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Problems Who can’t cook won’t cook Average students choose to spend over £100 on eating out (And yet still complaining about how expensive school fee is)
Groceries are cheaper for large amount yet, they expired soon
Personal preferences. Share dishes might not be an option
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Target Group Young adult (16-26) Students Financially not stable Have no interest in cooking nor can cook
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GOAL To make cooking fun for those who do not love cooking Reduce money spend on food Domino effects of the goal: Reduce packaging cost and household waste They eat the GOODNESS of food
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Solutions Scare them to death
(about the badness of fastfood and eat-ready frozen food)
Inspiration that brings motivation Single portions groceries a day Cheap ingridients
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Possible Approaches 1. Brand 2. Packages 3. Scary labels for fastfood like ones in cigarrete (just kidding, but it’s a fun idea)
Bilder & De Clerq Amsterdam
Een Maal
the first one person restaurant
Cooking with dog YouTube channel