Smithsonian Journeys Brand Book - 2018

L et t he Jou r ne y B eg i n SMITHSONIAN JOURNEYS BRAND BOOK

SMITHSONIANJOURNEYS.ORG

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“Education is the most powerful weapon we can use to change the world.�

Nelson Mandela

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Young Monks reading

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This is the story of Smithsonian Journeys.

From the Smithsonian was born an idea to bring the world’s cultures and natural sciences alive in experience-rich travel.

Smithsonian Castle

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Smithsonian is about making a difference.

Making the world a better place by preserving and celebrating what we truly cherish from our common past, present, and future.

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Gadi Sagar Lake, Rajasthan, India

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Statue in Corfu, Greece

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Samarkand, Uzbekistan

Inspired by the Smithsonian mission to “increase and diffuse knowledge,” Smithsonian Journeys fosters the power that comes through travel— unlocking knowledge and cultural awareness—to better understand the world.

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THE SMITHSONIAN NAME MEANS:

Quality Education Learning Culture CONVEYS:

Upscale Excellence Knowledge Expertise

Smithsonian Castle

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The Smit hs on i an E quit y THE INCREASE AND DIFFUSION OF KNOWLEDGE

As part of the Smithsonian, we are held to a higher level of quality and trust. Our travelers expect more from the Smithsonian, the world’s largest museum, research, and education complex, founded in 1846.

National Museum of African American History and Culture

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A v ision broug ht to life t hroug h t r avel Engaging with the world through the Smithsonian lens provides unforgettable immersive and transformative experiences.

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Colosseum, Rome, Italy

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For intellectually curious, worldly, and adventurous travelers.

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Eiffel Tower, Paris, France

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Br and Pos it ion i ng 16

St. Stephen’s Cathedral, Passau, Germany

Curating the world through travel to enrich and transform lives.

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C ommon Tr avel er Tr ait s • Intellectually Curious • Well-educated • Engaged Learner • Life-long Learner • Seeks Deeper Understanding • Worldly • Well-traveled • Open-minded • Sophisticated • Discerning 18

• Fun • Good Sense of Humor • Sociable • Friendly • Active • Adventurous • Appreciative • Empathetic • Diverse

Pe rs ona l B enef it s THE EMOTIONAL BENEFITS: • Insightful • Exciting • Enlightening • Fascinating • Exhilarating • Inspiring • Amazing • Life-changing

THE EDUCATIONAL BENEFITS: • Intellectually Stimulating • Educational • Rewarding • Informative • Immersive • Enriching • Unique • Engaging

SMITHSONIAN JOURNEYS BRAND ARCHITECTURE 1ST EDITION

THE HUMAN BENEFITS: • Friends • Memories • Fulfilling • Fun • Camaraderie • Community • Enjoyable

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Joseph Henry Statue, Smithsonian Institution

Brand Pi l l ars

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SMITHSONIAN HERITAGE AND COMMUNITY • Powered by 170 years of prestige and trust in the Smithsonian • Rooted in knowledge and cultural awareness • Transformative learning travel experiences • Bringing together like-minded learners • Trips mirror the excellent reputation, collections, and research of the Smithsonian

Safari in Tanzania

QUALITY EXPERIENCE • Superior service across the travel experience • Special access to once-in-a-lifetime experiences • Insightful and knowledgeable experts • Distinctive properties reflecting their cultures • Personal touch of staff experts and tour directors

SMITHSONIAN JOURNEYS BRAND ARCHITECTURE 1ST EDITION

Sacsayhuaman, Peru

EDUCATIONAL EMPHASIS • Cultural immersion • Enrichment with meaning • Fun and engaging learning • World-class experts and tour directors • Insightful, knowledgeable, and accessible experts and local guides

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The Jour ne y GOING ABOVE AND BEYOND

Smithsonian Journeys delivers on the experience, leaving a positive lasting impression and leading to future trip reservations by participants.

Described as a “well-oiled machine� by one Smithsonian Journeys Expert, the journeys are well-planned and well-organized, with professional, friendly, and knowledgeable staff across all touch points.

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Sand Dunes, Morocco

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CURIOUS

INTELLIGENT

CONFIDENT

ADVENTUROUS

Sm it hs on i an Jou r ne ys

Br and Pers ona l it y 24

FUN

THOUGHTFUL WARM

COLLABORATIVE

We are a reflection of the Smithsonian Journeys traveler.

Together, we are true students of the world.

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Brand Voice The Smithsonian Journeys brand voice is one that puts the traveler’s needs and concerns first. Compassionate and knowledgeable, our voice is welcoming with a vocabulary that conveys quality and care.

• Natural not too formal • Well-spoken and polite • Intelligent but not elitist • Witty but never silly

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Aest het ics The brand leverages a range of rich photography to evoke a feeling of awe, amazement, and understanding.

Imagery combined with clean sophisticated graphics and typography are used in harmony to convey a unique brand look and feel.

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Arc de Triomphe, Paris, France

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T he L ogo

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C olor Pa lette Main colors PMS 116C and PMS 108U

PMS 801C and PMS 801U

PMS Black 6C

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C=100, M=6, Y=0, K=0

C=75, M=68, Y=67, K=90

R=255, G=212, B=0

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Secondary colors C=100, M=50,

C=75, M=5,

C=85, M=27,

C=0, M=68,

Y=0, K=41

Y=100, K=0

Y=7, K=0

Y=95, K=0

R=0, G=73, B=127

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R=243, G=116, B=41

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C=40, M=48,

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R=55, G=152, B=63

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T he Font s

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Helvetica Neue Helvetica Neue Regular 0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

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2018 WORLDWIDE TOURS & CRUISES

SmithsonianJourneys.org / 877.338.8687

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2017 WORLDWIDE TOURS & CRUISES

SmithsonianJourneys.org / 877-338-8687

Our Travel Collection Book an unforgettable journey. Choose your preferred departure date now.

4 The Smithsonian Difference 6 Our Experts and Tour Directors 9 Activity Levels and Travel Styles 12 At Home in the World By land or sea 14 Europe The Danube to the Douro 52 Polar Regions The Arctic Circle and Antarctica 54 Around the World Circle the globe by private jet 56 Family Journeys Tuscany to Yellowstone 62 Africa South Africa to Morocco 68 Asia & the Pacific New Zealand to the Silk Road 78 The Americas The Galápagos to Patagonia 86 The U.S. & Canada Washington, D.C. to Alaska 104 Active Journeys Scotland to Kilimanjaro 108 Tailor-Made Journeys

Smithsonian Journeys connects us with interesting people around the world, in a deep meaningful way that we will never forget.

- Donna and Doug P.

Curating the world through travel to enrich and transform lives

109 Travel Calendar 111 More Online!

The trip presented new and exciting concepts, ideas, and possibilities. A great learning experience.

- Carol T.

The Smithsonian Difference

Traveling with Smithsonian Journeys is a life-changing experience. Built upon the values and passion of the Smithsonian, our journeys are designed with the same quest to increase and diffuse knowledge to all. You’ll engage with the world through the Smithsonian lens, enjoying an immersive and transformative experience that you will not forget.

Our collection of diverse tours and cruises has grown to more than 350 departures on all seven continents. And like the Smithsonian Institution, our tours enrich our guests’ lives and satisfy their curiosity about the world.

Importantly, your participation benefits the work of Smithsonian’s nineteen museums, national zoo, and nine research centers, helping to make the world a better place by preserving and celebrating what we cherish from our common past, present, and future.

Bring Your Destination to Life Our knowledgeable and charismatic Smithsonian Journeys Experts, dedicated Travel Directors, and other staff will enrich your experience in a unique and personal way, bringing an insider’s perspective to every itinerary.

Behind-the-Scenes Access From people to places, our connections provide you with behind-the-scenes access to iconic sites, knowledgeable guides, local experts, and exclusive events all over the world, adding even more meaning and authenticity to your travel experience.

Travel with New Friends On any given trip, you’ll be sure to forge lasting friendships with travelers who share your passion for learning and exploration. Our journeys are welcoming for solo travelers, couples, family, and friends. Plus, our arrangements deliver an intimate journey so you’ll never feel herded or rushed.

We Know Where to Take You From unique lodgings in far-flung regions and charming hotels in well-traveled places to the ideal cruise ship, train, or cultural stay experience, you’ll always travel in comfort and style and enjoy authentic cuisine that reflects the local culture.

We’ve Got Everything Covered When you travel with us, there is no need for exhaustive planning or worrying about travel logistics. Our first-rate staff manages every aspect of your trip to ensure the highest quality and provide you with comfortable, stress-free travel.

Discover Real Value Once you add up the extras that we include—experts, enrichment, meals, excursions, transfers, little luxuries, and even airfare inclusive pricing on many tours—you’ll know you’re getting more than you pay for. That’s what we call real value!

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Bro chure Smithsonian Family Journeys 2018 TOURS & CRUISES

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Villa Casagrande, Italy

Santa Cruz II, Galápagos Islands

Go Together! Grow Together!

Experience a journey that lasts a lifetime

Eager to introduce your grandchildren or children to a different culture or the wonders of the natural world? Join us for a family adventure that features thoughtfully planned excursions and inspiring local guides who bring new insights to everyone. We’ll handle all the details so that you and your family can relax and enjoy a memorable time exploring the world and growing together.

Well-rounded programs are a hallmark of Smithsonian Journeys. Each family journey is tailored to be multigenerational and fun for all ages. Programs include hands-on activities that engage children and grandchildren and provide special collaborative learning opportunities. Learn how to make pasta with

a traditional nonna (grandmother) in Tuscany, explore farms devoted to the production of chocolate and pineapples in Costa Rica, or try your hand at kimono dressing or Taiko drumming in Japan. Opportunities to meet locals and learn about different foods, customs, and cultures are plentiful on these fun-filled journeys!

Let us take the stress out of planning memorable family experiences so that you can maximize your time exploring the world together. Plus, the entire family will gain insight from our Smithsonian Journeys Expert on cruises and local experts on land programs. These offerings are designed for families with kids ages 8 and older.

Cruising

Land Journeys

Distinctive Ships: With Smithsonian

Accommodations: Whether your family

Journeys, you and your family can cruise the Rhine River aboard the deluxe Amadeus III, explore the Galápagos from Santa Cruz II, or witness glaciers in Antarctica from the decks of Midnatsol. On board, you’ll unpack once and enjoy an informal, relaxed ambiance.

Casual clothes and attitudes, mixed with curious travelers and engaging conversation, combine for an exceptional experience.

Smithsonian Journeys Experts:

Travel alongside a Smithsonian Journeys Expert, who will enrich your travel experience through in-depth discussions about the significance of the places visited.

Midnatsol in Antarctica

Making pasta in Italy

Taiko drumming in Japan

is exploring Italy, Japan, Costa Rica, or the U.S., your accommodations enhance your overall experience. On our family journeys, we offer triple rooms, as well as quad rooms on certain programs. On our new Treasures of Tuscany program, enjoy a classic 14th-century Tuscan villa outside of Florence. In the American West, experience two nights at a guest ranch during Yellowstone and the Grand Tetons and on Discover Ireland, you and your family will spend two nights in a historic Irish castle! In the cultural capitals of London, Paris, and Tokyo, hotels have been selected for comfort as well as location so you can easily experience what these incredible destinations have to offer on foot!

Local Experts: A Smithsonian Journeys Expert Travel Director will join you and your family throughout your journey and provide educational insights about the region.

Additional local experts will provide talks on special topics.

Dromoland Castle, Ireland

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“A great introduction to Europe for my children.”

– Luke M., Cruising the Rhine

Cruising the Rhine From Amsterdam to Basel Aboard the 168-guest Amadeus III

CRUISE

9 days from $3,390 (adult), $2,390 (child) Special air rates and pricing available July 11–19, 2018

Create family memories on our Rhine River cruise! With your children or grandchildren, listen to Rhine River legends as you scan the hillsides for fairy-tale castles, learn about the Middle Ages as you explore the university town of Heidelberg, and take on the Dutch way of life with your kids during a bicycle trip outside Amsterdam.

Our cruise offers a choice of family or adult excursions, onboard programming for young people while adults attend special lectures, and more!

Highlights Include

NETHERLANDS Amsterdam Rhine River

Koblenz

FRANCE

Alsace Riquewihr Breisach Basel

Port of Call Featured Site

GERMANY

Cologne Rhine Gorge Oberwesel

Heidelberg Speyer Strasbourg Zürich

SWITZERLAND

Ship Motorcoach

The Netherlands: Introduce your kids

to the Dutch Masters in Amsterdam’s newly refurbished Rijksmuseum or learn about occupied Holland and the Frank family during World War II at the Anne Frank House. Alternatively, experience the traditional Dutch way of life during a family bike ride. Later, take a scenic canal cruise showcasing the city’s architecture and waterways.

Germany: While cruising in Germany, enjoy a choice of family-focused excursions. For

example, from Breisach, travel to the fabled Black Forest where a family program features a walk plus a swim in Lake Titisee. In Heidelberg, visit the castle, then ride a funicular up to the Königstuhl summit to see a captivating falconry demonstration. Your family trip to Oberwesel features a walk along the city’s well-preserved fortification walls and towers. (Or adults can choose an excursion to sample the local wine.) Cruise through the Rhine Gorge, then dock in Koblenz and experience dinner together in a medieval castle. And in Cologne, tour the Old Town and visit the magnificent Gothic cathedral.

Typical canal, Amsterdam

France: In Strasbourg, a city situated on the French and German border, learn how cultures can blend. With your children, choose to take a cruise along the canals of the Petite France district, featuring 16th- and 17th-century timber-framed houses that sheltered fishermen, millers, and tanners. You may also choose to join a culinary tour showcasing Alsatian cuisine.

Space reserved for 60 Smithsonian Journeys guests.

Smithsonian Journeys Experts Carol Reynolds is an expert in music history and the arts of Germany. Plus, Smithsonian Journeys Youth Directors will provide a series of engaging activities on board for children, as well as young adults!

Amadeus III

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Pr i nt Ad EX H I L A R ATI N G EN R I C H I N G EN D U R I N G EX C EP TI O N A L

Lola Akinmade

LET THE JOURNEY BEGIN

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E X H I L A R ATI N G EN R I C H I N G EN D U R I N G E X C EP TI O N A L LET THE JOURNEY BEGIN

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C ont ac t s CAROL LEBLANC SVP, CONSUMER AND EDUCATIONAL PRODUCTS SMITHSONIAN ENTERPRISES LeBlancC@si.edu ANGELA FERRAGAMO VP, MARKETING SMITHSONIAN TRAVEL FerragamoA@si.edu ELIZABETH RUDER SENIOR MARKETING MANAGER SMITHSONIAN JOURNEYS RuderE@si.edu LINDA CURRIE MARKETING MANAGER SMITHSONIAN JOURNEYS CurrieL@si.edu LINDSAY SENIOR MARKETING MANAGER SMITHSONIAN JOURNEYS SeniorL@si.edu Cover Image: Antelope Canyon, Arizona