V A L D O S T A
At Performance Foodservice - Valdosta, our business is helping customers not only succeed, but thrive. We are constantly developing strategies, introducing new products & offering cutting-edge solutions to keep our customers happy and our partners connected.
Serving as a leader in the local food service industry for more than 30 years, Performance Foodservice - Valdosta is committed to creating partnerships that maximize the success of our customers.
As we look to the future of our ever-evolving industry, I believe we have an incredible opportunity to achieve something special together. With this in mind, I’d like to personally invite you to join us in a new marketing initiative focused on Elevating Excellence across the foodservice distribution industry.
We know that our collective success depends on collaboration and shared goals. By working together, we can spotlight the unique strengths of our partnership, drive innovation, and better serve our customers. Our aim is to create a marketing strategy that highlights not just our products and services, bu h l d dedication that set us apart.
Your participation is invaluable, and I’m excited abo ahead Let’s seize this moment to inspire our teams, customers, and lead the industry forward.
I look forward to partnering with you on this exciting journey!
Stephen Greer
Stephen Greer PRESIDENT
We are sales professionals, drivers, warehouse selectors, and so much more. The power of performance is in our people. And we have some of the best in the country!
It begins with our highly trained, experienced, and motivated sales team, fully committed to driving the success of your products.
Our proficient and knowledgeable procurement team is always happy to collaborate on ways to unlock growth opportunities and generate cost-saving ideas
From there, our operations team ensures that your products are handed with the upmost care from drop off to delivery And finally, our reliable drivers consistently deliver with on-time drops and a hands-on experience. All of these roles unite to form a fine tuned team determined to help you thrive.
Our marketing team provides customized concepts, designed to get your message out, increase exposure, and drive sales growth. From customer and associatefacing events, to quality promotions, product highlighting digital catalogs & so
much more, we will partner with you to create a marketing strategy that is tailored to your needs
Join us as we elevate the excellence you are accustomed to by maximizing every opportunity we offer to improve your experience, drive growth, and achieve great results.
When unique elements work together for results greater than the sum of their parts excellence is elevated to new heights.
F O O D C E N T R I C
E V E N T
Join us at this exciting, fun-filled event to meet our best customers, showcase new items, exchange fresh ideas and offer product allowances to elevate customer purchases & help them succeed.
P A C M E E T I N G S
Introduce new products to our sales and procurement leadership team. Showcase the latest roll-outs and compare them against competitors If selected, these products could become stocked items and be introduced to our sales force at the next sales meeting.
G E N E R A L S A L E S
M
E E T I N G S
Engage directly with our sales team, specialists and leadership team in these vendor fair style presentations. Provide demonstrations of new & existing products, offer menu-inspired tastings, and give samples to drive growth and inspire enthusiasm for your brands Each meeting is designed to maximize your visibility & connect you with our motivated & committed team.
D I S T R I C T S A L E S M E E T I N G S
Take advantage of one-on-one time with our AM’s in these intimate district meetings Learn more about regional based opportunities , offer tailored solutions and schedule ride-alongs to meet our customers in person.
This monthly digital newsletter provides our sales team with important info on promotions, new item updates, & OneSource Partner details. Each edition will highlight one vendor - includes: logo, brief business overview and links back to your website or social account. In addition, we offer a themed monthly sales flyer, giving you the chance to highlight specific products & related brands
V I R T U A L
T R A I N I N G S
These sessions are a fantastic opportunity to educate our sales team on your products & brands. Give live presentations, offer interactive activities, and get realtime feedback.
A N N U A L A W A R D S B A N Q U E T S
Sponsor our annual Sales and/or Operations awards banquet and enhance your brand’s visibility to our team with signage, giveaways & sponsorship mentions during the event
F O O D C E N T R I C P R E - S H O W
Be the exclusive sponsor of our FoodCentric Pre-Show Party and be in the center spotlight as we celebrate our customers with dinner, drinks & dancing!
Q
U A R T E R L Y P R O M O T I O N S
Showcase your products in one of our unique and results-driven promotions, designed to boost case growth with existing customers and attract new customers!
ANNUAL TRIP PROMOTION
February 2nd - May 24th
This promotion is our most highly anticipated of all, for both AM’s & Vendors alike! Each sponsorship level offers the opportunity to bring in new items to the promotion, present them to our sales force at a GSM and then showcase them in front of our customers at our annual FoodCentric event. Top sponsors also earn an all expenses paid trip for two!
Q1 PROMOTION: BRANDS MADNESS
March 17th - April 26th
Focused entirely on our Exclusive Branded products, this promotion aims to drive case growth at the heart of PFS Each week AM’s will compete head to head to advance in the tournament bracket where the winning prizes get better & better
Q2 PROMOTION: GROW TO WIN DOUGH
May 5th - June 28th
It’s GROW time! AM’s earn points as they open new accounts and sell your products! Our goal to retain, maintain & gain these customers by providing each with a welcome box full of samples from vendors The top performing AM’s win big cash payouts.
Q3 PROMOTION: MEET ME IN MANHATTAN
August 25th - October 17th
Who doesn’t want to spend Christmas in New York City? Here we challenge our AM’s to beat their case sales of your products from the previous year The AM’s with the biggest percentage of growth will win an unforgettable Christmas getaway to Manhattan.
Q4 PROMOTION: HOLIDAY HUSTLE
October 26th - December 20th
The holidays are here and its time to hustle! We’re combining case growth and new customer gains to create a promotion that pays cash to the AM’s who get it in gear before the end of the year!
Happy Plate, our newly rebranded quarterly digital catalog, includes info on industry trends, details recipes, and highlights vendor-selected items. Showcasing your products and brands in Happy Plate provides a unique opportunity to reach a targeted audience of industry professionals and culinary enthusiasts. Each edition is designed to inspire, inform, and connect you with potential customers in a meaningful and impactful way.
Dish Discovery is a menu inspiration guide offering innovative recipes and direct links to order forms, making it effortless for customers to elevate their menus using your products. Categorized by food segments, this guide helps you promote new flavors, showcase creative dishes, and grow your brand of products!
Performance Foodservice - Valdosta is committed to your success. We will collaborate with you to create a marketing program that is custom fit to fill all of your needs.
Making a game plan for growth is our number one goal. With a dedicated team and personalized strategies, we ’ re here to help you reach new heights, ensuring that every step we take together is focused on driving your business forward
Together, we’ll continue Elevating Excellence!
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