‘light diffraction’ chocolate bar which appears holographic. Mainstream brands are missing a trick if they don’t look to launch similar products (limited edition?) given the popularity of the Y2K aesthetic.
NYC’s Supermoon Bakehouse These pretty pink chocolate is too good not to mention. batons cast in “zingy-thenThe branding and take-out creamy” raspberry-white boxes for their “edible art” chocolate have the perfect are holographic, neon and Y2K aesthetic. If the brand oozing 00’s. It’s no wonder switched to a limited-edition this unmissable aesthetic transparent or pearlescent is set to become more pastel outer sleeve, this entire mainstream. offering would be bang on Y2K trend!
Gen Zs are currently enthralled with the fashion and beauty of the 1990s, so with 72% of consumers feeling that packaging design can influence their purchasing decisions (12%) it makes sense for brands to tap into this trend while the iron is hot!
OUR PREDICTIONS In 2023 we anticipate that, particularity challenger confectionery and sweet biscuit brands, will look to incorporate a little nostalgic ‘00’s bling with frosty icy blue and purple hues and silver metallics that take consumers on a trip down memory lane. We may see limited-edition or luxury sharingstyle options standing out from the crowd with Millennium-inspired holographic finishes and the use of transparent materials such as (eco?)plastics and PVC. Intriguing colour changing effects will
also be bang on trend; Prismatic Metallisation is a process that emulates the colour-changing look of a beetle’s shell and may well be a finish we see next year in the sweet biscuit and confectionery sector. Fonts will encapsulate the 00’s bold, futuristic aesthetic, with instant playful authority on the supermarket or digital shelf. Another interesting way of propelling this trend into 2023 could be integrating augmented reality via scannable codes on-pack.
Searches for Y2K fashion are +193% to last year, having more than doubled since January 2021 (13). As 81% of consumers want a relationship with a brand (14), tapping into the Y2K trend is a logical move forward for trendy confectionery and sweet treat brands.
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TREND 4
BETTER FOR ME Consumers in 2023 are going to be looking for confectionery and sweet biscuit options that have health credentials. With an increasing number of consumers following eating lifestyles that have specialised needs, including vegan and keto, we will see savvy brands launching new products that specifically cater to a health-conscious audience that go beyond being sugar-free and dairy-free. In fact, the likes of Moo Free vegan chocolate bars have experiences annual growth of 30%, and LoveRaw experiencing a turnover increase of 59% (15). Taking this a step further, we’re used to seeing products like smoothies offer this, but confectionery and sweet biscuits with functional
benefits infused into them (like reducing anxiety and energy-boosting), as well as confectionery products enhanced with vitamins and minerals will become more commonplace. Functional CBD products will also continue to increase in popularity and we anticipate the trend evolving with the launch of more mood-changing foods that do everything from invigorate to calm. With 83% of global consumers currently agreeing that chocolate needs to be tasty and good for me (16) and 72% indicating they’re looking for snacks that are portion-controlled (17), we expect this need for “better-for-me” alternatives next year will accelerate as health & well-being becomes even more of a top priority.
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TRENDSETTERS
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NICHOA CHOCOLATE YUMMY
SWEET BOTANIST
BOOBBIX
SHEER ELEMENT
Nichoa Chocolate’s 14 vibrant bars have functional benefits like reducing anxiety and providing relaxation. The brand also empowers cocoa farmers, providing them with assistance and providing cultivation training.
The Sweet Botanist’s plant-based sugar-free, CBD infused Spearmint hard boiled sweets and Peppermint Chewing Gum both promote a “sweet taste” of calm and promote wellbeing.
A niche brand appealing to breastfeeding parents looking to improve lactation. The resealable, environmentallyfriendly pouch holds 10 cookies. which contain 4 key ingredients: oats, fenugreek, flaxseed and brewer’s yeast. These “galactagogue” foods have traditionally been used to support breast milk supply naturally.
A UK brand has launched a wellbeing organic artisan chocolate bar which includes minerals, vitamins & antioxidants. The ‘Immune’ bar combines ‘modern science and ancient plant wisdom’ to improve wellness. It incorporates 22 vitamins, 72 minerals, prebiotics, antioxidants and medicinal mushrooms.
A chocolate vitamin bar brand that claims to offer 50% of children’s daily allowance of vitamins and minerals is set to launch soon. The bars are nut and gluten-free and contain vitamins A, D, E, K, C, B6 and B12 as well as a host of minerals. The bars also contain significantly less sugar than rivals on the market, at 37g per 100g.
Mintel reports 60% of chocolate eaters and buyers are interested in trying chocolate with added vitamins and minerals, and 35% are more concerned with the health issues surrounding chocolate then they were 12 months ago (18).
OUR PREDICTIONS In 2023 we predict brands that are offering healthier alternatives will boldly, and in a contemporary way, highlight these claims. These claims will vary from product to product, but could potentially include brands listing their key ingredients loud and proud on the front of pack. A little more predictably, we expect brands will emphasise their product’s health properties and the use of natural sweeteners like date paste. We anticipate seeing challenger brands becoming more audacious. For example, with 50% of
consumers saying they want to reduce their sugar intake (19), we anticipate brands highlighting how their like-for-like product compares to an industry leader (i.e.: 40% less sugar than a Mars bar), unless there’s a legal reason why this cannot be done! We predict in 2023 and beyond, that whether the product be a protein-loaded cookie, a superfood chocolate bar incorporating nuts and seeds or endorphine-releasing mood-foods, claims on pack will be dynamic, “in-your-face” and unmissable.
With the global chocolate confectionery market size is expected to reach $312.6 billion by 2030 (20), and with 86% of consumers around the world feeling that chocolate should be both tasty and healthy (21), it’s expected a lots more “better for me” options will crop up over the coming years.
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TREND 5
COSTS & CONSEQUENCES In 2023, it will be interesting to see how brands deal with rising costs and inevitable shrinkflation. Reducing pack size or weight can be argued to be a perfectly legitimate marketing lever that is often very much in the interest of the consumer. Are brands going to try to reduce the weight of their products whilst retaining their price point and keeping consumers happy? An increase in shopper spending at the beginning of the year will now have been cancelled out by the higher cost of living and inflation. There are opposing forces at action now, including health, the increase in cost of living and commodity prices. Money is tight for many households but with 73%
still saying they read the labels on the snack they it’s important that healthy (22), cost-effective options are available to those that still justify a need for a treat. We anticipate that £1 PMP’s, which are currently already more important than ever, will increase in numbers as unemployment rates hit a five-year high (23). It will be interesting to see how confectionery brands will cope in the future. For example, due to shrinkflation, will chocolate gifting packs contain one less chocolate? If so they’re going to have to work even harder with on-shelf presentation and their unboxing experience to stop consumers feeling duped.
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TRENDSETTERS MALTEASERS
MCVITIES HOBNOB’S MARS WRIGLEY
Regarding shrinkflation, From a 200g 15-biscuit many confectionery and pack for £1.22 to a !60g sweet snacking brands have 12-biscuit pack for the reduced their pack sizes in same price, McVities has recent years. One example premiumised its Vanilla is Malteasers; they’ve gone Creams to justify a reduce from 121g in 2016 to 105g in pack size. It has muted then a further reduction to the colour palette, reduced 102g, the current pack size. the ‘McVities Hobnob’s’ This is whilst retaining its lock-up and incorporated portrait pouch and cost. fonts with a “luxury” feel to make the pack feel more indulgent and worth the higher price point.
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Mars has launched versions of its classic chocolate bars with fewer calories, which are higher in fibre and are 100% HFSS compliant. Made with date paste, the range is currently the only confectionery brand able to appear at checkouts and storeends in Tesco from October. Can Mars convince shoppers that the smaller, healthier bars are worth the extra 15p?
FOX’S
HU
Recently Fox’s launched their Viennese Double Swirls. With similarly indulgent options popping up (aka McVitie’s Blissfuls & VIB’s) consumers are being encouraged to tradeup their ‘everyday treat’ purchases. These treats feel premium but are affordable enough to enjoy regularly; the type of treat you might share with a friend rather than scoffing solo.
At £3.50 per Hazelnut Butter bar, Hu is not a cheap option, but as it is 100% organic, containing only cocoa mass, unrefined coconut sugar, hazelnuts and cocoa butter, the chocolate bar justifies its price point with its premium ingredients. It’s also Fairtrade, vegan and contains no gluten.
90% of consumers disapprove of shrinkflation (24) but with 70% of shrinkflation occurring in the food and drink categories (25), it’s going to be tricky time for brands to keep consumers happy.
OUR PREDICTIONS Moving forward, this trend will see diverse approaches from brands. Some will look to offer consumers increased value through more exciting pack formats to create an engaging experience for consumers (such as Venchi’s Book Assortment). Others will look to intriguing plantbased ingredients to stimulate consumer interest and some will look to retain the same pack whilst premiumising the design to alter consumer perception of the product. Other options for brands to justify their price point is via novel, eye-catching
formats, whether this be product or packaging. New chocolate products will spark a “non-dairy 2.0” revolution, bringing more consumers into the plant-based chocolate fold. To convince more people to try these products, brands will ramp up the unique ingredients used to make the chocolate more interesting; for example ‘almond milk chocolate with almond butter and real almonds’. The next step we’re going to see is vegan chocolate with more inclusions that reinforce the non-dairy ingredient.
75% of Global consumers want to try new and exciting chocolate experiences that are “out of the norm” (7) and with more consumers than ever replacing their meals with snacks (64%), cost-effective snack options are more important than ever before (22).
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TREND 6
PLAYFUL NEWSTALGIA Sweet biscuit and confectionery lovers are rediscovering the classics; what’s old is new! As such, brands in 2023 need to be ready to deliver a dose of nostalgic joy. Nostalgia is a powerful thing and there are two key ways consumers are experiencing the trend via sweet treats; sentimentality and curiosity. In North America, 71% of consumers say they enjoy things that remind them of their past (26), with fond memories evoking strong positive emotions. These fall into the “sentimental” category. There are also consumers who wish to try nostalgic products
out of curiosity. In North America, 39% consumers agree that the older the brand, the better the quality (26) with the same percentage saying they prefer traditional flavours in chocolate confection. So how will brands tap into the “newstalgia” trend over the coming years? Whether consumers are looking to take a trip down memory lane, or experience an old favourite in a whole new way, we explore how brands are currently promoting their heritage and what will evolve the trend moving forwards.
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TRENDSETTERS
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STARBURST
FRUITTELLA
BORDERS
SUGAR PLUM
SWIZZLES
Longtime confectionery brand Starburst recognises the newstalgia trend, and have given their highly popular sweets an innovative twist. A Classics 2.0 product would be Starburst Airs Gummies. The chewy, fruity classic candy is transformed into a pillowy gummy.
Owner of nostalgic brand Fruittella, Perfetti Van Melle, looks set to make a surprise move into soft drinks. Fruittella rebranded in 2021 to play up its “high-quality ingredient credentials”, with natural fruit images and condensed pack sizes to reduce plastic waste.
Border Biscuits has a major new look and a trio of NPD. It claims the move is “biggest in its 38-year history”. It aims to become “the UK’s number one ‘accessible premium’ biscuit”. The range appeals to shoppers “looking to trade up from everyday products to more premium options”. Current products include nostalgic classics such as Sultana Melts.
Sugar Plum Chocolates have created a range of nostalgic chocolate bars that inspire consumers to reminisce about some of their favourite treats. The range includes Apple Pie, and features colourful graphic packaging. The hand-crafted treats offer a sophisticated take on nostalgic classics.
Piggybacking on the success of its Drumstick lollies, Swizzels has recently launched new Drumstick lolly-flavoured marshmallows. The Marvellous Mallows, were inspired by Swizzels’ “unique” Raspberry & Milk Drumstick lollies, which have been “known and loved for more than 60 years”.
Nine out of 10 people admit to thinking fondly about the past (27) and 21% of consumers sought out nostalgic confectionery treats in 2021 (28).
OUR PREDICTIONS The Newstalgia trend is currently taking the design world by storm, including interior design with a stylish blending of old and new decor pieces. A nod to the aforementioned Y2K trend, Newstalgia taps into timelessly nostalgic influences that have an emotional pull, but adds a contemporary influence. One of the main reasons vintage-inspired packaging is so appealing is because it has an air of high quality and authenticity. So it is unsurprising that it is the perfect way for brands to leverage the power of Newstalgia to increase sales and generate better brand awareness.
We predict that over the next couple of years, Newstalgia will evolve and translate onto confectionery and sweet biscuit packaging in a playful way. This will help evoke a sense of childhood fun whilst providing strong shelfstandout from competitor products. Whether brands achieve this via old-timey fonts, 50’s-inspired illustrations and graphics or colour palettes reminiscent of days gone by, in varying degrees, we’ll see a lot more of this trend over the next couple of years.
Interestingly, nostalgia can make humans more optimistic and have a positive influence on their actions. Nostalgia is a highly common emotion; 8 in 10 say that they experience feelings of nostalgia at least “occasionally” and 4 in 10 say that they do so “often” (29).
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17. https://www.foodingredientsfirst.com/news/mondelz-pegs-mindfulness-well-being-and-healthy-indulgence-as-stand-out-snackingthemes.html 18. https://store.mintel.com/report/uk-chocolate-confectionery-market-report 19. https://www.candyindustry.com/articles/89797-fona-half-of-consumers-want-to-reduce-sugar-but-most-wont-sacrifice-taste#:~:text=The%20report%20showed%20that%2050,the%20figures%20vary%20by%20age. 20. https://www.prnewswire.com/news-releases/the-worldwide-chocolate-confectionery-industry-is-expected-to-reach-312-6-billionby-2030--301563937.html 21. https://www.barry-callebaut.com/en-US/manufacturers/trends-insights/top-chocolate-trends-2021-and-beyond 22. https://www.foodingredientsfirst.com/news/mondelz-pegs-mindfulness-well-being-and-healthy-indulgence-as-stand-out-snackingthemes.html 23. https://www.conveniencestore.co.uk/products-in-depth/nine-things-you-need-to-know-about-chocolate-confectionery/654538.article 24. https://www.confectioneryproduction.com/blog/37181/the-rise-of-shrinkflation-continues-to-make-its-mark-as-manufacturers-feelthestrain 25. https://www.ons.gov.uk/economy/inflationandpriceindices/articles/theimpactofshrinkflationoncpihuk/howmanyofourproductsaregettingsmaller\ 26. https://www.mintel.com/blog/food-market-news/how-to-maximize-the-impact-of-nostalgia-marketing 27. https://www.marketingweek.com/power-nostalgia-building-brands/ 28. https://www.biscuitpeople.com/magazine/post/2021-Trends-in-the-Biscuit-Industry-Around-Europe-Healthy-and-Nostalgic 29. https://www.marketingweek.com/power-nostalgia-building-brands/
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