Pemroke Public Schools Social Stats Report SY17/18

SOCIAL STATS PEMBROKE PUBLIC SCHOOLS

SOCIAL MEDIA REPORT 2017-2018

OUR SOCIAL INITIATVE Telling our story

KEY COMMUNICATORS Social media stats per school.

NOW ON INSTAGRAM!

SOCIAL STATS

CONTENTS

In September 2016, Pembroke Public Schools launched a communications initiative to engage members of the community and tell the district’s story. As more and more people use social media as a means of news and communication, it was important to the district to enhance our communication with the addition of these platforms. As part of this initiative, school Facebook pages were created and managed by key members of the school’s office, school administrators became active Twitter users and all of these platforms were embedded into our website and district app.

229 Dialogues in SY 2017-2018 Top Interest Areas: Something Else?

Pembroke High School Transportation Communications Businest Months: Janaury/February 18 Customer Type: 74% Parents 18% Students 16% Community Member

Our goal with adding social media to our communications platform, was to share what our educators are doing inside the classroom, tell the positive stories happening every day as well as give important announcements to our families and the community on a timely and consistent basis. Social media is another way for us to share our message, engaging with our school community more than ever before.

In addition to social media, we have also launched an online and print district magazine which is published four times a year. Titan Times Magazine tells our story, the story of excellence in education. This magazine highlights all of the amazing things happening in our district in both a digital and printed format. We are always looking for new story ideas so please share them with us!

We also launched our Let’s Talk feedback feature. This platform provides a place for the community to share feedback, ask questions and have their voices heard about the topics that matter to them.

The feedback we have been receiving has been positive. Parents and community members are engaging on our social media pages with comments on our posts sharing our story and showing their support. The new district and school websites have been redesigned with responsive templates, giving our community easy access from their smartphones and tablets. As we continue to share our story we will also monitor engagement and seek feedback as we continue to enhance our communications platforms.

PEMBROKE PUBLIC SCHOOLS DISTRICT APP

App Downloads Report 7/9/17-7/9/18 Total Downloads 3412 Total updates 1227 Most App Page Views Email Login 4788 Menus 2068 Top Stories 1440

Fun Facts Website Stats New Site Launched Jan 18 PPS Homepage- 81, 196 site visits betwen Jan-July and 79,169 page views.

Pembroke Public School News Twitter Account 1,199 Followers 2634 Tweets

JULY-MARCH 1.9K impressions PER DAY

Key Communicator Accounts as of July 18 Pembroke High School Principal Talbot @Pembroke_Titans 1193 Followers 2179 Tweets

Facebook News School Facebook Accounts as of July 18

Pembroke High School Athletics Justin Domingos @PHS_Titans 1073 Followers 1402 Tweets

Pembroke High School 450 Followers 417 Page Likes

Pembroke Community Middle School Principal McGarrigle @pembroke_ms 123 Followers 45 Tweets

Pembroke Community Middle School 541 Followers 500 Page Likes

Bryantville Elementary School Principal Glaude @GlaudeCatherine 254 Followers 565 Tweets

Bryantville Elementary School 257 Followers 240 Page Likes

Hobomock Elementary School Principal Kay @DANIELLEMKAY 227 Followers 856 Tweets North Pembroke Elementary School Principal Murphy @NPES_Principal 202 Followers 309 Tweets

Hobomock Elementary School 351 Total Followers 323 Page Likes

North Pembroke Elementary School 366 Followers 335 Page Likes

TOP FACEBOOK POSTS OF 2017-2018 Facebook is our number 1 social media platform for communciation with parents and the community. We use Facebook to share our student success stories, important news, annoucements, photos and videos of school events, staff celebrations and more.

Social Media Anaylytics July 2017July 2018

Here are some of the most engaging posts from last year: PHS

PCMS

PHS Teacher Mr. Mitchell retires- 1.2K PHS Cultural Exchange Program- 1.3K PHS Behind the Scenes of Chicago- 1.1K PHS Music Program Wins NAMM Award- 1.6K PHS Back to School Registration Links 1.5K PCMS shares new mural - 2.5K Pembroke Music Department Music in the Parks results- 1.2K PCMS 4th Term Honor Roll- 1.5K PCMS Pajama Day Fundraiser- 1.6K PCMS team 7-1 teachers & students video- 1.2K

BES

Dr. Glaude's snow day video 1.1K BES Weekly Update (single week) 1.3K Boosterthon thank you lunch with Dr. Glaude-763 Art Teacher Ms. Dunn shares new website 1.3K Student Services calendar of events update- 1.7K

HES

HES Groundhog Day video 3.1K HES Student Kindness Awards- 2.1K HES student wins poster contest- 926 Transportation update- 1.5K Hallway voting contest- 400

NPES

Majority of our school Facebook followers are parents and community members.

Behind the scenes of the Senior Walk 901 Balloon Stem Video- 776 NPES Character Meetings- 608 Back to School Teachers Video- 829 Do you know any school nurses post- 608

Facebook is a quick and simple way to share stories, reaching parents where they already are.

We are now on Instagram!

Follow us at PembrokePublicSchools 234 Followers (July18) Also fully embedded to our website homepage!

TITAN TIMES MAGAZINE TITAN TIMES ISSUE 1

TITAN TIMES ISSUE 3

TITAN TIMES ISSUE 5

861 Online Reads 2709 Impressions 200 Printed Copies

270 Online Reads 1428 Impressions 200 Printed Copies

416 Online Reads 1148 Impressions 200 Printed Copies

TITAN TIMES ISSUE 2

TITAN TIMES ISSUE 4

810 Online Reads 1539 Impressions 200 Printed Copies

1142 Online Reads 3033 Impressions 200 Printed Copies

We are always looking for more news and ideas. Submit your story today!

SUMMER LEARNING GUIDE 2017 161 Online Reads 671 Impressions Used to create a buzz around summer learning.

SUMMER LEARNING GUIDE 2018 229 Online Reads 1,301 Impressions Used a a webstite driver to increase traffic to Summer Learning Section of the website.

TITAN TIMES ISSUE 6 552 Online Reads 1378 Impressions 200 Printed Copies

TITAN TIMES ISSUE 7 334 Online Reads 466 Impressions 200 Printed Copies