― London Studio
Hospitality
Contents
Introduction ― 4 Who we are ― 8 Our team ― 14 Selected projects ― 16 Net-Zero Now: Hospitality ― 94
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―Hospitality
People and purpose are at our core The guest is at the center of our design process. Every environment is created in response to the customer experience – we put ourselves in the mind of the guest before our pencil touches the paper.
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Hospitality
Delivering an experience that makes guests feel at home.
We draw from the diverse international demographics and best practices from around our global, researchdriven design firm. We aim to deliver projects that cater to the guest within a context that is culturally relevant while also meeting the requirements of the operator and the developer. The result: spaces that are comfortable, refined, unique, and provide a memorable guest experience. We bring our passion and understanding of humancentric design to every project. We will work with our clients to create the right surroundings for their customers to be more productive, rejuvenated, and satisfied. Our teams synthesise our expertise in workplace, residential, recreation, and hospitality design, providing a strategic layer to the hotel experience. We take pleasure in developing this balance to create guest experiences that inspire brand loyalty.
Since 1935, we’ve believed that design has the power to make the world a better, more beautiful place.
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―Perkins&Will London
Who we are
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About Us
Welcome to our London Studio
London has long been considered the design capital of the world, and our studio is perfectly placed in the heart of the action. Sitting at the boundary between the fast-paced City of London and the eclectic melting pot of the East, our studio is a microcosm of the city itself. We bring the energy and flair of London through our doors—it’s a place where diversity thrives, collaboration is key, and design excellence leads the way.
In 2019, award winning architecture firm Penoyre & Prasad joined Perkns&Will as a studio of the London office. We also collaborate with our sister company, branding and experience design studio Portland.
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About Us
“We are curious, experimental and we place research and knowledge sharing at the heart of our design practice. We believe true, meaningful innovation is achieved when the power of imagination is combined with robust technical expertise, in depth knowledge and the support of the latest technologies.” ― MIJAIL GUTIERREZ, PRINCIPAL
← You see work everywhere and our people love having spaces to collaborate, think and create.
→ The model shop is located in the visitor area behind a fully glazed wall, exposing and showcasing our design processes through the use of physical modelmaking.
Key Team Members
Neil Andrew Head of Hospitality
Ross Blunt Senior Interior Designer
Paul Dunphy Senior Associate
Beliz Keser Senior Interior Designer
Jasvir Mehat Senior Architect
“Design exists to serve a purpose. Working within the hospitality sector, we have the exciting task of communicating a message, or providing an experience to guests within a relatively short space of time. In order to do this successfully, it is key to never lose sight of your initial ‘big idea’. Everything else in the scheme should sit back and complement that.” ― NEIL ANDREW, HEAD OF HOSPITALITY
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― ABOUT OUR TEAM
We are a multidisciplinary hospitality team, matching design flare with technical ability with a strong emphasis on sustainability and guest experience. Our team approaches each project individually by exploring it’s surrounding context, target audience and key brand messaging. Once we understand that, we develop a unique holistic design scheme that differentiates the property from competitors. In doing this we please our clients and ourselves.
Olga Polyanskaya Senior Interior Designer
Daniel Edwards Architect
Kevin Yip Interior Designer
LET’S COLLABORATE
Have a hospitality design need? Contact us! neil.andrew@perkinswill.com
Tara El Asmar Junior Interior Designer
Stephen Rodrigues Junior Interior Designer
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―Perkins&Will
Selected projects
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Sleep Set Guestroom 2035 A futuristic hotel room concept for Accor Client: Movenpick Collaborators: Accor
― WHAT MAKES IT UNIQUE
Designed for the hotel guest of 2035, the suite provides a uniquely personalised experience, incorporating the technology and philosophies which are expected to be the norm in 15 years, with sustainability underpinning each element at its core.
↑ Dinner
← Office Showcasing the best of innovation in hospitality design: in partnership with Accor, the London studio hospitality team have created a futuristic hotel room concept, with the innovative design being recently unveiled at the Sleep & Eat Conference 2020. Tasked with showcasing the best of innovation in hospitality design today, alongside a glimpse into what can be expected from guestrooms over the next 15 years, Perkins&Will have created a minimalist yet elegant space for Accor’s Movenpick brand, which was voted the world’s most sustainable hotel group in 2016 and 2017. The immersive design concept explores three central themes: generosity to the guest, transformation and encouraging guests’ connection with the natural environment with sustainability underpinning each element at its core.
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Clockwise from top right: Movie; Workout; Meditate
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Hilton London Metropole London, United Kingdom Client: EQ Group / Henderson Park Size: 990,000 square feet Completion Date: 2021 Total Number of Rooms: 1,096 Number of Rooms Refurbished: 588 Scope of Works: Architectural and Interior Design From Stage 0 to Stage 6
→ The design team worked hard to maintain existing features, yet adapt them to provide a contemporary interior and bring the hotel up to date.
← The concept for the hotel was to recognise the unique inwards facing nature of the existing architecture and the demographic of hotel users (short stay conference attendees) to provide a sense of arrival within London without it becoming a pastiche of Iconic London, the concept adopted the use of London’s distinctive neighborhoods from east to west to create definable spaces and experiences through the hotel, anchoring this was a strong base palette of materials carried through the hotel, this approach reflects the duality of London an ever changing city rooted and confident in its long history.
Hilton London Metropole
Taking inspiration from Covent Garden, the restaurant design looks to provide an exciting destination dining experience.
Confidential Sky Bar London, United Kingdom Client: Confidential Completion Date: Ongoing Number of Covers: 250
― WHAT IT IS
This design extends the height of an existing Hotel to place a new panoramic destination on the top of the building to be used as a thriving bar or a private event space.
This new build showcases views of London rarely seen from public spaces creating a highly desirable destination. The interesting challenge was exploring how the existing hotel would need to be adapted to receive this new structure whilst keeping the hotel operational.
Confidential Boutique Hotel Paris, France Client: Confidential Completion Date: 2022 Number of Rooms: 130 ca. Services provided: Bistro, Bar, Conferencing and Health Club
― WHAT MAKES IT COOL
The guestrooms have been designed to be calm and restful whilst tying in with the concept of conversation in design.
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An unbranded 4 star lifestyle hotel in Paris that would appeal to local and international clientele. The interiors are inspired by the local cafe culture and the meeting of minds, presenting a conversation in design between modern and classic styles, contrasting colours, textures and patterns.
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Confidential Boutique Hotel
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― WHAT MAKES IT COOL
We designed two variations of guestrooms; one for the leisure guest and one for the business guest.
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Confidential Boutique Hotel
Carefully selected contrasting colours inject boldness and interest into the sophisticated palette.
Margate Seafront Hotel Margate, United Kingdom Client: AG Margate Propco 1 Limited Size: 95,000 square feet Completion Date: 2021 Sustainability: BREEAM Excellent Construction Budget: 18M Number of Rooms: 124 Scope of Works: Full Service Architectural and Interior Design From Stage 0 to Stage 7
― WHAT MAKES IT COOL
This boutique seafront hotel will be a destination for tourists and locals alike.
Margate Seafront Hotel
― WELLNESS
Bespoke joinery with metallic accents in guestrooms recreates the texture and feel of Margate’s iconic Victorian pier which was destroyed by a storm in the 1970s. With front-facing rooms benefiting from fantastic sea views, the material choices evoke the feeling of a walk along the pier, enhanced by carpets inspired by the forms and colours of the ocean. A gym helps hotel guests maintain their wellness lifestyle when traveling, while plug-and-play breakout spaces to allow guests to work and rest in different spaces in a variety of settings.
→ The front facing terrace of the rooftop bar will provide fantastic views across the bay and Margate Seafront.
→ Inspiration was drawn from the elements that were key to Margate’s success: the transportation methods (steamer boats), the old pier, the fine beach sand, and the holiday feeling of freedom hinting to an escape into another world.
↑ The hotel façade sensitively enhances the historic Marine Terrace. The proposal completes the terrace block, matches the adjacent buildings effectively through the careful positioning of fenestration and selection of materials. The subtle appearance of the 4th and 5th floor promote the strength of the solid terrace massing below.
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Margate Seafront Hotel
“I believe Margate is at a crucial point in its regeneration and that this hotel will help to move this forward. Margate is still a largely seasonal resort, and developments like this which increase visitor spend and support off-season activity such as conferences are vital.” ― LOCAL RESIDENT FROM ARLINGTON
↑ The guestrooms will evoke the calm feeling of taking a walk on the pier. With its natural colour palette, the balance creates a feeling of tranquility and relaxation..
← At ground level, a cocktail bar and traditional seafront restaurant reactivate the existing façade, celebrating Margate’s rich heritage and unique character.
Baker Street Residential London, United Kingdom Client: Confidential Completion Date: 2022 Number of Apartments: 9 Scope of Works: Architecture and Interior Design from Stage 2-5
↑ Design within the lobby was challenging, carefully selected materials add a luxury feel whilst providing durability for a high traffic area.
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― WHAT MAKES IT COOL
The finishes palette is deliberately neutral, and intimacy is added via mood lighting and textures.
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Baker Street Residential
― WHAT MAKES IT COOL
The three bedroom unit features a dramatic double height living space with clerestory windows to allow more natural light into the space.
↑ The three bedroom unit also features a sauna and solarium on the top floor.
Grainger Exchange Square Birmingham, United Kingdom Client: Grainger Size: 400 units plus amenity spaces Completion Date: 2022 Scope of Works: Interior Design for amenity space only
― MAXIMISING THE TENANTS’ EXPERIENCE
The winter garden on level 32 is open to all but can also be booked for private events.
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Grainger Exchange Square
― WHAT MAKES IT COOL
The interior design was inspired the area’s history of industrial manufacturing, metal-working, steam engine manufacturing and leather goods.
Marriott Marble Arch London, United Kingdom Client: Marriott Size: 7,500 square metres Completion Date: March 2017 Construction Budget: Confidential Number of Rooms: 240+ approx. Scope of Works: Soft refurbishment to all guestrooms. Design and delivery of various front of house spaces including lobby/ reception, ballroom and meeting rooms.
― WHAT IT IS
Modern renovated hotel, it’s a gateway to the heart of the British capital, with panoramic views of central London.
Marriott Cardiff Cardiff, United Kingdom Client: Marriott Completion Date: Q4 2020 Construction Budget: Confidential Number of Rooms: 124 Scope of Works: Full Service Architecture and Interior Design Stages 0 – 7 including guestrooms and front of house areas
― WHAT IT IS
The project includes the creation of an additional 21 keys, extensive remodelling of the ground floor to create a new meeting suite, executive lounge, and staff support spaces.
W Hotel Chicago, Illinois, United States Client: Marriott International Size: 10,000 square feet Completion Date: 2018 Construction Budget: Confidential Scope of Works: Lobby, Restaurant and Public Spaces
― WHAT IT IS
The new branding and design reflects the history and the current vibe of the Chicago loop. Embracing the historic interior of the 1920’s, the new double height back bar clad in antique mirror and whiskey bottles dazzles the guests as they arrive.
Waldorf Astoria Beverly Hills Beverly Hills, California, United States Client: Waldorf Astoria Hotels and Resorts Size: 207, 461 square feet (19,273 square metres) Completion Date: June 2017 Construction Budget: $200M Number of Rooms: 119 guest rooms and 51 suites Scope of Works: Architectural Design
← Each of the rooms part of the 12-story luxury hotel have floor-to-ceiling windows and private balconies. Guests staying in the third floor’s Villa Suites have access to private garden terraces.
Waldorf Astoria Beverly Hills
― WHAT MAKES IT COOL
The building is a contemporary reference to the mid-century and Streamline Moderne architecture of Los Angeles.
← The design of the exterior architecture is a collaboration among Pierre-Yves Rochon Inc., Perkins&Will, and Gensler.
Hotel Victor Miami Beach, Florida, United States Client: Zom Development Size: 96,000 square feet Completion Date: 2004 Construction Budget: $30M Number of Rooms: 90 Awards: Winner, Barbara Capitman Award for Excellence in Historic Preservation, Miami Design Preservation League, 2005 Finalist, Design Awards for Renovation/ Restoration, AIA Miami Chapter, 2005 World Travel Awards, North America’s Leading Boutique Hotel, 2007 World Travel Awards, Florida’s Leading Boutique Hotel, 2006 & 2007
― A CHALLENGING PROJECT
This boutique hotel presented unprecedented challenges with the addition of a new basement and the restoration of the existing historic structure.
The hotel consists of 90 luxury rooms and two restaurants, as well as various waterside terraces and bar lounges. The basement houses a full service gym and the main swimming pool overlooks the Atlantic Ocean from the second floor terrace. The penthouses have private terraces and the main restaurant opens into Ocean Drive for outdoor dining.
The Chedi Hotel Ras Al Hadd, Oman Client: Qatari Dia Ras Al Hadd Development Co. Size: 197 ha Number of Rooms: 100 with 40 private villas Scope of Works: 5-star hotel, beach club resort, business center, spa, and specialty restaurant.
“The existing Chedi in Oman is an iconic hotel in the region, and being aware of that, our challenge was to create a unique experience which built upon that legacy.” ― STEVEN CHARLTON, MD, PERKINS AND WILL LONDON
Set in a part of a small fishing village the hotel speaks to the nature surrounding it with great minimalistic and contemporary design with locally sourced quality materials that merge heritage of the place with the modern feel of the space.
The Chedi Hotel
― A UNIQUE GUEST EXPERIENCE
The design team, together with the operator and the developer, crafted a unique guest experience where the natural environment is not only protected, but also where the buildings and the interiors ensure total immersion in this pristine environment.
Bin Ghannam Eco Resort Qatar Client: Qatar Airways Size: 86,000 m2 approx. No. Rooms: 70 villas
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Bin Ghannam Eco Resort
― INSPIRED BY THE BEDOUINE CULTURE
A unique guest experience connecting culture and heritage
Movenpick Ras Al Khaimah, UAE Client: Al Marjan Island LL.C. Size: 30,340 square meters Completion Date: 2019
― WHAT MAKES IT COOL
The juxtaposed massing of the low rise structures are oriented to maximise views towards the sea – framed by sunrise and sunset while minimising southern exposure.
AMI sought to create a contemporary icon. Rather than create a design independent of practical considerations, we created a connection between the two buildings that is functionally & structurally unique.
Movenpick
― THE GUESTROOMS
Continuous balconies extend the guestrooms from inside to out, while providing self-shading to ensure comfort and minimise energy consumption in the cooler months.
↑ The hotel & serviced apartments are connected by a food & beverage offereing which spans the two buildings. This creates a iconic experience that is unique to the Movenpick Ras al Khaimah, offering a signature restaurant with a vibrant roof terrace.
← The iconic volume spanning between the two towers give the building a unique identity – framing the lobby and setting the tone for the restaurant and roof terrace.
Four Seasons Cairo, Egypt Client: Talaat Moustafa Group Size: Overall 92,963 square metres (Gross) Hotel - 53,663 square metres Ballroom - 13160 square metres Spa - 2,390 square metres Kids For All Seasons - 688 square metres Signature restaurant - 986 square metres Parking - 2,2076 square metres Completion Date: Anticipated 2024 Number of Rooms: 349 hotel keys Scope of Works: Concept – CD’s for all buildings mentioned above. 107 Villas and 2 Residential buildings with a total of 80 units as part of the complex
― WHAT IT IS
A luxury hotel of sweeping proportions in the desert just east of Cairo with immense possibilities.
Four Seasons, Cairo
― WHAT MAKES IT COOL
A combination of traditional construction materials and methodologies are paired with the latest technology and engineering.
Four Seasons, Cairo
― WHAT MAKES IT UNIQUE
Every pattern every color—from doorknob to dormer—is a matter of national pride.
← To save water, we installed drip irrigation, plant species that thrive in desert conditions, and onsite storm water detention.
Bab Al Najoun Hudayriyat Island, UAE Client: Modon Size: 30 units & public areas Completion Date: 2023 Scope of Works: Interior design
― WHAT IT IS
A key destination for a relaxing break from the city.
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↓ The materiality of the restaurant reflects the textures of the beach, with biophilia introduced via wall coverings and planting.
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Bab Al Najoun
Marriott Diplomatic Quarter Hotel Riyadh, Saudi Arabia Client: Dur Hospitality Size: 40,000 square metres (430,500 square feet) Completion Date: 2016 Construction Budget: Confidential Number of Rooms: 80 rooms and suites Scope of Works: Architecture and Interior Design
― WHAT IT IS
The Diplomatic Quarter Hotel encapsulates the rich heritage of the region, local materials, environment, and culture in a modern expression.
― WHAT MAKES IT COOL
The project is structured in the geological languages of the region, tied to the layout of the city of Riyadh.
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―Sustainability
Net-Zero Now: Hospitality “We have an obligation to ingrain sustainability into our design process, not only for the betterment of the planet, but also to educate others. This does not mean we have to compromise aesthetics. In fact, through applying this rationale to creativity we can produce our best work.” — Neil Andrew, Head of Hospitality
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Net-Zero Now: Hospitality
Our Pledge When we launched our Net-Zero Now pledge for interiors in October 2020, we set ambitious targets for ourselves to reach our net-zero carbon goals. The targets we have set for net-zero hospitality projects aligns with our interiors pledge, while taking into account the progress we have made and challenges that lie ahead. We pledge that: > In Q3 2021 we will launch a consultation process with our key contractors, subcontractors and supplier partners to ensure that our supply chain will meet our netzero targets. > By September 2022 half of our projects will be designed to be 100% Circular. By 2025 all of our projects will be designed to be 100% Circular. > By 2030 all of our projects will be net-zero embodied carbon as demonstrated through a Whole Life Carbon Assessment
3. LCA on every project
1. Supply chain engagement Engage hospitality suppliers to be part of the NOW Database
All projects will have a Whole Life Carbon Assessment and a Carbon Budget
Current
Q2 2022
5. Half of hospita will be 100% re
Half of our p will be desig to be 100% rec
Q4 202
NOW Q1 2022
Q3 2022
2. Strategy document
4. Hospitality Circular Design Guidelines
Provide a net-zero embodied carbon or circular design strategy at RIBA Stage 2 for all new projects, at no cost to the client
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Publish Circular Design Guidelines internally for use on all hospitality interiors projects
7. All projects will be net-zero embodied carbon
ality projects ecyclable
All hospitality projects will be net-zero embodied carbon, demonstrated through a Whole Life Carbon Assessment based on a 75% reduction in greenhouse gas emissions from baseline
projects gned cyclable
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2030 2025
6. 100% recyclable and 75% recycled All new materials specified will be 100% recyclable and 75% recycled or reclaimed by weight
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Net-Zero Now: Hospitality
Project Process Approaching projects with the aim to design and specify in an environmentally sensitive manner is a start, but in order to reach our net-zero targets and monitor progress, we have developed a process that will be applied to all projects and runs alongside the RIBA workstages. This process extracts and analyses our key deliverables at each stage and will be used to internally audit our projects for compliance against our pledge. As we learn from each project, this process can be further refined. We will also include a new ghost ‘RIBA Stage 8: Post-Use’ to ensure that important considerations, including planning for use of products and materials post installed life, are allowed for in procurement, and construction of materials specified.
Client/Agent Monitoring
Contractor Handover material passports for projects
Architect/Designer/MEP Whole Life Carbon and Material Health assessment Contractor Full inventory of materials and energy used
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Deliverable: Full inventory and materials database Contractor Regular carbon reporting
Deliverable: Whole Life Carbon Assessment
Cost Manager Net-Zero Carbon focussed contractor prelims
Architect/D Full inventor energy used
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Client Handover material passports on exit Client/Hotel Brand Define internal carbon goals Client/Hotel Brand Understand fully requirements at site selection stage
Post Use
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Architect/Designer/MEP Sustainability and carbon workshop to establish goals, scope and intent
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Deliverable: Carbon Brief
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Architect/Designer/MEP Material and energy inventory
Deliverable: Stage 2 Net-Zero / Circular Design Report Architect/Designer Supply chain engagement and buy in
Architect/Designer Environmental impact assessment
Deliverable: Stage Report
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Net-Zero Now: Hospitality
A New World of Materials One way to slow down the increasing carbon footprint that the construction industry has on the planet is to recognize that all of the man-made materials we require already exist, and look to recycle these rather than producing more. A wealth of new recycled materials are emerging and as designers we must use these where possible in order to encourage all suppliers to take this route. There are an increasing amount of ingenious products based on natural materials, such as algae-based products, or processed biomass that can be also be used, or compassionate materials such as vegan leathers. At Perkins&Will we have launched the ‘Now’ Database, which is an open-source platform for environmentally conscious products. Supplier are welcome to provide their EPDs, and following assessment our added to the list.
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Guestroom 2035 Sustainable Finishes Materials Palette
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1. Rug colour tufts 2. Seagrass panel 3. Spent botanicals 4. Cork flooring 5. Clear recycled glass 6. Mycelium leather 7. Mohair velvet upholstery fabric 8. Satin brass metal 9. Bamboo wall panel 10. Air puriflying paint finish
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11. Honext wall finish 12. Natural stone 13. Biophilia 14. Recycled terrazzo 15. Rug colour tufts
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Furniture Approaches Currently, the average renovation of a hospitality property is between three to five years, and we must look to increase that number by using the high quality and durable finishes. The four Rs: Resell - Repurpose - Recycle - Recover At the commencement of renovation it is important to review the existing furniture inventory and review whether refurbishment is possible. If not, then items should be sold to a second hand furniture supplier for re-use within another project. If purchasing furniture for a property consider buying second hand pieces or investigate leasing the items from suppliers. Built-in casegoods and joinery items should be designed to be robust and modular, in order for it to be easily dismantled and reused in another project.
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Net-Zero Now: Hospitality
Purpose Over Profit One of the greatest challenges we face is perception: the idea that a sustainable approach will cost more and compromise good design. But it doesn’t have to be a trade-off. At the moment, choosing environmentally friendly processes and materials can have a higher up front cost, but we want to reinforce the fact that, over time, these costs will be paid back, as less money will have to be spent in the long term. If we lead the way, others will follow, and in the years to come this choice will be the norm, not the exception. And, we can’t forget the role that our guests play in this, namely the next generation of travellers. Millennials and Gen Z have a lot of spending power, which will continue to grow. What is important to understand about these groups is their decision making behaviours. Research confirms that Millenials and Gen Zers choose to spend their money on brands that align with their values, which are focussed on environmental and social issues. If brands are not authentically responding to these issues, this key client group will go elsewhere. It is important that we change our mindset to long term thinking, not only for the bottom line, but also for the planet.
83% of millenials say it’s important for the companies they buy from to align with their beliefs and values.
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“If you can have a conversation about how much money a client is going to spend over the life of a building, or for the next 10-15 years, that's where the real value proposition comes in.” -Mark Roddy, SmithGroupJRR
Cost Benefits It is important when considering a more circular approach to design, to fully analyse capital expenditure costs against operational expenditure costs along with potential material resell value. It is often assumed that net-zero design is more expensive for clients, however it offers many potential savings: — A leaner approach to design can also be a cheaper solution. — Grants, tax-breaks, and rebates are available for net-zero designs. — Net-zero design offers efficiency during operation. — Spaces will be more flexible, and future adaptations will be easier. — Value can be recouped from reselling materials. — Cost premiums have gone down over the past ten years.
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The White Chapel Building 10 Whitechapel High Street London, E1 8QS