Royal Rewards 2016 vendor booklet

Royal Rewards

2016

July 24 - July 27, 2016

Deadline for Participation: Friday, April 15, 2016

Royal Rewards It is time…time to make sure your company is part of the 2016 Royal Rewards Incentive Program. This promotion is not only back, but back with an aggressive promotional period, increased marketing support and exclusive location (2013 Conde’ Nast #1 US Resort Destination) to entice each participant. This proven customer promotion will drive increased case sales, new product placements as well as a focused effort to help you exceed your company’s 2016 objectives.

Proven Results Last year, in 2015, each participating Vendor Partner experienced double digit case sales during the Royal Rewards promotional period.

• Individual vendor growth ranged from over 25% to over 200% • Overall promotional growth (versus year over year) was 80,000+ cases Opportunity: This promotion is the single largest promotional opportunity to drive sales directly to customers that you will have with PERFORMANCE Foodservice, Milton’s in 2016.

Specifically, the Royal Rewards promotion focuses participating foodservice operators on a specifc group of targeted vendor products.…OVER A 10 WEEK PROMOTIONAL PERIOD. In addition, we have BONUS WEEKS scheduled throughout the promotion to make sure our Sales Team stays fully engaged in promoting your products throughout the complete promotional period.

Audience: The Royal Rewards promotion focuses a core group of products to a specific group of targeted CUSTOMERS!!! We’ve selected our top customers to participate in this promotion. The top performing customers will win a couple’s trip for two…

The top 4 Area Managers and 1 District Sales Manager (based on an increased case base and most promotional points earned) will also win a trip for 2!!! Participating Vendor Partner items will be the ONLY vendors/items promoted to PERFORMANCE Foodservice Milton’s sales team for the ENTIRE 2nd quarter.

Trip of a Lifetime: The Inn at Palmetto Bluff located in Bluffton, South Carolina (just north of Savannah, Georgia) http://palmettobluff.montagehotels.com/

P latinum Level 30 items selected to promote 5 NEW ITEMS will be stocked Each item will be valued at 30 POINTS (Includes 4 Bonus Weeks)

• Invitation to a Royal Rewards Luncheon during our General Sales Meeting on April 24, 2016 • Participation on the trip (2 total guests) • Participation in a structured 10 week work with program/blitz to push promoted items • Access to feature / promote to our complete sales teams via iPad • Opportunity to send a customized electronic communication to the top PERFORMANCE Foodservice, Milton’s participating key customers • Ability to feature product rebates directly to participating customers • Vendor logo featured on the log-in page of each Area Manager’s iPad. • Direct link to vendor website included on the PERFORMANCE Foodservice Milton’s website • Direct access to each Regional & District Sales Manager • Vendor logo to be included in all MKTG materials, such as Royal Rewards Banner, brochures, save the date postcard, and much more

PARTICIPATION FEE: $20,000

Vendor billing will occur the 1st day of the promotion (4/15/16)

Gold Level 20 items selected to promote 3 NEW ITEMS will be stocked Each item will be valued at 20 POINTS (Includes 3 Bonus Weeks)

• Invitation to a Royal Rewards Luncheon during our General Sales Meeting on June 28, 2014 • Participation in a structured 8 week work with program/blitz to push promoted items • Access to feature / promote to our complete sales teams via iPad • Opportunity to send a customized electronic communication to the top PERFORMANCE Foodservice, Milton’s participating key customers • Ability to feature product rebates directly to participating customers • Direct link to vendor website included on the PERFORMANCE Foodservice Milton’s website • Direct access to each Regional & District Sales Manager • Vendor logo to be included in all MKTG materials, such as Royal Rewards Banner, brochures, save the date postcard, and much more

PARTICIPATION FEE: $15,000

Vendor billing will occur the 1st day of the promotion (4/15/16)

Si lv er Level 15 items selected to promote 2 NEW ITEMS will be stocked Each item will be valued at 10 POINTS (Includes 2 Bonus Weeks)

• Participation in a structured 6 week work with program/blitz to push promoted items • Access to feature / promote to our complete sales teams via iPad • Opportunity to send a customized electronic communication to the top PERFORMANCE Foodservice, Milton’s participating key customers • Ability to feature product rebates directly to participating customers • Access to each District Sales Manager • Vendor logo to be included in all MKTG materials, such as Royal Rewards Banner, brochures, save the date postcard, and much more

PARTICIPATION FEE: $10,000

Vendor billing will occur the 1st day of the promotion (4/15/16)

Bronze Level 10 items selected to promote Each item will be valued at 5 POINTS (Includes 1 Bonus Week)

• Participation in a structured 4 week work with program/blitz to push promoted items • Access to feature / promote to our complete sales teams via iPad • Opportunity to send a customized electronic communication to the top PERFORMANCE Foodservice, Milton’s participating key customers • Ability to feature product rebates directly to participating customers • Direct access to each Area Manager • Vendor logo to be included in all MKTG materials, such as Royal Rewards Banner, brochures, save the date postcard, and much more

PARTICIPATION FEE: $5,000

Vendor billing will occur the 1st day of the promotion (4/15/16)

Travel Dates: July 24 – 27, 2016 Promotion Parameters: Based on the level of participation; a number of items will be included in the promotion and assigned a point value. The PERFORMANCE Foodservice Milton’s AMs will be separated into (4) different groups based on weekly average sales. The top performing AMs in each group will be awarded a ROYAL Rewards Trip and BIG MONEY PRIZES!!!

As you can see, this is an opportunity you can’t afford to miss. Contact your designated Category Manager before April 8, 2016 to reserve your spot in this proven promotional opportunity. Also, feel free to contact your Category Manager or anyone in the Marketing Department should you have questions related to this promotion.

A fixed participation fee has been established for each level, customized with amenities commensurate with the level of participation (opportunity to take advantage of a Royal Rewards case performance enhancement through customized marketing and promotional materials) Promotion Period: 4/11/16-7/2/16 These vendors/items will be the ONLY vendors/items promoted to PERFORMANCE Foodservice Milton’s sales team for the ENTIRE 2nd quarter.

PerformanceFoodservice.com | 3501 Old Oakwood Rd | Oakwood, GA 30566 | 770.532.7779