BUR®: A ‘Full circle’ branding and retail agency based in Copenhagen, Denmark EXPERIENCE: Leisure, Electronics, Fashion, Design & Furniture, Food & Beverage, Publishing and Jewellery CLIENTS: Paris Hilton, Hummel, Bestseller, Muuto, Hot Diamonds Group, Gateway Japan, Paradis Ice
OUR PASSION IS
RETAIL
PEOPLE DEVELOPMENT
We create retail
CONCEPTS COMMUNICATION PLATFORMS STORE DESIGN
BUR RETAIL INTELLIGENCE
STORE DESIGN is our core creative discipline. Through our process, we identify key elements to enhance the values, products and characteristics of our clients’ brand. Using these findings as point of departure, our creative team designs the unique solution to make the store a product in itself, capturing the essence of the brand and setting the scene for the sales force. Bur Retail Intelligence recognizes architecture as the main driver for a unique store design concept, but we add elements such as space management, visual merchandising, smells, music and ambience to our work. In cases where we are not managing the projects, cost-structure and hand-over, our concepts always include an implementation manual to ensure that all quality standards are met in the build-up of stores.
F
BUR RETAIL INTELLIGENCE
What is the sqm price for retail space in Munich?
TRAFFIC Store visitors www.visitors
We gather retail
INTELLIGENCE What is your average basket size? How does your product mix look like?
STORE LEVEL INPUTS Revenue Cost of goods sold Labour costs Marketing costs Fixed costs
STORE LEVEL OUTPUTS Revenue index Realised gross margin Labour ratio Marketing ratio Contribution ratio
ACTIVITY
ACTIVITY LEVEL OUTPUTS Conversion rate Average contribution Contribution share Revenue
LEVEL INPUTS Date & time Activity type Product category Cost price Sales price Estimated time Consumption per activity
PRODUCT MIX LEVEL INPUTS Total sale / category Total cost of goods sold / category Total number of sales within each category
PRODUCT MIX LEVEL OUTPUTS Average ticket Gross margin Revenue share Revenue
AGGREGATED STORE LEVEL OUTPUTS Average ticket size Total sales activities Total number of sales Number of items per sale Conversion rate
BUR RETAIL INTELLIGENCE
PRODUCT
BRAND DISTRIBUTION
We publish retail
KNOWLEDGE
OPERATION
PEOPLE DESIGN
DETAIL ON RETAIL is published 4 times a year. The magazine is geared to professionals, from the sales floor to the top floor in product, service and retail brands, to keep up to date with practical, ready to use information and critical inspiration for developing their strategic outlook and tactical operations. For professionals working within the industry or those creating for it, from hotels, restaurants, jewelers, sports, fashion, foods, beverage, electronics, home, furniture, medical, pharmaceutical, fragrance, body, designers, trainers, operators, franchisees, architects, soft and hardware suppliers, whether you are a large scale international business setup or a single-unit point of sale.
CURIOUS?
CONTACT US and get a free introduction to our retail thinking Peter Bur Andersen, pba@burretailintelligence.com