COVID-19 showed how central humans are to every dimension of enterprise: EY’s Samir Bedi
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Leaders will need to walk the talk of moving from profit to purpose by transforming how they manage their organization and the workforce, says Samir Bedi, Asean Workforce Advisory Leader, EY By Mastufa Ahmed
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amir is EY Asean Workforce Advisory Leader, with extensive consulting experience in helping organizations to develop business strategies linked to people-organization dynamics across Southeast Asia. He has worked on numerous competency, performance, and rewards design and implementation projects for public-, private- and thirdsector clients. His experience covers all aspects of human resources consulting, ranging from organization structur| June 2021
ing and manpower planning to job redesign and the future of work. Other areas include creating differentiated reward programs, developing a high-performance culture, integration of performance and reward and talent programs, as well as HR process review and audit.
Most organizations are embracing the hybrid mode of work including tech giants. Do you believe there will be a significant shift in the organizational culture?
The speed at which organizations have transitioned to virtual modes of working in response to COVID-19 is unprecedented. During the circuit breaker in Singapore in April 2020, the workforce shifted to work-from-home in just a matter of days. The office as-we-knowit is being redefined. Postpandemic, the office could be anywhere. With reduced or little physical interactions, employees will face challenges in communicating effectively in the absence of physical cues such
