The main aim for this dissertation is to look into what concept art is and the lack of knowledge and understanding. A deeper investigation through published books and magazines answered three main questions. A deeper understanding is initially required in order to understand the techniques used in order to produce the final concept art in the limited time required. In order to present the idea to the company and let it becomes something real. Through the questionnaire I found out about the common trends and how this can be applied and influence a video game and its concept art. Along with this, the dissertation looks at the production process and how concept art generates ideas, concepts and creativity.