Advisory Services: Offerings

Advisory Services Offerings

Advisory Services

Improved employee experience. Increased productivity.

Resiliency. Operational efficiency. Better utilization.

Energy and cost savings.

These outcomes, and a host of others, are driving organizations to embrace new strategies to support their mission.

Even when you aren’t building a new building, you are making critical decisions to ensure optimal employee experience and business outcomes that impact the built environment.

We can help.

Contents

Introduction ― 3

Urban and Campus Planning ― 6

Branding ― 8

Place Making ― 10

Workplace Strategy ― 12

Landscape Architecture ― 14

Sustainability ― 16

Digital Services ― 18

Business & Operational Services ― 20

Transportation ― 22

Mobility Planning ― 24

Urban and Campus Planning

Questions from Clients

nj How do we evaluate our building and site assets in terms of their performance, adaptability, and ability to meet our needs?

nj How do we know what to invest, maintain, or divest across our portfolio? We need a roadmap!

nj How do we plan for long term growth and our evolving needs?

nj What are the impacts, value, and benefits of right-sizing our campus or portfolio?

nj What are benchmarking metrics and emerging trends driving space allocation? Are we off-track?

nj How can we make our streets more vibrant?

Services

Strategic Programming

Identify space needs to help make critical real estate or facilities planning decisions at the building, campus, or portfolio level.

Master Planning

Define conceptual, architectural, functional, aesthetic, operational, and budgetary needs to align with (or to elevate) organizational goals and aspirations as they relate to site selection and the physical workplace.

Digital Master Planning

Let our team build or even host Revit models and other data points for their building, campus, or portfolio, creating a digital data set they can update over time. We can quickly help clients visualize concepts that support data needed for their project proforma (development parcels, massing programming, typologies, pricing, schedule, phasing, etc.)

Street Activation

Help a city or jurisdiction measure the energy or vibrancy of their streets, block by block, using our new web-based street scoring tool, then use the measurements to develop design recommendations and track progress throughout implementation.

Real Estate Portfolio Consolidation/Reduction

Determine the demand for space across a building, campus, or portfolio, and based on site amenities, building condition, and the needs of occupants, determine which buildings to maintain, improve, or sell.

Suitability and Functional Assessment

Evaluate existing facilities to assess their effectiveness and usability, whether that be a building, a campus, or a portfolio.

Site Selection

Use market analysis and demand forecasting to choose between different locations for developing a new facility or campus.

Community Engagement

Engage the community to achieve sustainable outcomes, equitable decision-making processes, and deepen relationships and trust between stakeholder groups, particularly related to planning and design approvals.

Peer Reviews

Provide third-party observations and suggestions by licensed or qualified experts to test design quality or feasibility of the work of other firms.

Pre- and Post-Occupancy Analysis

Analyze the effectiveness of spaces measured by the opinions of the users via structured surveys, interviews, and focus groups.

Bond Planning

Work with community groups and constituents to determine facility aspirations, needs, budget and bond strategy.

Branding

Questions from Clients

nj How can our space tell a story about the values of our organization?

nj How can we create a memorable physical and digital experience that engages, delights, informs, and educates visitors in our building?

nj How can signage and visual prompts help facilitate flow and reduce stress for occupants, while doubling to create memorable moments?

nj How can our building celebrate donors and give them the honor they deserve?

nj How can we create a comprehensive brand experience that incorporates our building, print materials, logo, etc.?

Services

Brand/Story Visioning

Share inspiration, insights, and ideas to help brand and marketing stakeholders identify and communicate goals, vision, and story drivers to be expressed through various showcase mediums such as architectural spaces, history walls, timelines, tributes, environmental graphics, media walls, banners, interactive exhibits, sculptures, etc.

Brand Strategy and Positioning

Assess the audiences and position of an organization, then translate through story drivers, strategic mapping, and choreography of the brand experience through research, data analytics, and ethnography to support a real estate portfolio, campus, building, space, landscape, or exhibit.

Digital Content Design

In conjunction with digital media partners, provide custom, branded content that will reside on monitors in common areas.

Brand Identity Design

Develop identities for departments, buildings, complexes, events, and organizations, including new logos, organizational lock-ups, iconic patterning, color palettes, typography, brand guides, collateral design, etc.

Donor Recognition

Create a donor recognition program and design system to incentivize and honor partners and contributors both in one localized feature and throughout the building as necessary.

Graphic Design: Environmental, Print, and Digital

Create one-of-a kind graphics or libraries of graphics for a system of spaces, one-off murals, wallcoverings, or glass films.

Create compelling collateral for promotional materials that celebrates the project and recruits financial support with target donors. Examples include master plans, printed brochures, coffee table books, augmented reality, custom gifts, packaging, websites, etc.

Signage and Wayfinding

Develop a system for signage within a real estate portfolio, campus, or building that bolsters brand and identity, identifies circulation flow for pedestrians, cyclists, and vehicles, and reduces confusion or overuse of signs.

Place Making

Portland

Questions from Clients

nj How do we create brands and places that people love?

nj How do we create future-ready, human-centric strategies based on evidence?

nj How do we create brands and places that prioritize human sustainability?

Services

Portland’s core offerings include brand strategy, branded environments, commercial master planning, placemaking, and signage and wayfinding. Additional services include:

Innovation Safaris

Portland designs bespoke global tours to gain first-hand insights into innovative retail concepts, community hubs, and mixed-use developments. The learnings inform clients’ critical decision-making and help them identify new commercial opportunities.

Cultural and Behavioral Snapshot

Portland provides expert-backed reports uncovering target audiences’ values, beliefs, and cultural influences. These studies deconstruct the brands that are successfully connecting to their audiences, what makes them tick and how they are nurturing their communities.

Digital and In-person Ethnographic Studies

Portland runs ethnographic programs tailored to clients’ specific business needs and priorities. It identifies core audiences and investigates their behaviors to unearth human truths and craft compelling stories. These insights are then used as a strategic framework to define the vision and experience drivers for its clients.

Sprints

Portland uses an agile, immersive, and collaborative approach to move quickly and effectively from identifying emerging behavioral insights and relevant consumer trends to designing human-centric and evidence-based strategies.

Sector Scenarios

Portland offers a foresight program that enables clients to identify drivers of change, explore the plausible futures of their sectors, and become future-ready to face the uncertainty and complexity of the current business landscape.

Workplace Strategy

Questions from Clients

nj How do we create a vision for our building that accommodates change and flexibility?

nj How can we best size our office space based on a mix of different workstyles and functional needs?

nj How do we design HR policies, new technology, and office spaces to support an unknown future?

nj How can our workplace enhance the employee experience?

nj How can our workplace be more inclusive to all abilities and cultures?

Services

Visioning

Identify values and goals that will impact the project, including purpose, growth objectives, and cultural, technological, temporal, aesthetic, symbolic, economic, environmental, safety, sustainability, and other relevant criteria.

Workplace Strategy

Align an organization’s work patterns with the work environment to enable peak performance, accommodate hybrid work models, and reduce costs. Engage stakeholders to achieve sustainable outcomes, equitable decision-making processes, and deeper relationships and trust between stakeholder groups, particularly related to building design and approvals.

Workplace Guidelines

Develop a “playbook” including persona types, concept and planning approaches, space types, kit-of-parts (sizing and ratios) and FF&E performance criteria to support planning across a campus or real estate portfolio.

Change Management

Help drive changes through an organization by preparing, equipping, and supporting leaders, managers, and staff through change, particularly as it relates to place, process, or building technology.

Landscape Architecture

Questions from Clients

nj How do we get the most value out of our property?

nj Where is the best place to build, access, and phase on our site?

nj How do we protect our site from increasing environmental changes?

nj How do we use landscape proactively to capture carbon or encourage ecological systems to flourish?

Services

Outdoor Programming

Work with stakeholders to identify space needs to help make critical decisions, increase property value, and ensure financial security for investments and elevate quality of experience for occupants.

Resilience Design

Evaluate sites, communities, or cities for potential threats (shocks and stressors such as climate change or natural disasters) to develop responsive and resilient nature-based solutions and landscape solutions.

Site Analysis

Conduct a rigorous evaluation of potential sites through the lenses of ecology, topography, solar orientation, hydrology, canopy, circulation, existing features, histories, communities, demographics, and other key inputs.

Green Infrastructure

Assess existing facilities and provide implementable solutions for reduction of energy needs (heating and cooling) as well as water management. Landscape driven solutions help reduce energy needs, mitigate stormwater impacts, reduce and sequester carbon, and enhance ecological performance.

Campus Performance Analysis

Use a variety of tools to assess campus safety and circulation performance, while also identifying opportunities for campus-wide wellness, environmental rehabilitation, and working and learning experiences.

Site Regeneration and Restoration

Explore innovative approaches to re-envision and evaluate options for addressing contaminated sites (brownfields, landfills, etc) through the use of natural and structured systems.

Sustainability

Questions from Clients

nj How do we get started when it comes to ESG planning? How do we build a framework?

nj Leadership has just made some significant commitments related to sustainability. How can we make good on them?

nj Can you help us evaluate the full life cycle costs of our investment, aka full cost of ownership?

nj How do we deliver low carbon assets?

nj We are looking to attract future tenants that have strong sustainability values, how can we design buildings to attract these tenants?

Services

Corporate Sustainability Audits and Sustainability Vision Plans

Evaluate the environmental and social performance of an organization in relation to UN Sustainable Development Goals, Science-Based Targets, Peer Institutions, and Industry Benchmarks. Help institutions develop a roadmap for improvements within the framework of a compelling vision plan for the organization.

Facilities Resilience Evaluation and Planning

Identify potential hazards and threats and establish adaptation, mitigation, and recovery plans for facilities and campuses. Resilience planning will focus on keeping key operations functional in times of disruptions and delivering plans for adaptation through time.

Decarbonization Assessments and Guidelines

Review and generate campus and building-level carbon assessments for both embodied and operational carbon footprints. These whole-life cycle assessments will compare carbon performance against typical baselines and generate guidelines to allow for significant carbon reductions over time.

Health Design Guidelines

Capitalize on the Perkins&Will history as leaders in delivering healthy spaces. Develop a framework that considers occupant health as it relates to policies, technology, operations, design, equity, inclusion, and neurodiversity. Incorporate Red-list material performance reviews across portfolio standards to ensure the healthiest materials are being used.

Healthy Materials Procurement Strategy

Develop a materials procurement strategy that prioritizes healthy materials and establishes protocols for avoiding and eliminating harmful substances in the built environment.

Regenerative Design Charrettes and Visioning

Develop a framework to integrate best practices in regenerative, biophilic design strategies for master plans to building scale. The integration of strategies that have a known impact on health, well-being, and stress reduction. Develop strategies that drawdown carbon.

Sustainable Design Guidelines

Create sustainable design guidelines that are reflective of organizational values, planning and building needs, and that integrate industry best practices and stretch goals for performance. The guidelines may draw upon industry thirdparty certification programs and may consider strategies relating to energy efficiency, renewable energy, water efficiency, water re-use, stormwater mitigation, ecological landscape planning, indoor environmental quality (IAQ, thermal comfort, sound etc.), design for public and active transportation, transportation demand management, selection of healthy, non-toxic materials, environmentally preferable low-impact materials, or design for occupant health and well-being, equity, and social justice.

Green Building Certification Services

Pursue third-party green building certification using rating systems such as LEED, Living Building Challenge, WELL, BREEAM, or others offered in local markets. Our comprehensive approach to certification consulting enhances each project’s ability to demonstrate design leadership, influence the market, or meet ESG goals. We offer certification consulting services across the globe for all building types in all business sectors.

Digital Services

Questions from Clients

nj Can you help me organize and visualize my real estate and occupancy data in a way I can understand and make decisions based upon it?

nj Can you create data dashboards and visuals to connect, evaluate, and design at the floor, building, campus, and portfolio level?

nj Can you help me create a “virtual version” of my building so that I can manage the data associated with it over time?

nj Can you help me develop a Building Information (BIM) strategy for my project?

nj How do we make best use of the data and information delivered during design and construction in operation?

Services

Data Analysis and Visualization

Create data dashboards and visuals to connect, evaluate, and design at the floor, building, campus, and portfolio level.

Building Information Management Services

Create a digital asset (twin) to accompany a physical asset that includes data to help manage a building over time including “tags” of every material, links to operations and owner’s manuals, and a data base of information that meets BIM ISO 19650 standards.

Immersive Design Experience (IX)

Produce high-fidelity virtual reality and web delivered experiences for design review, real estate collateral, fundraising, and other user experiences.

Business & Operational Services

We use our deep clinical, operational, and strategic expertise to advise healthcare organizations in making timely and cost-effective business decisions that improve the future of their care delivery for their patients and practitioners. We curate a process that is insightful, manageable, and actionable.

Questions from Clients

nj How do we size our building or renovations to best suit market demand?

nj How do we create a vision for our building that accommodates change and flexibility?

nj How can we increase patient volumes in our space?

nj How can we enhance the experience for patients, providers, and staff?

nj How can we optimize efficiencies through use of people and resources?

nj How can we help providers and staff manage operational or space changes?

Services

Capital & Master Planning

Create a long-term plan that provides principles, financials, strategy, and conceptual layouts to guide future growth and development for a campus, community, or institution.

Vision & Strategy

Facilitate qualitative/quantitative exercises to help executive leadership envision their future services within care environments. Align multi-stakeholder partners around shared strategy for institution, site, community.

Operational Improvement

Use the lean manufacturing technique to analyze, design, and manage the flow of materials and information required to deliver services across a campus or within a building.

Service Delivery Modeling

Analyze service delivery models and the intersection of space as it relates to customers, patients, and the public. Identify new and effective models and designs to support improved customer experience and efficiencies

Simulation Modeling

Model and quantify the impact of processes and behavior, given various scenarios. Compare design concepts to determine the most efficient designs.

Pre- and Post-Occupancy Analysis

Evaluate the facility and its impact on the client’s goals. Identify issues that can be remedied by changes in process or space now. Analyze the effectiveness of spaces, measured by research, the opinions of the users and patients via structured surveys, interviews, and focus groups.

Transportation

There is a conveyor belt of projects that happen in advance of any large-scale investment in the design and construction of transit/aviation infrastructure. These projects can be years in the planning phase before they are funded and built. This is further complicated by the fact that many of the services happen incrementally, often via on-call contracts, and are primed by large, multidisciplined engineering firms to which we might be a sub-consultant. In some instances, we will also act as prime (Perkins&Will and Nelson\Nygaard). At the other end of the spectrum, these projects can be led by large-scale contractors in design-build, public-private partnership (P3), or other form of alternative financing.

Questions from Clients

nj How can planning and design improve mobility and accessibility in the urban core?

nj What initiatives can be undertaken to reduce the environmental impact of urban development?

nj What amenities and public spaces can be integrated into the transit-oriented developments to improve community livability?

Services

Corridor Planning and Station Site and TOD Master Planning

Plan and design major architectural projects ranging from stand-alone, multi-station architecture station upgrades, TOD development projects, and major airport terminal/ concourse upgrades leveraging Nelson\Nygaard’s corridor and site planning, Landrum&Brown’s airport terminal planning, and Perkins&Will’s urban design station-area/ aerotropolis master planning capabilities.

Guidelines/Standards: Station Architecture, Urban Design, Landscape, and Customer Experience

Provide early-stage guidelines and standards, in particular, those that influence the customer experience and public infrastructure.

Retail & Non-Aeronautical/Non-Farebox Revenue Strategy/Planning/Implementation

Use lean manufacturing technique to analyze, design, and manage the flow of materials and information required to deliver services across a campus or within a building.

Mobility Planning

Nelson\Nygaard

Questions from Clients

nj How will people travel to and around my site/ building/campus/workplace? What facilities, connections, and trip supports do people need?

nj How can I reduce the parking needs of my site?

nj How do I interface with the local government or municipality to get public transit service to my site or make connections to the nearby walking and biking network?

nj How do I develop and procure shuttle services?

Services

Campus Mobility

Address specific transportation issues facing universities, corporate research parks, hospitals, national parks, and major event venues – such as traffic congestion, disconnected facilities, constrained parking, and limited revenue sources.

Develop plans to minimize the financial cost for institutions and create a positive educational or work environment.

Evaluate an assortment of options including subsidized transit, parking management, shuttles, shared-ride programs, bicycle sharing, streetscape design, and incentives to give people better travel choices.

Parking and Transportation Demand Management

Demystify the real costs of parking with strategies for sharing resources, reducing trips, integrating new technology, and appropriately pricing parking. Find a costeffective blend of solutions specific to local needs.

Active Transportation and Safety

Provide the empirical and pragmatic support needed to make investments that make walking and biking intuitive, everyday activities that support larger goals of economic development, greenhouse gas reduction, social equity, and public health.

Mobility Management

Develop people-centric solutions for those often left out of traditional transportation planning by combining emerging mobility technologies and management, access planning, and policy design to support the development of equitable, sustainable, and transit-oriented communities.

Incorporate expertise in racial and social equity, public policy, transit and paratransit planning, implementation, and evaluation. Move quickly to implementation amidst the evolution of emerging mobility.