Perendale Publishers Ltd Media File

MEDIA INFORMATION FOR ADVERTISERS - 2012 “We are found by more of the right people than anyone else”

VISIBLE

TIMELY

RELEVANT

PERENDALE PUBLISHERS LTD We are publishers of milling magazines allied to agricultural and fisheries feed industries; one of which has been published since 1891.

Perendale publishes creative, factual and innovative titles dedicated to the agricultural and aquaculture industries.

Perendale is reaching key industry/topic readers in addition to business decision makers. Our reach to these important reader groups is continually growing and our technology along with it.

We use up to the minute online and digital methods of distributing our publications in order to reach the widest possible circulation.

Perendale Publishers Limited - What we stand for Vision & Mission Vision – To be the preferred vehicle for aggregating and disseminating a range of technical and topical information related to industries and sectors we represent.

Mission – Our mission is to utilise and/or develop, up-to-the-minute online and digital distribution platforms, based around our traditional print circulation, to disseminate informative articles, book reviews, events and technical information to readers interested in the subjects we address globally.

Values • We will provide regular feedback to our contributors, authors and advertisers to show the number of individuals who: a) have viewed each article and b) have sought to find this type of information • We will demonstrate that there is a ROI (return on investment) in advertising with one or all of our publications, by providing third-party analytics • We will document exhibitions, conferences and events we attend to demonstrate the reach of the printed magazine within the various sectors we cover

Our unique selling point At Perendale Publishers Limited we recognise all companies, large and small, have limited marketing and advertising budgets and therefore we are keen to deliver the highest possible ROI (return on investment).

By combining a blend of traditional print marketing skills in tandem with burgeoning online and digital opportunities, Perendale is reaching key industry/topic readers in addition to business decision makers.

Our reach to these important reader groups is expanding rapidly and our technology along with it.

We are tasked with ‘marketing’ our clients’ advertising materials to niche audiences by placing those materials in front of individuals who have an interest in their products.

We achieve this in the following ways: • Traditionally in print direct to our subscribers, to exhibition and conference attendees and to additional controlled circulation readers • Through our online monthly email newsletters and our website editions of the magazines • Through our digital distribution networks, which promote separate on-topic features against which advertisements are placed for a minimum of five years • Via key B2B* social and business websites which inform target markets of reader-relevant content – and against which client advertisements appear We guarantee • To expose your advertisement to more people, more often and for much longer than anyone else • That your advertisement will be found and redistributed by more of the right people • That your advertisement will be put in front of more of your target market than that achieved by any one of our competitors • To deliver the industry’s maximum ROI (return on investment) based on your advertising spend

NOTE: – Harnessing the power of digital media for the benefit of our clients is already showing significant results for many advertisers.To demonstrate this on an ongoing basis, we have developed a comprehensive visitor analysis system - called CVAS - to independently record every view a visitor makes in association with each advertisement placed in our publications.

INVESTED IN PRINT MEDIA

COMMITTED TO A DIGITAL FUTURE

Perendale: Greater accountability in a digital world New horizons and reach for our clients’ products and services Three years ago Perendale Publishers Limited took the bold decision to rip up its traditional rate card and media file which it had been sending to its advertisers and agencies with tedious repetition every year.

Why? Like most rate cards the only thing that really changed every year was the increase in prices. Little change took place in terms of readership and circulation numbers. So-called independent audit bureaus continue to stick to an archaic system of poking a finger skyward and conjuring up a set of figures that ‘officially’ allow publishers to make bold statements about their circulation and readership.

Here at Perendale we knew the claim that 5.9 people read each distributed print magazine we published was at best nebulous, and in a worst case scenario impossible to quantify outside the of extrapolation of survey results. We believe it is virtually impossible also in this digital age to accurately measure the physical readership of remotely placed print publications. We needed to act; we needed to embrace the burgeoning digital revolution taking place within our industry to understand who reads our content when and where.

We feel we have done the right thing by focusing our resources on being fully accountable for the distribution of our digital content; and our advertisers, new and existing, certainly think so too.

Perendale sales have quadrupled over the past three years and the number of advertisers using our services has more than doubled as a result - quite impressive and something our clients wish to continue with.

So how have we achieved this?

Quite simply by making a virtue of distribution, recognising the importance of reaching the right readership on behalf of our advertising clients and honesty reporting those results back to our customers - whether good or bad. We have done this by accepting and adding the dimensions of transparency, real time statistical analysis and accountability for the services we offer (reporting via our independent, transparent CVAS).

Whilst we, like our competitors, still rely on an average print circulation and reader count, we now have absolute transparency for all of our digital output. Digital reporting now shows our verifiable readership at some 15 times higher on average than the audited print readership.

We now have in place a set of proprietary technical processes that demonstrably far exceed the advertised reach of any of our competitors; and opportunities that have not been made available by magazine publishers in the past. We feel our extensive digital offering with its associated transparent reporting (that you can check at any time via a unique user name and password to access statistics compiled for each of your advertisements placed), will deliver relevant and continuous exposure long after the same display advertisement in alternative print publications have been ‘filed’.

The chart on the following pages outlines and explains how advertising with Perendale is now the only way to reach a real and verifiable audience!

5 Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

PRODUCT • ADVERTISEMENT • SERVICE

PERENDALE CLIENT Print publications

Digital publications CVAS / TRANSPARENT REPORTING

Events

Digital distribution channels

Third party distribution channels

COMPETITOR PUBLICATION

BLANKET ON-TOPIC EXPOSURE

Print publications

SUBLIMINAL BRANDING

Digital publications

Content/Ad placement

CLIENT BENEFITS

?

Inventory repositories

Google +

LONGEVITY

QR

MESSAGE LIQUIDITY

Social Business Networks

Find agents

Web based Apps

Only Wire & Flock

MULTIPLE COMMS

IMPULSE ENGAGEMENT

Blogs

Seek agents

PURCHASE IMPULSE

Slide Rocket

Embedded media

CLIENT BENEFITS

Video catalogue 6

Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Publishers Ltd, 7+44 St George’s Terrace, St•James’ Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44Perendale 1242 267700 • Fax: 1242 267701 Email:Square, info@perendale.co.uk • Website www.perendale.co.uk Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

PERENDALE CLIENT

CVAS / TRANSPARENT REPORTING

BLANKET ON-TOPIC EXPOSURE

SUBLIMINAL BRANDING

PURCHASE IMPULSE

BLANKET ON-TOPIC EXPOSURE

Perendale has nearly 5 years experience of digital message/content and product placement. Our advanced, and in many cases groundbreaking methods of getting your message in front of not just a large amount of readers, but in front of the ‘right’ targeted audience you are seeking is unique in the industry.We are constantly creating new and innovative ways of carrying your message to an even larger audience.

SUBLIMINAL BRANDING

Bringing together the strongest elements of all the constituent parts of Perendale’s Client Benefits; brand building (and maintaining) is a key focus of many businesses.A combination of longevity, trust and transparency are all major by-products of ubiquitous messaging.

PURCHASE IMPULSE

For advertisers wishing to engage immediately with purchasing consumers the benefits of impulse purchase options are incalculable. Campaigns designed to breadcrumb trail consumers through to a ‘buy’ option offer strong ROI and conversion rates.Purchase impulse also sits strongly with the Longevity elements outlined here.

MULTIPLE COMMS

MULTIPLE COMMS

Multiple Communications opportunities abound with digital media; offering the ability to create live links to product/service information, specified sales teams, upcoming events and much more. Print media does not create the same impulse or multiresponse options.

IMPULSE ENGAGEMENT

IMPULSE ENGAGEMENT

The opportunity for the consumer to impulsively, actively and sometimes immediately engage with an advertiser or product/ service. By comparison, print media offers limited opportunities for impulse engagement.

LONGEVITY

LONGEVITY

Longevity has two distinct and important benefits.The first is ubiquity; the ability of an advertisers message to be seen and found, often over a long period of time.During say a five year period one advertisement or article allied to the advertisers product/service may be seen tens of thousands of times. Perendale guarantees a minimum 5 years shelf and distribution life for each advertisement The second is trust. Long term word of mouth and social messaging helps build the brands trust and stability, strengths that consumers are actively seeking. Print equivalents are negligible.

MESSAGE LIQUIDITY

MESSAGE LIQUIDITY

CLIENT BENEFITS

As the relationship between a publisher and advertiser grows so does the asset value of the accumulated content the publisher has to distribute this content on the advertisers behalf. The asset value of accumulated content converts into message liquidity as an advertisers advertisment/content inventory grows.There are no realistic print equivalents to this benefit.

Seek agents

Find agents

SEEK AGENTS: Advetisments/Content found by using search engines

FIND AGENTS: Advetisments/Content found by using social and business networks

and 3rd party distribution channels.

7 Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

The International Milling Directory IMD is a buyers guide featuring over 1100 listed companies within the worldwide milling industry and their associated trades. The listings are displayed within thousands of specific sub-categories and in an A-Z format both online and in print making the IMD usable on a daily basis.

Note to companies: It is possible for your company to take a listing with the IMD with up to two sub-categories online and in print free of charge. If the sub-category your company requires is not listed please contact us and we will arrange for it to be created (please ensure you specify which category you would like this to be listed under). It is also possible to add a company synopsis for your online listing free of charge. Further listings and other options with details are available with the IMD at www.internationalmilling.com

IMD Circulation

IMD advertisement views (Average Per Month) 

IMD Newsletter (monthly)



IMD Printed Directory (English)

2,400



IMD Online Directory (English)

3,500

Total views per advertisement/month

18,000

23,900

IMD regional distribution 

Europe

46%



Asia

29%



Americas

15%



Africa

8%



Oceana

1%



Other

1%

The International Milling WEB APP PPLAAP is Perendale Publishers Limited new web Application. It contains the company listings from the International Milling Directory making it easier to locate suppliers of products and services in the milling sector globally – while on the move. PPLAPP will also provide users with the events you will be attending throughout the year! To install the web application on your mobile device, simply browse to www.internationalmillling.com on your hand held device.

8 Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

International Aquafeed International Aquafeed is a bimonthly magazine for aquafeed manufacturers, their suppliers and customers worldwide.

Our global readership includes aquaculture nutrition researchers, aquafeed manufacturers, suppliers of ingredients, feed equipment manufacturers, government institutions and associations and, of course, aquaculture producers too! We use up-to-the-minute digital methods of distribution that compliment our printed circulation.

Feed makes up around 70 percent of the cost of producing farmed fish. In each issue, we take an indepth look at a wide range of technical issues associated with aquafeed production and use. We bring our readers global news about new technology and research, feed ingredients and micro-ingredients, trends and all issues that impact on the aquafeed supply chain.

IAF Circulation IAF advertisement views (Average Per Month) 

IAF Newsletter

16,000



IAF Printed magazine (English)

12,000



IAF Printed magazine (Spanish)

8,000



IAF Online magazine (English/Spanish)

1,800



IAF Online features (English/Spanish)

4,800

Total views per advertisement/month

42,600

IAF REGIONAL DISTRIBUTION 

Europe

49%



Asia

27%



Americas

19%



Africa



Oceana

<2%



Other

<1%

3%

IAF BUSINESS SECTOR READERSHIP 

Hatcheries/Fish Farm

23%



Nutritionists/Consultant/Research

37%



Trade/Government/Libary/Other

5%



Aquafeed/Premix manufacturers

28%



Equipment manufacturers

7%

9 Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

Grain & Feed Milling Technology Grain & Feed Milling Technology has a deep commitment to readers and advertisers alike. We believe in quality information, just as you believe in the quality of your products. We are immensely proud of our unique heritage - first published in 1891.

Our roots are the flour and feed mills of the British Isles, the farmers who grow cereals, the equipment manufacturers, the service suppliers and the food manufacturers and livestock farmers who buy their products.

Today, our readership is worldwide.

Grain & Feed Milling Technology is reaching key industry/topic readers in addition to business decision makers.

Our reach to these important reader groups is continually growing and our technology along with it.

We use up to the minute online and digital methods of distributing GFMT in order to reach the widest possible circulation.

We look in depth at technology developments, commodity and market trends and report on milling matters that influence our industry.

GFMT Circulation

GFMT advertisement views (Average Per Month) 

GFMT Newsletter

18,400



GFMT Printed magazine

15,000



GFMT Online magazine

1,500



GFMT Online features

4,800

Total views per advertisement/month

39,700

GFMT REGIONAL DISTRIBUTION 

Europe

53%



Asia

27%



Americas

13%



Africa

5%



Oceana

1%



Other

1%

GFMT BUSINESS SECTOR readership 

Feed, flour, rice, cereal millers

45%



Rice and grain facilities

25%



Feed ingredient buyers & formulators

10%



Storage, transport and handling

10%



Government departments

3%



Commodity brokers

3%



Associations/organisations

2%



Other

2% 10

Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

EDITORIAL

2012/13 Editorial Profile: International Milling Directory Deadline

User ID & Personal Information

A-Z

Products & Services

International Organisations

Equipment Guides

Product Focus

Events

31/05/12 This fold-out section is being added for the first time to personalize The International Milling Directory 2011/12. This section contains all the important events and meetings information IMD users are likely to attend, allowing them to plan visits to the most important, identify companies to visit whilst there and keep informed of others that could be of interest.

Comprehensive and accurate contact information for over 1100 companies within the milling industry. Every entry is checked and verified at least once every 12 months to ensure we have the most up-to-date and accurate information available.

A company logo and synopsis can be added to your listing, ensuring your company stands out and is easy for our readers to find (a logo costs UK£220 in print and UK£220 online).

Thousands of product and services listings (the first two are free) are included in this section, alongside the relevant company names for each. This is the section that most of our advertisers choose to place their advertisements into (see rates fro full prices).

A Products and Services Panel can be added alongside a listing relevant to your company (a Products & services panel costs UK£150).

Full contact details for relevant international organisations and government bodies

Our Equipment Guides section includes individual comparison guides for the following equipment: Coolers & Driers | Elevator Buckets | Extruders & Expanders | Hammermills | Mixers & Grinders | Pellet Presses

Introduced for 2012/13, Product Focus contains your company logo, a photo of a product, 75 words about the product and a QR code supplied by IMD

Double-page company profiles can be added to your equipment guide (these cost UK£2300 per double page spread).

Product Focus costs UK£300 in print and UK£300 online).

EuroTier 2012 13th - 16th November 2012 Hannover, Germany

11 Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

EDITORIAL

2012 Editorial Profile: International Aquafeed Each issue of IAF will contain: Book Reviews > The Aquaculturalist > Photoshoot

Editions

Deadline

Nutrition/ Ingredient Focus:

Equipment Focus:

ISSUE 1 January-February

ISSUE 2 March-April

ISSUE 3 May-June

Editorial: 25/11/2011

Editorial: 20/1/2012

Editorial: 16/3/2012

Advertising: 22/12/2011

Advertising: 24/2/2012

Advertising: 25/4/2012

Vitamins & Minerals

Natural Pigmentation

Ascorbic Acid

Storage – Bulk Storage, Conveying And Packaging

Hammer Mills & Grinders

Conditioning & Pre-pelleting Processing

Salmon

Ornamentals

& Cobia

& Home Aquaria

Asia/Pacific

Middle East/Africa

Europe/ Mediteranian

Oxygenation

Water Quality

Recirculation

Flaked Fish Foods Industry Focus

Vs Pelleted Feeds

Regional Reports:

Feed Management Special Promotional Opportunities Events Focus, Distribution & Wrapper Opportunities

Product Showcase

Victam Asia 2012 15th - 17th February 2012 Bangkok, Thailand VIV/ILDEX India 2012 22nd - 24th February 2012 Bangalore, India Aquaculture America 2012 28th February - 2nd March 2012 Las Vegas, USA

Skretting Australasian Aquaculture 2012 1st - 4th May 2012 Melbourne, Australia Aquaculture UK 2012, 23rd - 24th May 2012 Aviemore, Scotland

Ildex Vietnam 2012 22nd - 24th March 2012 Ho Chi Minh City, Vietnam

12 Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

ISSUE 4 July-August

ISSUE 5 September-October

ISSUE 6 November-December

Editorial: 18/5/2012

Editorial: 20/7/2012

Editorial: 21/9/2012

Advertising: 27/6/2012

Advertising: 29/8/2012

Advertising: 26/10/2012

Nutrition/ Ingredient Focus:

Enzymes & Enhancers

Protein Sources & Energy Sources

Weaning Diets

Equipment Focus:

Pelleting & Extrusion

Coolers & Driers

Rollers & Crumbling

Sturgeon

Shrimp &

Trout

& Barramundi

Shellfish

& Catfish

Regional Reports:

North America

South America

Carribean

Feed Management

Feeding Systems

TBC

TBC

Editions

Deadline

Industry Focus

Special Promotional Opportunities Events Focus, Distribution & Wrapper Opportunities

2013 Events Planner

Company Profiles

AQUA 2012 1st - 5th September 2012 Prague, Czech Republic

FIGAP/VIV Mexico 2012 17th - 19th October 2012 Guadalajara, Mexico

VIV China 2012 23rd - 25th September 2012 Beijing, China

EuroTier 2012 13th - 16th November 2012 Hannover, Germany

For information regarding editorial please contact Martin Little Tel: +44 1242 267706

Email: martinl@aquafeed.co.uk 13

Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

EDITORIAL

2012 Editorial Profile: Grain & Feed Milling Technology Each issue of GFMT will contain: Book Reviews > The Global Miller > People ISSUE 1 January-February

ISSUE 2 March-April

ISSUE 3 May-June

Editorial: 16/12/2011

Editorial: 22/2/2012

Editorial: 20/4/2012

Advertising: 26/1/2012

Advertising: 27/3/2012

Advertising: 25/5/2012

Rice & Pasta Milling

Supply Chain Issues

Mycotoxins & Pest control

Feed Technology

Moisture Control

Hammer Mills & Grinders

NIR & Other Analysers

Food Technology

Storage & Handling in the Mill

Heat Treatment for Flour

Size Reduction Technology

Preservatives

Additives/Enzymes

Mould Inhibitors

Commodities Report Emphasis

Wheat

Oilseeds

Coarse Grains

Bulk Grain Handling Focus

Storage

Editions

Deadline

Issue Focus:

Nutritional Update

Special Promotional Opportunities Events Focus: Distribution & Show Wrapper Opportunities

Handling/Weighing Product Showcase

GEAPS Exchange 2012 3rd - 6th March 2012 Minneapolis, USA AgraMe 2012 1st - 3rd March 2012 Dubai, UAE

IGC Grains Conference 2012 London, UK Cereals 2012 Lincolnshire, UK

ISRMAX Asia 2012 29th - 31st August 2012 Bangkok, Thailand

IAOM 116th Annual Conference & Expo 7th -11th May 2012 Washington, USA Ildex Vietnam 2012 22nd - 24th March 2012 Ho Chi Minh City, Vietnam

14 Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

ISSUE 4 July-August

ISSUE 5 September-October

ISSUE 6 November-December

Editorial: 20/6/2012

Editorial: 24/8/2012

Editorial: 24/10/2012

Advertising: 26/7/2012

Advertising: 26/9/2012

Advertising: 27/11/2012

Health & Safety in the Working Environment

Packaging & Labelling

Cereals

Feed Technology

Expanders & Extruders

Managing Maintenance

Roller Mills & Crumblers

Food Technology

Coolers/Driers

Quality Control & Grading

Food Extrusion

Binders

Probiotics

Enhancers

Protein Sources

Energy Sources

Others

Editions

Deadline

Issue Focus:

Nutritional Update Commodities Report Emphasis Bulk Grain Handling Focus Special Promotional Opportunities Events Focus: Distribution & Show Wrapper Opportunities

Transportation 2013 Events Planner

VIV China 2012 23 - 25th September 2012 Beijing, China

Company Profiles

EuroTier 2012 13th - 16th November 2012 Hannover, Germany

FIGAP/VIV Mexico 2012 17th – 19th October 2012 Guadalajara, Mexico

For information regarding editorial please contact Martin Little Tel: +44 1242 267707

Email: martinl@gfmt.co.uk 15

Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

RATES & details

ADVERTISING RATES: INTERNATIONAL MILLING Directory The prices below apply to The International Milling Directory 2012/13 Advert size

Placement

Price £UK

Profile Pages

Appear in the equipment guides section, double-page spread

£2,300

Full Page

Can be placed anywhere in the print edition

£3,636

Half Page

Can be placed anywhere in the print edition

£1,997

Quarter Page

Can be placed anywhere in the print edition

£1,272

Eighth Page

Can be placed anywhere in the print edition

£920

Published in print one edition per year. Updated online 24/7 at www.internationalmilling.com

Profile page 304mm x 214mm Designed in house with supplied materials + 3mm bleed on all edges

Full page 152mm x 214mm + 3mm bleed on all edges

Half page horizontal

Half page vertical

Quarter page standard

Quarter page horizontal

152mm x 107mm

76mm x 214mm

85mm x 137mm

152mm x 50mm

Mechanical details Advertising materials can be supplied by email in digital formats such as InDesign, Photoshop or as a high-resolution pdf. We also have ftp access available for larger files.

• All fonts and graphics must be included with open files • Embedded fonts in pdfs • All images in CMYK (spot colour can be arranged at extra cost) • Request our print preferences for creating pdf files • We cannot guarantee colour calibration • All images must be supplied at 300 dpi plus

16 Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

Web advertising http://www.internationalmilling.com The IMD website is the fully interactive and searchable database for the global milling industries.

We have several options available that will allow your company to gain a higher level of exposure.

Size

Location

Site banner (760px by 95px)

Appears on over 600 IMD pages

£4,025

Quad banner (225px by 70px)

Appears on pages with your listing

£1,781

Online logo Deep link logo

Price UK£

Appears on your company page Appears on your listed items

£220 £80

Site banner (760px by 95px) Appears at the top of a web page. Only one site banner is available Quad banner (225px by 70px)

Site banner Your banner advertisement will be displayed at the top of all Products & Services pages (appearing on over 600 pages).

Standard banner sizes are 760x95 pixels we can also accept 468x60 or 510x66 pixels Quad banner A quad banner advertisement will appear in the left hand column on all the sub-category listings pages you have selected in your online entry.

Online logo The online logo appears on your company information page.

Deep links The IMD website offers you the opportunity to add links to any web page, directly from the Products & Services listing of your choice, enabling more traffic to be driven directly to the relevant page on your website.

Product and services banners You can buy a banner that will appear above a product or services heading of your choice (we use the existing IMD headings). Anyone searching for a particular product will see your banner, which links directly to you listing.

Company logo This will appear at the top of your company listing and will also be linked to your website or url of choice.

Company synopsis You can place a two paragraph description of your company and its products using as many hyperlinks as you wish and also a QR code to link to videos or presentations.

Please call for more information!

Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

17

RATES & details

ADVERTISING RATES: International Aquafeed and Grain & feed Milling Technology The prices below apply to International Aquafeed and Grain & Feed Milling Technology magazines in 2012.

Advert size

Price £UK

Double Page

£4,083

Full Page

£2,926

Mini Page

£2,162

Half Page

£1,637

Third Page

£1,109

Quarter Page

£898

Eighth Page

£656

Placing a display advertisement in either GFMT and/or IAF delivers more than it has in the past due to the online, web and digital options that Perendale has now made available.

Please call our sales team for details on our distribution developments to see how we can help you ‘market’ your advertisement and deliver the best return for your budgeted spend within our sector.s. Our team will be happy to make a tailor made package for you.

GFMT and IAF are published six times per year each. Advertisers are encouraged to place more than one advertisement per issue to take advantage of our ‘reach’ based on our unique content distribution strategy!

210mm by 297mm + 3mm bleed on all edges

Full page

Mini page

Half page horizontal

Half page vertical

One third horizontal

130mm by 180mm

190mm by 132mm

90mm by 270mm

190mm by 73mm

One third vertical

Quarter page horizontal

Quarter page standard

Quarter page vertical

Eighth page

60mm by 270mm

190mm by 58mm

90mm by 132mm

47mm by 270mm

90mm by 58mm

Mechanical details Advertising materials can be supplied by email in digital formats such as InDesign, Photoshop or as a high-resolution pdf. We provide ftp access for larger files.

• All fonts and graphics must be included with open files • Embedded fonts in pdfs • All images in CMYK (spot colour can be arranged at extra cost) • Request our print preferences for creating pdf files • We cannot guarantee colour calibration • All images must be supplied at 300 dpi plus Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

18

Additional advertising opportunities Premium positions attract an additional charge

£287

Product Showcase

£345

Classified - Standard size: 42mm by 40mm (other sizes available, please call for information)

£621

2013 Events Planner - Size 841mm by 594mm

£600

Web advertising http://www.aquafeed.co.uk Our magazines are a regular reference point for our readers and others interested in the industry in general.

We are now hosting more content on the websites than ever before and as a result we are driving more visitors to the site in addition to visiting our various online platforms.

6 months

12 months

Size

Location

Page banner (760px by 95px)

Home page

£1,364

£2,338

Normal page

£1,225

£1,852

Home page

£1327

£2,355

Normal page

£1,247

£2,142

Home page

£945

£1,781

Normal page

£807

£1,364

http://www.gfmt.co.uk

Page Tower (260px x430px) Page Quad (260px x 75px)

Page banner (760px by 95px) Page Tower (260px by 430px)

Page Quad (260px by 75px)

BIG

A THANK YOU Additional advertiser benefits In recognition of your support, we are rewarding all our 2012 advertisers spending over UK£15,000 with us in one of our titles (GFMT, IAF and/or IMD), the following services free-of-charge: • One blog per month, in either The Global Miller and/or the Aquaculturalists, from information supplied. (Our blogs are read by over 30,000 industry followers each month) • We will place and manage QRs against your press releases and other published materials (that can be re-pointed to up-to-date urls at any time) • Receive multiple magazines of each edition your advertisement appears (up to a maximum of 10) mailed to one address • Have your advertisement placed in our online Show Preview-Reviews and on the Show Wrappers for each of the shows your company exhibits at in 2012 19 Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk

Contact us For more information about advertising in Perendale Publishers publications, please contact our friendly sales team EDitorial manager

International Sales Team

MARTIN LITTLE

Caroline Wearn Tel: +44 1242 267700 Email: carolinew@perendale.co.uk

Tel: +44 1242 267700 Email: martinl@perendale.co.uk Circulation Manager

Lee Bastin

Tuti Tan

Tel: +44 1242 267700 Email: leeb@perendale.co.uk

Tel: +44 1242 267700 Email: tutit@perendale.co.uk Design Manager James Taylor Tel: +44 1242 267700 Email: jamest@perendale.co.uk

Perendale Publishers Ltd 7 St George’s Terrace St James’ Square Cheltenham GL50 3PT United Kingdom Tel: +44 1242 267700 Fax: +44 1242 267701 Email: info@perendale.co.uk Web: www.perendale.co.uk

20 Perendale Publishers Ltd, 7 St George’s Terrace, St James’ Square, Cheltenham, Gloucestershire, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Website www.perendale.co.uk