DMEXCO 2014

performics at

DMEXCO COLOGNE, 2014

DMEXCO

digital marketing exposition and conference DMEXCO is an annual digital marketing exhibition and conference in Cologne, Germany, forecasted to have over 30,000 visitors in 2014. The conference took place on September 10th and 11th and is Europe’s largest advertising trade show with the most comprehensive coverage in the world. DMEXCO hosts the world’s biggest and most influential brands exploring industry trends, innovative strategies, new products and creative thinking.

Performics represents its global reach and offering at DMEXCO discussing the digital landscape, brand challenges and market strategies.

performics at dmexco This year, Performics held a significant presence at DMEXCO as a sponsor, with multiple speaking engagements and hosting a fair booth. Worldwide CEO Michael Kahn and Executive Managing Director of Performics Germany Christian Kohn presented at the following DMEXCO events: •

Adding Data, Boosting Impact - Improve Engagement and Performance in Digital Advertising [Seminar]

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Inspired by Data - How Data Insights are Revolutionizing Advertising and Content [Seminar]

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Driving Brand Experiences Through Multi-Screen Engagement [Seminar]

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Break Down Silos for Brand [Debate Hall] Watch the debate here

Combining leading brands and innovative thinking at the Performics fair booth: Over 785 brochures distributed accompanied by 137 cups of espresso to fuel 17 hours of Pong.

5 HOT TOPICS AT DMEXCO

1 2 3 4 5

Multi-Channel/Device

Participants now move across channels and devices to accomplish goals- creating new opportunities and challenges for advertisers

Activating Big Data

As technology and measurement capabilities advance, advertisers must leverage big data to gain consumer insights and message with more sophistication and control, changing the user experience status quo

Mobile

The internet shifting to mobile comes with new challenges: cookies dropping as people move between devices and difficulty tracking mobile search-to-store sales

Programmatic

Moving past considering programmatic for just ad sales and making real-time content decisions for large audiences

Content

Uniting programmatic, data and analytics to create powerful and personalized content in real-time for the most effective marketing campaigns

Managing Director AKM3 Andre Alpar, Worldwide CEO Michael Kahn, CEO of EMEA Frederic Joseph, Chairman ZenithOptimedia Frank-Peter Lortz, CEO Performics-Newcast Jens Nagel-Palomino, and Managing Director of Performics Germany Christian Kohn (opposite page) with their Performics colleagues.

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