T he M a n B e h i nd Newby Nirmal Sethia’s connection with tea goes back as far as 1950s London, when a chance encounter led to his appointment as a 14-year old apprentice tea taster. By 16, he had started his own tea buying business in Calcutta, later buying a tea garden in Assam where he learnt every aspect of the craft. Many years later, his passion for quality provided the motivation to make Newby Teas the company the world’s most discerning hotels and restaurants would turn to for the very best teas, perfectly preserved … with every one bearing the Newby name still tasted and approved by the man himself. A company with purpose, a significant proportion of Newby Teas’ profits support the charitable works of the N. Sethia Foundation.
Newby Teas is part-owned by the N. Sethia Foundation, a UK-registered charity founded in 1995 which is heavily involved in projects including the support of education, medical research and disaster relief. The Chitra Sethia Centre for Robotics and Minimal Access Surgery at London’s University College Hospital, and the Chitra Sethia Autism Centre in Cambridge, benefit from the funding of the Foundation to continue their pioneering surgical, and diagnostic and support work, respectively. In addition to supporting a number of British medical charities, N. Sethia Foundation has contributed to international initiatives providing tsunami and earthquake relief, and hunger prevention projects.
For more details, please visit www.nsethiafoundation.com
P re s er v i n g Te a Her it age Newby is as much about preserving the fascinating history of tea as it is introducing today’s tea drinkers to the craft behind each cup. We keep tea heritage alive with our extensive collection of antique teaware, The Chitra Collection. One of the world’s most comprehensive collections of tea antiques provides thousands of years of tradition from which to draw inspiration – and has become the home of innovative new pieces from the artisan craftsmen and designers of today. Pieces from The Chitra Collection have been exhibited internationally and adorn many of our packs, adding an extra dimension to the tea experience which is unmistakably Newby.
Fabergé Silver and Enamel Tea Caddy, Russia c 1910
T h e N e w b y Te a R a n g e Newby provides the finest teas and tisanes in a range extending from loose-leaf cartons and pouches to tea bags and our signature Silken Pyramids. Themed collections showcase our gourmet blends and speciality ranges including Japanese and flowering teas, each demonstrating the variety of flavour and character which is waiting to be discovered. Our branded accessories and presentation options ensure every cup of Newby can be served in style.
www.newbyteas.com
T he Jou r ney of ou r Te a The tea leaves used by Newby are among the finest available. Only first and second-flush leaves, those picked in prime season when they are at their freshest, go into Newby products. Many companies continue to use the inferior and cheaper leaves of the later flushes in their teas. Just 5 % of the leaves grown worldwide are of a high enough standard for Newby’s consideration. Most of our black teas come from India, from areas such as Assam and Darjeeling, renowned for their quality. Our green teas and oolongs come mainly from China and Taiwan, and Newby’s popular English Breakfast blend contains some Kenyan tea. The Sri Lankan highlands contribute leaves for our Ceylon, while our Kan-Junga has its origins in the Himalayas. In addition to tea, the Newby range also includes several tisanes. These soothing infusions, in flavours such as Peppermint and Ginger & Lemon, have proven particularly popular in settings such as spas and health clubs.
W hy Newby? Quality First Our number one priority. Using just the leaves of a single estate means standards can vary from year to year. That’s why we select only the finest leaves from a variety of tea gardens, picked at just the right moment.
Total Quality Control Newby’s state-of-the-art factory in Kolkata, India consistently achieves an ‘A’ rating for food safety from BRC Global Standards, a leading quality certification program used in more than 120 countries. ISO and HACCP accredited, the Newby team here are experts in every step of the process.
Award-winning Products Newby is proud to have won more than 100 awards for its innovative products, including more than 30 from the prestigious North American Tea Championship.
Character Sealed in for Freshness When your tea is as special as ours, you need to make sure it stays that way throughout its journey. Newby’s specially designed multi-layer packaging was conceived to protect the tea inside from light, heat, moisture and odour, ensuring it arrives in the cup at its very best.
Sharing Success Newby’s global reach continues to extend, as more and more 5-star hotels, award-winning restaurants, leisure and heritage destinations discover the benefits of offering truly fine teas and tisanes. We also provide training in tea preparation and presentation to ensure you’re ready to serve Newby products with confidence. Member of the Ethical Tea Partnership Newby is a member of the Ethical Tea Partnership, a global organisation committed to improving the lives and environment of tea workers throughout the world. We share the ETP’s aims of making tea production better, fairer and more environmentally sustainable.
C ont a c t Trade enquiries info@pertazza.nl PerTazza De Corridor 7 3621 ZA Breukelen Tel: 088-7378299 Officieel logo: op zilveren achtergrond: kleuren PMS 476 (zilver) en PMS 877 (bruin)
www.pertazza.nl Officieel logo: op witte achtergrond: kleuren PMS 476 (zilver) en PMS 877 (bruin)