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Contents VIV world standard for top quality in innovative animal protein production VIV and food safety 8
VIV/ILDEX INDIA : KEY FACTS When is VIV/Ildex India? Where will the event be held?
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EXHIBITOR INFORMATION Exhibitor List Provisional Floor Plan
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Visitor information VIV world standard for top quality in innovative animal protein production VNU Exhibitions Europe, part of Royal Dutch Jaarbeurs, is active organizing trade shows in the field of intensive animal farming for many years and has achieved a high international standard with the exhibition brand VIV. The exhibition program of VIV typically includes companies active in feed milling and supplying feed milling equipment, animal feed and feed additives, animal health products, breeding and housing, meat products, meat processing, packaging and logistics and other services related to the animal protein production industry. VIV started as a vertical trade fair meaning that the entire process, from feed milling equipment to genetic basic material to ready-made end products, is on display. Moreover, VIV expanded even further with the increasing demand for sage and value-added products.
VIV through the years 1960s - The VIV-story starts in the 1960s, when agricultural companies in the Netherlands began to specialise in arable farming, milk production and cattle production, which led to the development of intensive livestock production. In 1970, the Dutch compound feed industry and the Ministry of Agriculture launched a pig-farming fair, which Royal Dutch Jaarbeurs later combined with its fair for show-poultry. As a result of the intensification of pig and poultry farming, in 1978, the joint event was named ‘the trade fair for intensive animal farming’ (Vakbeurs Intensieve Veehouderij - VIV). Since 1986, the fair has been called VIV Europe in order to emphasize its international scope.
Innovative The ‘I’ in VIV has been changed to ‘Innovative’ since more and more innovation instead of intensification characterized the Dutch animal husbandry. Nowadays VIV is recognized as a brand name among international target groups; a world standard for top quality in innovative livestock production. VIV Europe has more than 600 exhibitors from 40 countries and is visited by 20.000 trade visitors from 130 countries.
VIV through the years VIV Asia - When during the 80’s and 90’s animal protein production spread further across Europe and other parts of the world, Dutch companies were increasingly targeting these new production areas. Royal Dutch Jaarbeurs was a pioneer in these international developments. Together with the world-wide expansion of intensive animal farming VIV developed in to the trade fair for international suppliers and purchasers in the field. In 1986 and 1989, VIV was staged in Tokyo, but a move to the more centrally-located Thailand proved to be the better choice for VIV Asia. In 1993 Royal Dutch Jaarbeurs and the National Convention Centre Management & Development Co. Jointly organized the first real VIV Asia in the Queen Sirikit National Convention Centre in Bangkok. Strong population growth and increasing purchase power proved to be strong growth drivers for VIV Asia. Nowadays the show is regarded as the point of reference for the complete animal protein production industry in Asia. With more than 700 exhibitors and steady growth the platform is considered a must for all professionals involved.
VIV through the years VIV Turkey - At the end of the 80’s Turkey was rising as a growing producer and consumer of poultry meat and was, with its central location for Eurasian business, a logical choice to expand VIV. Together with a Turkish show organzier VIV Turkey Poultry was launched and has developed since in a stable trade exhibition for the region. The show is the only VIV under a license agreement and full management is in hands of Turkish exhibition organiser HKF.
Perendale Publishers - Event Preview/Review of VIV/ILDEX India 2012
VIV China In 2000 the first VIV China was organized. It was, and still is, a joint venture of the Chinese National Animal and Veterinary Service (CNAVS) and VNU Exhibitions Europe. As expected in a fast growing economy also VIV China experienced steady growth. Among many local competitors VIV China has established itself to be the only international trade show in animal husbandry in China.
VIV Russia In the beginning of the century the Russian economy began to grow rapidly again after the crisis at the end of the 90’s. A strong emphasis from central government on self-sufficiency for the Russian meat industry proved fertile ground for VIV Russia. Starting in 2004 this VIV show quickly became a point of reference for the Russian meat industry. In 2011 the fifth edition of VIV Russia will take place and it is the biggest in size and numbers of exhibitors so far.
VIV India Another potential giant emerged with India. Its huge population and growing middle class will change consumption patterns in this continent within a continent. VIV India has been organized twice and joined forces with another Indian trade show Ildex to present one united trade platform in India for 2012.
VIV America Latina After several VIV editions in Brazil at the end of the 90’s with limited success, a new platform was decided to take place for the Spanish speaking part of the industry. Mexico is an important producer and consumer of poultry meat and eggs, pork and beef. Besides it is a major player in the international compound feed industry. So the first VIV America Latina took place, again with a local partner, in Guadalajara, Mexico in 2010.
Partners and media With 7 VIV exhibitions all over the world VIV trade exhibitions are recognized for high trade quality in the professional industry. With over a 1,000 international companies exhibiting and visitors from over 140 countries the VIV-shows are also considered as very international. VIV works with local partners to guarantee satisfaction of local market needs and top quality service and VIV has relations with trade media and representatives all over the world to promote the VIV-shows.
Fish products VIV’s central theme remains the conversion of vegetable products in to animal protein, primarily in the form of meat and eggs. But the growing economies of the world are also responding to an increasing demand for fish products. Especially in Asia this development is reflected and accelerated at the VIV trade shows. Feed to Meat Consumer attitude and behaviour towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store. Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled. To stay current with these developments, today’s meat business is about improving: • yield • quality • hygiene • traceability • portioning • performance • profitability • efficiency • transparency Meat producing and – (further) processing companies adapt and improve their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.
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Visitor information VIV and food safety Over 30 years ago VIV started as a concept for animal production in poultry and pigs and became an innovator on the subject. Recently, VIV stretched its profile and shaped it to today’s requirements on meat safety. The concept is called Feed to Meat and involves all sectors in the meat production chain. Animal feed production and further meat processing will be added to the exhibition profile. As a result VIV India will become a platform where all participants in animalproduction can work together to provide the guarantees consumers are demanding.
Perendale Publishers - Event Preview/Review of VIV/ILDEX India 2012
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VIV/ILDEX INDIA : KEY FACTS When is VIV/Ildex India? February 22-24, 2012
Where will the event be held? Bangalore International Exhibition Centre (BIEC) 10th Mile, Tumkur Road, Madavara Post, Dasanapura Hobli, Bangalore 562 123, INDIA
Perendale Publishers - Event Preview/Review of VIV/ILDEX India 2012
EXHIBITOR INFORMATION Provisional Floor Plan
Provisional Floorplan Victam / FIAAP / GRAPAS Asia 2012 Location reservations may be subject to change.
↑
C007 3x4 C005
D005 D003 3x4
D001
C015
D007
C085 3x4
C065
C051
C031
C061
D025
C095
C071 C083
C041
4x4 C021
To Beverage Area & Technical Seminars
D013
C055
C033 C011 4x6
D011
C035
C025
C003 C001
D009 3x4
D027
C115
C093 C103 C111
C091
C081
D029
D033
D039 6x3
8x6
D041
C135
C155
C175
C185
C131
C151
C171
C181
= Available C197 3x4 C195 C193
C121
= Reserved
= Option
C191
= Reserved B009
B119 3x6
B059 B067
B037 B047
B017 B027
B097
B107
B007 B005 B003 B001
B015 B025
B035 B045
B013 B023
B071
B093
B053 B063
B031
B011
6x3
B055 B065
B033 B043
B159
B117 B127
B103 3x6
B091
B051
B115 B125 3x6 3x6
B155 B165
B131
B113 B123 B111
A019
6x3
B177
B175 B173
B153 B163
5x3
B151 6x4
B171
A159
A099
A009
Exhibitor List A029 5 x3 A005 A003 5x3 A001 3x4
A157
A017 5x6 A071
A031
A015 5x5
A023
A011
A021
A095 A105
A111
A155 A153
7x6 A041
A151
A091
↑
↑
Entrance
Entrance
No. Company
Country Sector
1
India
Alltech
A131
Feed
Booth D010
2
Animal Supplement
Thailand
Health
F012
3
Asian Agribusiness
Singapore
Knowledge
E060
4
Beijing Enhalor
International
Tech
China Feed
5
Bentoli
Singapore
Feed
E011
6
Bruker Optics
India
Health
F059
7
CIMIE
China
Knowledge
F060
8
Dilipkumar & Co
India
Health
F050
9
DSM
India
Feed
C040
10
Hester Bioscience
India
Health
A021
11
Himalaya
India
Health
D004
12
ICC
Other
Feed
D026
13
Indian Herbs Overseas
India
Feed
D065
14
Indian Trading Bureau
India
Feed
C026
15
Ingesta
Spain
Feed
B067
16
Interdamo
Italy
Health
B078
17
Jarvis
India
Slaughter
C060
18
Jefo
India
Feed
F024
19
Jiangsu SEL Biochem
China
Feed
20
Kemin Industries South Asia
India
Feed
B010
21
Meyn Food Processing Technology
Netherlands
Slaughter
D059
22
Natural Herbs
India
Feed
E020
23
Natural Remedies
India
Feed
D025
Perendale Publishers - Event Preview/Review of VIV/ILDEX India 2012
Preliminary floorplan. The reserved positions indicated on this floorplan are subject to change at the discretion of the organiser unless the positions are confirmed in writing by the organiser and payment in full is received by the required date(s). All dimensions are in meters.
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NB Group
China
Feed
A063
25
Neospark Drugs and Chemicals
India
Health
E027 A005
26
P.P.F.
Thailand
Housing
27
Provimi
India
Feed
E040
28
Rossari Biotech
India
Feed
D048
29
Sumitomo Chemical Singapore
Japan
Feed
E026
30
Supreme Equipment
India
Equipment
D031
31
Tex Biosciences (P)
India
Feed
D034
32
Texha
Other
Housing
A026
33
Varsha Group
India
Health
A011
34
Wawasan
Malaysia
Feed
A035
35
West Bengal Chemical Industries
India
Health
E035
36
Zucami
Netherlands
Housing
No.
Company
Country
Sector
B004 Booth
1
Advanced Biotechnologies
India
Feed
F041
2
Astino
India
Housing
C044
3
Boehringer Ingelheim
India
Health
F038
4
Biemmedue
Italy
Equipment
C066
5
Buhler
Netherlands
FCI 2012
B026 E064
6
Buildtek
Thailand
Housing
7
eFeedlink
Singapore
Knowledge
8
Du
Pont
Singapore
F056 Health
9
Jubilant
India
Feed
B090
10
Khare Group
India
FCI 2012
C047
11
Kutlusan
Turkey
Housing
12
Lohmann
Thailand
Health
E042
13
MBD Nitra
Slovakia
Equipment
B059
14
Moba
Netherlands
Eggs
15
Muyang
China
FCI 2012
16
Nurture Biotech
India
Feed
C075
17
Olmix
India
Feed
D020
D040
18
PAP
England
Knowledge
19
Pfizer
India
Health
20
Pic Bio
Japan
Feed
F028
21
PTN
Netherlands
FCI 2012
C049
22
R.K. Biofeed Machines
India
FCI 2012
23
Roxell
Belgium
Housing
24
Stork Marel
Netherlands
Processing
25
Techno Poultry
Italy
Housing
26
Tuflex
India
Housing
27
Val Products
India
Housing
28
Vetoquinol India Animal Health
India
Health
29
Vetsfarma
India
Health
A047
30
V.H. Group
India
Feed
C010
11
F064 D060
D049 E032
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