prada runway

Fixing the gap

The aim for my outcomes of this 360 is to create a zine that describes the future of the youth market and explores newness in culture and design through the use of highly inspirational imagery, all from a trend-driven perspective. During ‘Brand Me’ we have identified that publications that best relate to me are contemporary fashion magazines such as Dazed, LOVE and AnotherMan magazine. The inspiration for my trend reports came from these publications and what Dazed would look like if it was a trend forecasting journal. My fix for the gap in the market is taking everything I have learnt about magazines and layout and infusing that with traditional trend content. With the hopes of creating a new approach to fashion communication, I intend to shoot all the original content that is featured in the digital zine.

Why is it a good fit for me?