MISSION
TO CREATE EXCELLENT RETAIL CONCEPTS FOR AMBITIOUS BRANDS
Together with our network of top class industry professionals, our method is to work closely and integrated with our clients, in order to fully understand the individual needs, wants and possibilities of their brand. The result is attractive and alluring stores where shoppers enjoy entering, an atmosphere that engages them and compels them to look further. Knowledgeable, friendly and professional staff turn them into buyers.
DEFINING THE RETAIL LANGUAGE OF YOUR COMPANY
Following an assessment of your retail vision, we will create and define an individualized retail concept to meet your needs. This includes an identification of the business drivers for your brand when translated into retail language and a thorough specification of all elements of the retail value chain. We define your concept by brand, staff, stores, clients, communication and spirit.
CREATING
LASTING RETAIL CONCEPTS FROM IDEA TO OPERATION
On behalf of your organization and together with your internal resources we identify, endorse and monitor selected individuals from different industries to create a clear and concrete uniform concept that will define your business. This will allow you to utilize the unique characteristics of your brand to their maximum potential whilst earning you money. In the concept creation stage, we will be an integral part of your organization. Living and breathing your brand will allow us to effectively use our expertise to mentor marketing specialists, retail analysts, product designers, solicitors, interior- and retail architects as well as human resource specialists on your behalf.
OPTIMIZING PROFITABILITY IN YOUR EXISTING DISTRIBUTION
Understanding best practice is a key parameter to optimize your business potential. We will undertake the role of capturing these pockets of excellence throughout your retail value chain and in doing so we will provide you with a set of benchmarks to be shared, adapted and implemented by all stores. It is a fact that one of the most cost-effective and result-oriented ways to exceed sales is found by implementing improvements in the existing distribution. We know how.
RECRUITING AND SELECTING TALENT TO MOVE YOUR BUSINESS FORWARD
Your business depends on the right people; be it franchisees, store managers or sales assistants. We will create tools enabling you to make strategic and wise decisions when selecting candidates. We would happily conduct the final interviews and provide evaluations and recommendations based on our experience. For recruitment of senior management or master franchisees we work closely with some of the most respected retail search and selection companies worldwide.
TRAINING YOUR STAFF TO BECOME BELIEVERS
Imagine a sales force of believers. People who wake up every day excited to go to work, with the ambition to tell the story of your brand, impeccable product knowledge and a burning desire to sell; by applying the tools, knowledge and structure that works. We offer a complete programme from definition and development of training materials to class room training, individual coaching and academy build up.
TUNING THE IDENTITY OF YOUR STORES
Having stores that are a fully integrated and participating part of your retail concept is a necessity. If your stores are no longer acting as bridge between your global communication programme, product portfolio or brand characteristics you are in need of tuning. We know precisely where to look for areas to be adjusted in your present store concept. Allowing ongoing development and recognition in order to align customers perception to your brand.
SYSTEMIZING EVERY ASPECT OF THE WAY YOU MANAGE RETAIL TODAY
Minimizing the gaps of lost opportunity is essential for successful retailing. We identify and quantify everything from sales processes, store location, staff behavior, client perception and brand exposure allowing you to clearly evaluate the strengths and weaknesses in your business. On the basis of our findings we provide your organization with the knowledge and skills to implement a structured set of standards in the every-day operation. Furthermore, systemized retail will enable you to evaluate your retail successes and failures on every level.
DELIVERING
BRAND POSITIONING:
DISTRIBUTION DEVELOPMENT:
PRODUCT PLATFORM:
CORPORATE IDENTITY PROGRAMME
ASSESSMENT TOOLS
EVALUATION OF EXISTING PRODUCT MIX
IN STORE CAMPAIGNS
ATTRACT
RECOMMENDATIONS
WINDOW CAMPAIGNS
SELECT
DESIGN BRIEFS
STORE EVENTS
RECRUIT STORE LOCATIONS
WITH HONESTY, EMPATHY, PASSION AND ACCURACY
COMMERCIAL RETAIL CONDITIONS:
COMMERCIAL RETAIL ARCHITECTURE:
COMMERCIAL RETAIL SELLING:
PRICE POLICIES
CONCEPT DESIGN
STORE MANAGEMENT PROGRAMME
INCENTIVES
PROJECTING MANAGEMENT
SELLING SKILLS
GROWTH BASED MARGIN PROGRAMME
IMPLEMENTATION MANUAL
OPERATIONS MANUAL
CONTRACT STRUCTURE
THE AUDIT GATHERING THE BRIGHTEST MINDS
Prior to any engagement with your brand we will carefully evaluate your present situation with our board of selected auditors. Together we will formulate a recommended retail strategy so the goals and process to achieve the desired targets are understood. The board of selected auditors will be chosen individually depending on your present and desired future state.
CONTACT ASAP
Phone: +45 61 61 16 56 info@burretailintelligence.com 路 www.burretailintelligence.com
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