PETAL
M A G A Z I N E
SEPTEMBER/OCTOBER 2013
FROM THE EDITOR This is a short issue, I will go ahead and tell you that, partially on my half because I’ve been so busy, and partially because of a lack of response from ad partners. I’ve been very busy indeed, which is why I’ve now decided to put Petal and OBSCURUS out bi-monthly. I have my blog of course, I’m working on re-opening Lunar Deer and getting everything done for that, I also have OBSCURUS Magazine, and I’m now the fashion columnist for my city’s newspaper, and work too but I could hardly call it so because I’m lucky to get two days within two weeks, which isn’t cutting it so I’ve also been looking for another job! I’m not angry at the lack of response from ad partners, but I would like to reiterate that this is a fashion magazine, I hope to have a printing platform by the end of this year for it, and I am very serious about this and have big expectations for it. So please, if I’ve contacted you and we’ve made an agreement to be ad partners or I propose the idea to you, take it and at least send me something when the time comes! This isn’t just some hobby to me that can be easily cast aside.
Hope everyone is having a lovely Autumn so far (or Spring in the Southern Hemisphere!) xox, Stephanie
LUNAR DEER
CLOTHING re-opening late 2013!
twiceshy. A great handful of the Lord of the Rings trilogy was filmed here, it’s home to some of the most breathtaking and untouched scenery in the world, it’s also home to a lot, and I do mean a lot of sheep, and oh yeah, Twiceshy designers Hanna and Dylan live here too! Straight out of New Zealand, this dynamic duo is one of keep your eyes one with their crisp and artfully crafted designs!
A TALE OF TWO DESIGNERS Subjects// Hanna + Dylan Occupation// owners of Twiceshy (the Label) PM: So, Hannah and Dylan, tell us about yourselves that we can't find in any "about me" section. H+D: Myself (Hannah) and Dylan are 20 and 21 year old self-taught designers from Whangarei, New Zealand. We met when I was 14 and Dylan was 15 and are set to be married in Feb next year. We are both extremely driven people with myself being a trained Graphic Designer and Dylan a trained Automotive Technician but both of our passions lie with design and fabrication. PM: What Twiceshy?
initially
inspired
both
of
you
to
get
together
and
collaborate
H+D: We are both very interested in fashion, in particular street style so naturally we wanted to combine our passions into one creative outlet. I (Hannah) am more of a creative sort and love to come up with concepts and ideas whereas Dylan is much more practical and gets things done. We balance each other out well. PM: What's the story behind the label's unique name? H+D: There isn’t too much of a story behind the name of something that when Dylan suggested it out loud just clicked.
Twiceshy.
It
was
PM: Where do each of you draw your inspiration from when you're at the drawing board thinking of new designs? I get an almost care-free, tropical feel from the products myself. H+D: Our label is hugely influenced by street style both nationally and internationally. We love New Zealanders understated attitude that comes across through our designers and draw a lot of inspiration from that. We are also greatly influenced by bloggers, models and other designers. We spend A LOT of time browsing the net. PM: I've never been to New Zealand, ever, but I really want to go someday. So if I were to go, where should I definitely go? H+D: You would love it here, New Zealand is a truly beautiful country. I would recommend taking the time out to visit the South Island in the winter or visit the beaches in Northland in the summer most, beaches in New Zealand are only 1-2 hours away no matter where you live which is handy!
PM: Would you both say you have as unique of a style as the label itself (don't be shy!)? H+D: That’s a tricky one, I guess in a way our label is a direct reflection of our own personal tastes in both fashion and lifestyle. We are both big fans of clean, fresh designs and we try to portray this throughout our designs. PM: If you could collaborate with any model, blogger or designer out there, who would it be and why? H+D: That’s a tricky one! There are so many amazing influential and talented people out there. If we were going to pick a blogger I would say Victoria Törnegren, I adore her simplistic take on fashion. For a model I would love to work with Zippora Seven, she has such feminine edge to her look (similar to a young Kate Moss) which photographs beautifully! And for a Designer I love the work of Millie Loves Min, Cameo, May and Bec & Bridge, it would be amazing to work with any of the talented designers behind those labels! PM: Where's one place you both really want to travel to? H+D: If it had to be one I would say New York, that place gives me serious wanderlust! PM: Twiceshy sure has gained a hefty following! So where do you see the label in 5 years? In 10? H+D: We are so blessed to have gained the following we have today. It is really humbling to see people appreciate the hard work you have put into a label. In 5 years we aim to be regularly attending NZFW with our own independent shows and in stores worldwide and in 10 years who knows but we can’t wait to find out! PM: And last but not least, an answer for your future interns and assistants! How do you take your coffee/tea? H+D: Haha! If you intern for Twiceshy you will get much more exciting work than the tea run!
And now, a sneak peek of the up-coming Spring 2013 collection!
ENGLISH ROSE gypsy soul Not only is this stylish fox a fashion blogger, but she also owns Waiste Clothing as well. Miss Sara from across the pond is this month’s blogger, who’s going to give you a glimpse into herself, her brand, and her impeccable personal style !
THE INTERVIEW Subject// Sara Thomas Occupation// fashion blogger and owner of Waiste Clothing PM: So miss Sara, please tell us a bit about yourself that we won’t find in any “about me” blurbs! ST: My name is Sara, I run a brand and a blog called WAISTE. I’ve got a black fluffy cat called Herschy, which I like to talk to and pretend he can talk back. PM: Not only is your clothing line, Waiste, amazing, but as a fashion blogger your personal style is impeccable. Would you say that you’d always been a stylish little thing or was it more of a sluggish evolution? ST: Well, I think I’ve always wanted to look a little bit different from everyone else, and I’ve always loved fashion ever since I could dress up in my Nana’s clothes, but I feel like in recent years, and when I started my blog that I have found my own style properly, rather than just dressing like a crazy person, which was what my teenage years were spent doing. PM: Speaking of Waiste, what started that? What inspired you to create a line of customized, unique denim pieces? ST: I was a little fed up with the same old denim brads/customized denim out there that I thought I’d create my own. I’ve always customized my own clothing so I thought it was the next step for me as a designer, and now it’s evolved to WAISTE vintage too! PM: With the recent “break in” at Buckingham Palace, if you were to ever find your way into the place, what do you think you’d do? Personally I’d head straight to the fridge and then go look for the royal pooches! ST: Dress up in all the beautiful gowns and jewels of course! Then walk down the staircase and run through all the rooms pretending it was my house. PM: What would you say inspires you most? Not only for Waiste, but in your personal life as well. ST: I’m definitely a bohemian girl at heart, I love anything from the 60s and 70s, and amazing women like Stevie Nicks and Pamela Des Barres, I would love the lifestyle they had! I just want to move to LA or San Francisco so badly! PM: If you could team up with any designer or model in the world, who would it be and why? ST: Model-wise I’d love the team up with Abbey Lee Kershaw, she has insane personal style and is a massive inspiration to me! PM: One a scale of 1-10, how crazy would you say a day in the life of Sara is? ST: Dependent on how many orders I have/if I’m going partying I’d say always at least a 6-10. I like to work hard and play hard! PM: Where do you see yourself in 5 years? 10 years? And where do you see Waiste within those time frames as well?
ST: Well, I’ve just launched the excited about, and is something I that develops and grows, I want to WAISTE own label too, and get that
start of my vintage collection, which I’m so wanted to do since I set up WAISTE, so I hope have my own studios and team, and to bring out stocked on all my favorite sites. Dream big!
PM: And last but not least, which do you prefer, coffee or tea? And how do you take it? You know, in case a future assistant of yours is reading this! ST: It was a close one but teat of course! (I am British after all) milky with one sugar please!
Flip forward to look through Sara’s three favorite looks off her Waiste blog!
WAISTE Vintage maxi skirt, Jeffrey Campbell leopard boots, Gypsy Warrior blouse, faux fur and purse by ASOS, Catarzi prairie hat
Freak of Nature fringed kimono, Thrifted top, Mink Pink maxi skirt, ASOS point-toe boots, Miss Selfridge prairie hat
Thrifted dress, Sunaj crotchet waistcoat, Vintage ethnic print bag, Miss Selfridge prairie hat, Jeffrey Campbell Coltrane boots
CREDITS All images within Petal Magazine are credited to their respective photographers, websites, models, stylist and designers of all sorts. Images from this online magazine are not to be taken from this issue and redistributed without prior consent from the correct owner and myself (the editor). Petal Magazine is strictly online, and is created and edited by Stephanie H., using various photo editing and documenting programs and is finally published through Issuu on a PDF file. It is here for the enjoyment of the readers and any who stumble upon it. If you wish to get in contact with the magazine, please contact info.petalmagazine@gmail.com
Special thanks to Hanna and Dylan of Twiceshy (the label) and Sara from WAISTE Clothing and blog for allowing myself to interview feature their senses of style and brands. And also for the contributing ad partners for this issue!
END Petal Magazine September/October 2013 Issue III North Carolina