Component Program of Handcrafted Pizzas
ABOUT THE RED SEAL PIZZERIA™ PROGRAM How do you turn your convenience store into a highly profitable, point of destination pizza shop with delicious made-to-order pizza? You open The Red Seal Pizzeria™. Get your slice of the continuously growing pizza market by letting us help you turn a space as small as 10’ x 10’ into a bustling pizzeria. We are the pizza kings with 65 years of pizzeria success with our legendary Roma® family of brands. By far Roma® is the most recognized and trusted Italian brand in the industry. Thousands of independent pizza operators rely on these best-in-class products to build reputations and profits. Now through our licensed program The Red Seal Pizzeria™ you have access to the world’s finest pizza making products and the knowledge of our pizza specialists to help you sell pizzeria-quality pizza alongside your other products. The Red Seal Pizzeria™ program offers a wide variety of high quality products, whether you want to keep it fast and simple with par-baked crusts that you sauce, cheese, top and bake; or use frozen pizza doughballs, frozen, sheeted raw pizza dough or dry pizza dough mix to make crusts from scratch. Want to add subs or hoagies, pasta dishes and more to your menu? We have you covered. The Red Seal Pizzeria™ program is as turnkey as you want it. Have the equipment and pizza oven? No problem. We have merchandising POS to turn you into The Red Seal Pizzeria™ overnight. Need equipment and training? We have that, too.
JUNE, 2020
TALKING TO CUSTOMERS ABOUT THE RED SEAL PIZZERIA™ PROGRAM The Red Seal Pizzeria™ Program features • • • • • • •
No Franchise Fee Full portfolio of products and everything pizza and Italian Sales and Marketing Support Training Support Menu boards & indoor and outdoor POS Merchandising Pizza Ovens, Storage & Prep Equipment & Smallwares as needed Utilizes our exclusive Italian pizza branded products as ingredients in The Red Seal Pizzeria™ menu items
A licensee of The Red Seal Pizzeria™Program has access to high-quality branded products, sales and marketing support. There are no franchise fees, low startup costs and ongoing support. Operators of The Red Seal Pizzeria™ Program instantly become a part of a national brand and the brand recognition that an operator will not have with a standalone operation.
JUNE, 2020
THE RED SEAL PIZZERIA™ PROGRAM - PRODUCT SUGGESTIONS The Red Seal Pizzeria™ program offers the ultimate in convenience and is 100% customizable. Operators can choose from a wide range of Performance Foodservice private label branded products in a variety of categories from crusts, to sauce and cheese. With over 21,000 private label branded products available to customers - please discuss your needs with your local account manager to determine what products are a perfect fit for your operations. Several basic recommended products appear below and on following pages. The product recommendations are divided by category and further designated by good (a basic offering), better (a step up - often requiring additional prep) and best (a top-of the line offering, often requiring mixing or additional preparation and or is our highest quality offering in that category). THE RED SEAL PIZZERIA™ PROGRAM IS A TURNKEY PROGRAM THAT IS FULLY CUSTOMIZABLE DEPENDING ON YOUR OPERATOR’S NEEDS AND BUDGET. USE THE LIST BELOW AS A GUIDELINE IN COMBINATION WITH WHAT YOUR OPCO STOCKS TO DEVELOP THE RED SEAL PIZZERIA™ PROGRAM THAT FITS YOUR OPERATOR’S BUDGET, NEEDS, MARKET AND TASTES.
If participant desires to use a raw crust select from these SKUs If participant desires to use doughballs or make dough from scratch select from these SKUs
X
X
598258
ULTIMO
PAR BAKED CRUSTS - 7"
48
3.5 OZ
X
X
598051
ULTIMO
PAR BAKED CRUSTS - 12"
40
10 OZ
X
X
545147
ULTIMO
PAR BAKED CRUSTS - 14"
10
15 OZ
X
X
545145
ULTIMO
PAR BAKED CRUSTS - 16"
12
18 OZ
X
X
X
545182
ULTIMO
PAR BAKED WOOD FIRED PIZZA CRUST 16"
10
18.7 OZ
X
X
X
545179
ULTIMO
PAR BAKED WOOD FIRED PIZZA CRUST 12"
10
10.5 OZ
X
X
X
595176
HERITAGE OVENS
FLAT BREAD PIZZA CRUST 00 FLOUR - THIN 12X5
48
3 OZ
X
X
X
595178
HERITAGE OVENS
FLAT BREAD PIZZA CRUST TRADITIONAL 16X6
16
7.5 OZ
X
X
536621
ROMA
PIZZA CRUST VEGAN GF 10"
24
6 OZ
X
X
536625
ROMA
PIZZA CRUST VEGAN GF 12"
20
10.3 OZ
X
X
243650
ROMA
PIZZA CRUST 7" SHEETED RAW
60
5.5 OZ
X
X
243651
ROMA
PIZZA CRUST 12" SHEETED RAW
25
14 OZ
X
X
243652
ROMA
PIZZA CRUST 14" SHEETED RAW
25
19 OZ
X
X
243653
ROMA
PIZZA CRUST 16" SHEETED RAW
20
26 OZ
BEST
BETTER
If participant desires to use a par baked crust select from these SKUs
GOOD
CRUSTS, SHEETED DOUGH, DOUGHBALLS AND PIZZA CRUST MIX ITEM #
BRAND
DESCRIPTION
PACK
SIZE
X
X
78986
ULTIMO SUPREME
PIZZA CRUST RAW SUPREME 12”
20
13.07 OZ
X
X
538404
ROMA
PIZZA CRUST MIX
1
24 LB
X
X
243854
ROMA
DOUGH BALL
26
14 OZ
X
X
305617
ROMA
DOUGH BALL
36
12 OZ
X
X
84698
ROMA
DOUGH BALL
20
24 OZ
JUNE, 2020
Participant selects Pizza Sauces from these SKUs
BEST
X X X X X
X Participant selects Cheese from these SKUs
BETTER
GOOD
SAUCES
X X X X
X X
X X X X
X X X
X X X X X X
X
X X
X X X X X Participant selects Pizza Toppings from these SKUs
X X X
X X X X X X
X
X
X X X
X X
X X X
X X X
X X X X X X
ITEM #
BRAND
493428 584366 584365 78745 237657 264197 287852
ROMA PIANCONE EPICUREO PIANCONE EPICUREO ULTIMO ULTIMO ROMA ROMA
301646 302584 294206 294204 232142 243113 261037 247122 291823 446312
ROMA BACIO BACIO BACIO ROMA ULTIMO ROMA ROMA NORTHLAND STAR NORTHLAND STAR
600792 272894 251844 295371 379358 235317 375689 311967 78593 78584 231802 272387 231797 525309 342885 319228 247016 309998 238639 942675 927241 306628
ROMA ROMA ROMA WEST CREEK ROMA ROMA ROMA ULTIMO! ROMA ULTIMO! ROMA PEAK ROMA ROMA ROMA ROMA ROMA ROMA ROMA PACKER PACKER PACKER
DESCRIPTION PIZZA SAUCE PREPARED POUCH PIZZA SAUCE MARINARA SAUCE HEAVY PIZZA SAUCE WITH BASIL PIZZA SAUCE HI SPICE ALFREDO SAUCE BASIL PESTO SAUCE WITH NO PINE NUTS
CHEESE CHEESE MOZZ LMWM SHRED CHEESE MOZZ LMWM SHRED CHEESE MOZZ LMWM SHRED CHEESE MOZZ LMWM SHRED CHEESE MOZZ LMWM SHRED CHEESE PIZZA 5 BLND FTHR SHRED CHEESE WM MOZZ ORGNL SHRED CHEESE CHEDDAR MILD YLW FTHR SHRED CHEESE MOZZ WM PROV CHED SHRED CHEESE BLND WM MOZZ PROV SHRED PROTEIN AND VEGETABLE TOPPINGS PEPPERONI BOLD SLICED 14-16 CT PEPPERONI BEEF SLICED 13 CT PEPPERONI SLCD 14 CT BULK FZ BACON TOPPING REAL GAS FLUSH POUCH BACON TOPPING FC 3/8" TFF FZ BEEF TOPPING MEATBALL GOURMET BEEF 1 OZ PORK TOPPING HOT PEPPER & SAGE SAUSAGE TOPPING 15 PER OUNCE SAUSAGE TOPPING ITAL FC FZ MUSHROOM PIECES AND STEMS SLICED MUSHROOM SLCD 1/8" TUB MUSHROOM BLNCHD PLAS TUB PRECOOKED CHICKEN STRIPS BLACK OLIVE SLICED CALIFORNIA BLACK OLIVE SLICED IMPORTED BANANA PEPPERS HOT SLICED BANANA PEPPERS MILD SLICED PEPPERONCINI PEPPERS GRN JULIENNE ONION RED JULIENNE CUT TOMATO DICED 1/4" TRAY
JUNE, 2020
PACK
SIZE
6 6 6 6 6 4 3
106 OZ 3 KG 3 KG #10 #10 80 OZ 30 OZ
4 1 6 6 6 4 6 1 6 6
5 LB 5 LB 5 LB 5 LB 5 LB 5 LB 5 LB 5 LB 5 LB 5 LB
2 2 2 6 2 2 2 1 4 2 6 2 6 1 6 6 1 1 1 1 1 2
5 LB 5 LB 12.5LB 4.5 LB 5 LB 5 LB 5 LB 5 LB 5 LB 5 LB #10 5 LB 62OZ 10 LB #10 #10 1 GAL 1 GAL 1 GAL 5 LB 5 LB 5 LB
Participant selects Pizza Boxes and Takeout Containers from these SKUs
X X X X X X X X X X X X X X
X
Participant selects sides, appetizers and sandwich ingredients from these SKUs
X X X X X X X X X X X X X X X X
BEST
BETTER
GOOD
BOXES AND TAKEOUT
X X X X X
X X X X
ITEM #
BRAND
DESCRIPTION
236354 615399 615401 615402 239879 239863 197493 253861 253865 253852 253857 540474 157551 996076
ROMA ROMA ROMA SILVER SOURCE SILVER SOURCE FIRST MARK FIRST MARK FIRST MARK FIRST MARK FIRST MARK SILVER SOURCE FIRST MARK FIRST MARK FIRST MARK
516834 375702 242126 603151 599559 315743 231588 416103 560535 231612 398989 398993 567956 567958 567959 541853 617137 329663 329684 51430
ROMA ROMA ROMA PIANCONE LUIGI ROMA ROMA ROMA HERITAGE OVEN ROMA ROMA ROMA ROMA ROMA ROMA ROMA PERFECTLY SOUTHERN ROMA ROMA PIANCONE
PIZZA BOX 8" PIZZA BOX 12" D FLUTE BROWN PIZZA BOX 14" D FLUTE BROWN PIZZA BOX 16" D FLUTE BROWN CONTAINER FOAM 3 COMPT. 9X9X3 CONTAINER FOAM 1 COMPT. 9X9X3 CONTAINER FOAM 1 COMPT. 6X6X3 PORTION CUP 3.25 OZ PORTION LID 3.25 OZ PORTION CUP 2 OZ PORTION LID 2 OZ CUTLERY KIT POP UP FOIL WRAPS WRAP DELI PAPER WAX 12" X 10.75" SIDES, APPETIZERS AND SANDWICHES MEATBALL BEEF & PORK GOURMET 2 OZ BEEF AND PORK MEATBALLS 1 OZ PHILLY BEEF SANDWICH SLICES 10% PHILLY BEEF SANDWICH SLICES LIGHT PHILLY BEEF SANDWICH SLICES 25% PHILLY CHICKEN SANDWICH SLICES CHICKEN WING BBQ FULLY COOKED MOZZARELLA CHEESE STICK BTTRD BREADSTICK PLN PULL APART CHICKEN WING HOT FULLY COOK CHICKEN WING OVEN RSTD FULLY COOK CHICKEN WING BNLS BRD FULLY COOK CHICKEN BONELESS BITE BREADED HOT FULLY COOK CHICKEN BONELESS BITE BBQ FULLY COOK CHICKEN POPCORN FULLY COOKED BUTTERMILK BREADED CHICKEN TENDER RANCH DIPPING SAUCE CUP 6" HOAGIE ROLL 8" HOAGIE ROLL TORTILLA FLOUR PLAIN 12"
JUNE, 2020
PACK
SIZE
1 1 1 1 2 2 4 20 20 10 20 1 6 3
100 CT 50 CT 50 CT 50 CT 100 CT 100 CT 125 CT 125 CT 125 CT 250 CT 125 CT 250 CT 500 2500 CT
2/5 LB 2/5 LB 40/4 OZ 40/4 OZ 40/4 OZ 40/4 OZ 4/2.5 LB 6/2 LB 10/22.9 OZ 4/2.5 LB 4/2.5 LB 2/4 LB 2/5 LB 2/5 LB 2/5 LB 2/5 LB 100/1.5 OZ 72/2.5 OZ 72/4 OZ 6/12 CT
2/5 LB 2/5 LB 40/4 OZ 40/4 OZ 40/4 OZ 40/4 OZ 4/2.5 LB 6/2 LB 10/22.9 OZ 4/2.5 LB 4/2.5 LB 2/4 LB 2/5 LB 2/5 LB 2/5 LB 2/5 LB 100/1.5 OZ 72/2.5 OZ 72/4 OZ 6/12 CT
Participant selects Condiments from these SKUs
BEST
BETTER
GOOD
CONDIMENTS ITEM #
BRAND
DESCRIPTION
PACK
SIZE
CRUSHED RED PEPPER PACKET
500
1 GM
X
231628
ROMA
X
232186
ROMA
GRATED PARMESAN CHEESE PACKET
500
3.5 GM
X
531668
ROMA
GRATED PARMESAN CHEESE SHAKER
12
1 LB
X
516644
ROMA
GARLIC BUTTER CUP
128
1.25 OZ
X
374504
ROMA
SAUCE MARINARA RND CUP TFF
96
1.5OZ
X
231727
ROMA
KETCHUP PACKETS
1000
9 GM
JUNE, 2020
THE RED SEAL PIZZERIA™ PROGRAM EQUIPMENT The Red Seal Pizzeria™ Program is flexible enough to work with your existing equipment and has enough breadth and depth to help you outfit your location with tabletop pizza ovens, convection ovens, impingers, warmers, hot food display cases, pizza screens, prep tables and more. Cory Porter, Performance Corporate E&S Manager is the point person for equipment for all programs. Equipment will be furnished by Katom, our equipment supplier company. Please work with your local Area Manager to determine what equipment needs you require to successfully launch and maintain your Red Seal Pizzeria™.
EQUIPMENT QUESTIONS? All questions about our proprietary equipment program should be directed to: Cory Porter Corporate E&S Manager Performance Foodservice M: 615.243.1105 email: Cory.Porter@pfgc.com
JUNE, 2020
PROGRAM - POS/MERCHANDISING & MENU BOARDS AND COLLATERAL We have partnered with Menuetta and RTT Digital Signage to offer flexible, easy to implement, customized merchandising, point of sale and digital menu boards for every customer’s needs. SNACKS
CHOOSE YOUR SIZE
CALZONES
Menuetta Mike Cranbrook Office: 952-938-1962 Ext. 301 Cell: 952-220-1317 Toll Free: 888-938-1962 mcranbrook@menuetta.com www.menuetta.com
14”
12”
9
$ 99
7
$ 99
7”
SLICE
220 CAL/SLICE
5
1
$ 99
$ 99
CHOOSE YOUR TOPPINGS
Bread Sticks
with Marinara Sauce / 220 cal
2
$ 99
ALL TOPPINGS NO EXTRA CHARGE Add Calories For Slice
Pepperoni 30 cal Italian Sausage 50 cal Beef 30 cal Onions 5 cal Bacon 20 cal Banana Peppers 0 cal Mushrooms 5 cal Jalapeño Peppers 0 cal Bell Peppers 0 cal Black Olives 10 cal
Cheese Calzone
A rich, blend of the best ricotta & mozzarella cheeses wrapped in delicious pizza dough crust / 220 cal
5
$ 99
Meat Calzone
Stuffed with pepperoni, beef, sausage, ricotta & mozzarella cheeses / 320 cal
Veggie Calzone
Mozzarella Sticks
with Marinara Sauce / 220 cal
2
$ 99
Filled with fresh tomatoes, onions, green peppers, mushrooms, black olives, ricotta & mozzarella cheeses / 250 cal
REd THE
SEal PIZZERIa
RTT Digital Signage Andrew Mariathasan National Sales Director phone 202-769-4900 cell 202.510.3853 andrewm@rttdigitalsignage.com www.rttdigitalsignage.com
Menu Boards (static and dynamic options available)
HANDCRAFTED PIZZA
HANDCRAFTED PIZZA
MADE FRESH TO ORDER
REd THE
SEal PIZZERIa
HANDCRAFTED PIZZA MADE FRESH TO ORDER
REd REd THE THE
SEal SEal PIZZERIa
PIZZERIa
PIZZA • SUBS • HOAGIES
Pump Toppers and Outdoor Banners
Feather flags
HANDCRAFTED FRESH TO ORDER PIZZA MADE
JUNE, 20200
ABOUT THE RED SEAL PIZZERIA™ PROGRAM - TRAINING INFORMATION We offer a full suite of training information on The Red Seal Pizzeria™ Program. The program selling guide, Pizza Operations Guide, Operator Checklist and back of house, step-by-step preparation instructions posters are shown below and are available by emailing Bob Beck, Vice President, Convenience and Retail Foodservice, Performance Foodservice or by emailing John Eccleston, Sr. Director of Brands and Brand Development, Performance Foodservice. Please note that WebEx training for Phase One OpCos on how to sell The Red Seal Pizzeria™ Program is forthcoming. A training video about The Red Seal Pizzeria™ Program can be found here. Step by Step Pizza Preparation Instructions for Starting with Dough Balls
The Red Seal pizzeria pizza preparation guidelines
• Pull and defrost dough balls under refrigeration daily in covered food trays (approx 12 hrs). Place the pre-sheeted or stretched dough ball on the appropriate pizza screen. The dough should be even with the edge of the screen and not hang over the edges.
Ladle the correct amount of pizza sauce onto the dough using the measures guide by the size of pizza ordered.
• Follow manufacturer instructions for proofing defrosted dough balls.
Use the back of the ladle or spoodle, in a circular motion, to spread the sauce evenly from the center of the dough toward the edges. Leave approximately 1/2 inch edge of dough un-sauced
• Use small amount of bench flour to press dough and stretch to desired size. • Use flat fingers or back of wrist to evenly stretch dough without ripping or puncturing dough.
• Always follow the measures guide when preparing pizzas. This ensures your customer receives the same great product and experience every time.
8
2
10
3
12
4
2
8
3.25 6
16 20
2 3 4.5
2.5 4 6
2 3 4.5
2.75 4 6
1 1.5 2.5
0.5
2
1
0.5
3
1.25
1
4.5
1.25
2 3 4.5
2 2.5 3.75
2 3 4.5
2 3 4.5
2 3 4.5
5 11 13
4 6 8
1.5
1.5
2.25
2.25
2.75
2.75
1.75 2.25 3
0.75 1.25 1.75
1.75 2.5 3.5
1.5 2.25 2.75
1.25 2.75 3.5
1.5 2.25 3
1.25 2.75 3.5
1.5 2.25 3
Black Beans (oz)
Corn (oz)
Artichoke Hearts (oz)
Banana Peppers (oz)
Pineapple (oz)
Sliced Olives (oz)
Fresh Sliced Mushrooms (oz)
Canned Mushrooms (oz)
Onions (oz)
Peppers (oz)
Anchovy (pc)
Andouille (slices)
Shredded Beef (oz)
Chorizo Crumbles (oz)
Taco Meat Crumbles (oz)
Meatballs (oz)
Chicken Strips (oz)
Genoa Salami (oz)
Diced Ham (oz)
Canadian-Style Bacon (oz)
Bacon Topping (oz)
Raw Beef (oz)
Cooked Beef (oz)
Raw Sausage (oz)
Cooked Sausage (oz)
Pepperoni (slices)
Numbers are generally rounded to the nearest ¼ oz. Guide from Choosing the Right Toppings for Your Pizza, Version 3.0, developed and published by PizzaMarketplace.com in collaboration with Burke Corporation. The publication is free and available by downloading it from the Pizza Toppings Research Center on www.PizzaMarketplace.com. Please note: refer to The Red Seal Pizzeria pizza making training videos and Operations Guide for more details on making a variety of pizza sizes and recipes.
Cheese (oz)
• Keep your “make” table clean and organized. Restock items as needed and have back up stock ready and available to support business demands.
Use a peel to place completed pizza into oven for baking. Cook pizza until golden brown and cheese is melted evenly. Use preprogrammed oven settings or set timer based on cooking instructions.
Cover pizza evenly with the correct toppings using the measures guide by the size of pizza ordered. Be sure to place toppings to the edge of the cheese. Arrange sliced toppings first then diced or larger pieces after.
Toppings Measures Pizza Sauce (oz)
• Bake all pizzas according to your oven/time instructions. Inspect each pizza for quality and accuracy prior to serving to your customer.
Spread the correct amount of cheese evenly onto the sauce using the measures guide by the size of pizza ordered. Be sure to cover all sauced areas with cheese.
PIZZA SIZE (INCHES)
• Accuracy and consistency are the two key components to succesful pizza preparation. Focus on preparing the pizza as ordered and providing the highest quality pizza to your customer on every order.
Diced Tomatoes (oz)
• Set up your “make” table to the same high standard daily. Use FIFO (First In First Out) rotation of all ingredients, in new pans, to ensure the freshest, most consistent pizza for your customer.
1.5 2.25 3
14
5.75
7
28
6
8
6
8
3.5
1.75
6
1.75
6
5
6
6
6
19
10
4
4
4.5
2.75
4.25
4
4
3.5
4
3.5
3.5
16
7
10.5
40
7.75
10.5
7.75
10.5
4.25
2.5
7.75
2.5
7.75
6.75
7.75
7.75
7.75
27
13
5.75
5.75
6
2.75
5.5
5.75
5.5
4.75
5.5
4.75
4.75
18
8.25
12
48
10
13.25
10
13.5
6
3
10
3
10
8.5
10
10
10
32
16
8
8
7.25
4.75
6.25
8
6.25
5.25
6.25
5.25
5.25
OPERATOR CHECKLIST With our help, you should have all of resources and tools for a successful operation. Digital menu boards, feather flags, gas pump toppers and a selection of other materials are available for you to use to market your business. We also have a staff of consultants and account representatives to help if you have any questions.
Red Seal™ Operator Checklist
PIZZA OPERATIONS GUIDE
☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐
How involved did you want to get into Pizza? What are your goals? How broad of pizza offering do you want — sizes and flavors? What return would you like to achieve on your investment? Do you already sell pizza? Are you selling other foodservice items? What are those numbers? How many customers do you serve daily? (Breakout by day parts) What are your weekly foodservice sales? Do you have enough space for pizza making? For serving? Do you have a designated area for showcasing and selling this program? Do you have a staff of dependable employees? What is your customers’ expectation for service? — time to get pizza What will be your hours of operation? Can you receive Internet and call-in orders? Do you have a delivery capability? How many TV screens do you have installed and are they smart TVs with WiFi? Do you have WiFi in-store with Internet access? Are there any town or municipality codes/restrictions on outdoor and roadside advertising such as flag and banner heights?
Business Support ☐ ☐ ☐ ☐ ☐ ☐ ☐
Operations Guide Preparation Instructions Equipment Guide Training Video B2B Website Login Information Wall Posters for In-store Product Order Sheets
Advertising and Point of Sale
Component Program of Handcrafted Pizzas
Preparation and Storage
Preliminary Questions
☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐
Digital Menu Board Outside Signage Banners Flags Window Decal Pump Toppers Warmer Equipment Decals Counter Signs
☐ ☐ ☐ ☐ ☐
Prep Station Freezer Refrigerator Portion Cups Containers for Toppings
Cooking (Refer to Equipment list for full list of available equipment) ☐ ☐ ☐ ☐
Pizza Oven Electric Oven Impingement Cook Oven Convection Oven
Smallwares? (Refer to Equipment list for full list of available equipment)
☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐
Pizza Cutters Pizza Knives Steel Rockers Tongs Kitchen Thermometers Timers Cutting Boards Screens Food Safety Items Pizza Peel Oven Mitts/Pot Holders
Keeping Your Pizzas Warm ☐ ☐
Counter Top Pizza Warmer Heated Merchandiser
Pizzas To-Go – do you have the right packaging?
☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐
To-Go Menus Clamshell Boxes/Single Slice Boxes Pizza Boxes (8”, 12” 14” 16”) Napkins Cups/Lids/Straws Condiments Bags Cutlery
Exclusively available through Performance Foodservice and Eby-Brown The Red Seal Pizzeria™ is a trademark of Performance Food Group.
JUNE, 20200
LICENSING AGREEMENT
Customer License, Branded Food Products [brand – pick one: Vai Fresco™, The Red Seal Pizzeria™, Contigo™ Taqueria, Deli Day™, or Perfectly Southern™ (Each customer should sign a separate license agreement for each specific branded program. This will provide better tracking of customer participation and brand performance.)]
To become a licensee of The Red Seal Pizzeria™ Program, the operator must sign a brand licensing agreement. This agreement outlines the requirements to be fulfilled by the operator and outlines the many benefits of becoming a licensee of the program. There is no license fee only agreement to be brand compliant in the program. Brand Licensing agreement includes Retailer Requirements: Maintaining a clean establishment, with all necessary foodservice equipment to produce, heat, and maintain required holding temperatures • • •
• •
Purchase 100% of all required food and foodservice items for the program from PFS/ PFG Purchase 90% of all suggested food and foodservice items for the program from PFS/ PFG Maintain a properly installed graphics package, and a branded menu board in order to display the Brand in connection with the sale of the Program products and services Cooperate with initial brand and service training for the program Not co-mingle any unauthorized products with the branded Program products
The following one-pagers at right are available from your local AM and our strategic partners. The Menuetta and RTT Digital Signage Pieces are available to assist in working directly with Menuetta and RTT Digital Signage.
This Customer Participant License Agreement (the “Agreement”) is dated as of ________________, 20___ (the “Effective Date”) by and between Performance Food Group, Inc., dba Performance Foodservice (“PFG”); and ____________________, with a principal place of business at ____________________ (“Participant”). WHEREAS, PFG has expended time, skill, money and effort to develop the ___[pick the appropriate brand]_______ brand (the “Brand”) and associated food products, menu design, food preparation guidance and best practices, presentation and layout of the Brand, and other efforts to support our customer’s sales of products under the Brand, and WHEREAS, PFG has developed and will continue to develop valuable goodwill in the service mark, trademark and trade name “__[pick the appropriate brand]______,” and its associated logo designs and trade dress; and has or may develop or acquire other service marks, trademarks, trade names and trade dresses for use, all of which marks, names and dresses are or will be the sole property of PFG (the "Marks"), and WHEREAS, PFG agrees to license the Marks to Participant and will provide product and brand support to Participant as a PFG customer in good standing, and WHEREAS, Participant agree to sell the designated products listed on the attachment and may participate in sales and marketing of the Brand as part of the program (the “Program”), THEREFORE, for the consideration specified above, PFG hereby grants Participant a license to the Marks in accordance with the following terms and conditions. AGREEMENT
INFORMATION SHEET ON WORKING WITH RTT DIGITAL SIGNAGE FOR DYNAMIC MENU BOARDS
Overview license to 1. PFG grants Participant a cancellable, non-transferable, non-exclusive use the Marks in connection with sales of the branded products, under• the of this RTTterms Digital Signage, Washington, DC, is our Program Partner to design all dynamic digital menu license (the “Participant License”). boards for all PFG-owned and licensed branded foodservice programs: Perfectly Southern™ Fresh Fried Chicken, Vai Fresco™ and The Red Seal Pizzeria™. These boards are based on our
overall look but have animation and motion. 2. PFG will not charge Participant any license fee or startup fee. Any applicable volume discounts or rebates that may apply to these products will be separately • RTT Digital Signage also is our partner in managing menu boards through a seamless clouddocumented. based system. In addition, if our customers need LED screens and other tech equipment, RTT will arrange purchase and installation/mounting, if required.
3. Participant acknowledges that it is essential to maintain the high standards of the • Chief contact is Andrew Mariathasan, andrewm@rttdigitalsignage.com, tel. 202.510.3853, Brand and to preserve the integrity and goodwill of the Marks. Participant therefore www.rttdigitalsignage.com
Branded Tailored Digital Menu Boards & Cloud-based Management Once a customer has signed the selected Program Licensing Agreement and entered in our Performance or Eby system as a viable Program customer, they will have access to RTT Digital Signage to develop tailored dynamic menu boards via an electronic field template form. Once the customer uploads its data, RTT will customize the menu board within 24 hours and send it via the cloud to the instore menu boards (LED screens). This includes pricing and additional items the customer requests to be added to the menu boards such as LTOs or other promotions. Note that most LED TV screen are Internet-ready.
INFORMATION SHEET ON WORKING WITH MENUETTA FOR POS & STATIC MENU BOARDS Overview •
Menuetta Restaurant Marketing of Bloomington, Minn. www.menuetta.com, is our Program Partner to design and fulfill all POS merchandise and static menu boards for Perfectly Southern™ Fresh Fried Chicken, Vai Fresco™, The Red Seal Pizzeria™, Contigo Taqueria™ and Deli Day™.
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Chief contact is Mike Cranbrook, mcranbrook@menuetta.com. Branded POS merchandise will be accessed and ordered via an e-commerce site operated by Menuetta and available only to registered Program customer participants. Static menu boards will be designed using an established menu board design template and tailored content and pricing. Note that all Programs, especially more complex menus, recommend leading edge animated “motion” menu boards.
Branded POS Merchandise Via e-Commerce Site •
Once a customer has signed the selected Program Licensing Agreement and entered in our Performance or Eby system as a viable Program customer, they will have access to the Program’s Branded POS Merchandise via an online catalogue. Each customer will have a password protected account to order POS.
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Primary payment option is a credit card entered on site by the customer. OpCo or sales offices may opt to help pay for products and services as a partial or full payment by using PO or spending account. Payment options based on the OpCo/sales office request. Menuetta has set up each OpCo and Eby-Brown office as an account to allow for shared payments, via spending accounts, POs, e-gift cards for customers in the Program.
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JUNE, 2020
CORPORATE SALES SUPPORT The Corporate Team has created a comprehensive “How-to-Sell The Red Seal Pizzeria™ Program” PowerPoint Presentation. The Team will conduct in the near term a WebEx taking OpCos through this presentation, and it will be available for download for training AMs. Dedicated Corporate sales supports are provided by Bob Beck, Mike Seidel and John Eccleston.
Dedicated Regional support is provided by: Danny Farist Director of Business Development [c] 678-428-9780 [o] 770-718-3599 Danny.Farist@pfgc.com www.performancefoodservice.com
Tony Schmidt Executive Chef / Culinary Consultant [o] 770.718.3551 [c] 404.386.8231 tony.schmidt@pfgc.com www.performancefoodservice.com
Master Equipment/Smallwares
Marketing and Advertising
Marketing and Digital Signage
Cory Porter E&S Direct O: 804.484.7700 M: 615.243.1105 Cory.Porter@pfgc.com www.eandsperformance.com
Mike Cranbrook Menuetta Office: 952-938-1962 Ext. 301 Cell: 952-220-1317 mcranbrook@menuetta.com
Raymond Kollidas RTT Digital Signage phone 202-769-4900 cell 716-866-8237 rayk@rttdigitalsignage.comm
JUNE, 2020