Fxck Cancer Tri Team - 2019 Campaign Guide by Pete Parker

Fxck Cancer Tri Team Fundraising Guide ~ 2019 ~

Welcome to Fxck Cancer! Welcome to the Fxck Cancer Family. We’re excited to work with you and the entire Fxck Cancer Tri Team to make a difference in so many lives.

Here’s an easy-to-follow process to creating a successful fundraising campaign. We’ll walk you through how to start your online fundraiser and customize it just the way you want. In three minutes or less, you’ll be ready to start raising funds!

Get Started Go to fxckcancer.crowdchange.co

Click the “Fxck Cancer Triathlon Team 2019” box. The URL should read as: https://fxckcancer.crowdchange.co/5910

Warning

DO NOT CLICK – “START A FUNDRAISER” To get credit for your amazing fundraising success, you MUST create a page AFTER clicking the Tri Team box. Campaigns created on the main fundraising page might not receive credit toward the Tri Team campaign. Raising Charitable Dollars The F C Cancer Foundation, commonly known as Fxck Cancer or Fuck Cancer, is a 501c3 not-forprofit organization. Funds received by the foundation are 100% tax-deductible per the extent of the law. Contributions made through the Tri Team campaign are received as unrestricted gifts.

Create Your Fundraising Campaign Create Your Campaign Create the campaign by clicking the “Create A Page” button.

Add Your Personal Touch It’s easier to raise funds from friends, family, co-workers, and social media connections, when you personalize the description and add your own photo or video. Stock content and photo is automatically provided, but click on the two buttons to add your touch. You can always change your content and photo/video.

Customize Your Fundraising Campaign It Just Takes Three Simple Steps! 1 – Set a Goal

We hope you choose $1 million, but refer to the fundraising level associated with your team registration.

2 – Write a Description

If you leave as checked, the stock description will appear. To create your own message, simply click and write.

3 – Upload a Graphic

Leave as is to feature the video or post your own photo or video.

Create an Account If you have not created an account, at this point, you’ll be required to finish the campaign page process. Simply provide basic contact information and you’re set!

Edit Your Campaign You can revise the content and change your image (photo or video) at any time. When you’re logged in, simply click the “Edit” button. Campaign Tips You can edit your campaign at any time. Simply login to make the revisions. Once it’s all set, promote your campaign by sharing your campaign’s unique URL in your emails, texts, and social media messages.

Case for Campaign Support The F C Cancer Foundation is a 501c3 nonprofit organization (Tax ID#26-2359885), which fights cancer by raising awareness and educating about early cancer detection, ultimately putting an end to late stage cancer diagnosis. Brandon McGuinness had a vision and knew exactly how to impact others. Before he lost his battle to Hodgkin’s Lymphoma in 2007, he created an organization to shock the world about this awful disease and truly help those in the fight. He had a knack for connecting with others and creating waves of hope in the lives he touched. Today, the FC Cancer Foundation carries Brandon’s dream forward. We host experiences for fighters to have the spotlight, whether it’s meeting professional athletes, receiving VIP treatment at sporting events, or strumming guitars in front of 100,000 concert-goers. With families by their side, we’ve seen how these experiences change their perspectives forever.

Impacting Lives The funding of vital programs has increased since the organization’s founding. The vast majority of every dollar is allocated to one of three programs: 1. Prevention Awareness 2. Dyin 2 Live Dream Experiences 3. Cancer Community Support We expend considerable effort toward spreading the word about cancer. Messages shared through social media, at multiple large-scale music festivals, and local events inform people about cancer prevention, resources for fighters, and support for loved ones. Though we’ve never counted how many people receive our messages each year, we can estimate that it’s over 1,000,000 across the United States.

About the 2019 Colors The colors chosen for 2019 represent two different cancers…prostate cancer and breast cancer. Please use the following description, as provided by City of Hope, as information for a loved one, as well as content to share in your campaign promotions.

Prostate Cancer Prostate cancer is a disease in which cells in the prostate start growing abnormally and uncontrollably. The prostate is a walnut-shaped organ that contributes fluid to semen and helps expel semen during ejaculation. Almost all prostate cancers are adenocarcinomas (which originates from the glandular cells of the prostate) and most are slow growing. However, they may cause symptoms that require timely interventions, such as restricting urine flow or sexual function.

Factors

Factors that can elevate risk prostate cancer include: • A family history of prostate cancer • Inherited genetic mutations, such as BRCA1/BRCA2 genes and Lynch syndrome (also known as hereditary nonpolyposis colorectal cancer or HNPCC) • Conditions such as prostatitis, inflammation of the prostate, and benign prostatic hyperplasia or BPH, a noncancerous enlargement of the prostate gland • A diet high in red meats and high-fat dairy and low in fruits and vegetables • Obesity • Age: approximately 60 percent of cases are diagnosed in men older than 65 • Race and ethnicity: African-American men and Caribbean men of African ancestry are more likely to be diagnosed with prostate cancer Research has also shown that a healthy lifestyle, including a well-balanced diet and maintaining a healthy weight, may reduce prostate cancer risk.

Signs

Because the prostate lies below the bladder and surrounds the urethra, most prostate cancer signs are tied to urinary symptoms, including: • Weak or interrupted flow of urine • Frequent and sudden urge to urinate, especially at night • Difficulty starting urination • Trouble emptying the bladder completely • Painful or burning sensations while urinating • Blood in urine or semen • Prostate cancer may also cause more generalized symptoms, such as: • Pain in the lower back or pelvic area • Weakness or numbness in the legs or feet • Dizziness • Fatigue Although these symptoms can be caused by other conditions, you should check with a doctor – preferably a urologist – so they can make a definitive diagnosis.

More About Prostate Cancer Detection

Once you notice symptoms, or as part of a routine examination, your doctor may use the following tests to look for prostate cancer: • Physical exam • Prostate specific antigen (PSA) test: This test measures PSA levels in your blood. Levels higher than normal range (4 nanograms per milliliter of blood) may indicate prostate cancer or other conditions, such as prostate inflammation or BPH, an enlarged, noncancerous prostate. • Digital rectal exam: A doctor or nurse inserts a lubricated, gloved finger into the rectum to feel for prostate abnormalities. • Biopsy: Surgical removal of suspicious tissues for further examination • Transrectal ultrasound: A small probe is inserted into the rectum to take images of the prostate using high energy sound waves. A biopsy may be taken if the images show any abnormalities. This procedure typically takes less than 10 minutes and the area may be numbed to reduce discomfort. • Transrectal magnetic resonance imaging (MRI): This procedure images the prostate using a powerful magnet, radio waves and a computer; a radio wave-emitting probe is inserted into the rectum and the MRI machine takes a series of detailed images of the prostate and its surrounding regions. A biopsy may be taken at the same time if the images show any abnormalities.

Screening

The American Cancer Society currently recommends men discuss with their health care provider the routine screening options available for prostate cancer. The discussion should take place at: • Age 50 for men of average risk • Age 45 for men at high risk, including African-American men and those with a first-degree relative (father or brother) who was diagnosed with prostate cancer before the age of 65 • Age 40 for men at highest risk, including those with two or more first-degree relatives who had prostate cancer at an early age Based on your discussion, your provider may screen you with a prostate specific antigen (PSA) test and possibly a digital rectal examination. Depending on the initial screening results and other risk factors, the screening may be repeated annually or once every two years.

Breast Cancer Breast cancer is a disease in which breast tissue cells start growing abnormally and uncontrollably. The most common form of breast cancer is ductal carcinoma, which begins with cells in the breast ducts, tubes that carry breast milk to the nipple.

Types

• Invasive — or infiltrating — cancers spread into the surrounding breast tissue, while “in situ” breast cancers remain in their original location. • Ductal carcinoma is the most common form of breast cancer, accounting for about one in five new breast cancer cases. Tumors form in the cells of the ducts that carry milk to the nipples. Ductal carcinoma can be either in situ (remaining in the original location) or invasive (spreading to other parts of the body). When the disease is “in situ” (DCIS), it has not spread beyond the ducts, and has a very high chance of successful treatment. Because of the risk of DCIS later becoming an invasive cancer that spreads into the surrounding breast tissue, treatment is advised for all women with the condition. • Each breast has 15 to 20 sections called lobes, and each lobe has many smaller sections called lobules. Lobules end in dozens of tiny bulbs, which produce the milk carried by the ducts. Cancer that begins in the lobes or lobules is called lobular carcinoma, and is more often found in both breasts than other types of breast cancer. Lobular carcinoma can be either in situ (remaining in the original location) or invasive (spreading to other parts of the body). When lobular carcinoma is “in situ,” it rarely becomes invasive cancer, but having LCIS in one breast increases the risk of developing invasive cancer in either breast. In invasive lobular carcinoma, cancer has spread from the lobules to surrounding normal tissue, and can also spread through the blood and lymph systems to other parts of the body. • Inflammatory breast cancer (IBC) is a rare, aggressive form of breast cancer. It has some symptoms of inflammation, like swelling and redness, which are caused by cancer cells blocking lymph vessels in the skin. With IBC, a tumor might not be felt in a breast exam and may not appear on a mammogram. As a result, IBC often has already spread to distant parts of the body when it is diagnosed, making it harder to treat. IBC is a clinical diagnosis based on thickening and redness in association with a biopsy of suspicious tissue. Breast imaging tests will be conducted to determine how much of the breast tissue and how many lymph nodes are involved, and whether or not the cancer has spread to other areas of the body. • Some women have breast tumors with higher levels of a protein known as HER2. These tumors tend to grow and spread faster than other breast cancers. Finding out the HER2 status of a breast tumor is important as there are treatments specifically targeted to this type of cancer. • Triple negative breast cancers (TNBC) are those that do not have estrogen or progesterone hormone receptors, and are also negative for the genetic HER2 marker. As a result, they can’t be treated with some of the common hormone therapies or drugs that target HER2, but chemotherapy can be helpful. TNBCs tend to occur in younger women and African-American women. They also tend to be more aggressive than other forms of breast cancer. • Paget's disease is a rare type of breast cancer, representing 1 to 4 percent of all breast cancer cases. Paget’s disease is a noninvasive breast cancer that involves the skin of the nipple and usually the areola (the darker circle of skin around the nipple). Most patients with the disease also have one or more areas of ductal carcinoma in situ or invasive ductal cancer in the same breast.

More About Breast Cancer Symptoms

The most common symptoms of breast cancer include: • Feeling a lump in the breast area, with or without pain • Change in breast shape or size • Dimple or puckering in breast • A nipple turning inward into the breast • Nipple discharge other than breast milk, especially if it is bloody • Scaly, red, darkened or swollen skin in the breast area • Itchy, scaly sore or rash on the nipple • Dimple, pitted appearance or feel (similar to an orange peel) in the breast area • Swollen/enlarged lymph nodes around the breast area, including the collarbone and armpits Although these symptoms can be caused by other conditions, you should check with a doctor — preferably a breast health specialist — so they can make a definitive diagnosis.

Risks/Factors

Factors that can elevate risk breast cancer risk include: • A personal or family history of breast cancer, including DCIS and LCIS • Inherited genetic predispositions, most commonly with BRCA1 or BRCA2 gene mutations • Elevated lifetime estrogen exposure, including: • Early onset of menstruation (before age 11) • Late onset of menopause (after the age of 55) • Older age of first childbirth (after age of 30) or never having given birth • Taking estrogen and progesterone after menopause • Having dense breast tissue • Obesity • Prior radiation therapy to the chest area • Consuming alcohol, especially in excess of two drinks a day • Age: Two-third of invasive breast cancers are found in women 55 or older. • Race and ethnicity: Caucasian women are more likely to be diagnosed with breast cancer, but African-American women are more likely to die from this disease. African-American women are also more likely to be diagnosed at a younger age (under 45). Research has also shown that a healthy lifestyle and maintenance of a normal weight, including a well-balanced diet and regular exercise, may reduce breast cancer risk.

Screening

The current American Cancer Society screening recommendations for women with average breast cancer risk are: • Women between ages 40 to 44 should consider beginning annual mammograms. • Women between ages 45 to 54 should get annual mammograms. • Women age 55 or older should switch to mammograms every two years, or have the choice to continue annual screening. For women with high breast cancer risk, the American Cancer Society recommends: • Beginning annual screening mammograms at an earlier age • Screening with MRI in addition to annual mammograms

Inviting Campaign Support Write a letter Dear [first name], Cancer is extremely prevalent in our community and throughout the world. I don’t have all the stats, but it doesn’t take a genius to recognize that each of us is either directly or indirectly impacted. What I can tell you is that roughly 75% of cancers are preventable. When I learned this, I was shocked to the point that I needed to take action. I joined the Fxck Cancer Triathlon Team to help generate a great deal of prevention awareness while, at the same time, provide resources and experiences to those fighting and surviving cancer. I’ve created a fundraising campaign to raise $[amount] to support these two programs. Would you consider supporting my quest? It’s easy to make a financial contribution to the F C Cancer Foundation, a 501c3 non-profit organization. Friends, co-workers, and businesses can make online donations to my fundraising page [fundraising page link], write and mail a check to F C Cancer, or hand me a check which I’ll forward to their office. As you can imagine, every dollar makes an incredible difference. The Foundation spreads prevention awareness to over 1,000,000 people each year. Whether it’s sharing trends, statistics, prevention tips, resources, or ways to self-diagnose, the F C Cancer Foundation is on a mission to impact over 5,000,000 people by 2020. This staggering goal can be accomplished with your support. Thank you for considering a contribution. If you’d like more information or wish to speak to one of the Foundation’s directors, I’d be happy to facilitate a connection. Thank you, [personal signature] [Your Name]

Inviting Campaign Support

Send an email [Name], You know how I feel about cancer – I hate it! It was bad enough when [brief personal situation]. But, when I learned that 75% of cancers are preventable, I set course on a mission to prevent this awfulness from affecting others. I joined the Fxck Cancer Triathlon Team to raise funds for cancer prevention awareness. This great non-profit also has a program benefiting those currently fighting cancer. So, it’s really a great partnership. I’m reaching out to my [relationship], like you, who may be interested in making a donation. It’s pretty easy…write a check or go online to my fundraising page (click here)…both take just a minute and a big difference. Your support would mean the world to me. Even greater, your simple, kind, and generous act will literally save a life. I truly appreciate you and hope you consider joining me on this fundraising quest.

[Your Name]

Maximize Your Fundraising Campaign Corporate Matching Gifts Many businesses support charitable contributions made by employees. Some offer to match at certain percentage levels, most match 100% of each donation amount. Most employees know if their employers match donations made to 501c3 non-profit organizations, like the F C Cancer Foundation.

If someone contributes to your campaign, whose employer matches charitable contributions, ask them to contact their community outreach or human resources department for the process to submit a matching gift request. It’s very simple. Should you or they encounter an error, contact Pete Parker in the F C Cancer Foundation office at pete@fccancerfoundation.org. When the matching gift donation is received, Pete will update the overall campaign tally. Since the donation will be added manually, it might not appear on your campaign page. However, the donation will be tracked, internally, so that your campaign receives proper credit.

Recurring Donations Several donors gave multiple times throughout the Tri Team’s 2018 campaign. For the convenience of these outstanding donors and all others, the 2019 campaign offers a monthly recurring donation option. Team leaders won’t see much of a change to their pages, but each page’s campaign tally will be updated on the date each recurring donation is processed each month.

No one fights alone. Together we fight. Fuck Cancer.

For More Information When asked to provide more information about Fxck Cancer programs, finances, structure, additional funding opportunities, or leaders, please contact Pete Parker. He can be reached at pete@fccancerfoundation.org. A great resource of information is the Fxck Cancer website, located at www.fuckcancer.org.

Key Information Our official name is the F C Cancer Foundation. We’re commonly referred to as Fuck Cancer and Fxck Cancer. We’re proud of who we are and everything we do. As a new member of our family, we’re now proud of you! Here’s information you may want or need, in case of questions. Mailing Address 1011 Brioso Dr., Ste. 103 Costa Mesa, CA 92627 714-969-0349

Donors may mail checks here. Just make sure they note the fundraising page or team name in the Memo, so that credit is properly applied.

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