Volume 11
Issue 3
February 2012
SYSTEMnews CONNECT ON THE SQUARE www.PennMedicine.org/TheSquare
CEO’s corner RALPH W. MULLER
CEO, University of Pennsylvania Health System
Penn Medicine is a learning organization. Our support for knowledge acquisition takes many forms: creating a favorable climate for our brilliant physician-scientists and researchers, encouraging and funding training opportunities for our extraordinary staff members, and educating patients on ways to stay healthy. We recognize that our staff have a lot they can teach us as well. That’s why we regularly provide opportunities for your voice to be heard. For example, our unit-based clinical leadership model relies on the expertise of our own care deliverers. And as we embark on our strategic planning process, staff members can help shape the future of Penn Medicine by visiting www.med.upenn.edu/strategy. (To learn more, see article on page 2). We also invest in tools that can help us learn new ways to enhance the overall staff experience and strengthen our position as a great place to work. Most recently we partnered with the Advisory Board, a global consulting firm that helps health-care organizations serve their patients better. We were interested in finding out how engaged our staff feel. In other words, to what degree do they think of themselves as involved in and enthusiastic about their jobs and Penn Medicine in general. (continued on page 2)
INSIDE Shaping the Future of PennMedicine: Open to All......2 Penn Medicine@Work..............3
As David Casarett, MD, MA, chief medical officer of Wissahickon Hospice, well knows, building an integrated palliative care program across a complex health system is a daunting task. “Everyone comes to the table with different visions of what palliative care is.” So when he needed to communicate with participants coming to a Palliative Care Retreat, Casarett decided to try a new approach: The Square. The Square is Penn Medicine’s new private, professional social networking website. It is a way for faculty and staff of Penn Medicine to connect to one another — sharing ideas, discovering opportunities, and creating solutions to our shared challenges. Casarett formed a “Group Page” in the “Groups & Discussions” section of The Square. The threaded discussions on the Group Page, similar to those in Yahoo! Groups or Google Groups, allow many people from throughout Penn Medicine to contribute to a conversation, and organize the discussion in a clear, chronological fashion. It was just what was needed to connect people around a shared goal. “The Square facilitated introductions, fostered dialogue, and generated a sense of community quickly,” he said.
Newsmakers..............................4 A Focus on Quality & Patient Safety........................ 5 Awards and Accolades.............6 Penn Data Store Certified for ‘Meaning Use’ Program...........6
What is The Square Designed to Do? The Square connects people who care about the same things. It can bring together colleagues who are working on similar projects, but, due to geographical or time-related barriers,
don’t communicate often enough or perhaps don’t even know each other. By creating a profile, similar to sites like LinkedIn or Facebook, employees can let the Penn Medicine community know more about who they are and what they have to offer. For example, someone working in an outpatient facility in Woodbury Heights, NJ, can make contact with someone in a very similar role in Radnor, PA, and share tips and information that previously would have been very difficult to do. “Before our team wrote a single line of code on the website, we conducted interviews with hundreds of employees from all walks of life at Penn Medicine,” said Aaron Johnson, director of Innovation Technologies. “Because the people of Penn Medicine are such a diverse group, we needed to gain a real understanding of what challenges exist for everyone. We all share the desire to have a voice — to have our ideas heard. And we all want to connect with our peers — to share information, and, our ideas for making Penn Medicine an even better place. By employing the latest communications technologies, we can better serve the employee community and help to facilitate important conversations.” Penn Medicine is not the first professional organization to use technologies like The Square, but we are ahead of the curve. A growing number of businesses and organizations — including Lockheed Martin, Kaiser Permanente and the Department of Defense — are building social media sites that allow their employees to contribute their ideas and collaborate with one another in new ways. (continued on page 2)
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