Engaging Toy Brand Packaging
Giving brands a voice since 1987
Creating compelling sub-brands & packaging for British toy manufacturer
P&W has worked extensively with British toy manufacturer, Addo, on a number of their toy brands. These brands include a range of radio-controlled vehicles, to preschool toys. The collection encourages learning through play, inspiring: creativity, imagination and STEM. Our designs for Little Lot are award-winning, including a GD USA and an International Visual Identity award.
Sub-brand identity creation
P&W has been creating the brand identities for Addo’s sub-brand portfolio for several years. From fashion dolls and soft toys to outdoor games and science kits, our team has helped develop the brand identities and packaging strategies for its diverse products.
Conceptional
OBJECTIVE
Each of Addo’s brands are aimed at different demographics, from Little Lot’s target audience of parents and caregivers of babies and pre-school children to Xceler8, a range of replica radio-controlled vehicles aimed at children aged 6+. Our objective is always to look at each brand in isolation against competitor brands, but also strongly consider how it will work within the company’s broad portfolio.
Creative
RESPONSE
P&W has acted as Addo Play’s creative arm since the start of our relationship with the company. From name generation and branding to the conceptualisation and development of exceptional packaging design solutions, P&W’s strategic and creative input is invaluable.
Commercial
CONCLUSION
Over recent years, Addo has seen “fantastic growth”; P&W is proud to have contributed to the brand’s ever-growing portfolio of brands. The company itself admits that key to its success is... our hugely passionate and talented team that work together to create toys that delight children all over the world. Senior Brand Manager, Addo UK
Thank you for your time P&W would love the opportunity to work with you on any forthcoming projects. Please get in touch if you have any future requests or questions.
H O L LY
Business Development Manager
Call us +44 (0)20 7723 8899
Email us holly@p-and-w.com
Drop by 21 Ivor Place, Marylebone London NW1 6EU
www.p-and-w.com