Branded Environments: Sports, Recreation and Entertainment

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Design That Moves You

Introduction ― 4

Selected Projects ― 8

Front Cover: Northwestern University, Illinois
Left: Baylor Scott & White, Texas

― Branded Environments: Sports, Recreation and Entertainment

What connects us all

From university arenas to performing arts centers, our goal is to design places that bring people together, inspire well-being, and create memories that last for generations. Our branded environments are vibrant expressions of a place’s unique culture—and the human spirit that connects us all.

Capturing your culture, values, and spirit.

Branded environments tell a story, support a common vision and mission, and spark human connections. The roar of the crowd, the cheers of fans, the standing ovation— this is what our designs cultivate.

Branded Environments: Sports, Recreation and Entertainment

Selected Projects

Northwestern University, Patrick G.

and Shirley W. Ryan Fieldhouse and Mark and Kimbra Walter Athletics Center

Evanston, Illinois

Client: Northwestern University

Size: 420,000 gross square feet (39,019 square meters)

Completion Date: 2018

Awards:

Best Custom Solution, PCI Design Awards, 2019

Best Project Award, ENR Midwest, 2018

Integrated brand solutions are subtle when architecture is making a statement, but become strong in key spaces that need activation, bringing energy and vitality to the design.

― WHAT MAKES IT COOL
A dynamic brand pattern paired with the iconic “N” logo evokes speed and motion.

Prominently featured in the public entry space, a three-story LED screen showcases all of the University’s athletics programs.

― WHAT MAKES IT COOL
A dynamic brand pattern paired with the iconic ‘N’ logo captures a sense of speed and motion.

← The locker room entry cheers teams on, reminding them of their dedication to the sport and teamwork.

Clockwise from top right: Large-scale environmental graphics showcase brand messaging and patterns, adding vibrancy to long corridors; the iconic “N” logo and brand pattern invigorate the locker room while uniforms on display celebrate athletics history.

Patrick G. and Shirley W. Ryan Fieldhouse and Mark and Kimbra Walter Athletics Center

The Chicago city grid underscores the connection between the university and the city just to the south, a key differentiator for the school.

Pattern and 3D texture celebrate All-American student achievement.

― WHAT MAKES IT COOL
A thoughtful balance between sophistication and strength, subtlety and boldness, student and athlete.

University of Oregon, Matthew Knight Arena

Client: University of Oregon

Size: 405,000 square feet (37,626 square meters)

Completion Date: 2011

Sustainability: LEED Gold ®

Awards:

Honor Award, AIA Kansas City, 2014

Merit Award, Interior Design Best of Year Awards, 2011 Gold Award, IIDA Mid-American Design Awards, 2011

Eugene, Oregon ― WHAT IT IS A world-class intercollegiate basketball arena with brand messaging that embodies the UO athletic culture and heritage.

Key messages and spaces capture the pioneering spirit and courageous innovators who made this university possible.

― WHAT MAKES IT COOL
The iconic UO logo throughout sparks spirit and strengthens the school’s relationship with its community.

Large-scale environmental graphics celebrate university history, students, and achievement.

Matthew Knight Arena
The iconic UO logo greets students and visitors upon arrival.

Colorado State University, Lory Student Center Theatre

Fort Collins, Colorado

Client: Colorado State University

Size: 205,000 square feet (21,368 square meters)

Completion Date: 2014

Sustainability: LEED Silver ®

Awards:

b.o.b. Forum Design Award for Education and Research, IIDA Georgia, 2016

Facility Design Award of Excellence, Association of College Unions International (ACUI), 2015

Lory Student Center Theater holds university programs and events— and is an important resource for the local community.

― WHAT MAKES IT COOL

Brand expressions align the new center with the school’s history and also shine spotlight on worldrenowned performers.

Movement and gestures from past performances inspired the environmental graphics.

Subtly but powerfully featured are names of world-renowned performers.

Lory Student Center Theatre

University of Cincinnati, Richard E. Lindner Center and George and Helen Smith Athletics Museum

Cincinnati, Ohio

Client: University of Cincinnati

Size: 23,000 square feet (2,137 square meters)

Completion Date: 2006

Awards:

Interior Architecture Special Recognition, AIA Chicago, 2008

Big “I” International Interior Awards, Contract Magazine, 2008

First Place Award, ASID Illinois Chapter, 2007

― WHAT IT IS

An atrium space combining museum, welcome center, and archives that serves as a compelling university recruitment tool.

Analogue and digital displays tell the stories and histories of athletic progress and achievement at UC.

A tower of pride, this 5-story trophy case celebrates the possibilities of success—both on and off the field.

― WHAT MAKES IT COOL

Real-time video displays highlight athletics and academics, from sports events to academic lectures.

Richard E. Lindner Center & George and Helen Smith Athletics Museum
Clockwise from top left: The university colors pull together parallel stories of academic and athletic programs and successes.
Since 1935, we’ve believed that design has the power to make the world a better, more beautiful place.

That’s why clients and community members on nearly every continent partner with us to design healthy, happy places in which to live, learn, work, play, and heal. We’re passionate about human-centered design, and how design can impact our lives through sustainability, resilience, well-being, diversity and inclusion, and mobility. And we’re committed to advancing design through research. As a matter of fact, in 2018, Fast Company named us one of the World’s Most Innovative Companies in Architecture. Our team of 2,500 professionals provides worldwide interdisciplinary services in architecture, interior design, branded environments, urban design, landscape architecture, and more, and includes our partners Portland, Nelson\Nygaard, Genesis Planning, and Pierre-Yves Rochon (PYR).

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