Perfectly Southern Brochure

Page 1

Fresh Fried Chicken Program

MAY 2020


INTRODUCTION Performance Foodservice proudly presents its C-Store chicken program in Perfectly Southern™ Fresh Fried Chicken. We are using our experience in distribution of chicken to customers in markets across the country to create the best in class fresh fried chicken program. We’ve developed an incredible proprietary chicken breading in Original and a Hot & Spicy variety as well as a cornmeal‑based Fish Fry Breading, Jambalaya/ Dirty Rice Mix and Dipping Sauce Cups in the Perfectly Southern Brand. These products are the foundation of the program. We incorporate a list of required exclusive branded products crossing all day parts. A majority of the sides items in the program are our established and trusted branded products such as West Creek® Hwy 40 Fries, Heritage Ovens® Biscuits and Brilliance® High Oleic Soy Oil with Plenish® Soybeans. As a licensee of the Perfectly Southern™ Fresh Fried Chicken program, operators have access to high-quality branded products and sales and marketing support. There are no franchise fees, low startup costs and ongoing support of experts in fresh fried chicken and working with C-stores. This program is ideal for convenience stores, arenas and ball parks, recreation and bowling alleys, food trucks, amusement parks and more. Licensees of the Perfectly Southern™ program instantly become a part of a national brand and the brand recognition that an operator will not have with a standalone operation.


PROGRAM FEATURES • No franchise fees • Fresh CVP Chicken or IQF chicken – 8-piece bone in chicken; tenders and wings available • Complete portfolio of high-quality products for all day part menus available • Sales and marketing support • Training support • Menu boards & indoor and outdoor POS merchandising • Access to equipment consultation for preparation, frying and storage


PROGRAM COMPONENTS The Perfectly Southern™ Fresh Fried Chicken Program is based on our exclusive brands. Perfectly Southern™, West Creek®, Silver Source®, Heritage Ovens®, Nature’s Best Dairy® and Brilliance® make up the all-star lineup of products that a licensee is required to use in the program. The operator also has the flexibility to use up to 10% of products outside the required products listed in this document. This gives the operator some flexibility while maintaining the consistency of the Perfectly Southern™ brand products and product quality across the country. All Perfectly Southern™ branded items are available for order through Performance Advantage (PA). The beauty of the Perfectly Southern™ Program is that a majority of PFG-branded products are already stocked by a majority of our OpCos. OpCos should work with their account representatives and local brokers to bring in other required program items. A list of optional program components is provided — noted as Bolt On Products in the following lists. However, OpCos have the flexibility to recommend the best items for each operator’s needs. The following pages include a list of items in the program. Required items are in bold.


PROGRAM COMPONENTS Original Breading Perfectly Southern™ Fresh Fried Chicken Original Breading is bleached, enriched flour mixed with a blend of salt, herbs and spices, onion powder, garlic powder and natural flavors. Some call it a savory blend or a Perfectly Southern blend, but we call it delicious! Ideal for bone-in-chicken, boneless chicken tenders, gizzards, livers, chops, beef, and vegetables. Available in 1/25-lb. bag. Hot & Spicy Breading Perfectly Southern™ Fresh Fried Chicken Hot & Spicy Chicken Breading is the perfect seasoned flour coating for bone-in-chicken, boneless chicken tenders, gizzards, livers, chops, beef, and vegetables. Salt, herbs and spices, onion powder, garlic powder and natural flavors give Perfectly Southern™ Hot & Spicy Breading just the right combination of savory and heat for a flavor that keeps customers coming back for more. Available in 1/25-lb. bag. Fish Fry Breading Made with a yellow corn flour, cornmeal, enriched wheat flour, salt, garlic powder, onion powder and a blend of spices, Perfectly Southern™ Seasoned Fish Fry Breading is ideal for catfish or shrimp. Coat just before frying, Perfectly Southern™ Seasoned Fish Breading cooks up light, crispy and golden brown. Available in 2/5-lb. bags per case. Jambalaya/Dirty Rice Mix Perfectly Southern™ Jambalaya/Dirty Rice Mix is a true Southern Cajun recipe with all the seasoning and flavor you would expect to taste in a Southern inspired Cajun Jambalaya/Dirty Rice Mix. Each one-pound bag contains rice and the perfect amount of seasoning. Just add 3lbs of chicken, shrimp or sausage for the Jambalaya or 3-lbs. of ground meat for the Dirty Rice to yield a half size steam pan. Perfectly Southern™ Jambalaya/Dirty Rice Mix is simple to prepare and makes the perfect side dish. Available in 12/1.5-lb. bags per case.


PROGRAM COMPONENTS Perfectly Southern™ Perfect Sauce The ‘perfect’ sauce for chick’n dippin’, Perfectly Southern™ Perfect Sauce is a combination of mayonnaise, ketchup, Worcestershire and seasonings blended into creamy savory sauce. Comes packed in 100/1.5-ounce containers with foil, peel-back lids. Perfectly Southern™ Honey Mustard Sauce This classic yellow honey mustard sauce provides just the right blend of sweet and tart for a delicious dipping experience. Comes packed in 100/1.5-ounce containers with foil, peel-back lids. Perfectly Southern™ Honey BBQ Sauce This sweet and spicy BBQ sauce has a rich flavor and a little kick of spice to keep things interesting. This is one of the favorite sauces in the all-star lineup. Comes packed in 100/1.5-ounce containers with foil, peel-back lids. Perfectly Southern™ Ranch Sauce Ideal for Perfectly Southern™ Fresh Fried Hot & Spicy Chicken Tenders, the flavorful mayonnaise, buttermilk, onion, garlic and chive combination of Perfectly Southern™ Ranch Sauce is a great match for cutting the heat of a spicy chicken tender and makes a great sauce for dipping fries, corn or wings.

Comes packed in 100/1.5-ounce containers with foil, peel-back lids. Perfectly Southern™ Cocktail Sauce This classic Southern-style cocktail sauce with horseradish, lemon and herbs is ideal for shrimp and catfish. This is a great sauce to round out the portfolio of Perfectly Southern™ Dipping Sauces. Comes packed in 100/1.5-ounce containers with foil, peel-back lids.


PROGRAM COMPONENTS CONT. ORDER GUIDE CORE CHICKEN PROGRAM IS REQUIRED TO PARTICIPATE AS PERFECTLY SOUTHERN™ FRESH FRIED CHICKEN Product Required, Suggested or Program Optional Code

ONE REQUIRED. PARTICIPANT HAS CHOICE OF THESE SKUS

ONE REQUIRED. PARTICIPANT HAS CHOICE OF THESE SKUS

Item#

Brand

Pack Size

CHICK

533067

BRILLIANCE

1/35LB

OIL SOY FRY CLR LQD W/PLENISH

CHICK

600813

BRILLIANCE

1/35LB

OIL SOY FRY CLR LQD W/PLENISH

CHICK

887530

SILVER SOURCE

CHICK

887534

SILVER SOURCE

CHICK

255314

TYSON

CHICK

349716

SILVER SOURCE

CHICKEN 8 PC MAR & TRMD CVP, 8 BAGS OF 2 16/2.75 # AVG. HEAD 2.5‐2.75 LB CHICKEN 8 PC MAR & TRMD CVP, 8 BAGS OF 2 16/3# AVG. HEAD 3.25‐3.5 LB LB CHICKEN 8 PC MAR CVP RAW, FRESH, 18% 14/3.5# AVG. MARINADE 16/3.5# AVG. CHICKEN 8 PC MAR F&T UNTRMD CVP

CHICK

468965

SILVER SOURCE

4/10 LB

CHICK

625670

ARGO SUPER

8/5#

CHICK

373795

WEST CREEK

4/10 LB

REQUIRED

CHICK

618588

PERFECTLY SOUTHERN

1/25 LB

REQUIRED

CHICK

618589

PERFECTLY SOUTHERN

1/25 LB

REQUIRED

CHICK

617137

PERFECTLY SOUTHERN

100/1.5 OZ

RANCH DIPPING SAUCE CUPS

REQUIRED

CHICK

617139

PERFECTLY SOUTHERN

100/1.5 OZ

HONEY BBQ DIPPING SAUCE CUPS

REQUIRED

CHICK

617140

PERFECTLY SOUTHERN

100/1.5 OZ

HONEY MUSTARD DIPPING SAUCE CUPS PERFECTLY SOUTHERN "PERFECT SAUCE" DIPPING CUP

ONE REQUIRED. PARTICIPANT HAS CHOICE OF THESE SKUS

REQUIRED

*

CHICKEN BRST TNDR B/S CLIPPED JUMBO CHICKEN TNDR MEDIUM IQF CHICKEN TNDR MED CLIPPED CVP PERFECTLY SOUTHERN SEASONED FLOUR ORIGINAL PERFECTLY SOUTHERN SEASONED FLOUR HOT & SPICY

CHICK

617142

PERFECTLY SOUTHERN

100/1.5 OZ

REQUIRED

CHICK

579670

WEST CREEK

6/5 LB

HIGHWAY 40 FRIES

REQUIRED

CHICK

575896

WEST CREEK

6/5 LB

BABY JO‐JO WEDGES

HERITAGE OVENS

6/20CT

BISCUIT BUTTERMILK 3.23 IN FZ

CHICK

ONE REQUIRED. PARTICIPANT HAS CHOICE OF THESE SKUS

MAY 2020

Description

CHICK

433203

HERITAGE OVENS

6/36CT

CHICK

857645

HERITAGE OVENS

192/0.75OZ

REQUIRED TILL JULY 2020

CHICK

3512

REQUIRED TILL JULY 2020

CHICK

3525

REQUIRED TILL JULY 2020

CHICK

3515

PACKER (Temporary SKU) PACKER (Temporary SKU) PACKER (Temporary SKU)

BISCUIT DGH BUTTERMILK 2.25 OZ ROLL DNR WHI PARKERHOUSE STYLE

250

FAST TOP SNACK BOX 7x4.25x2.75 RED/WHITE CHECK 3512

125

BARN BOX 9.5x5x5 RED/WHITE CHECK 3525

250

FAST TOP DINNER BOX 9x5x3 RED/WHITE CHECK 3515

REQUIRED AFTER JULY 2020

CHICK

3561

PERFECTLY SOUTHERN

250

FAST TOP SNACK BOX WITH PERF.SOUTHERN LOGO 7x4.25x2.75

REQUIRED AFTER JULY 2020

CHICK

3563

PERFECTLY SOUTHERN

125

BARN BOX WITH PERF.SOUTHERN LOGO 9.5x5x5

REQUIRED AFTER JULY 2020

CHICK

TBD

PERFECTLY SOUTHERN

250

FAST TOP DINNER BOX WITH PERF.SOUTHERN LOGO 9x5x3

SUGGESTED

CHICK

887504

*Required if including the Seafood Bolt-On program.

SILVER SOURCE

4/10 LB

CHICKEN LIVER RAND CVP


PROGRAM COMPONENTS CONT. SUGGESTED

CHICK

616092

ARO SUPER

SUGGESTED

CHICK

876422

GRANDMA'S

SUGGESTED

CHICK

157194

NATURES BEST DAIRY

4/10#

CHICKEN WING IQF 1ST & 2ND JOINT

1/10lb

COLESLAW CLASSIC TFF

720/5gm

BUTTER WHIPPED CUP 90 CT/LB TFF

Any of the "Bolt On" programs listed below are available to the Participant. Only the items listed within each "Bolt On" are eligible for Perfectly Southern Fried Chicken™

SEAFOOD BOLT ON IS AN OPTION TO COMPLEMENT SALES OF CORE CHICKEN PROGRAM Product Required, Suggested or Optional

Program code

Item#

Brand

Pack Size

REQUIRED

SEABO

617141

PERFECTLY SOUTHERN

100/1.5 OZ

ONE REQUIRED. PARTICIPANT HAS CHOICE OF THESE SKUS

SEABO

316322

WEST CREEK

4/5 LB

Description

COCKTAIL SAUCE CUP HUSHPUPPY ONION BAKEABLE

PORK BBQ BOLT ON IS AN OPTION TO COMPLEMENT SALES OF CORE CHICKEN PROGRAM Product Required, Suggested or Optional

REQUIRED

Program code

Item#

Brand

Pack Size

PORBO

857643

HERITAGE OVENS

64 CT

GRANDMA'S

1/10lb

484738

WEST CREEK

2 / 1 GAL

REQUIRED

PORBO

REQUIRED

PORBO

Description

5" JUMBO SLICED HAMBURGER BUN COLESLAW SAUCE BBQ MOONSHINE

SIDE DISH BOLT ON IS AN OPTION TO COMPLEMENT SALES OF CORE CHICKEN PROGRAM Product Required, Suggested or Optional

MAY 2020

Program code

Item#

Brand

Pack Size

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

874345

WEST CREEK

4/96OZ

MACARONI & CHEESE TRDTNL

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

991960

WEST CREEK

12/2 LB

GREENS COLLARD IQF

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

863505

WEST CREEK

6/#10

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

316322

WEST CREEK

4/5 LB

HUSHPUPPY ONION BAKEABLE CORN COBBETTE 3"

Description

GREEN BEANS

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

993305

WEST CREEK

1/96 CT

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

611494

WEST CREEK

4/4LB

GRITS CRMY

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

611496

SWEET ENCORE

4/2LB

SAUCE FOR BREAD PUDDING

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

611515

SWEET ENCORE

4/4LB

PUDDING BREAD COMPLETE KIT

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

611498

WEST CREEK

4/4LB

BEAN RED W/ANDOUILLE SAUSAGE FZ

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

611511

WEST CREEK

4/4LB

BISQUE CRAWFISH CRAB & CORN

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

611518

WEST CREEK

4/4LB

CHICKEN AND SAUSAGE JAMBALAYA

PARTICIPANT HAS CHOICE OF THESE SKUS

SIDBO

611521

WEST CREEK

4/4LB

CHICKEN AND ANDOUILLE GUMBO


PROGRAM COMPONENTS CONT. DESSERT BOLT ON IS AN OPTION TO COMPLEMENT SALES OF CORE CHICKEN PROGRAM Product Required, Suggested or Optional

Program code

Item#

Brand

REQUIRED

DESBO

570247

LONE STAR

60/3oz

PIE FRIED APPLE

REQUIRED

DESBO

284004

HOLLYRIDG

12/10 ct

PIE FRIED APPLE

SUGGESTED

DESBO

258336

LONESTAR

60/2.8oz

PIE FRIED PEACH

Pack Size

Description

BREAKFAST BISCUIT SANDWICH ENTREE IS AN OPTION TO COMPLEMENT SALES OF CORE CHICKEN PROGRAM Product Required, Suggested or Optional

Program code

Item#

Brand

Pack Size

REQUIRED

BRKBO

434559

NATURES BEST DAIRY

140/1.5OZ

REQUIRED

BRKBO

266365

WEST CREEK

2/150CT

BACON SLCD REG FC

REQUIRED

BRKBO

381318

WEST CREEK

96/2 oz

SAUSAGE PATTY CNTRY BLEND

REQUIRED

BRKBO

549012

NORTHLAND STAR

4/5 LB

CHEESE AMER SL YLW 120 CT EZ PEEL

REQUIRED

BRKBO

416737

WEST CREEK

6/5 LB

HASHBROWN FORMED OBLONG

SUGGESTED

BRKBO

259357

WEST CREEK

200/9GM

HONEY PACKET

SUGGESTED

BRKBO

873936

WEST CREEK

6/104OZ

GRAVY SAUSAGE CNTRY STYLE RTU

Description

EGG PATTY SCRMBLD FOLDED SQ IQF

PARTICIPANT will use Chicken Tenders and Chicken Breader mix (Original or Hot/Spicy) that’s part of CORE CHICKEN PROGRAM to menu a Chicken Breakfast Sandwich

PARTICIPANT WOULD USE ONE OF THESE REQUIRED SKUS FROM THE CORE CHICKEN PROGRAM.

CHICK

433203

HERITAGE OVENS

6/36CT

Item#

Brand

Pack Size

BISCUIT DGH BUTTERMILK 2.25 OZ

PACKAGING RECOMMENDATIONS Product Required, Suggested or Optional

MAY 2020

Program code

Description

OPTIONAL

PKG

540463

FIRST MARK

1/1000CT

BLACK PS MW FORK

OPTIONAL

PKG

540467

FIRST MARK

1/1000CT

BLACK PS MW KNIFE

OPTIONAL

PKG

253853

FIRST MARK

10/250CT

CUP PORTN 2 OZ BLK

OPTIONAL

PKG

253852

FIRST MARK

10/250CT

CUP PORTN 2 OZ TRNSLCNT

OPTIONAL

PKG

253861

FIRST MARK

20/125CT

CUP PORTN 4 OZ TRNSLCNT

OPTIONAL

PKG

437610

SILVER SOURCE

6/467 CT

DINNER NAPKIN 1/6F 2 PLY WHITE

OPTIONAL

PKG

157547

FIRST MARK

OPTIONAL

PKG

157551

FIRST MARK

6/500 CT

FOIL SHEET INTERFOLD 9X10.75

OPTIONAL

PKG

253857

FIRST MARK

20/125CT

LID PORTN CUP CLR 1.5‐2.5 OZ

1/500FT ROLL FOIL ROLL 64 GAUGE 18"

OPTIONAL

PKG

253865

FIRST MARK

20/125CT

LID PORTN CUP CLR 3.25‐5.5 OZ

OPTIONAL

PKG

875084

FIRST MARK

12/334 CT

NAPKIN DNR 17X17 WHI 1/4 PLY 12.75 X 16.25

OPTIONAL

PKG

540469

FIRST MARK

1/1000CT

SPOON MW BLK PS

OPTIONAL

PKG

541855

FIRST MARK

1/1000CT

TOWELETTE MOIST LEMON SCENT IW 4.75X6.25


PROGRAM COMPONENTS CONT. WET AND DRY CONDIMENT RECOMMENDATIONS Product Required, Suggested or Optional

Program code

Item#

Brand

Pack Size

Description

OPTIONAL

COND

259357

WEST CREEK

200/9 GM

HONEY PACKET

OPTIONAL

COND

4136

WEST CREEK

200/4 GM

JUICE LEMON PACKET TFF

194580

WEST CREEK

1000/9 GM

439656

DELECTABLES

24/14OZ

KETCHUP FCY RED SQUEEZE BOTTLE

KETCHUP FCY PACKET FOIL

COND

467755

DELECTABLES

16/20OZ

KETCHUP SQUEEZE UPSIDE DN

COND

194581

WEST CREEK

500/5.5 GM

COND

463302

DELECTABLES

12/9OZ

COND

194582

WEST CREEK

500/9 GM

MAYO PACKET

COND

194583

WEST CREEK

500/12 GM

MAYO PACKET

SUGGESTED

COND

28307

HEINZ

500/9 GM

RELISH SWEET PACKET TFF

SUGGESTED

COND

194597

WEST CREEK

500/3 GM

SAUCE HOT PACKET

OPTIONAL

COND

544040

DELECTABLES

48/4OZ

OPTIONAL

COND

905283

WEST CREEK

6000/0.5GM SALT PACKET FLAT TFF

OPTIONAL

COND

905282

WEST CREEK

6000/0.1GM PEPPER PACKET FLAT TFF

OPTIONAL

COND

530559

WEST CREEK

200/0.5OZ

JAM STRWBRY CUP

OPTIONAL

COND

194594

WEST CREEK

200/0.5 OZ

JELLY GRAPE CUP TFF

OPTIONAL

COND

44525

WEST CREEK

200/0.5 OZ

JELLY GRAPE PACKET FOIL

OPTIONAL

COND

352908

WEST CREEK

200/0.5 OZ

JELLY VAR #1 CUP 80G/80A/40SJ

OPTIONAL

COND

44585

WEST CREEK

200/10 GM

JELLY VAR #10 CUP 120G/80MF

OPTIONAL

COND

352915

WEST CREEK

200/0.5 OZ

JELLY VAR #3 CUP 80G/40A/80MF

OPTIONAL

COND

526311

WEST CREEK

OPTIONAL

COND

526267

WEST CREEK

432/14GM

MARGARINE SPREAD WHIPPED CUP

OPTIONAL

COND

526268

WEST CREEK

900/5GM

MARGARINE SPREAD WHIPPED CUP

OPTIONAL

COND

352932

WEST CREEK

200/1.5 OZ

SYRUP PANCAKE & WAFFLE CUP TFF

OPTIONAL

COND

56001

SMUCKERS

OPTIONAL CHOICE OF MUSTARD

OPTIONAL CHOICE OF

REQUIRED SUGGESTED OPTIONAL

MAY 2020

COND COND

MUSTARD YLW PACKET TFF MUSTARD YLW SQUEEZE BOTTLE

SALT IODIZED SHAKER PLAS

1080/5.04GM MARGARINE SPREAD REDDIES TFF

100/1.1 OZ SYRUP SUGAR FREE CUP

ITEM IS REQUIRED TO BE PURCHASED FOR PROGRAM ITEM IS HIGHLY RECOMMENDED, BUT NOT REQUIRE TO BE PURCHASED FOR PROGRAM ITEM IS OPTIONAL TO BE PURCHASED FOR PROGRAM. IF THIS ITEM IS NOT USED AND SIMILAR ITEM SHOULD BE CONSIDERED


PROGRAM EQUIPMENT As stated earlier, Perfectly Southern™ Fresh Fried Chicken is a turnkey program in which we are able to help an operator secure the right equipment, if needed. Unlike other competitor programs, we do not require the operator purchase our equipment. Cory Porter, Performance Corporate E&S Manager is the point person for equipment for all programs. The following represents a starter kit recommendation via Cory and Katom, our equipment supplier company. Perfectly Southern™ Program Equipment Contact: Cory Porter Corporate E&S Manager Performance Foodservice Headquarters 12500 West Creek Parkway | Richmond, VA 23238 O: 804.484.7700 | M: 615.243.1105 Cory.Porter@pfgc.com | www.eandsperformance.com

FRIED CHICKEN EQUIPMENT PACKAGE

FRIED CHICKEN EQUIPMENT PACKAGE

$1999 STARTER EQUIPMENT PACKAGE INCLUDES

STARTER PACKAGE

1999.00

$

ITEM

GAS FLOOR FRYER Dean Industries Model No. SR142G

CONVECTION OVEN, ELECTRIC Global Solutions by Nemco Model No. GS1200

DISPLAY CASE, HEATED DELI, COUNTERTOP

QTY.

DESCRIPTION

1 Each

Super Runner Value Fryer, gas, floor model, 43 lb. capacity, durable temperature probe, millivolt control system (requires no electrical hookup), includes: rack-type basket support, basket hanger & twin baskets, stainless steel frypot, front & door, aluminized sides, 6" adjustable steel legs,105,000 BTU, CSA, NSF, TUV Note: Prices listed are for within the USA only. Please contact the factory for pricing if quoting outside of the USA. Note: Select Program models available with standard features only Gas type to be specified. Note: If elevation is greater than 2,000 feet above sea level, contact customer service for availability Fryer: 6" adjustable steel legs, std.

1 Each

1/4 size, manual controls, 100°- 450°F temperature range, includes (3) wire racks & (3) 13-1/2" x 10" aluminum baking trays, double wall insulated, cool touch temperedglass door, stainless steel construction, 1.3kW, 10.9 amps,120v/60/-ph, cULus, NSF. One year warranty against mechanical defects, exclusive of blades, standard

1 Each

Economy Line Heated Deli Display Case, countertop, 36-5/8"W, full service, thermostatic controls, (2) shelves, includes (12) stainless steel trays, curved front glass, sliding tempered glass doors on rear, polished stainless steel frame, 500 watts, 110v/60/1-ph

1 Each

Basics® (31600) Chef's/Cook's Knife, 8", stain-free, high-carbon steel, textured, polypropylene white handle, NSF Certified

1 Each

Camwear® Measuring Cup, 1 pint, molded handle, dishwasher safe, polycarbonate, clear, NSF

Skyfood Equipment Model No. FWDE2-37

CHEF KNIFE Dexter Russell Model No. P94801

MEASURING CUP Cambro Model No. 50MCCW135

TIMER, ELECTRIC Winco Model No. TIM-85D

UTILITY TONGS Vollrath Model No. 4781220

POCKET THERMOMETER Winco Model No. TMT-P1

SKIMMER Winco Model No. SCF-6S

FOOD PAN W/ LID Carlisle Model No. 10221B07

CUTTING BOARD Winco Model No. CBN-1520WT

STEAM TABLE PAN, STAINLESS STEEL W/ LID

1 Each

Digital Timer, 20 hours, with 20 minute stopper, LCD, large, hour/minute

1 Each

Utility Tongs, one-piece, equipped with all-natural antimicrobial, 12" (30.5 cm), black kool-Touch®, stainless steel, 20 ga., springless design, ergonomic handle, heat resistant to 180° F (82.1 C), dishwasher safe, NSF, Made in USA, Jacob's Pride® Collection, Limited Lifetime Warranty

3 Each

Pocket Thermometer, temperature range 0° to 220° F, 1" dia. dial face, with case & clip, 5" probe, built in mounting clip, HACCP, NSF

1 Each

Skimmer, 6-3/4", square, 13" handle, mesh, nickel plated

6 Each

StorPlus™ Food Pan, 1/2 size, 5.5 qt. capacity, 12-3/4" x 10-19/50" x 4"deep, molded-in capacity indicators, temperature range: -40°-212° F, reinforced top & bottom corners, spoonable bottom, dishwasher safe, smooth interior finish, textured non-slip exterior finish, polycarbonate, clear, NSF, Made in USA. WARNING: This product can expose you to chemicals including Bisphenol A (BPA), which is known to the State of California to cause birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov. 10230U07 StorPlus™ Universal Lid, for 1/2-size food pan, handled, solid, stackable, temperature range: -40°-212° F, dishwasher safe, textured non-slip finish, polycarbonate, clear, NSF, Made in USA

1 Each

STATIKBoard™ Cutting Board, 15" x 20" x 1/2" thick, rectangular, with rubber grip hook, dishwasher safe, BPA free, co-polymer, white, NSF

1 Each

Steam Table Pan, full size, 20-3/4" x 12-3/4" x 2-1/2" deep, 25 gauge standard weight, straight sided, 18/8 stainless steel, NSF (fits models #101A, #101B, #108A, #C-5080, #C-3080B, #C-1080, #C-4080, #408-1, #201vand #601) (Qty Break = 6 each) SPSCF Steam Table Pan Cover, 1/1 size, solid, with handle, 18/8 stainless steel, NSF

1 Each

Wire Pan Grate, 10" x 18", full size, rectangular, chrome-plated

Winco Model No. SPF2

WIRE PAN RACK / GRATE Winco Model No. PGW-1018

Customer Number______________________________________________________________________ Account Name_________________________________________________________________________ Address (no P.O. Boxes allowed)_____________________________________________________________ City/State/Zip__________________________________Phone No._________________________________

ORDER TODAY!


PROGRAM MERCHANDISING/POS & MENU BOARDS We have partnered with Menuetta and RTT Digital Signage to offer flexible, easy to implement merchandising, point of sale and digital menu boards for every customer’s needs. Easy to implement, quick turnaround and customized full service menuing and merchandising solutions. More information about Menuetta and RTT in other documents to come. ENOUGH TO SHARE!

From the Sea FISH & BISCUIT

SOUTHERN SIDES

3 PC.

5 PC.

8 PC.

12 PC.

$4.99

$6.59

$9.49

$13.19

SHRIMP & BISCUIT 5 PC.

10 PC.

15 PC.

$6.59

$9.89

$12.98

MAKE IT A MEAL! drink + side $2.20

BISCUITS | 1 for $.99 | 6 for $5.19 | 12 for $8.19 MASHED POTATOES & GRAVY | $3.29 HIGHWAY 40 FRIES | $2.59 POTATO WEDGES | sm $2.19 | lg $3.29 BABY JO JO WEDGES | $2.79 DIRTY RICE | $2.79 MAC & CHEESE | $3.39 TURNIP GREENS | $1.99 BAKED BEANS | $1.69 GREEN BEANS | $1.99 HUSH PUPPIES | 6 for $.99 | 12 for $1.89 FRIED PIES | apple | Strawberry Cream | $2.49

1

12 PC. MIXED CHICKEN 6 TENDERS 6 BISCUITS + 1 LG FRIES

12 TENDERS 6 BISCUITS + 1 LG FRIES

$3.69

$4.49

$5.19

mix dark white

$6.49

$6.19

$6.88

Breakfast

$4.99 $5.39

8 PC. 12 PC. 16 PC. 25 PC.

4 CRISPY TENDERS $4.99

$15.39 Perfect Sauce

mixed

dark

white

$6.99

$8.99

$9.99

$11.99

$13.99

$15.99

CHICKEN BISCUIT

$15.99

$18.99

$19.99

$22.99

$29.99

$33.99

WING

THIGH

BREAST TENDER

$1.69

$1.39

$1.69

$3.49

12 PC.

25 PC.

$11.99

$3.49

Honey BBQ

CHICKEN WINGS 5 PC.

$1.25

$4.39

10 PC.

25 PC.

$7.19

$13.19

BREAKFAST PIZZA SLICE | $2.99 BACON

$22.99

MAKE IT A MEAL!

50 PC.

$24.19

Cocktail Sauce

FRIED GIZZARDS

drink + side $2.20

ONLY $1.99

Ranch

8 PC.

$7.99

LEG

MAKE IT A MEAL!

BREAKFAST BURRITO

Daily 6am - 10am

CHICKEN

4

4 PIECES

Extra cups 50¢ each.

$25.29

3 PIECES

$4.19

3

mix dark white

6

2

2 PIECES mix dark white

DON’T FORGET YOUR DIPPING SAUCES!

CHICKEN TENDERS

5

BACON BISCUIT | $1.99 BACON & CHEESE | $2.38 BACON, EGG & CHEESE | $2.79

HAM HAM BISCUIT | $1.99 HAM & CHEESE | $2.38 HAM, EGG & CHEESE | $2.79

SAUSAGE SAUSAGE BISCUIT | $1.99 SAUSAGE & CHEESE | $2.38 SAUSAGE, EGG & CHEESE | $2.79 Sausage available in patty or link

Add Large Coffee or Fountain Beverage $1.19

A crispy and flavorful southern classic!

$4.99

Honey Mustard

Menu Boards (static and dynamic options available) Store Name: ______________________________

AM Name: ____________________________

Contact Name: ____________________________

OPCO: _______________________________

Phone: ___________________________________

Phone: _______________________________

Email: ____________________________________

PFS

LOCATION

Print Collateral Order Form:

Email: ________________________________

Address: _________________________________ __________________________________________

Outdoor Signage Designs Feather Flags

Window Clings Size 24” x 36” 36” x 36” 36” x 48”

Feather Flags - 15’ 3 oz. poylester Flag $125* Stand (PFSC-1003) $65*

Price $27.46* $41.87* $56.70*

Turnaround time: 5-7 working days, plus shipping

Item

Item

Quantity

PSFC-1001 PSFC-1002 TOTAL: PSFC-1001

PFSC-3004 24” x 36” PFSC-3005 36” x 36” PFSC-3006 36” x 48”

PFSC-3001 24” x 36” PFSC-3002 36” x 36” PFSC-3003 36” x 48”

_____ _____ Turnaround time: 4-6 working days, plus shipping

_________

Quantity

PSFC-3001 PSFC-3002 PSFC-3003 PSFC-3004 PSFC-3005 PSFC-3006 TOTAL:

_____ _____ _____ _____ _____ _____

_________

PSFC-1002

Out Door Banners - 4’ x 8’

Pump Toppers - 20” x 12”

$83.64* each

Turnaround time: 4-6 working days, plus shipping

Colorplast insert $7.72* each

Item

PFSC-4001

Quantity

PSFC-4001 PSFC-4002 TOTAL:

Turnaround time: 4-6 working days, plus shipping

Item

PFSC-5001

_____ _____

_________

TOTAL:

PFSC-4002

Quantity

PSFC-5001 PSFC-5002

_____ _____

_________

PSFC-5002

Menu Boards ENOUGH TO SHARE!

1

2 PIECES mix $4.19 dark $3.69 white $4.49 3

4 PIECES mix $6.49 dark $6.19 white $6.88

5

6

12 PC. MIXED CHICKEN 6 TENDERS 6 BISCUITS + 1 LG FRIES

12 TENDERS 6 BISCUITS +1 LG FRIES

4

$4.99

drink + side $2.20

DON’T FORGET YOUR DIPPING SAUCES!

$4.99

5 PC.

$6.59

8 PC.

$9.49

12 PC.

$13.19

BUFFALO

SHRIMP & BISCUIT CHICKEN mixed

$6.99 8 PC. 12 PC. $11.99 16 PC. $15.99 25 PC. $22.99

LEG

dark

$8.99 $13.99 $18.99 $29.99

WING

THIGH

$1.69 $1.39

$1.69

5 PC.

RANCH

white

$9.99 $15.99 $19.99 $33.99

BREAST TENDER $1.25

$3.49

SOUTHERN SIDES

FISH & BISCUIT 3 PC.

$15.39

$25.29

2

3 PIECES mix $5.19 dark $4.99 white $5.39

4 CRISPY TENDERS

MAKE IT A MEAL!

CHICKEN TENDERS

8 PC.

$7.99

12 PC.

$11.99

10 PC.

$6.59

$9.89

15 PC.

$12.98

25 PC.

$22.99

HONEY BBQ

CHICKEN WINGS 5 PC.

$4.39

10 PC.

$7.19

25 PC.

$13.19

50 PC.

$24.19

SWEET & SOUR

FRIED GIZZARDS

MAKE IT A MEAL!

HONEY BISCUITS | 1 for $.99 | 6 for $5.19 | 12 for $8.19 MASHED POTATOES & GRAVY | $3.29 HIGHWAY 40 FRIES | $2.59 POTATO WEDGES | sm $2.19 | lg $3.29 BABY JO JO WEDGES | $2.79 DIRTY RICE | $2.79 MAC & CHEESE | $3.39 TURNIP GREENS | $1.99 BAKED BEANS | $1.69 GREEN BEANS | $1.99 HUSH PUPPIES | 6 for $.99 | 12 for $1.89 FRIED PIES | apple | coconut | peach | $2.49

drink + side $2.20

A crispy and flavorful southern classic! $4.99

BREAKFAST PIZZA SLICE

MONDAY - FRIDAY 6am - 10am

|

$2.99

$3.49

HAM

BACON

CHICKEN BISCUIT ONLY $1.99

MAKE IT A MEAL! drink + side $2.20

BREAKFAST BURRITO

BACON BISCUIT | $1.99 BACON & CHEESE | $2.38 BACON, EGG & CHEESE | $2.79

HAM BISCUIT | $1.99 HAM & CHEESE | $2.38 HAM, EGG & CHEESE | $2.79

STEAK

SAUSAGE

STEAK BISCUIT | $1.99 STEAK & CHEESE | $2.38 STEAK, EGG & CHEESE | $2.79

SAUSAGE BISCUIT | $1.99 SAUSAGE & CHEESE | $2.38 SAUSAGE , EGG & CHEESE | $2.79 Sausage available in patty or link

HONEY MUSTARD

Turnaround time: 4-6 working days, plus shipping

Package Pricing

Feather Flags

PFSC-7001

Menu Board Slides

(1-4 slides)

$150.00*

(includes quarterly updates)

PFSC-7001

# of TVs # of Slides TOTAL:

__________ __________ ___________

PFSC-9001

INCLUDES: (2) Feather Flags with Stands $380.00 (2) 4’ x 8’ Outdoor Banner $167.28 (2) 24” x 36” Window Clings $54.92 (4) Pump Toppers $30.80

(1) Set of Menu Slides $150.00 (500) To-Go Menus $150.00

*Shipping additional. Shipped best way.

Turnaround time: 7-10 working days, plus shipping

Total: $933.00*

Item

Quantity

PSFC-9001 TOTAL:

_____

_________

Pump Toppers Outdoor Banners

Window Clings


PACKAGING Licensees of the Perfectly Southern™ Fresh Fried Chicken Program get to use branded packaging for their opertaion. Due to existing market conditions, licensees will use unprinted packaging until later in the year when the printed packaging becomes available. Below are images of the boxes licensees will use temporarilly and mockups of the final branded products that are currently in development. OpCos may purchase these directly from their existing resources and the boxes are also available at PA.

Fast Top Snack Box 7x4.25x2.75 Fast Top Snack Box 7x4.25x2.75 Fast Top Dinner Box 9X5X3 Barn Box 9.5x5x5 8oz Paper Soup Container 8oz Paper Soup Lids

8oz Paper Soup Container 8oz Paper Soup Lids

Fast Top Dinner Box 9X5X3

16oz Paper Soup Container 16oz Paper Soup Lids

Barn Box 9.5x5x5

16oz Paper Soup Container 16oz Paper Soup Lids


TRAINING INFORMATION An Operation Guide and step-by-step food preparation will be provided for preparing Perfectly Southern™ Fried Chicken, Tenders, Gizzards & Livers, Fish, Jambalaya and Dirty Rice. The operator will also receive in the Guide best practices for maintaining food safety best practices. Step-by-step videos are available as well as back of the house posters to assist with proper food preparation for consistent Perfectly Southern products. The program training guide cover, posters and video clips are shown below and can be accessed by selecting the images. Step by STep preparation: Frying Bone-In chicken STEP 1

Place fully thawed, refrigerated fresh 8 piece chicken bag into a clean container.

STEP 7

STEP 2

STEP 3

Pour 5-6 cups of Perfectly Southern Seasoned Flour into large lexan pan or large stainless steel mixing bowl.

STEP 8

STEP 4

Prepare a large lexan pan or tub of water plus ice to create ice cold water bath.

STEP 9

STEP 5

Set up chicken breading station: Raw chicken, seasoned flour, ice water bath. Place one piece of chicken at a time into seasoned flour and coat thoroughly.

STEP 1

STEP 6

Step by STep preparation: Frying Chicken tenders

Place “floured” chicken into ice bath, turn over to wet all sides thoroughly, then return back to dry seasoned flour and “recoat” completely ensuring complete coverage.

Set breaded chicken pieces to one side in flour as done. Breaded chicken should be coated well with seasoned flour and no exposed flesh

STEP 2

STEP 3

perfectly southern fresh fried Bone-In chicken should have a light golden flakey crust with moist, juicy tender texture inside

• If possible, do not use fryer baskets for bone-in chicken. Place breaded chicken carefully into 350° F oil in this order: thighs, breasts, legs, and then wings. Set timer for 15 minutes and start.

STEP 10

After 1 minute, use fry strainer to gently move the chicken pieces around in the oil to ensure separation and keep the chicken from sticking to the fryer.

STEP 11

Fry bone-in chicken in open fryer (no basket) for 15 minutes.

STEP 12

• Set fryer temperature set at 350°F. Place fresh medium chicken tenders into For 10 lbs. chicken tenders, measure 2 cups Spread 2 cups of dry seasoned flour across • 8pc. bone-in chicken – use bowls or lexan pan big enough to dip and flour chicken pieces. One with 5-6 cups of dry clean plastic container with lid for marinating. seasoned flour and 2 1/2 cups cold water. the fresh chicken tenders. seasoned flour and one with water and ice (ice bath). • Coat chicken thoroughly in dry seasoned flour, dip coated chicken in ice bath, coat chicken a second time in dry seasoned flour 7 and then fry. STEP 9 STEP STEP 8 • •

Deep frying for open fryers: Thighs, Breasts, and Legs 15 minutes – Wings 12 minutes. Let stand 1 minute before serving. Be sure to temperature check a thigh for 165˚ F or higher.

Deep frying for Broaster or similar cooker: Cook at 360° F - Thighs, Breasts and Legs 10.5 minutes – Wings 9 minutes. Let stand for 1 minute and temperature check before serving. Filter oil every day. Change oil every 7 – 10 days, depending on volume.

Place fried chicken pieces in fry baskets to drain excess oil. Use quality food thermometer to check internal temperature (165° or higher). Check temp in a thigh piece with tip of thermometer careful not to touch the bone.

Important to keep seasoned flour free of For faster frying times, use a pressure fryer clumps by sifting through a single mesh such as Broaster Fryer. Fry at 360˚ F for strainer basket in between each batch. Good 10.5 minutes. Follow fryer manufacturer’s to sift while chicken is frying. instructions.

STEP 4

STEP 5

STEP 6

Always start with clean, well-maintained quality cooking oil such as Brilliance® Plenish Hi-Oleic Soybean Oil (# 533067). This oil is a mandatory spec for the Perfectly Southern program.

Set up a dry breading station by pouring 5 – 6 cups of Perfectly Southern Seasoned Flour into a clean plastic container or large stainless-steel mixing bowl.

STEP 11

Begin by removing one marinated chicken tender at a time from the marinade to the dry seasoned flour for coating.

Thoroughly coat each marinated chicken tender with the perfectly southern seasoned flour by hand tossing gently.

STEP 12

Move the breading pan or bowl next to the fryer. Place 1 or 2 empty fryer baskets into the heated oil. Lift the tenders up one at a time, shake gently to remove excess breading, and carefully place into the submerged fryer basket one at a time.

STEP 13

Do not overload the fryer baskets with too many tenders at one time. Fry no more than 6-8 tenders per basket per batch. After 1-2 minutes of frying, lift the fryer basket slightly and shake gently back & forth to create separation in the tenders to prevent them from sticking together.

Add the measured 2 1/2 cups cold water evenly over the chicken tenders.

STEP 10

Cover with lid, label with date/time and refrigerate until ready to fry. Marinated tenders are immediately ready to batter. Keep marinated tenders refrigerated for up to 3 days (72 hours).

perfectly southern fresh fried chicken™ tenders should have a light golden flaky crust with moist, juicy tender texture inside Breaded chicken tenders should have even coating of seasoned flour on all sides with no uncoated flesh.

STEP 14

Fry chicken tenders for 5 minutes at 350°F. Use quality food thermometer to ensure internal temperature of 165°F or more. Keep seasoned flour free of clumps by sifting through a single mesh strainer basket in between each batch.

Mix thoroughly by hand to cover all tenders thoroughly to ensure “no dry flour” pockets. Be sure to use food-grade sanitary gloves. Marinade should be thin and have a smooth pasty appearance.

Transfer tenders to a container with a wire mesh bottom to keep the tenders from sitting directly in the oil.

• Always start with clean, well-maintained quality cooking oil such as Brilliance® Plenish Hi-Oleic Soybean Oil (# 533067). This oil is a mandatory spec for the Perfectly Southern program. • Set fryer temperature set at 350°F. • 10 lbs. tenders — 2 cups Seasoned Flour + 2½ cups cold water. • 40 lbs. tenders — 7 cups Seasoned Flour + 7 cups cold water. • Coating station, begin with 5-6 cups of dry Perfectly Southern seasoned flour. • Do not skip the marinating steps. Only move to Step 7 when you are “ready to fry.” DO NOT flour coat the tenders to fry later! • Deep frying for open fryers: Fry for 5 minutes. Let stand 1 minute before serving. • Use quality food thermometer to ensure internal temperature of 165°F or more. • Deep frying for Broaster® or similar pressure cooker: Fry for 5 minutes. Let stand 1 minute before serving. For a Perfectly Southern Hot & Spicy Tender Use the same process as shown, substituting the Perfectly Southern Seasoned Flour, when marinating and breading, with the Perfectly Southern Seasoned Hot & Spicy Flour.

Step by STep preparation: Frying Fish Fillets STEP 1

Rinse fully thawed fish in cold water, then place in dry pan.

STEP 6

STEP 2

Place 5-6 cups of Perfectly Southern™ Seasoned Fish Fry Breader in pan or stainless steel bowl.

STEP 7

STEP 3

STEP 4

Remove fish portions one at time from the pan and place in the dry fish breader.

Coat fish fillets thoroughly by gently tossing in the fish breader.

Frying times: 4-5 minutes for “split” fish filets, 6-7 minutes for whole fish fillets. Cooked fillets will float to the top and have a golden brown color.

Avoid overfilling the fryer basket with the fish. Recommended batch sizes of no more than 6 whole shanks and no more than 8 -10 split fillets.

Step by STep preparation: Frying Chicken Gizzards and Livers

STEP 8

perfectly southern™ SEasoned Fish Fry Breading should have a light golden flakey crust with moist, juicy tender texture inside

STEP 1

Lower the fryer basket into the hot oil. Shake each fillet lightly to remove excess breading, then place each one into the submerged basket.

STEP 5

• Always start with clean,STEP well-maintained quality cooking oil such as Brilliance® 2 STEP 3 Plenish Hi-Oleic Soybean Oil (# 533067). • Set fryer temperature at 350°F. • Fried Fish - Place 5 to 6 cups of Perfectly Southern Fish Fry Breader into a container.

After frying, drain fish and take temperature • Coat Fish thoroughly and place in basket in hanger position. Do not bread fish using a quality food thermometer to ensure before ready to fry! internal temperature is 145˚ F or higher. Place in holding area and allow to cool in a • Deep Frying for open fryers: single layer. Do not stack the fillets, as the For whole fish filets - Fry for 6-7 minutes after fish floats or until golden brown. breading will become soft. For infish splits – FryIn4-5 minutes afterthe fish floats or brown. Place a colander in the bowl of pre-batter mix. Pour a 10-lb. bag of gizzards or livers a plastic a large bowl make pre-batter mixgolden by mixing container with lid, label with• date/time and for Broaster® 2 cupsorof similar Perfectlypressure Southern Seasoned Deep frying cooker: Flour with 2 refrigerate until ready to fry. of cold water. Wisk thoroughly removing For whole fish filetscups - Fry for 5-6 minutes after fish floats all or the until golden brown. (1:1 ratio) For fish splits – Fryclumps. 3-4 minutes after fish floats or golden brown.

STEP 6

• Take fish temperature to ensure it is 145˚ F or higher. • Filter oil every day. Change oil every STEP 7 7 – 10 days.

Lift the colander to strain excess batter.

Place the pre-batter mix covered gizzards or livers into the dry Seasoned Flour coating thoroughly.

STEP 8

Chicken gizzards or livers should have an even coating of seasoned flour on all sides with no uncovered flesh.

STEP 4

In a separate plastic container or stainless-steel mixing bowl, pour 3 - 4 cups of seasoned flour.

STEP 9

• • •

Always start with clean, well-maintained quality cooking oil such as Brilliance® Plenish Hi-Oleic Soybean Oil (# 533067). This oil is a mandatory spec for the Perfectly Southern program. Set fryer temperature set at 350°F. Pre-batter mix – 2 cups of Perfectly Southern Seasoned Flour and 2 cups of cold water. (1:1 ratio) 40 lbs. tenders. Pre-batter mix should be made daily

• • • • •

Coating station, begin with 3-4 cups of dry Perfectly Southern Seasoned Flour. Do not skip pre-batter mix steps. Only move to Step 7 when you are “ready to fry.” DO NOT flour coat the gizzards or livers to fry later! Use quality food thermometer to ensure internal temperature of 165°F or more. Deep frying for Broaster® or similar pressure cooker: Fry for 5 minutes. Let stand 1 minute before serving.

Training posters for back of the house

Step-by-step videos:

Bone-in Chicken

Gizzards

Chicken Tenders

Fried Fish

Place the order of gizzards or livers directly into the colander resting in the pre-batter mix coating thoroughly.

STEP 10

Place the empty fryer basket into the heated oil. Then Finished product should be golden brown. Use quality carefully place coated gizzards or livers into submerged food thermometer to ensure internal temperature of fryer basket and cook at 350° F for 5 minutes. 165°F or more.

PERFECTLY SOUTHERN FRESH FRIED CHICKEN GIZZARDS AND LIVERS SHOULD HAVE A LIGHT GOLDEN FLAKY CRUST •

STEP 5


MARKETING INFORMATION Quicksheets are available for download from the HUB

French Fries THE ULTIMATE FRY TRIFECTA BATTERED • SEASONED • CRINKLE CUT

Original Seasoned and Hot & Spicy chicken Breading & fried fish breading

Dry Jambalaya/dirty rice Mix

Exclusively available through Performance Foodservice and Eby-Brown

Exclusively available through Performance Foodservice and Eby-Brown

Exclusively from Performance Foodservice, Brilliance® Premium Oils are designed to produce crisp, golden brown, great tasting food LONGER and with fewer oil changes.

Debuting at FoodCentric and Coming Soon!

W E S T C R E E K® F R O Z E N E N T R E E S

The Clear Choice for High Performance Oil.

High Performance Soybean Clear Fry Oil

Foodservice products that offer outstanding quality and value.

H E R I TA G E O V E N S B I S C U I T S

Experience the Difference

Item# 533067 PACK SIZE 1/35 LB.

Laissez Les Bon Temps Rouler! Performance Foodservice presents delicious West Creek® Frozen Fully Prepared Entrees and Soups–just heat and eat. West Creek® Frozen Fully Prepared Entrees are delicious and can also be used as a base for creating signature menu items with the addition of additional protein, such as West Creek® Andouille Sausage, Chicken or Ridgecrest® Ham. In convenient small pack sizes and boil in bag preparation, these items are perfect for a hot bar, and are a great complement to our Perfectly Southern suite of products.

Philosophy Experience the difference with Heritage Ovens bakery goods. When you crave the flavor and aroma of home baked goodness, our wholesome and delicious baked goods will capture your senses. With a broad offering of quality ready to bake, par-baked and pre-baked bakery goods, Heritage Ovens has a solution for all meal occasions. From traditional to contemporary flavors, our baked goods are rich in variety and exceptional in taste.

Applications • Breakfast/Brunch • Diners Exclusively from Performance Foodservice, Brilliance® High Performance Soybean Clear Fry Oil is a proprietary blend of both Plenish® high oleic soybean oil and traditional soybean oil specifically designed to deliver high quality fried foods and superb fry life with cleaner performance. • Proprietary formula made from high oleic Plenish® soybeans and traditional soybeans • Made from soybeans farm raised in the USA • No Cholesterol • Trans Fat Free • Higher levels of healthy mono-unsaturated fat (+132%)* • Lower levels of unhealthy saturated fat (-7%)* • Decreased polyunsaturated fat (-44%) resulting in longer fry life and reduced polymerization or “gumming” on fryers.* • Higher heat stability for frying • Resists flavor transfer for improved food quality • Ideal for all frying applications • No hydrogenation * When compared to traditional soybeans

The Plenish® Soybean Oil Difference Polymerization from oil oxidation requires time and resources to clean and maintain equipment. The reduction in polymer formation provided by Plenish® High Oleic Soy Oil is an important benefit. Results from fry tests suggest that Plenish® High Oleic Soy Oil can be used two to three times longer than conventional soybean oil. Operators have the opportunity to lower their labor and oil costs as a result. Comparing conventional soy oil to Plenish® High Oleic Soy Oil – the primary ingredient in Brilliance® High Performance Soybean Clear Fry Oil. Fryers were used to prepare French fries over 13 days at 350°F, 8 hours per day.

Commodity Soybean Oil

Plenish High Oleic Soy Oil ®

• Buffets

Heritage Ovens buttermilk biscuits are light, tender, and fluffy on the inside with a crisp, golden, buttery crust outside. Freshness and quality are the defining characteristics of these scrumptious biscuits. Heritage Ovens offers a unique “Ready-Split” biscuit for ease of preparation in creating items such as ham or sausage biscuits. The made-from-scratch taste of Heritage Ovens Biscuits brings versatility to any menu.

• Family Dining

Features and Benefits FEATURES

BENEFITS

Ready to heat and serve

Saves labor cost and requires less planning.

Consistent flavor and texture.

Compare to inconsistent from scratch recipes.

Profit-maker.

Add to staple menu items for more profit.

Applications Heritage Ovens Buttermilk Biscuits are perfect for buffets, school breakfast and lunch menus, catering, and any casual dining establishment serving a breakfast menu.

Products ITEM #

DESCRIPTION

PACK

SIZE

611494 611498 611511 611518

West Creek® Creamy Grits West Creek® Red Beans with Andouille Sausage West Creek® Crawfish, Corn and Crab Bisque West Creek® Jambalaya Mix with Chicken and Sausage

4 4 4 4

4 LB. 4 LB. 4 LB. 4 LB.

4

4 LB.

611521 West Creek® Gumbo with Chicken & Andouille

Products Item #

Item Description

Pack

353572

BISCUIT DGH STHRN STYLE 2.2 OZ

BULK

353574

BISCUIT DGH READY SPLIT 3.25 OZ

BULK

458253

BISCUIT DGH SOUTHERN STYLE NON-SPLIT 3.25 OZ

BULK

Quantity

433202

BISCUIT DOUGH BTRMLK 3.25 OZ

READY SPLIT FROZEN DOUGH PUCK IN RECLOSEABLE BAGS 4

40 CT

433203

BISCUIT DOUGH BTRMLK 2.25 OZ

READY SPLIT FROZEN DOUGH PUCK IN RECLOSEABLE BAGS 6

36 CT

433205

BISCUITS BUTTERMILK 3 OZ RTH

READY SPLIT ON TRAYS

6

16 ct

433206

BISCUITS BUTTERMILK 2.5 OZ RTH

READY SPLIT ON TRAYS

6

20 ct

433207

BISCUITS BUTTERMILK 2 OZ RTH

READY SPLIT ON TRAYS

6

24 ct

216 172 172


LICENSING AGREEMENT To become a licensee of the Perfectly Southern™ Fresh Fried Chicken Program, the operator must sign a brand licensing agreement. This agreement outlines the requirements to be fulfilled by the operator and outlines the many benefits of becoming a licensee of the program. There is no license fee. The only agreement is to be brand compliant in the program. Brand Licensing agreement includes Retailer Requirements including: • Maintaining a clean establishment, with all necessary foodservice equipment to produce, heat, and maintain required holding temperatures • Purchase 100% of all required food and foodservice items for the program from Eby/PFG • Purchase 90% of all suggested food and foodservice items for the program from Eby/PFG • Maintain a properly installed graphics package and branded menu boards in order to display the Brand in connection with the sale of the Program products and services • Cooperate with initial brand and service training for the program • Not co-mingle any unauthorized products with the branded Program products


POS MERCHANDISE & MENU BOARDS The following documents are available to assist in working directly with Menuetta and RTT Digital Signage.

INFORMATION SHEET ON WORKING WITH MENUETTA FOR POS & STATIC MENU BOARDS

INFORMATION SHEET ON WORKING WITH RTT DIGITAL SIGNAGE FOR DYNAMIC MENU BOARDS

Branded POS Merchandise Via e-Commerce Site •

The following Store Starter POS Merchandise Starter Kit is recommended for each Program. The Kit contains the following POS items and pricing. Note there is flexibility to choose other items if, for example, the customer does not have fuel pumps or does not want to-go menus. (2) 15’ Feather Flags w/stands $380 (2) 4’ x 8’ Outdoor Banners $167.28 (2) 24” x 36” Perforated Window Clings $54.92 (4) Pump Toppers $30.88 (500) To-go Menus $150 Total POS Kit Price: $783.08 An additional 10 POS items are available on the e-commerce site in various sizes and prices. The POS will be shipped directly to customer from Menuetta or to a designated address within 3 – 5 business days. For customized POS such as adding pricing and other copy on the POS adds an additional 3 - 5 days and a cost of $55 per piece of POS.

Static Menu Boards from Menuetta •

INFORMATION SHEET ON WORKING WITH MENUETTA FOR POS & STATIC MENU BOARDS

Menuetta will tailor and produce static menu boards for customers.Tailoring includes pricing Overview and additional items the customer requests to be added to the menu boards. The cost is $150.00 (includes quarterly updates.) • Menuetta Restaurant Marketing of Bloomington, Minn. www.menuetta.com, is our Program The customer simply fills out a field template form and emails Menuetta the completed form. Partner to design and fulfill all POS merchandise and static menu boards for Perfectly Southern™ Within 3 days the customer will receive a USB viaFresh mail with final customized menuThe board(s) Friedthe Chicken, Vai Fresco™, Red Seal Pizzeria™, Contigo Taqueria™ and Deli Day™. or emailed to download to their PC or device.

Contact:

Branded POS Merchandise Via e-Commerce Site

Mike Cranbrook 9641 Garfield Ave S., Unit 202208 • Once a customer has signed the selected Program Licensing Agreement and entered in our Bloomington, MN 55420 Performance or Eby system as a viable Program customer, they will have access to the Office: 952-938-1962 Ext. 301 Cell: 952-220-1317 Program’s Branded POS Merchandise via an online catalogue. Each customer will have a Toll Free: 888-938-1962 password protected account to order POS. Fax: 952-938-5172 E-Mail: mcranbrook@menuetta.comwww.menuetta.com

MAY 2020

Chief contact is Mike Cranbrook, mcranbrook@menuetta.com. Branded POS merchandise will be accessed and ordered via an e-commerce site operated by Menuetta and available only to registered Program customer participants. Static menu boards will be designed using an established menu board design template and tailored content and pricing. Note that all Programs, especially more complex menus, recommend leading edge animated “motion” menu boards.

Primary payment option is a credit card entered on site by the customer. OpCo or sales offices may opt to help pay for products and services as a partial or full payment by using PO or spending account. Payment options based on the OpCo/sales office request. Menuetta has set up each OpCo and Eby-Brown office as an account to allow for shared payments, via spending accounts, POs, e-gift cards for customers in the Program.

Branded Tailored Digital Menu Boards & Cloud-based Management cont’d/ The customer receives the ongoing service of RTT’s cloud-based digital menu board system which includes: • Cloud-based content management system (CMS) • Amazon Cloud Services with real-time backup • Amazon database, storage and content delivery • Content creation and customizing content specific to each client based on items and/or program they feature • Necessary support for deployment and on-going tech support to keep boards functioning 24/7 Customers and OpCos have the primary payment option to pay RTT by credit card or PO. Service fees are for 2 menu boards in one store $50/month; each additional display screen $25/month -- $600 annually or $900 annually.

INFORMATION SHEET ON WORKING WITH RTT DIGITAL SIGNAGE FOR DYNAMIC MENU BOARDS

LED Screen Equipment & Mounting/Installation

Overview Through our partnership with RTT Digital Signage we’ve arranged to have the company secure at-cost LED screens for our customers, asSignage, well as media players equipment mounting and all dynamic digital menu • if needed, RTT Digital Washington, DC,and is our Program Partner to design installation. Uponbranded qualifying a customer that has boards for all PFG-owned and licensed foodservice programs: Perfectly Southern™ a licensing agreement, arrangements will be are based on our Fresh Fried Chicken, signed Vai Fresco™ and The Red Seal Pizzeria™. These boards to have send a representative to the overall look but havemade animation andRTT motion. operator’s location for an assessment and estimate. • RTT Digital Signage also is our in managing menu boards through a seamless cloudNote thatpartner equipment and installation purchase from based system. In addition, ourrequired customers screens other tech equipment, RTT RTT is ifnot butneed onlyLED part of ourand turnkey will arrange purchaseprogram and installation/mounting, required. option. Equipmentif costs: Media player, RTT Digital Signage software and content $300; 50” • Chief contact is Andrew andrewm@rttdigitalsignage.com, LEDMariathasan, display screens $300 each; Standard wall tel. 202.510.3853, www.rttdigitalsignage.com mount $199/display, and Mount $100/display. Contact:

Branded Tailored Digital Menu Boards & Cloud-based Management Andrew Mariathasan Sales Once a customerNational has signed theDirector selected Program Licensing Agreement and entered in our Performance Digital Signage or Eby system as aRTT viable Program customer, they will have access to RTT Digital Signage to develop 1455 Pennsylvania Ave, tailored dynamic menu boards via an electronic field template form. Once the customer uploads its Washington DC, 20004 data, RTT will customize the menu board within 24 hours and send it via the cloud to the instore menu phone 202-769-4900 boards (LED screens). This includes pricing and additional items the customer requests to be added to cell 202.510.3853 the menu boards such as LTOs or other promotions. Note that most LED TV screen are Internet-ready. andrewm@rttdigitalsignage.com www.rttdigitalsignage.com


OPERATOR CHECKLIST With our help, you should have all of resources and tools for a successful operation. Digital menu boards, feather flags, gas pump toppers and a selection of other materials are available for you to use to market your business. We also have a staff of consultants and account representatives to help if you have any questions.

Perfectly Southern Fresh Fried Chicken™ Operator Checklist Preliminary Questions ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐

What are your goals for adding a chicken program? What return would you like to achieve on your investment? How broad will your offering be? — sides and bolt on programs? Do you already sell chicken? Are you selling other foodservice items? What are those numbers? How many customers do you serve daily? (Breakout by day parts) What are your weekly foodservice sales? Do you have enough space for making chicken? For serving? Do you have a designated area for showcasing and selling this program? Do you have a staff of dependable employees? What is your customers’ expectation for service? — order time What will be your hours of operation? Can you receive Internet and call-in orders? Do you have a delivery capability? How many TV screens do you have installed and are they smart TVs with WiFi? Do you have WiFi in-store with Internet access? Are there any town or municipality codes/restrictions on outdoor and roadside advertising such as flag and banner heights?

Business Support ☐ ☐ ☐ ☐ ☐ ☐ ☐

Operations Manual Preparation instructions Training Videos Equipment Guide B2B Website login information Wall posters for in-store Product Order Sheets Digital Menu Board Outside Signage Banners Flags Window Decals and Clings Pump Toppers Counter Signs Equipment Decals

☐ ☐ ☐

Prep Station Freezer Refrigerator

Cooking Your Chicken (Refer to Equipment list for full list of available equipment)

☐ ☐ ☐

Fryer Oven Proper ventilation

Keeping Your chicken/sides warm ☐ ☐ ☐

Merchandiser Heated Deli Case Cold Deli Case

Do You Have The Proper Smallwares? (Refer to Equipment list for full list of available equipment)

☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐

Tongs Kitchen thermometers Timers Cutting boards Food containers Proper storage containers Food safety items Oven Mitts/Pot Holders Kitchen utensils (spoons, portion scoops/dishers, etc.) Drain Screens for Holders

Your Chicken To Go – Do you have the right packaging?

Do You Have The Right Advertising and Point of Sale?

☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐

Storage and Preparation

☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐

To go menus Boxes Sides containers with lids Napkins Cups/Lids/Straws Condiments Bags Cutlery

Exclusively available through Performance Foodservice and Eby-Brown

Perfectly Southern™ Fresh Fried Chicken is a trademark of Performance Food Group.


OUR PROGRAM PARTNER We have partnered with Menuetta Restaurant Marketing to assist customers in fulfilling POS merchandise and static menu boards via an e-commerce site.

ACCESSING MENUETTA • Once a customer has signed the selected Program Licensing Agreement and entered in our Performance Food Group or Eby-Brown system as a viable Program customer, they will have access to the Program’s branded POS Merchandise via an online catalog. • Each customer will have a password protected account to order POS.

• POS will be shipped directly to customer within 3 – 5 business days.

• All purchases on the website will be paid via customer credit card.

• For customized POS such as adding pricing and other copy on the POS, add an additional 3 - 5 days and a cost of $55 per piece of POS.

SAMPLE POS ITEMS

Pump Topper Menuetta Contact: Mike Cranbrook Address: 9641 Garfield Ave S., Unit 202208, Bloomington, MN 55420 Office: 952-938-1962 Ext. 301 | Cell: 952-220-1317 | Toll Free: 888-938-1962 | Fax: 952-938-5172 E-Mail: mcranbrook@menuetta.com | Website: www.menuetta.com

MAY 2020


POS ITEMS AVAILABLE Backlit Posters 9-mil rigid 24” x 36” – $43.74 36” x 36” – $65.04 36” x 48” – $86.72

Posters 12 pt. C2S Blockout-8 mil low tac 24” x 36” – $19.46 36” x 36” – $29.19 36” x 48” – $39.73

Floor Graphics 4-mil 24” x 36” – $33.30 36” x 36” – $49.95 36” x 48” – $66.60

Outdoor Signs 4mm Coroplast* 18” x 24” – $17.28 24” x 36” – $26.80

Wall Graphics 8-mil low tac 24” x 36” – $43.20 36” x 36” – $64.80 36” x 48” – $86.40

Pole signs w/Velcro 36” x 48” scored Qty: 1 – $138

Counter Card 8.5” x 11” w/easel-back Qty: 1 – $25.20 Napkin Inserts 4.25” x 6” Qty: 25 – $28.86 Qty: 50 – $35.52 Table Tents 5” x 5.5” folded Qty: 25 – $48.84 Qty: 50 – $82.14

* Add $1.50 for stakes

STARTER KIT A POS Merchandise Starter Kit is recommended for each Program

    

(2) 15’ Feather Flags w/stands – $380 (2) 4’ x 8’ Outdoor Banners – $167.28

Pump Topper

(2) 24” x 36” Perforated Window Clings – $54.92 ENOUGH TO SHARE!

(4) Pump Toppers – $30.88 1

2 PIECES

(500) To-go Menus – $150

STATIC MENU BOARDS • Menuetta will tailor and produce static menu boards for customers. • Tailoring includes pricing and additional items the customer requests to be added to the menu boards. The cost is $150.00 (includes quarterly updates)., • The customer simply fills out a field template form and emails Menuetta the completed form. • Within 3 days, the customer will receive a USB via mail with the final customized menu board(s) or emailed to download to their PC or device.

MAY 2020

$3.69

$4.49

3

4 PIECES mix dark white

Total POS Kit Price: $783.08

$4.19

mix dark white

$6.49 $6.19

$6.88

6 12 TENDERS 6 BISCUITS + 1 LG FRIES

2

$5.19

4 4 CRISPY TENDERS $4.99

drink + side $2.20

DON’T FORGET YOUR DIPPING SAUCES!

Extra cups 50¢ each.

$15.39 Perfect Sauce

CHICKEN

$4.99

$5.39

CHICKEN TENDERS

$25.29

3 PIECES mix dark white

MAKE IT A MEAL!

Feather Flag

5 12 PC. MIXED CHICKEN 6 TENDERS 6 BISCUITS + 1 LG FRIES

8 PC. 12 PC. 16 PC. 25 PC.

mixed

dark

white

$6.99

$8.99

$9.99

$11.99

$13.99

$15.99

$15.99

$18.99

$19.99

$22.99

$29.99

$33.99

LEG

WING

THIGH

BREAST TENDER

$1.69

$1.39

$1.69

$3.49

$1.25

Ranch

8 PC.

$7.99

12 PC.

$11.99

25 PC.

$22.99

CHICKEN WINGS 5 PC.

$4.39

10 PC. $7.19

25 PC.

$13.19

Honey BBQ

50 PC.

$24.19

Cocktail Sauce

FRIED GIZZARDS A crispy and flavorful southern classic!

$4.99

Honey Mustard


A Complete Turnkey Guide to Help You Sell the Program Branded Digital Menu Boards Design, Installation & Management Guide Supplier partner RTT Digital Graphics provides Digital Menu Boards with Management via Cloud Systems and Equipment; LED TV Screens & Installation per Customer Needs. The following boards are the core board designs for the Perfectly Southern Program. RTT has added digital animation movement to these boards which increases the value of the brand and value to the retail customers by promoting more sales through the latest technology.

MAY 2020


A Complete Turnkey Guide to Help You Sell the Program

Branded Digital Menu Boards Design, Installation & Management Guide Operating the cloud-based digital menu board system includes: Cloud-based content management system (CMS) Amazon Cloud Services with real-time backup Amazon database, storage and content delivery Content creation and customizing content specific to each client based on items and/or program they feature • Necessary support for deployment and on-going tech support

• • • •

Service fees: • 2 menu boards in one store $50/month; each additional display screen $25/ month -- $600 annually or $900 annually

Equipment costs: • • • •

Media player, RTT Digital Signage software and content $300 50” LED display screens $300 each Standard wall mount $199/display Mount $100/display

MAY 2020


A Complete Turnkey Guide to Help You Sell the Program

Program Equipment Guide Cory Porter, Performance Corporate E&S Manager, is our lead on all equipment and small wares per customer needs through our partnership with KaTom Restaurant Supply We will have a quote available for the customer to select the equipment needed for there current location to support the Perfectly Southern program. It will be necessary that the customer has all the specified items to have a successful program The equipment list will be provided to each sales associate All operations are different and will have different needs for there store

MAY 2020


A Complete Turnkey Guide to Help You Sell the Program

Program Equipment Guide – Starter Kit: $1,999.00 Cory Porter Corporate E&S Manager Performance Foodservice Headquarters 12500 West Creek Parkway | Richmond, VA 23238 O:804.484.7700 M: 615.243.1105 Cory.Porter@pfgc.com

MAY 2020


SALES SUPPORT The PERFORMANCE Foodservice Team has created a comprehensive Perfectly Southern Fresh Fried Chicken program. The Team is available for direct communication both virtually and in person simply by using the below contact information.

Our Team is ready to assist all areas from presentation to implementation. • • • • • • •

Direct Presentations Outlining Associated Costs to Implement Finalizing the Agreement Reviewing Product Portfolio Training Staff Reviewing Marketing Resources Implementation of Concept

Dedicated Regional support is provided by: Danny Farist Director of Business Development [c] 678-428-9780 [o] 770-718-3599 Danny.Farist@pfgc.com www.performancefoodservice.com

Tony Schmidt Executive Chef / Culinary Consultant [o] 770.718.3551 [c] 404.386.8231 tony.schmidt@pfgc.com www.performancefoodservice.com

Master Equipment/Smallwares

Master Broker Contact

Marketing and Digital Signage

Marketing and Advertising

Cory Porter E&S Direct O: 804.484.7700 M: 615.243.1105 Cory.Porter@pfgc.com www.eandsperformance.com

Eric J. Evans Coalition Brands 9160 Highway 64 Suite 12-342 Lakeland, TN 38002 (901) 517-5052

Mike Cranbrook Menuetta Office: 952-938-1962 Ext. 301 Cell: 952-220-1317 mcranbrook@menuetta.com

Raymond Kollidas RTT Digital Signage phone 202-769-4900 cell 716-866-8237 rayk@rttdigitalsignage.comm

MAY 2020


MAY 2020


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